{"id":10685,"date":"2026-02-21T18:55:21","date_gmt":"2026-02-21T10:55:21","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10685"},"modified":"2026-02-21T18:55:23","modified_gmt":"2026-02-21T10:55:23","slug":"agentforce-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/agentforce-marketing\/","title":{"rendered":"How Agentforce Marketing Helps You Spark Conversations With Your Customers"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li><strong>Shifts to two-way conversations:<\/strong> Agentforce replaces static &#8220;Do-Not-Reply&#8221; broadcasts with AI agents that manage dynamic, real-time dialogues, allowing marketers to focus on strategy while agents handle responsive customer engagement.<\/li>\n\n\n\n<li><strong>Unifies data and intelligence<\/strong>: Centralised customer data across marketing, sales, and service enables hyper-personalised journeys across all channels without the need for complex data migration.<\/li>\n\n\n\n<li><strong>Delivers real-time optimisation<\/strong>: AI agents continuously monitor performance and autonomously adjust strategies\u2014such as pausing underperforming ads\u2014to maximise impact immediately.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>At <a href=\"https:\/\/www.salesforce.com\/ap\/dreamforce\/\">Dreamforce<\/a>, we were reminded once again of the incredible power of community: marketers, innovators and dreamers coming together to shape what\u2019s next. This year, the energy was undeniable, and one truth became clear: marketing is transforming again, this time thanks to agentic AI<strong>.<\/strong><\/p>\n\n\n\n<p>Over the past 25 years, we\u2019ve seen marketers get closer and closer to building lasting relationships with every customer. Thanks to technology like <a href=\"https:\/\/www.salesforce.com\/ap\/data\/\">CDPs<\/a> and AI, they can <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/agentic-marketing\/\">execute omni-channel engagement <\/a>across email, mobile, social, web, commerce and loyalty. And they can do this all while navigating new data privacy rules and shifting budgets, and learning new tools.\u00a0<\/p>\n\n\n\n<p>But with all this progress comes new pressures: the need to move faster, to personalise even deeper, and to connect with customers in more meaningful ways.\u00a0 That brings us to the next evolution: a world shaped by <a href=\"https:\/\/www.salesforce.com\/blog\/marketing-ai-agents-101\/\">intelligent AI agents<\/a>. Consumer expectations have shifted. It used to be enough to send a message with a call to action and wait for clicks, research and decisions. But today, agents do the heavy lifting, find answers, make choices and even take action in seconds.\u00a0<\/p>\n\n\n\n<p>As marketers, our challenge is clear: every customer interaction must become a personalised, responsive experience with agents at the centre. Because if we don\u2019t deliver that, consumers will find a brand that will. <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agentic-ai-for-marketing\/\">Agentic marketing<\/a> is the next great evolution in our field: marketing that stops speaking <em>at<\/em> customers and starts engaging <em>with<\/em> them.<\/p>\n\n\n\n<p>That transformation is happening now. This blog will explain how the innovations we announced at Dreamforce will give you the tools you need for this new era.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-agentforce-marketing\"><strong>What is Agentforce Marketing?<\/strong><\/h2>\n\n\n\n<p>Agentforce Marketing empowers every marketer to turn bold ideas into measurable impact by transforming one-way campaigns into <a href=\"https:\/\/www.salesforce.com\/ap\/form\/marketing\/agentforce-campaigns-demo\">dynamic, conversational experiences<\/a>. With agents handling the busywork, marketers can focus on strategy, creativity and innovation. The agents help your brand respond to, adapt and act on every customer message in real time, driving outcomes while freeing marketers to think bigger.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5b93f333b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5b93f333b8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"901\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/10\/image_0d3dc8.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-10681\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_0d3dc8.png 1600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_0d3dc8.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_0d3dc8.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_0d3dc8.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_0d3dc8.png?w=1536&amp;h=865 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_0d3dc8.