{"id":10515,"date":"2025-10-10T12:35:25","date_gmt":"2025-10-10T04:35:25","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10515"},"modified":"2025-10-10T12:35:27","modified_gmt":"2025-10-10T04:35:27","slug":"best-apps-for-startups","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/best-apps-for-startups\/","title":{"rendered":"14 Apps for Startups and Small Businesses to Scale Fast"},"content":{"rendered":"\n<p>For a startup in Southeast Asia, your market isn&#8217;t just one country\u2014it&#8217;s a vibrant, fast-growing digital economy of over 460 million internet users. From <a href=\"https:\/\/startupgenome.com\/report\/gser2025\/introduction\" target=\"_blank\" rel=\"noreferrer noopener\">the bustling e-commerce landscape of Indonesia to the thriving tech hub of Singapore<\/a>, the opportunity is immense.<\/p>\n\n\n\n<p>But to capture this opportunity, you need more than a great idea. You need a &#8216;tech stack&#8217; that is as agile and ambitious as you are. The right set of apps is your secret weapon, helping you manage a remote team across borders, market to a mobile-first audience, and build a business that&#8217;s ready to scale. .<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Need help? There\u2019s an app for that \u2014 and probably one for everything else on your plate. <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-an-smb\/\">Small and medium-sized businesses (SMBs)<\/a> are turning to technology to stay efficient and move faster. In fact, according to the Small and Medium Business Trends Report, <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/smb-trends\/\">88% of growing businesses say technology helps them adapt quickly to change<\/a>.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">The key isn\u2019t just using the right tools, but making sure they work together in one place. When you integrate your <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-tools-for-small-business\/\">tech stack<\/a> into platforms like <a href=\"https:\/\/www.salesforce.com\/small-business\/collaboration\/https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Slack<\/a>, you bring your team, workflows, and updates into a single view, so you can stay on top of everything. To help you get started, we\u2019ve rounded up the top, reliable apps that will make your day-to-day easier and support your growth. Let\u2019s take a look.<br><br><strong>Your top apps for small business:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><a href=\"#h-project-management-apps\">Project management apps<\/a><\/li>\n\n\n\n<li><a href=\"#h-customer-relationship-management-crm-apps\">Customer relationship management (CRM) apps<\/a><\/li>\n\n\n\n<li><a href=\"#h-marketing-automation-apps\">Marketing automation apps<\/a><\/li>\n\n\n\n<li><a href=\"#h-ecommerce-apps\">Ecommerce apps<\/a><\/li>\n\n\n\n<li><a href=\"#h-analytics-and-business-intelligence-apps\">Analytics and business intelligence apps<\/a><\/li>\n\n\n\n<li><a href=\"#h-employee-management-apps\">Employee management apps<\/a><\/li>\n\n\n\n<li><a href=\"#h-cloud-development-and-hosting-apps\">Cloud development and hosting apps<\/a><\/li>\n\n\n\n<li><a href=\"#h-scaling-your-small-business-with-the-right-apps\">Scaling your small business with the right apps<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-project-management-apps\">Project management apps<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Project management and productivity tools give you a clear view of your tasks, deadlines, and team updates in one place. They make it easy to organise work and collaborate without relying on emails or spreadsheets.\u00a0<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">With the right apps, you can save time and get more done. Here are a few we recommend:<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tSection Title\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/salesforce-slack-good-for-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/salesforce-slack-good-for-business.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/salesforce-slack-good-for-business.jpg 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/salesforce-slack-good-for-business.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/salesforce-slack-good-for-business.jpg?w=150&amp;h=84 150w\" alt=\"Salesforce and Slack is a Match Made in Heaven\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tSalesforce + Slack \u2014 a Match Made in Heaven\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-trends\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png 2544w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=300&amp;h=159 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=768&amp;h=408 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=1024&amp;h=544 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=1536&amp;h=816 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=2048&amp;h=1088 2048w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=150&amp;h=80 150w\" alt=\"Illustration of trends report\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tTop Small Business Trends For 2026: Smart Tech You Need to Know\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png?w=150&amp;h=84 150w\" alt=\"Illustration of a small business compared to a big enterprise on a computer with tools.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t6 Small Business Growth Strategies For 2026\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/best-small-business-advice\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/11\/blog-smart-goals.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/11\/blog-smart-goals.jpg 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/11\/blog-smart-goals.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/11\/blog-smart-goals.jpg?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/11\/blog-smart-goals.jpg?