{"id":10269,"date":"2025-09-09T11:03:43","date_gmt":"2025-09-09T03:03:43","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10269"},"modified":"2025-09-09T11:03:44","modified_gmt":"2025-09-09T03:03:44","slug":"agentic-ai-financial-services-trends-indonesia","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/agentic-ai-financial-services-trends-indonesia\/","title":{"rendered":"How agentic AI is transforming financial services in Indonesia: 5 key trends to know"},"content":{"rendered":"\n<p>Across the country, Indonesia\u2019s financial services sector is undergoing a rapid and remarkable transformation. As one of ASEAN\u2019s fastest-growing economies, Indonesia isn&#8217;t just keeping up with change, it\u2019s setting the pace.<\/p>\n\n\n\n<p>With digital and AI technologies taking centre stage, a new era of smarter, more inclusive, and hyper-personalised finance is unfolding.<\/p>\n\n\n\n<p>At the core of this evolution is agentic AI, intelligent systems that can act autonomously to support decision-making, deepen customer engagement, and drive innovation at scale.<\/p>\n\n\n\n<p>Tools like Agentforce are giving financial institutions the ability to move faster, reach more people, and unlock tangible business value.<\/p>\n\n\n\n<p>So, what does this\u200c look like in practice?<\/p>\n\n\n\n<p>Read on to discover five ways agentic AI is helping Indonesian financial services providers build a stronger, smarter financial future.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Want to dig deeper?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Download <em>The Salesforce Connected Financial Services Report<\/em> to explore how AI is reshaping banking in ASEAN<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/financial-services-report-second-edition\/?d=701ed00000dOzyNAAS\">Download the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-unified-data-the-first-step-toward-intelligent-banking\">1. Unified data: The first step toward intelligent banking<\/h2>\n\n\n\n<p>Indonesia\u2019s digital banking activity is booming, with nearly 2 billion digital transactions in October 2024 alone. But for many financial institutions, outdated and fragmented systems still stand in the way of real progress.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-is-agentic-ai\/\">Agentic AI<\/a> thrives on clean, connected data. Without it, even the most advanced AI systems can\u2019t deliver on their full potential. That\u2019s why more banking, financial services, and insurance (BFSI) businesses are investing in unified data platforms, allowing them to bring together customer profiles, transactions, behavioural data, and more in real time.<\/p>\n\n\n\n<p>With this foundation in place, AI can go beyond automation. It starts by predicting customer needs, reducing response times, and delivering hyper-personalised service at scale.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Whether it\u2019s AI-powered dashboards that help teams make faster decisions or chatbots that resolve queries in seconds, unified data is what turns ambition into action.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Bunga Sugiarto, <br>Regional Director, <br>Salesforce Indonesia<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fagentic-ai-financial-services-trends-indonesia%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20agentic%20AI%20is%20transforming%20financial%20services%20in%20Indonesia%3A%205%20key%20trends%20to%20know\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20agentic%20AI%20is%20transforming%20financial%20services%20in%20Indonesia%3A%205%20key%20trends%20to%20know&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fagentic-ai-financial-services-trends-indonesia%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fagentic-ai-financial-services-trends-indonesia%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How agentic AI is transforming financial services in Indonesia: 5 key trends to know\" https:\/\/www.salesforce.com\/ap\/blog\/agentic-ai-financial-services-trends-indonesia\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-bridging-the-gap-to-financial-inclusion\">2. Bridging the gap to financial inclusion<\/h2>\n\n\n\n<p>Despite strong digital momentum, financial access remains uneven. Around 25%, or one in four Indonesian adults is still unbanked, often due to challenges like affordability, infrastructure gaps and limited digital literacy.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-is-agentic-ai\/\">Agentic AI<\/a> is helping to bridge this divide. Equipped with natural language capabilities, <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/ai-agents\/\">AI agents<\/a> can communicate in local dialects, making digital services more accessible to communities that were previously left behind. They also simplify onboarding with AI-powered \u2018Know Your Client\u2019 checks and digital ID verification, reducing paperwork and enabling faster access to essential services.<\/p>\n\n\n\n<p>AI is supporting these systems by making it possible for banks to expand their reach without expanding their physical footprint. By reducing operational costs and enabling self-service tools, AI helps providers grow sustainably while supporting the government\u2019s goal of achieving 98% financial inclusion by 2045.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-hyper-personalised-customer-experiences-at-scale\">3. Hyper-personalised customer experiences at scale<\/h2>\n\n\n\n<p>Indonesia\u2019s customers are evolving. As digital natives become the dominant demographic, expectations are rising. They want services that anticipate their needs, respond instantly, and treat them as individuals \u2014 not as account numbers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-is-agentic-ai\/\">Agentic AI<\/a> makes it possible for BFSI businesses to personalise customer experience. It does this by interpreting signals from transaction data, life events, and behaviour to offer timely, relevant recommendations. It might help do this by nudging users toward savings goals, suggesting better insurance coverage, or alerting them to bill payments.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/financial-services-report-second-edition\/?d=701ed00000dOzyNAAS\">Connected Financial Services Report<\/a>, nearly half of ASEAN consumers say they\u2019d stick with a provider that delivers a standout service, even if it costs more, which demonstrates the value of personalising customer experience and in turn driving loyalty.