{"id":10324,"date":"2025-09-29T15:35:55","date_gmt":"2025-09-29T07:35:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10324"},"modified":"2025-09-29T15:35:56","modified_gmt":"2025-09-29T07:35:56","slug":"celebrating-asean-innovation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/celebrating-asean-innovation\/","title":{"rendered":"Celebrating ASEAN Innovation: Highlights from Agentforce World Tour Singapore"},"content":{"rendered":"\n

At Agentforce World Tour Singapore, we witnessed a significant chapter in the ASEAN innovation journey unfold. We hosted over 1,800 Trailblazers, including customers, partners, and those eager to explore the world of AI, for a day filled with inspiration, insights, and hands-on learning. The event was a testament to the growing enthusiasm and momentum around agentic AI in the region.<\/p>\n\n\n\n

Following the success of the 2024 event, this year\u2019s Agentforce World Tour in Singapore raised the bar even higher. The expanded format featured an Executive Breakfast, a Small Business Trailblazer Breakfast, a Public Sector Summit, and 22 product and industry sessions. Each session was designed to highlight real tools, real results, and real Trailblazers in action, providing a comprehensive look at the transformative power of AI in the ASEAN region.<\/p>\n\n\n\n

Curious about the event and what attendees experienced? Read on to uncover the highlights of the day.<\/p>\n\n\n\n

1. Helping small businesses scale smarter and faster<\/strong><\/h2>\n\n\n\n

The day started with the SMB Trailblazer Breakfast, where over 90 small business leaders gathered to explore how AI agents are revolutionising their workflows.<\/p>\n\n\n\n

Our Salesforce leaders Vernon Cheo and Andrea Chua delivered powerful insights on how small and medium-sized businesses (SMBs)<\/a> can unlock growth by automating routine tasks and focusing on innovation. Their message was clear: AI levels the playing field for small teams with big ambitions.<\/p>\n\n\n\n

Local Trailblazers, HEPMIL Media Group and Xendit also took to the stage in a panel discussion to share how they\u2019ve adopted Salesforce and AI in their organisation, and how it has benefited the business. <\/p>\n\n\n\n

\u201cSalesforce is not just about Sales CRM (Customer Relationship Management), but a lot more on all the other tools that come along in the ecosystem. We are actually growing along with all the products,\u201d said Ling Yi Chiang, HEPMIL Media Group. <\/p>\n\n\n\n

\u201cAs the business needs to change, we find new things to fit,\u201d he said. \u201cWe plug in what works well for us, we move what doesn’t and grow with Salesforce.\u201d <\/p>\n\n\n\n

Like Ling Yi from HEPMIL Media Group, Darrick Chan from Xendit explained how, as a business, Xendit has grown with Salesforce, leveraging AI to improve workflows and free up their staff\u2019s capacity to improve customer service.<\/p>\n\n\n\n

\u201c[Our team] used to spend hours and hours on content creation or manual labour, but now, with AI in place, we\u2019ve taken some of this out of the way,\u201d Darrick said.  <\/p>\n\n\n\n

\u201cI think that AI is more of a way to remove all the boring and repetitive stuff so our teams can really focus on high-impact work.<\/p>\n\n\n\n

\u201cEven if you’re not ready to adopt AI right now, it’s important that we start on this learning journey.<\/p>\n\n\n\n

\u201cThe value of AI is really to help the humans [on our team] stay close to our customers,\u201d he said.<\/p>\n\n\n\n

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The 2025 SMB Trends Report<\/h2>\n\t\t\t\t\t\t\t

Why are SMBs investing in AI and automation? Get insights and trends from 3,350 small and medium business leaders worldwide.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tFind out more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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2. Showing what\u2019s possible when you build with AI<\/strong><\/h2>\n\n\n\n
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At this year\u2019s event, the power of Agentforce was tangible. The Campground provided attendees with opportunities for hands-on experiences, showcasing over 12 live demo booths (including Agentforce, Data Cloud and Marketing Cloud) and 23 partner booths.<\/p>\n\n\n\n

Attendees not only had the chance to see and learn from Trailblazers \u2014 \u200cthey also had the opportunity to roll up their sleeves and try their hand at using an AI agent builder for the first time. In fact, more than 485 AI agents were built at AWT Singapore.<\/p>\n\n\n\n

The Campground wasn\u2019t the only place to see agents in action. On the main Keynote stage, Johnson Chang, Salesforce Principal Solution Engineer, and Matthew Kwok, Director of Keynote Engineering, showcased an AI agent developed for appliance manufacturer Fisher & Paykel. They demonstrated just how powerful agentic AI can be when thoughtfully built and applied.<\/p>\n\n\n\n

As part of the demo, Johnson showed how Fisher & Paykel replaced the outdated customer service line experience with \u201cWill\u201d, a smart AI agent capable of delivering immediate, tailored responses. When Johnson asked Will for help in choosing a fridge that would fit a specific kitchen space, Will asked for an image, which he analysed, before making a recommendation as to the best appliance and scheduling delivery to suit Johnson\u2019s needs. Will did all of this without transferring the call to a customer representative or requiring Johnson to press a single button.<\/p>\n\n\n\n

\u201cThe experience is so much better [with the AI agent], as I get to talk to someone without pressing 1, 2 or 3, for store hours. I just describe my problem and I get a recommendation,\u201d said Johnson. <\/p>\n\n\n\n

\u201cAny brand can customise agents for their business with Agentforce.\u201d<\/p>\n\n\n\n

3. Real impact, real results: ASEAN Trailblazers in action<\/strong><\/h2>\n\n\n\n
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Throughout the day, Trailblazers from across ASEAN showed how Agentforce is transforming the way they work \u2014 unlocking efficiency, empowering teams, and delivering more connected customer experiences.<\/p>\n\n\n\n

From streamlining operations to elevating service and driving innovation, businesses across industries are embracing Agentforce \u2014 and the results speak for themselves.<\/p>\n\n\n\n