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/11\/blog-smart-goals.jpg?w=150&amp;h=84 150w\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tAvoid the Top 4 Reasons Small Businesses Fail\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">1. Slack<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/www.salesforce.com\/ap\/slack\/\">Slack<\/a> is where your team comes together to get work done. You can chat with teammates, clients, or vendors in real time, making it easy to stay on the same page, no matter where you are. Need to find an old message or file? Just search. Slack keeps everything organised and easy to access, so your team can pick up where they left off without digging through inboxes. Admin controls also help you manage visibility, making sure the right people see the right information.<br><br>You can also turn everyday processes into real progress. Slack works with the tools you already use and uses <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/\">artificial intelligence (AI)<\/a> to automate routine tasks like sending meeting notes or updating sales records. It\u2019s a <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">productivity app<\/a> that gives you one place to talk, plan, and get work done.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Channels<\/strong>: Organised spaces for team conversations, with options for private chats and custom notifications to stay updated on projects and deadlines.<\/li>\n\n\n\n<li><strong>File sharing<\/strong>: Easy sharing and storage of files, with the ability to search and access them within the platform.<\/li>\n\n\n\n<li><strong>Conversation and thread summaries:<\/strong> Quickly catch up on long conversations without reading every message. Slack\u2019s AI gives you a clear summary so you can jump back in fast.<\/li>\n\n\n\n<li><strong>AI meeting notes:<\/strong> Get automatic notes from your meetings, saving you time and making sure nothing important gets missed.<\/li>\n\n\n\n<li><strong>Integrations<\/strong>: Seamless integration with a variety of third-party apps and services, such as <a href=\"https:\/\/workspace.google.com\/products\/drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Drive<\/a>, <a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trello<\/a>, and <a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Asana<\/a>.<\/li>\n\n\n\n<li><strong>Search functionality:<\/strong> Powerful <a href=\"https:\/\/slack.com\/help\/articles\/31739993134867-Search-with-Slack-AI\" target=\"_blank\" rel=\"noreferrer noopener\">AI search capabilities<\/a> to quickly find messages, files, and conversations.<\/li>\n\n\n\n<li><strong>Mobile app<\/strong>: Access to Slack on mobile devices for on-the-go communication.<\/li>\n\n\n\n<li><strong>Bots and automations<\/strong>: Use of bots and workflows to automate tasks and enhance productivity.<\/li>\n\n\n\n<li><strong>Security and compliance<\/strong>: Powerful security measures and compliance options to protect sensitive information.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Boost your productivity with Slack<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Bring together your team, your customers, and your tools to help take your business to the next level with Slack \u2014 it\u2019s where business gets done.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">2. Trello<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/trello.com\/teams\/startups\" target=\"_blank\" rel=\"noreferrer noopener\">Trello<\/a> is a \u200cproject management tool that helps small businesses stay organised. It works like a digital whiteboard, making it easy to track tasks and collaborate with your team. Trello is useful if you need a simple, flexible way to manage projects.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Visual organisation<\/strong>: Use boards, lists, and cards to structure your tasks and move them through different stages.<\/li>\n\n\n\n<li><strong>Team collaboration<\/strong>: Assign tasks, leave comments, and attach files so everyone stays on the same page.<\/li>\n\n\n\n<li><strong>Custom workflows<\/strong>: Add due dates, checklists, labels, and automation to tailor Trello to your needs.<\/li>\n\n\n\n<li><strong>Easy integrations<\/strong>: Connect with apps like <a href=\"https:\/\/slack.com\/\">Sl<\/a><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">a<\/a><a href=\"https:\/\/slack.com\/\">ck<\/a> and more to simplify your workflow.<\/li>\n\n\n\n<li><strong>Free to start<\/strong>: The <a href=\"https:\/\/trello.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">free plan<\/a> offers unlimited boards and cards, making it great for small teams.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">3. Optimizely<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/www.optimizely.com\/\">Optimizely<\/a> offers website and content management and is designed to help businesses create, manage, and deliver engaging digital content across multiple channels and devices. It offers a powerful set of tools and features to streamline content creation, collaboration, and publication, ensuring that your digital presence is always up-to-date and aligned with your brand&#8217;s goals.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Content collaboration<\/strong>: Facilitates collaboration among team members with features like version control, workflow management, and real-time editing.<\/li>\n\n\n\n<li><strong>Multi-channel Publishing<\/strong>: Supports publishing content across various platforms, including websites, mobile apps, and social media, ensuring a consistent brand message.<\/li>\n\n\n\n<li><strong>Search engine optimisation (SEO)<\/strong>: Built-in tools to improve content for search engines, helping to boost your website&#8217;s traffic.<\/li>\n\n\n\n<li><strong>Integration<\/strong>: Seamlessly integrates with other marketing and analytics tools, such as <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a>, to provide a comprehensive view of your digital performance.<\/li>\n\n\n\n<li><strong>Security<\/strong>: Ensures that your content is compliant with industry standards and regulations.