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Agentforce Marketing is powered by a unified system built on three pillars: data, engagement, and intelligence.<\/strong><\/p>\n\n\n\n<p>It all starts with your <strong>data<\/strong>. When customer data lives in one place, it stops being a list and becomes a shared resource that every team \u2014 from marketing to sales, service and commerce \u2014 can act on together with AI agents. Unified data gives your entire organisation the foundation to understand customers and personalise every interaction.<\/p>\n\n\n\n<p>That data then powers our <strong>marketing<\/strong> <strong>engagement<\/strong> engine \u2014 uniting ExactTarget, Pardot, Datorama, and Evergage into a single, connected platform. It fuels engagement across every channel \u2014 email, mobile, ad, social, and web \u2014 turning disconnected campaigns into a seamless customer journey.<\/p>\n\n\n\n<p>Finally, Agentforce brings <strong>intelligence<\/strong> to every moment. AI agents plan, create and optimise marketing in real time, turning one-way campaigns into two-way conversations where every touchpoint strengthens the relationship.<\/p>\n\n\n\n<p>And the best part? Whether you use <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/engagement\/\">Marketing Cloud Engagement<\/a> or <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/b2b-automation\/\">Account Engagement<\/a>, everything you have today continues to work \u2014 and gets even better. There\u2019s no cost to access, no migration, and no customer gets left behind.\u00a0<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5b93f34769&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5b93f34769\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"647\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/10\/image_bc25c6.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-10682\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_bc25c6.png 1160w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_bc25c6.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_bc25c6.png?w=768&amp;h=428 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_bc25c6.png?w=1024&amp;h=571 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_bc25c6.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>With <strong>Agentforce Marketing<\/strong>, every marketer is elevated with AI agents, This means you can now:<\/p>\n\n\n\n<p>&nbsp;1\ufe0f\u20e3 End \u201cdo not reply\u201d marketing&nbsp;<\/p>\n\n\n\n<p>&nbsp;2\ufe0f\u20e3 Power every journey with unified data<\/p>\n\n\n\n<p>&nbsp;3\ufe0f\u20e3 Create experiences that adapt with customers<\/p>\n\n\n\n<p>&nbsp;4\ufe0f\u20e3 Build campaigns at the speed of creativity.<\/p>\n\n\n\n<p>&nbsp;5\ufe0f\u20e3 Surface insights that turn into impact<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-end-of-do-not-reply-marketing\"><strong>The end of \u2018Do Not Reply\u2019 marketing<\/strong><\/h2>\n\n\n\n<p>For decades, marketing has been a one-way broadcast, an era defined by \u201cdo not reply.\u201d Even with improved personalisation, it was nearly impossible to meet every customer\u2019s needs in the moment. We all know email is the backbone of digital marketing, but the reality is that average click-through rates sit at just <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/email-marketing-statistics\/\">1.4%<\/a>.<\/p>\n\n\n\n<p>But email isn\u2019t dead \u2014 it\u2019s evolving.<\/p>\n\n\n\n<p>At Salesforce we see email as a conversation starter. And we proved it with our <strong>Road to Dreamforce<\/strong> campaign, where one email became thousands of real-time conversations. Instead of sending people to a landing page, we invited them to reply, and Agentforce handled every question, booking, and interaction instantly, powered by <strong>Data Cloud<\/strong> insights. The result? Personalised, two-way engagement that moved out of the inbox and continued across channels, like WhatsApp.<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/ntRZg6Eskz3EnkhW44h55u\" data-uuid=\"ntRZg6Eskz3EnkhW44h55u\" data-v=\"4\" data-type=\"inline\" \/>\n\n\n\n<p><\/p>\n\n\n\n<p>This is the end of \u201cdo not reply\u201d marketing. We showcased a Salesforce-on-Salesforce story at Dreamforce using this innovation, and <strong>two-way email<\/strong> capabilities will become generally available this February (2026).&nbsp; With Agentforce Marketing, the future of conversational engagement is here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Customer journeys powered by unified data<\/strong><\/h2>\n\n\n\n<p>Every marketer knows this feeling: your data is all over the place. There\u2019s one system for email, another for ads, analytics, sales and service. Your customers can feel that fragmentation because it impacts their experience with your brand. Data should be your greatest advantage, but for <a href=\"https:\/\/www.invoca.com\/blog\/state-of-data-driven-marketing-update-your-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">87% of modern marketing teams<\/a>, it\u2019s still their biggest challenge.