{"id":10632,"date":"2025-10-31T15:00:22","date_gmt":"2025-10-31T07:00:22","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10632"},"modified":"2025-10-31T15:00:24","modified_gmt":"2025-10-31T07:00:24","slug":"design-ai-agent-worth-it","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/","title":{"rendered":"Your AI Agent Works, But Do Your Users Think It\u2019s Worth It?"},"content":{"rendered":"\n<p id=\"h-ai-agents-are-quickly-becoming\">AI agents are quickly becoming the backbone of enterprise productivity. They promise faster resolution times, better efficiency, and happier customers. But for those designing agents, we face a critical challenge: a technically &#8220;working&#8221; agent, with excellent system accuracy scores, can still be perceived by the user as not providing value, or even not worth using.<\/p>\n\n\n\n<p>Our latest internal research on end user perspectives highlights a crucial gap. Users often don&#8217;t have the technical language to describe a specific issue they face when using an agent. Instead, they share generic complaints like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;It\u2019s wrong.&#8221;<\/li>\n\n\n\n<li>&#8220;It doesn\u2019t understand.&#8221; <\/li>\n\n\n\n<li>&#8220;It\u2019s missing something.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>The true measure of success isn&#8217;t the model&#8217;s performance on a benchmark, but the user&#8217;s perception of its value and the trust they place in it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-here-s-what-we-ll-cover\">Here\u2019s what we\u2019ll cover:<\/h3>\n\n\n\n<p><a href=\"#h-what-users-mean-when-they-say-it-doesnt-work\">What users mean when they say \u2018it doesn\u2019t work\u2019<\/a><br><a href=\"#h-three-tiers-of-agent-failure\">Three tiers of agent failure<\/a><br><a href=\"#h-how-to-triage-user-issues-and-increase-trust\">How to triage user issues and increase trust<\/a><br><a href=\"#h-designing-for-trust-and-adoption\">Designing for trust and adoption<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-users-mean-when-they-say-it-doesn-t-work\">What users mean when they say \u2018it doesn\u2019t work\u2019<\/h2>\n\n\n\n<p>As <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agent-experience-design\/\">agents become more widely available<\/a> to end users, the definition of a &#8220;successful&#8221; agent has broadened beyond mere model accuracy. For instance, an agent that is technically accurate but unhelpful in practice will ultimately be abandoned by the end user.<\/p>\n\n\n\n<p>Let\u2019s look at an example of an interaction:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>End user question<\/strong><\/td><td>\u201cWhat is our official company policy on expense reporting for international travel?\u201d<\/td><\/tr><tr><td><strong>Agent response<\/strong><\/td><td>\u201cFor a detailed, up-to-date answer on international expense policy, please refer to the official &#8216;Global Travel &amp; Expense Policy&#8217; located on the internal company portal.\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This output is technically \u201csuccessful\u201d because the agent isn\u2019t connected to this data source and correctly redirects the user to where the information can be found. However, the user must now take manual steps to locate the answer, leading to a perception that the agent isn\u2019t useful.<\/p>\n\n\n\n<p>By evaluating what users truly mean when they report an agent isn&#8217;t performing as expected, we can identify critical failure points and value issues that technical systems and model benchmarks aren&#8217;t equipped to detect.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u201cIt doesn\u2019t work\u201d<\/strong><\/th><th><strong>\u201cIt\u2019s wrong\u201d<\/strong><\/th><th><strong>\u201cIt doesn\u2019t understand\u201d<\/strong><\/th><th><strong>\u201cIt\u2019s missing something\u201d<\/strong><\/th><th><strong>\u201cIt\u2019s not worth using\u201d<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Helpful\/unhelpful error<\/td><td>Math error<\/td><td>Irrelevant output<\/td><td>Missing a record\/field<\/td><td>Latency<\/td><\/tr><tr><td>Doesn\u2019t return anything<\/td><td>Factual error<\/td><td>Not grounded appropriately<\/td><td>Missing needed functionality<\/td><td>Missing actionability<\/td><\/tr><tr><td>Output is nonsensical<\/td><td>Internal inconsistency<\/td><td>Not aligned with policy\/best practices<\/td><td>Not comprehensive<\/td><td>Deflection to self-service<\/td><\/tr><tr><td>Exposes PII or other sensitive information<\/td><td>Contradicts capabilities<\/td><td>Didn\u2019t understand input intent<\/td><td>Unsupported prompt style<\/td><td><\/td><\/tr><tr><td><\/td><td>False action\/task completion<\/td><td>Tone\/style<\/td><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td>Responses are too noisy\/lack precision<\/td><td><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"#h-ai-agents-are-quickly-becoming\">Back to top<\/a><\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tTake a Deeper Dive\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-jobs-to-be-done-designers\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_adobe_Visual_Generation.