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Trailhead:\u00a0<strong>Salesforce for Small Business<\/strong><\/h2>\n\t\t\t<p>Learn how your business can benefit from this out-of-the-box CRM.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-essentials-small-business?_ga=2.195728812.1231653203.1759727925-1968685434.1759479028\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Trail<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+200 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\"><strong>Salesforce for Small Business<\/strong><\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-customer-relationship-management-crm-apps\">Customer relationship management (CRM) apps<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">A <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\">CRM<\/a> is your business\u2019s go-to tool for managing customer relationships. It keeps all your customer details in one place, so you don\u2019t have to rely on notes or multiple spreadsheets. It tracks everything from sales calls to emails and customer service chats. A <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/crm-for-small-business\/\">CRM for small business<\/a> gives you valuable insights into your customers\u2019 preferences and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/stay-ahead-of-consumer-behavior\/\">buying behaviour<\/a>, so you can provide a personalised experience for your customers.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/www.salesforce.com\/ap\/crm\/\">Salesforce<\/a> is an <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/ai-crm\/\">AI-powered CRM<\/a> and a leader when it comes to managing customer relationships. It offers one platform that brings everything together. <a href=\"https:\/\/www.salesforce.com\/ap\/products\/\">Customer 360 apps<\/a> help you see all your customer information in one place. This unified approach makes it easier to simplify processes, automate tasks, and boost collaboration across all teams.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Here\u2019s a quick look at the key products in Salesforce:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\"><strong>Agentforce<\/strong><\/a> is Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-is-agentic-ai\/\">agentic AI<\/a> layer that helps you automate manual tasks and save valuable time. It uses <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/ai-agents\/\">AI agents<\/a> that can take action on your behalf so your team can focus on high-value work.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.salesforce.com\/ap\/sales\/\">Sales CRM<\/a> <\/strong>helps you manage your sales from start to finish. It uses AI to focus on the best leads and automate follow-up tasks, making your sales process quicker and more efficient.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/service\"><strong>Service CRM<\/strong><\/a> helps you provide excellent customer support. It lets you quickly resolve issues through email, chat, and phone, and gives you a clear view of all customer interactions.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.salesforce.com\/marketing\">Marketing <\/a><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\">CRM<\/a> <\/strong>helps businesses run <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/personalization\/\">personalised marketing campaigns<\/a>. It automates the process of targeting and segmenting your audience, so you can reach the right people at the right time.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/\"><strong>Commerce CRM<\/strong><\/a> helps businesses create a smooth online shopping experience. It handles everything from managing inventory to customer service and offers personalisation features to recommend products and promotions tailored to each customer.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.salesforce.com\/ap\/data\">Data Cloud<\/a> <\/strong>brings all your customer data together, giving you a complete view of your customers. It uses powerful analytics and AI to help you make better decisions, predict trends, and create smarter strategies.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/slack\/\"><strong>Slack<\/strong><\/a> keeps your team connected in one place. You can chat, share files, and get AI-powered summaries and meeting notes to stay updated.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/net-zero\/cloud\/\"><strong>Net Zero Cloud<\/strong><\/a> helps you track and reduce your business\u2019s carbon footprint. It gives you a clear view of your energy use, emissions, and sustainability goals \u2014 all in one place.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">And there are <em>more<\/em>! Keep your eye on Salesforce, as the CRM is taking over business in the best way possible. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How an AI CRM Scales With You | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N2z5swelQTM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">4. Starter Suite CRM<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">For SMBs and startups, Salesforce offers <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/starter\/\">Starter Suite<\/a> \u2014 a simple, all-in-one platform that includes tools for <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/sales\/\">sales<\/a>, <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/service\/\">service<\/a>, <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">marketing<\/a>, and <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/commerce\/\">commerce<\/a>. It\u2019s designed to help you get started quickly without the hassle of managing multiple tools. Plus, everything is integrated. This means your teams can collaborate easily and work from one unified workspace.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Start by automating routine tasks, like offering a chatbot for 24\/7 service. You can try it out yourself with a free trial, and see how it can streamline your processes and boost productivity. Get your data ready for AI.