<\/p>\n\n\n\n<p>Tools like <a href=\"https:\/\/www.salesforce.com\/ap\/form\/industries\/financial-services\/demo\/demo-sf-for-financial-services\/?d=701ed00000dOzyNAAS\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> give financial institutions the ability to deliver these experiences consistently, without needing to scale up teams. It\u2019s personalisation with precision, but without compromise.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">The Financial Services Playbook for Effective Data Maturity<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Data maturity is a building block for successful AI, and the need for quality, trustworthy data is critical for firms that want to keep up with the rapid pace of evolving technology.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/resources\/financial-services\/financial-services-ai-data-maturity-playbook\/?d=701ed00000dOzyNAAS%20\">Download the playbook<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-fueling-fintech-innovation-with-ai\">4. Fueling fintech innovation with AI<\/h2>\n\n\n\n<p>Indonesia\u2019s fintech ecosystem is booming. With over 300 startups and US$246 million raised in 2024 alone, it\u2019s clear that innovation is flourishing.<\/p>\n\n\n\n<p>For these agile players, <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-is-agentic-ai\/\">agentic AI<\/a> is much more than just a supporting tool, it\u2019s a strategy.<\/p>\n\n\n\n<p>It\u2019s powering everything from real-time fraud detection and AI-driven credit scoring for underserved customers, to robo-advisors offering bite-sized investment guidance and customer support systems that never sleep.<\/p>\n\n\n\n<p>The common thread? Efficiency.<\/p>\n\n\n\n<p>Fintechs are building lean, scalable operations with AI at the core, helping them outpace competitors and meet the needs of a younger, mobile-first market.<\/p>\n\n\n\n<p>The result is a new generation of financial services: faster, fairer and fit for the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-trust-and-transparency-in-ai\">5. Trust and transparency in AI<\/h2>\n\n\n\n<p>In a sector built on confidence, trust is <em>the<\/em> non-negotiable.<\/p>\n\n\n\n<p>As AI becomes more embedded in everything, from lending decisions to fraud prevention, financial institutions are stepping up to ensure that transparency and ethics don\u2019t fall by the wayside.<br><br>This means making AI decisions explainable, reducing bias in algorithms and ensuring compliance with evolving regulations from Indonesia\u2019s Financial Services Authority and Bank Indonesia. It also means building internal capabilities, from staff training to responsible AI frameworks, to ensure technology is used thoughtfully, not blindly.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>By embedding ethics into every layer of their AI strategies, Indonesia\u2019s financial institutions are ensuring progress doesn\u2019t come at the cost of public confidence.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Bunga Sugiarto, <br>Regional Director, <br>Salesforce Indonesia<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fagentic-ai-financial-services-trends-indonesia%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20agentic%20AI%20is%20transforming%20financial%20services%20in%20Indonesia%3A%205%20key%20trends%20to%20know\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20agentic%20AI%20is%20transforming%20financial%20services%20in%20Indonesia%3A%205%20key%20trends%20to%20know&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fagentic-ai-financial-services-trends-indonesia%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fagentic-ai-financial-services-trends-indonesia%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How agentic AI is transforming financial services in Indonesia: 5 key trends to know\" https:\/\/www.salesforce.com\/ap\/blog\/agentic-ai-financial-services-trends-indonesia\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-banking-financial-services-and-insurance-in-indonesia\">What\u2019s next for Banking, Financial Services, and Insurance in Indonesia?<\/h2>\n\n\n\n<p>The momentum is building, and it\u2019s an exciting time for financial services in Indonesia. A new chapter shaped by <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-is-agentic-ai\/\">agentic AI<\/a>, supported by strong digital infrastructure and guided by thoughtful regulation is unfolding.<\/p>\n\n\n\n<p>To stay ahead, BFSI organisations don\u2019t just need to adopt AI. They need to make it a natural part of how they operate every day. That means helping teams work confidently alongside <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/ai-agents\/\">AI agents<\/a>, making sure innovation aligns with ethical and regulatory expectations , and choosing the right platforms, like <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce<\/a>, to keep things secure, scalable, and built for the long haul.<\/p>\n\n\n\n<p>As this transformation picks up speed, one thing is becoming clear: Indonesia\u2019s financial future isn\u2019t just digital, it\u2019s agentic.<\/p>\n\n\n\n<p>And the best part? It\u2019s only just getting started.<br><br>Want to learn how AI is reshaping financial services across ASEAN? Download <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/financial-services-report\/?d=701ed00000dOzyNAAS\">the Connected Financial Services Report<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-read-more\"><strong>Read more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-reshaping-financial-services\/\">How AI is reshaping financial services in ASEAN and beyond<\/a><em>&nbsp;<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/financial-services\/a-guide-to-generative-ai-in-asean\/?d=701ed00000dOzyNAAS\">A Guide To Generative AI in Financial Services<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/guides\/fsi-customer-service-trends-2024\/?d=701ed00000dOzyNAAS\">Customer service trends for Financial Services institutions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/agentic-ai-banking-transformation-idc-infobrief\/?d=701ed00000dOzyNAAS\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic AI: Driving a New Wave of Banking Transformation<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore how agentic AI is empowering smarter, more inclusive, and personalised banking across Indonesia.<\/p>\n","protected":false},"author":24,"featured_media":10270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68b90e2ced8725054b292416","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[17,401],"sf_content_type":[],"coauthors":[3],"class_list":["post-10269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-financial-services","sf_topic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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