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_adobe_Visual_Generation.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_adobe_Visual_Generation.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_adobe_Visual_Generation.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_adobe_Visual_Generation.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_adobe_Visual_Generation.png?w=150&amp;h=84 150w\" alt=\"On a purple gradient background are four illustrations of people working at computers situated around an oversized lightbulb superimposed on a large blue cloud signifying hybrid collaboration.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tHere Are Ways AI Helps Designers Rethink Skills and Jobs To Be Done\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/key-ai-skills-for-designers\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png?w=150&amp;h=84 150w\" alt=\"Illustration of a long table with diverse co-workers sitting and standing with their computers. There&#039;s a collage of shapes in the background that represent digital screens and connectivity.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tDesign Jobs Are Getting an AI Makeover\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-conversation-design\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/CxD_Adobe_Tida.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/CxD_Adobe_Tida.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/CxD_Adobe_Tida.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/CxD_Adobe_Tida.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/CxD_Adobe_Tida.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/CxD_Adobe_Tida.png?w=150&amp;h=84 150w\" alt=\"Colorful, flat illustration of two people in profile talking to each other, representing conversation design. There are different styles of speech bubbles floating between them.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat is Conversation Design and How Does It Shape AI\u2019s Behaviour?\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-experience-architecture\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/exp_arch_Iftikhar_alam_Adobe.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/exp_arch_Iftikhar_alam_Adobe.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/exp_arch_Iftikhar_alam_Adobe.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/exp_arch_Iftikhar_alam_Adobe.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/exp_arch_Iftikhar_alam_Adobe.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/exp_arch_Iftikhar_alam_Adobe.png?w=150&amp;h=84 150w\" alt=\"A colorful illustration depicting a customizable sitemap with various content sections, showing the navigation flow and organization of different media types.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat is Experience Architecture and Why You Can\u2019t AI Without It\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-three-tiers-of-agent-failure\">Three tiers of agent failure<\/h2>\n\n\n\n<p>To help our customers triage issues faster, we developed a <strong>User Failure Points Framework<\/strong> by analysing 2000 multi-turn user and agent conversations. We then mapped specific root-cause technical issues back to generic user complaints.\u00a0<\/p>\n\n\n\n<p>This framework categorises user issues into three types, aligning to tiers of severity that directly impact task progression and user trust.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P0: System Failures<\/strong>&nbsp;These are the highest severity issues. A P0 failure means the agent fails to work as expected, blocking task progression and severely damaging user trust.<\/li>\n\n\n\n<li><strong>P1: User Intent Not Met<\/strong>&nbsp;In these cases, the agent delivers an output that&#8217;s misaligned with the user\u2019s original intent. While the system may be technically functional, a P1 failure blocks task progression and causes user frustration.<\/li>\n\n\n\n<li><strong>P2: Limited Value<\/strong>&nbsp;The agent is functional, but the output is of low perceived quality or low usefulness. These failures lead to the agent being labeled as \u201cnot worth using\u201d because they force the user to correct, edit, or re-prompt too often.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>P0: System Failures<\/strong><\/th><th><strong>P1: User Intent Not Met<\/strong><\/th><th><strong>P2: Limited Value<\/strong><\/th><\/tr><\/thead><tbody><tr><td colspan=\"2\"><strong>These failures block task progression<\/strong><\/td><td><strong>These failures create low perceptions of value<\/strong><\/td><\/tr><tr><td>Helpful or unhelpful error<\/td><td>Missing needed functionality<\/td><td>Latency<\/td><\/tr><tr><td>Doesn\u2019t return anything<\/td><td>Ignored prior input<\/td><td>Tone\/style<\/td><\/tr><tr><td>Output is nonsensical<\/td><td>Internal Inconsistency<\/td><td>Responses are too noisy or lack precision<\/td><\/tr><tr><td>Exposes PII or other sensitive information<\/td><td>Irrelevant output<\/td><td>Deflection to self-service<\/td><\/tr><tr><td>Math error<\/td><td>Not grounded appropriately<\/td><td>Missing actionability<\/td><\/tr><tr><td>Factual error<\/td><td>Not aligned with policy or best practices<\/td><td><\/td><\/tr><tr><td>Contradicts capabilities<\/td><td>Didn\u2019t understand input intent<\/td><td><\/td><\/tr><tr><td>False action or task completion<\/td><td>Implicit context ignored<\/td><td><\/td><\/tr><tr><td>Missing a record or field<\/td><td>Not comprehensive<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"#h-ai-agents-are-quickly-becoming\">Back to top<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-triage-user-issues-and-increase-trust\">How to triage user issues and increase trust<\/h2>\n\n\n\n<p>Understanding this <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/design-what-is-ontology\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxonomy<\/a> is the first step. The next is applying it to your agent development lifecycle to build trust and increase adoption.