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Sales management:<\/strong> Track opportunities, manage leads, and <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/projects\/quickstart-lightning-experience-sales\/qs-lex-sales-4\" target=\"_blank\" rel=\"noreferrer noopener\">close deals <\/a>faster.<\/li>\n\n\n\n<li><strong>Marketing automation:<\/strong> Run <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/automation-guide\/\">email campaigns<\/a> and nurture customer relationships effortlessly.<\/li>\n\n\n\n<li><strong>Customer service:<\/strong> Handle <a href=\"https:\/\/www.salesforce.com\/ap\/service\/customer-service-incident-management\/customer-service-management\/\">customer service cases<\/a> from one place and respond quickly to inquiries.<\/li>\n\n\n\n<li><strong>Commerce support:<\/strong> Set up an <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/ecommerce-platform\/\">ecommerce store<\/a> and manage orders with ease.<\/li>\n\n\n\n<li><strong>Productivity<\/strong>: Set up integration with a free <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Slack<\/a> plan to improve team collaboration.\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Kickstart your SMB with Starter Suite<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">See results from day one with a CRM designed for SMBs \u2014 the all-in-one suite for productivity. It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">5. Pro Suite CRM<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">For SMBs and startups, Salesforce offers <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">Pro Suite<\/a> \u2014 a simple, all-in-one platform that includes tools for <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/sales\/\">sales<\/a>, <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/service\/\">service<\/a>, <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">marketing<\/a>, and <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/commerce\/\">commerce<\/a>. It\u2019s designed to help you get started quickly without the hassle of managing multiple tools. Plus, everything is integrated. This means your teams can collaborate easily and work from one unified workspace.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Pro Suite comes with built-in automation to make your work easier. With <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Foundations<\/a>, you can activate <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce<\/a>, automating routine tasks and getting personalised recommendations to help make informed decisions. This also offers a free trial, and offers advanced capabilities with automation.\u00a0<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Sales management:<\/strong> Track opportunities, manage leads, and <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/projects\/quickstart-lightning-experience-sales\/qs-lex-sales-4\" target=\"_blank\" rel=\"noreferrer noopener\">close deals <\/a>faster with intelligent data.<\/li>\n\n\n\n<li><strong>Marketing automation:<\/strong> Automate posts, run <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/automation-guide\/\">email campaigns<\/a> and nurture customer relationships with trusted data.<\/li>\n\n\n\n<li><strong>Customer support:<\/strong> Handle <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">customer support<\/a> and respond quickly to inquiries with a <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/chatbot\/\">chatbot<\/a>.<\/li>\n\n\n\n<li><strong>Commerce integration:<\/strong> Set up your ecommerce store and manage orders with ease using the <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/commerce\/\">storefront builder<\/a>.<\/li>\n\n\n\n<li><strong>Productivity<\/strong>: Set up integration with <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Slack<\/a> to boost team collaboration and communciation with Channels.<\/li>\n\n\n\n<li><strong>AppExchange access: <\/strong>Get access to unlimited apps to run your business on <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce&#8217;s AppExchange<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Ready to go Pro?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Level up your CRM with the top-rated Pro Suite \u2014 the customer platform that scales with you.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-prosuite\/\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-marketing-automation-apps\">Marketing automation apps<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Marketing automation apps simplify your marketing tasks. Handling routine actions like sending emails, managing campaigns, and tracking customer behaviour \u2014 frees up your time to focus on other important areas. These tools help you connect with potential customers, personalise experiences, and provide more effective marketing without the extra effort.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">6. Salesforce Marketing for Small Business<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">A <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">marketing CRM for small business<\/a> puts all your promotional efforts in one place. It helps you create personalised campaigns, engage customers at every stage, and use data to make better decisions. You control the strategy, but the platform does the hard work for you.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Use <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/what-is-generative-ai\/\">generative AI (genAI)<\/a> to create segments for your email campaigns using natural language. With built-in Data Cloud, you can create segments based on marketing data \u2014 helping you reach the right prospects with a personalised approach. And, use GenAI to draft catchy emails and hooky subject lines in minutes, allowing you to reach prospects faster. Here\u2019s what you can do with a marketing CRM for small business.