{"id":1023,"date":"2021-12-09T19:44:00","date_gmt":"2023-06-06T19:44:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1023"},"modified":"2023-06-16T03:15:01","modified_gmt":"2023-06-16T03:15:01","slug":"digital-transformation-advice-salesforce-expert","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/digital-transformation-advice-salesforce-expert\/","title":{"rendered":"Digital Transformation Advice From a Salesforce Expert"},"content":{"rendered":"\n

In order to meet shifting customer expectations<\/a>, many businesses have had to accelerate their digital transformation<\/a>.<\/p>\n\n\n\n

Perhaps you\u2019ve already identified that your business is ready for digital transformation<\/a>, and you\u2019ve put together your digital transformation strategy<\/a>. What\u2019s next? <\/p>\n\n\n\n

In this interview, we speak to Vijay Iyer, Director Solution Engineering at Salesforce. He has over 14 years\u2019 experience with digital transformation, and has guided many organisations on their transformation journeys. <\/p>\n\n\n\n

What are the first steps that an organisation should take on their digital transformation journey?<\/h2>\n\n\n\n

Vijay<\/b>: \u201cIn his article on building a digital transformation strategy<\/a>, Raphael talked about creating your vision, defining your objectives, and making sure you\u2019re working with the right people. He makes some excellent points, and the first thing I\u2019d like to do is build on some of his thoughts. <\/p>\n\n\n\n

\u201cIt\u2019s important that businesses have a strong understanding of what digital transformation means for them. It will be different for every organisation. You need to make sure you have consensus across your business on what you are aiming for \u2014 that should become your vision.<\/p>\n\n\n\n

\u201cOnce you have that, your first step should be to align your vision and your objectives to measurable business metrics. For example, your vision for your digital transformation might be that you want to transform the way you engage with customers. So, what are the key metrics that you would use? It could be Net Promoter Score, it could be an engagement score. Whatever you choose, it has to be measurable, and directly related to your vision. There might be more than one metric you need to track, so keep that in mind. <\/p>\n\n\n\n

\u201cTeams have to align with your goals, not with technology. Technology itself is not the answer. The way you leverage technology to achieve your business goals is the answer. Make sure you know the answers to these questions: What is the IT team’s job? What is the business team’s job? The sales team’s job? The marketing team’s job? What is HR\u2019s role in the process?<\/p>\n\n\n\n

\u201cFinally, you need to define your timeline. Digital transformation projects have the potential to run forever, so you need to make sure that you know the parameters of your project. Set milestones, and assign goals. I\u2019ve seen projects go on and on without a firm timeline in place.\u201d<\/p>\n\n\n

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Many times, businesses train for technology because they think digital transformation means deploying some new tech. But training needs to be multifaceted. Technology is one part of the puzzle. You also need to teach people what’s changed in terms of strategy.<\/p>\nVijay Iyer<\/cite><\/blockquote>\n\n