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Diagnose and triage failures<\/strong><\/h3>\n\n\n\n<p>When P0 System Failures are absent but users are reporting issues, you can use the Failure Points Taxonomy to speed up issue diagnosis during testing. Additionally, to scale this work, you can use an LLM-as-judge evaluation method to more consistently identify the more subtle P1 (User Intent) and P2 (Limited Value) failures.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Conduct sentiment analysis<\/strong><\/h3>\n\n\n\n<p>Use sentiment analysis to identify negative value issues expressed by users that traditional testing isn\u2019t picking up. Phrases like, &#8220;That&#8217;s not right&#8221; or &#8220;It\u2019s missing X&#8221; are critical pieces of feedback. Monitoring this sentiment, especially in multi-turn conversations, is key to diagnosing P1 and P2 issues in the wild.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Power up prompts<\/strong><\/h3>\n\n\n\n<p>Vague prompts lead to P1 and P2 failures. Enable agents to clarify ambiguous prompts, a feature that not only improves output quality but also teaches the user how to write clearer, more effective prompts, ultimately reducing agent abandonment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-clearly-define-agent-scope\"><strong>4. Clearly define agent scope<\/strong><\/h3>\n\n\n\n<p>Manage user expectations by clearly defining what the agent can and can&#8217;t do for them up front. For queries that fall outside its domain, program the agent to recommend alternative tools or hand-offs. This small act of transparency prevents frustration and builds enduring trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-designing-for-trust-and-adoption\">Designing for trust and adoption<\/h2>\n\n\n\n<p>The future of Agentic AI isn&#8217;t decided by a technical score, it&#8217;s going to be decided by user trust and value. By shifting our focus from pure accuracy to the user&#8217;s <em>perception<\/em> of what&#8217;s worth it, we can design, build, and deploy agents that don&#8217;t just <em>work<\/em>, but become indispensable tools that users will adopt and champion.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"#h-ai-agents-are-quickly-becoming\">Back to top<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design research shows that improving your users\u2019 perception of value is the key to adoption. Learning from AI agent pain points can help.<\/p>\n","protected":false},"author":129,"featured_media":10631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68e441572275ea9e228ad438AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[23,665,601,776],"sf_content_type":[],"coauthors":[800],"class_list":["post-10632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-artificial-intelligence","sf_topic-agentforce","sf_topic-designer","sf_topic-agentic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Make Your AI Agent Worth It - Salesforce<\/title>\n<meta name=\"description\" content=\"Do your users think your AI agent is worth it? Here&#039;s how to design agents that work effectively and increase your users&#039; perception of value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your AI Agent Works, But Do Your Users Think It\u2019s Worth It?\" \/>\n<meta property=\"og:description\" content=\"Do your users think your AI agent is worth it? Here&#039;s how to design agents that work effectively and increase your users&#039; perception of value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-31T07:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T07:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michelle Tabart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Tabart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/f48fb23511176bd4ba39378c3b5fde38\"}],\"headline\":\"Your AI Agent Works, But Do Your Users Think It\u2019s Worth It?\",\"datePublished\":\"2025-10-31T07:00:22+00:00\",\"dateModified\":\"2025-10-31T07:00:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/\"},\"wordCount\":1036,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/\",\"name\":\"How to Make Your AI Agent Worth It - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png\",\"datePublished\":\"2025-10-31T07:00:22+00:00\",\"dateModified\":\"2025-10-31T07:00:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/7f4b30add6cf14387b83167a0d89c268\"},\"description\":\"Do your users think your AI agent is worth it? Here's how to design agents that work effectively and increase your users' perception of value.