<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What can you do with a marketing CRM?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Ready to automate your marketing? It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">Find out for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">7. Sprout Social&nbsp;<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> is a social media management tool that helps businesses handle their social media activities more efficiently. It allows you to manage multiple social accounts, engage with your audience, and track the success of your social efforts. Here are the key features:<\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Social publishing<\/strong>: Schedule and post content on multiple social platforms from one place.<\/li>\n\n\n\n<li><strong>Social listening<\/strong>: Track mentions of your brand and industry trends to stay informed and responsive.<\/li>\n\n\n\n<li><strong>Analytics and reporting<\/strong>: Get detailed reports to see how well your social media posts are performing.<\/li>\n\n\n\n<li><strong>Customer care<\/strong>: Manage and respond to customer messages and inquiries from a single inbox.<\/li>\n\n\n\n<li><strong>Team collaboration<\/strong>: Work with your team, assign tasks, and keep track of progress all in one platform.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">8. Buffer<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buffer<\/a> is perfect if you\u2019re new to social media management and want something simple and effective. It\u2019s designed to make scheduling posts and tracking performance as straightforward as possible. The clean interface ensures you won\u2019t feel overwhelmed, even if you\u2019re managing multiple accounts.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Browser extension:<\/strong> You can quickly add content to your queue while browsing the web, making it easier to keep your social media pipeline full.<\/li>\n\n\n\n<li><strong>Simple analytics: <\/strong>Track how your posts are performing and refine your strategy to get the best results.<\/li>\n\n\n\n<li><strong>Engagement tools:<\/strong> Respond easily to comments and messages and create meaningful interactions with your audience.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-four wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>5 Steps to Implementing AI Agents for Small Businesses<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Ready to join hundreds of other small businesses that are using AI to simplify tasks?<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/smbs-implement-agentforce\/\">Guide me<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-ecommerce-apps\">Ecommerce apps<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Ecommerce website builders help you create a professional, user-friendly website without hiring developers or designers. These tools are perfect for small businesses that need a <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/online-store-platform\/\">digital storefront<\/a> or a place to showcase services or products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">9. Salesforce Commerce for Small Business<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">A <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/commerce\/\">commerce CRM for small business<\/a> gives you the tools to create a professional, modern <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/online-store-platform\/\">digital storefront<\/a> tailored to your business needs. If you\u2019re starting from scratch or upgrading your current store, you can choose from easy templates to design the perfect shopping experience for your customers.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">If you want a faster and smoother shopping experience for your customers, the customisable storefront offers quicker page loads and offline browsing. You can also add advanced features or connect your existing store. With built-in security, global support, and tools to keep your store running smoothly, a commerce CRM for small business makes it easy to scale your business online.<br><br><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Quick setup:<\/strong> Get your online store up and running fast with simple, pre-built templates.<\/li>\n\n\n\n<li><strong>Global and multilingual support:<\/strong> Customise your store for different regions or languages with just a few clicks.<\/li>\n\n\n\n<li><strong>Integration:<\/strong> Manage customer relationships and track all data in one place by easily <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/crm-integration\/\">integrating into your CRM platform<\/a>.<\/li>\n\n\n\n<li><strong>Data-powered features:<\/strong> Use tools like <a href=\"https:\/\/www.salesforce.com\/commerce\/product-recommendation-engine\/\">product re<\/a><a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/product-recommendation-engine\/\">c<\/a><a href=\"https:\/\/www.salesforce.com\/commerce\/product-recommendation-engine\/\">ommendations<\/a> and <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/ecommerce-merchandising\/\">automated merchandising<\/a> to boost sales and save time.