<\/p>\n\n\n\n<p>That\u2019s why we built <strong><a href=\"https:\/\/www.salesforce.com\/ap\/form\/data-cloud-gartner-magic-quadrant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data 360<\/a><\/strong>, the customer data platform that&#8217;s the foundation of Agentforce Marketing. <strong>Data 360<\/strong> brings together information from Marketing Cloud Engagement, Account Engagement, and any other source through zero-copy integration \u2014 connecting to data where it lives, without moving or duplicating it.<\/p>\n\n\n\n<p>That means real-time access to trusted, compliant data harmonised into a single, dynamic customer profile. Because it\u2019s natively built into Agentforce Marketing, your data becomes instantly actionable to power real-time segmentation, personalisation, and analytics across marketing, sales, service, and commerce \u2014 powering personalisation from one trusted source of truth.<\/p>\n\n\n\n<p>And the best part: with Agentforce Marketing, it can be set up in three self-guided steps. First, you\u2019ll connect and configure the data you want to ingest into Data 360, then you\u2019ll connect your data bundles and business units so your org structure and workplaces remain intact, and then you\u2019ll bring in data through the data streams.&nbsp;<\/p>\n\n\n\n<p>Within hours, marketers can see their data streams flowing together, mapped and ready to use. From there, Agentforce can instantly identify new audiences, predict intent and power adaptive journeys across every channel. You won\u2019t have to rebuild a thing. Your current orgs, business units and data extensions stay intact.<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/W3jyU5gt5CGs4PcSrTbHua\" data-uuid=\"W3jyU5gt5CGs4PcSrTbHua\" data-v=\"4\" data-type=\"inline\" \/>\n\n\n\n<p><\/p>\n\n\n\n<p>When your data is unified and actionable, marketing doesn\u2019t just get easier \u2014 it gets smarter, faster, and infinitely more connected. That means siloed campaign data and analytics can become transformed into unified and centralised campaign management. It means that static journeys can become adaptive and move in real time. And SQL? That\u2019s now a thing of the past because you don\u2019t need any code to connect audiences or journeys. That\u2019s what journeys powered by unified data means with Agentforce Marketing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/rebBY1WpDzUxSSHX6p65x3\" data-uuid=\"rebBY1WpDzUxSSHX6p65x3\" data-v=\"4\" data-type=\"inline\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Build experiences that adapt with customers<\/strong><\/h2>\n\n\n\n<p>Today\u2019s customers expect more, and they\u2019re not shy about it. In a world shaped by AI, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/unlocking-the-next-frontier-of-personalized-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">71% of customers<\/a> expect personalised experiences, yet <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/unlocking-the-next-frontier-of-personalized-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">76% get frustrated<\/a> when those expectations fall short. That gap between what customers want and what brands can deliver has become one of marketing\u2019s biggest challenges.<\/p>\n\n\n\n<p>The solution? <strong>Agentic, adaptive experiences.<\/strong> What if every interaction \u2014 not just a marketing message \u2014 could spark a two-way conversation? Imagine a website that doesn\u2019t just display content, but responds, learns and guides each visitor like your best salesperson, service rep and marketer all in one.<\/p>\n\n\n\n<p>Trailblazers like <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/fisher-and-paykel-360\/\"><strong>Fisher &amp; Paykel<\/strong><\/a>, the luxury home appliance brand, are already proving what\u2019s possible. Using <strong><a href=\"https:\/\/www.salesforce.com\/ap\/form\/marketing\/crm-marketing-demo-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Personalisation<\/a><\/strong> and <strong>Agentforce<\/strong>, they\u2019ve turned their site into a living, adaptive experience \u2014 one that feels like a conversation, not a click path.<\/p>\n\n\n\n<p>As customers browse, the site updates instantly to show products and content tailored to their style and intent. If the next step is visiting a showroom, Agentforce takes care of it, scheduling the appointment, sending reminders and seamlessly handing off to a service rep with full context. The result: a 33% increase in order conversion, proof that when every interaction feels personal, performance follows.