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png\",\"width\":1500,\"height\":844,\"caption\":\"By evaluating what users mean when they report an agent isn't performing as expected, we can identify critical failure points. [Sanem | Adobe]\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ap\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your AI Agent Works, But Do Your Users Think It\u2019s Worth It?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/f48fb23511176bd4ba39378c3b5fde38\",\"name\":\"Michelle Tabart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/3c062c624ecda6d1374868cb69ef61db\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Michelle-Tabart-Salesforce.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Michelle-Tabart-Salesforce.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Michelle Tabart\"},\"description\":\"Michelle is a strategic research leader with more than ten years of experience in UX research for emerging product development and adoption, and customer-centric innovation strategies.\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/author\/michelle-tabart\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Make Your AI Agent Worth It - Salesforce","description":"Do your users think your AI agent is worth it? Here's how to design agents that work effectively and increase your users' perception of value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/","og_type":"article","og_title":"Your AI Agent Works, But Do Your Users Think It\u2019s Worth It?","og_description":"Do your users think your AI agent is worth it? Here's how to design agents that work effectively and increase your users' perception of value.","og_url":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/","og_site_name":"Salesforce","article_published_time":"2025-10-31T07:00:22+00:00","article_modified_time":"2025-10-31T07:00:24+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png","type":"image\/png"}],"author":"Michelle Tabart","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michelle Tabart","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/f48fb23511176bd4ba39378c3b5fde38"}],"headline":"Your AI Agent Works, But Do Your Users Think It\u2019s Worth It?","datePublished":"2025-10-31T07:00:22+00:00","dateModified":"2025-10-31T07:00:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/"},"wordCount":1036,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png","inLanguage":"en-SG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/","url":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/","name":"How to Make Your AI Agent Worth It - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png","datePublished":"2025-10-31T07:00:22+00:00","dateModified":"2025-10-31T07:00:24+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/7f4b30add6cf14387b83167a0d89c268"},"description":"Do your users think your AI agent is worth it? Here's how to design agents that work effectively and increase your users' perception of value.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#primaryimage","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png","width":1500,"height":844,"caption":"By evaluating what users mean when they report an agent isn't performing as expected, we can identify critical failure points. [Sanem | Adobe]"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ap\/blog\/design-ai-agent-worth-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ap\/blog\/"},{"@type":"ListItem","position":2,"name":"Your AI Agent Works, But Do Your Users Think It\u2019s Worth It?"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website","url":"https:\/\/www.salesforce.com\/ap\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/f48fb23511176bd4ba39378c3b5fde38","name":"Michelle Tabart","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/3c062c624ecda6d1374868cb69ef61db","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Michelle-Tabart-Salesforce.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Michelle-Tabart-Salesforce.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Michelle Tabart"},"description":"Michelle is a strategic research leader with more than ten years of experience in UX research for emerging product development and adoption, and customer-centric innovation strategies.","url":"https:\/\/www.salesforce.com\/ap\/blog\/author\/michelle-tabart\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/worthwhile_AI_Sanem_Adobe-2.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ap\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/10632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/comments?post=10632"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/10632\/revisions"}],"predecessor-version":[{"id":10657,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/10632\/revisions\/10657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media\/10631"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media?parent=10632"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_topic?post=10632"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_content_type?post=10632"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/coauthors?post=10632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}