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Start selling online with Starter Suite<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Set up your digital storefront, engage customers, and sell more using a commerce-ready platform with integrated tools for every sale<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/commerce\/\">Check it out<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-analytics-and-business-intelligence-apps\">Analytics and business intelligence apps<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Data drives decisions, and for small businesses, knowing your numbers is key to growth. Analytics and <a href=\"https:\/\/www.salesforce.com\/ap\/analytics\/business-intelligence\/\">business intelligence (BI)<\/a> tools turn your data into clear insights, from website traffic to sales performance. With these insights, you can identify trends, improve your operations, and make better decisions for the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">10. Tableau for Small Business<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/www.tableau.com\/tableau-for-smb\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a> is a powerful <a href=\"https:\/\/www.salesforce.com\/ap\/analytics\/business-intelligence\/\">business intelligence (BI)<\/a> tool that turns your data into easy-to-understand visuals like charts, graphs, and dashboards. It helps you quickly spot trends, identify opportunities, and make informed decisions, even if you\u2019re not a data expert. Its intuitive design allows you to explore information easily, making <a href=\"https:\/\/www.tableau.com\/visualization\/data-visualization-best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">data visualisation<\/a> more accessible for small businesses.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Beyond just visuals, Tableau lets you interact with your data in real time. It helps you make smarter, data-driven decisions by providing insights into sales performance, customer behaviour, and marketing effectiveness.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Drag-and-drop interface:<\/strong> Build interactive dashboards for sales, marketing, finances, or operations with a simple <a href=\"https:\/\/help.tableau.com\/current\/pro\/desktop\/en-us\/buildmanual_dragging.htm\" target=\"_blank\" rel=\"noreferrer noopener\">drag-and-drop feature<\/a>.<\/li>\n\n\n\n<li><strong>Data integration:<\/strong> Connect Tableau to your data sources (like a spreadsheet, CRM, or database) without any coding.<\/li>\n\n\n\n<li><strong>Interactive visuals:<\/strong> Drill down into specific details, filter data, and explore different scenarios.<\/li>\n\n\n\n<li><strong>Actionable insights:<\/strong> Understand what\u2019s happening in your business and make data-driven decisions faster.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">11. Google Analytics<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/developers.google.com\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> helps you track how people interact with your website. But it can feel a bit complicated at first. Understanding all the data and reports may take some time, and a little training can go a long way in helping you make the most of it. It\u2019s free, easy to set up, and packed with insights that can help you improve your online presence.\u00a0<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Visitor tracking:<\/strong> See where your website visitors are coming from and what landing pages they visit and click the most.<\/li>\n\n\n\n<li><strong>User behaviour insights:<\/strong> Understand which actions your visitors are taking on your website, helping you optimise the user experience.<\/li>\n\n\n\n<li><strong>Conversion tracking: <\/strong>Set up performance goals and track conversions like sign-ups, purchases, or downloads to see what\u2019s fueling results.<\/li>\n\n\n\n<li><strong>Customisable reports:<\/strong> Get data-backed reports to see what&#8217;s working and where improvements are needed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-employee-management-apps\">Employee management apps<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Employee engagement and management apps help keep your team happy and productive. These apps simplify <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/category\/human-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">human resource (HR)<\/a> tasks, offer easy access to resources, and ensure quality support. With automation taking care of the repetitive stuff, everyone can focus on working together and improving the employee experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">12. Salesforce Employee Service Management<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Salesforce makes employee engagement easier with <a href=\"https:\/\/www.salesforce.com\/ap\/service\/employee-engagement\/\">Employee Service Management<\/a>. Human resource teams can use a self-service portal to quickly find answers, complete tasks, and access support whenever they need it. This makes it convenient to handle things like checking paid time off (PTO), finding resources, or resolving issues without delays.<\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Multiple communication channels:<\/strong> Get support through chat, email, voice, or messaging apps like <a href=\"https:\/\/www.whatsapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp<\/a>, ensuring flexibility in reaching out to the right team.<\/li>\n\n\n\n<li><strong>Automation for HR:<\/strong> Automate repetitive tasks, and route cases to the right person, saving HR teams time.<\/li>\n\n\n\n<li><strong>Personalised support<\/strong>: HR teams can view employee data to offer more personalised support and resolve issues faster.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">13. Gusto<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/gusto.com\/product\/solutions\/size\/small-business\" target=\"_blank\" rel=\"noreferrer noopener\">Gusto<\/a> is a popular HR platform designed specifically for growing businesses. It handles everything from payroll to benefits management, ensuring your team is taken care of from onboarding to career longevity.<br><br>Gusto also offers <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/automated-onboarding\/\">onboarding tools<\/a>, so you can easily bring new hires up to speed with less paperwork. It allows them to fill out forms, set up direct deposits, and even get introduced to the company culture through a guided experience.\u00a0<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Automated payroll: <\/strong>Gusto handles payroll calculations, ensuring your employees are paid on time without the hassle.