&nbsp;&nbsp;<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/jRLHpVkwFZYj9ThURuaRky\" data-uuid=\"jRLHpVkwFZYj9ThURuaRky\" data-v=\"4\" data-type=\"inline\" \/>\n\n\n\n<p><\/p>\n\n\n\n<p>Two-way SMS and WhatsApp is currently available today, and starting <strong>December 2025<\/strong> <strong>Adaptive Websites<\/strong> will make this possible for every Salesforce customer. This is the future of adaptive marketing: experiences that evolve with every customer interaction across marketing, commerce, sales and service.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Campaigns built at the speed of creativity<\/strong><\/h2>\n\n\n\n<p>For years, marketing automation hasn\u2019t really lived up to its name. Marketers have spent weeks mapping journeys, chasing approvals and waiting an average of <a href=\"https:\/\/www.apqc.org\/what-we-do\/benchmarking\/open-standards-benchmarking\/measures\/average-time-weeks-develop-and-launch\">7.4 weeks<\/a> to launch campaigns \u2014 only to see the message go stale before it even lands.<\/p>\n\n\n\n<p>That changes with <strong>Agentforce Marketing.<\/strong> It\u2019s like having an agency of AI agents at your side \u2014 planning, segmenting, personalising and activating campaigns across every channel.<\/p>\n\n\n\n<p>Leaders like <a href=\"https:\/\/www.salesforce.com\/customer-stories\/indeed\/\"><strong>Indeed<\/strong><\/a><strong>, <\/strong>a leading job site and global hiring platform, are already proving what\u2019s possible. However, they struggled with disconnected marketing, sales and service systems that prevented consistent user experience and slowed the creation and activation of campaigns. Now, they\u2019ve consolidated their martech by 40% and by using Agentforce to unify data, automate segmentation, and create campaigns, they\u2019ve turned disconnected workflows into intelligent, connected marketing.<\/p>\n\n\n\n<p>What once took weeks now happens in minutes, as Agentforce drafts campaigns and suggests segments based on data across their entire system, not just marketing data. By factoring in details like the time since an employer\u2019s last job posting, <strong>Indeed<\/strong> can now reach employers right before a hiring need arises \u2014 a critical moment in their customer experience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/DuKyv3MsMwvfPyES5YjxXr\" data-uuid=\"DuKyv3MsMwvfPyES5YjxXr\" data-v=\"4\" data-type=\"inline\" \/>\n\n\n\n<p><\/p>\n\n\n\n<p>Once campaigns are launched, teams can use Agentforce and AI partners to build and version content for different industries \u2014 like Retail or Healthcare \u2014 all within the same campaign. With partners like <strong>Typeface<\/strong> integrated directly into the campaign builder, they can create and personalise assets faster than ever. The result:<strong> <\/strong>faster launches, smarter personalisation, and campaigns that reach the right audience at exactly the right time.<\/p>\n\n\n\n<p>We\u2019re excited to announce new and expanded partnerships with <a href=\"https:\/\/writer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Writer<\/a>, <a href=\"https:\/\/www.jasper.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jasper<\/a>, <a href=\"https:\/\/www.typeface.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Typeface<\/a>, <a href=\"https:\/\/www.bynder.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bynder<\/a>, <a href=\"https:\/\/automattic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automattic<\/a> and <a href=\"https:\/\/www.contentstack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contentstack<\/a> \u2013 bringing the best AI and content platforms directly into Agentforce Marketing. Together, we\u2019re transforming content creation into continuous co-creation \u2014 where every asset, message, and moment is intelligently generated, personalised, and optimised in real time.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Insights that turn into impact<\/strong><\/h2>\n\n\n\n<p>More than half of marketing budgets are wasted on bad targeting and after-the-fact optimisation. Even with the best tools, few teams have the time or resources to monitor performance in real time.<\/p>\n\n\n\n<p>That\u2019s where <strong>Agentforce Marketing<\/strong> changes everything. With built-in optimisation agents, campaigns don\u2019t stop when they launch \u2014 they learn. The agents continuously track performance, spend and creative across every channel, surfacing insights directly in Slack so marketers can act fast.