<\/li>\n\n\n\n<li><strong>Integrated tax filing:<\/strong> It calculates, files, and pays payroll taxes for you, saving time and reducing errors.<\/li>\n\n\n\n<li><strong>Employee benefits:<\/strong> Easily manage benefits like health insurance and retirement plans, ensuring your employees get the perks they need.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-astro wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Trailhead: <strong>Build Your Business Skills<\/strong><\/h2>\n\t\t\t<p>Master the essential skills to connect with customers, drive growth, and achieve success. Start building your business expertise today.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/build-your-business-skills\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Trail<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+1,700 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Build Your Business Skills<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-cloud-development-and-hosting-apps\">Cloud development and hosting apps<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/www.salesforce.com\/ap\/platform\/cloud-computing\/\">Cloud development and hosting<\/a> apps allow you to build, host, and scale applications online without worrying about managing physical infrastructure. You can quickly deploy software, aid workflows, and scale operations without the need for complex server management. Developing an app isan excellent way to create custom solutions, manage websites, or run applications more efficiently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">14. Heroku<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/www.heroku.com\/startups\" target=\"_blank\" rel=\"noreferrer noopener\">Heroku<\/a> simplifies app deployment and management by providing a <a href=\"https:\/\/www.salesforce.com\/ap\/paas\/\">platform-as-a-service (PaaS)<\/a> where you can build, run, and scale applications with ease. It takes care of all the back end complexities of app hosting and management, letting you focus on your products or services. For example, if you&#8217;re launching a new <a href=\"https:\/\/www.salesforce.com\/ap\/service\/customer-self-service\/customer-portal\/\">customer portal<\/a>, Heroku handles the hosting and updates, so you don\u2019t have to worry about server maintenance or downtime.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Easy deployment<\/strong>: Heroku makes it incredibly easy to deploy your app with just a few commands, saving you time and effort.<\/li>\n\n\n\n<li><strong>Scalability<\/strong>: As your business grows, Heroku scales with you, offering more resources to handle increased traffic or app usage without a hassle.<\/li>\n\n\n\n<li><strong>Integrations<\/strong>: <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with other apps<\/a> and services like databases, email, or analytics tools to extend your app\u2019s capabilities.<\/li>\n\n\n\n<li><strong>Managed infrastructure<\/strong>: Heroku handles the technical side (like servers and security) so you don\u2019t have to worry about maintaining the infrastructure.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Seeing is believing. Try Salesforce for free with a 30 day trial.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">See how small businesses are using Salesforce CRM to scale fast. No credit card required, no software to install. It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/crm\/free-trial\/\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-scaling-your-small-business-with-the-right-apps\">Scaling your small business with the right apps<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Apps make scaling your small business easier, simple as that. They turn complicated tasks into manageable steps that you can handle, even when you&#8217;re on the go. Whether you need to automate daily tasks, work better with your team, or make informed decisions, apps are there to help. By building a smart, integrated tech stack, you&#8217;re not just making your day-to-day operations smoother. You are building a lean, data-driven, and borderless company\u2014<a href=\"https:\/\/globalventuring.com\/corporate\/asia\/southeast-asia-startup-struggles\/\" target=\"_blank\" rel=\"noreferrer noopener\">the exact kind of startup that is built to last and thrive in the diverse and dynamic ASEAN ecosystem<\/a>. The right tools won&#8217;t just help you manage your startup; they&#8217;ll help you sell its vision.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/starter\/\">Salesforce<\/a> helps you do that by bringing all your essential business functions together \u2014 sales, service, marketing, commerce, and productivity \u2014 in one CRM. You don\u2019t have to switch between multiple tools to keep everything running smoothly. Salesforce handles it all, from customer relationships to sales tracking and marketing automation.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Start your journey with the <a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a> today. Looking for more customisation? <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore Pro Suite<\/a>. Already a Salesforce customer? <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Activate Foundations<\/a> and try out Agentforce today.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><em>AI supported the writers and editors of this article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These top apps help you save time and stay organised \u2014 see how SMBs are managing sales, marketing, service, and commerce all together.<\/p>\n","protected":false},"author":130,"featured_media":10514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"f7b96570748147b799a891d0AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[77,214,26],"sf_content_type":[707],"coauthors":[583,629],"class_list":["post-10515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-best-practices","sf_topic-startups","sf_topic-small-business","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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