<\/p>\n\n\n\n<p>What used to take hours of analysis now happens in moments \u2014 with greater accuracy and insight. Marketers can ask Agentforce what\u2019s driving a slowdown, then use Paid Media Optimisation \u2014 generally available today \u2014 to automatically pause underperforming ads and shift spend to high-value audiences. All within a conversation that delivers faster, smarter decisions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5b93f3693d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5b93f3693d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1149\" height=\"650\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/10\/image_8167da.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-10683\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_8167da.png 1149w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_8167da.png?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_8167da.png?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_8167da.png?w=1024&amp;h=579 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_8167da.png?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>And with <strong>Data 360 Clean Rooms<\/strong>, generally available this December, teams can securely collaborate with media partners to expand top-performing segments without moving or duplicating data. The result? Smarter targeting, faster optimisation and marketing that never sleeps.<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/WRfjBmNyWVrJK1quQi3enk\" data-uuid=\"WRfjBmNyWVrJK1quQi3enk\" data-v=\"4\" data-type=\"inline\" \/>\n\n\n\n<p><\/p>\n\n\n\n<p>By connecting data, intelligence, and action in one place, <strong>Agentforce Marketing<\/strong> turns performance management into a continuous loop of learning and improvement. With Unified Analytics, now generally available, and Multi-Touch Attribution coming in February, every campaign gets sharper, every message more relevant and every dollar spent more effective. It\u2019s not just optimisation \u2014 it\u2019s evolution in real time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-agentic-era-has-arrived\"><strong>The agentic era has arrived<\/strong><\/h2>\n\n\n\n<p>This is <strong>Agentforce Marketing<\/strong> in action \u2014 ending \u201cDo Not Reply\u201d marketing, powering every journey with unified data, adapting experiences in real time, building campaigns at the speed of creativity and turning insights into impact.<\/p>\n\n\n\n<p>These aren\u2019t future promises \u2014 they\u2019re innovations available to you. Whether you use <strong>Marketing Cloud Engagement<\/strong> or <strong>Account Engagement<\/strong>, all of the below\u00a0 capabilities are included in your existing Marketing Cloud licence.\u00a0<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5b93f377b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5b93f377b9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"844\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/10\/image_d89e53.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-10684\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_d89e53.png 1510w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_d89e53.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_d89e53.png?w=768&amp;h=429 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_d89e53.png?w=1024&amp;h=572 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_d89e53.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The agentic era is here. So, where do you go from here? <a href=\"https:\/\/www.salesforce.com\/ap\/form\/marketing\/get-agentforce-marketing\">Activate Agentforce Marketing today<\/a> and unlock a new way of working with AI agents by your side. Then turn on <strong>Data 360<\/strong> with the three-step setup we went through earlier \u2014 and watch your data, campaigns and teams connect like never before. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Dreamforce Decoded<br>for Marketing Leaders: ASEAN Edition<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Get the insights ASEAN businesses need for 2026 growth, along with the latest Agentforce Marketing innovations. <\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/dreamforce-decoded-marketing-report\/\">Read the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"407\" height=\"406\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/df-circle_osi-blog.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/df-circle_osi-blog.webp 407w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/df-circle_osi-blog.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/df-circle_osi-blog.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 407px) 100vw, 407px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how AI agents can act on every customer message in real time<\/p>\n","protected":false},"author":492,"featured_media":10680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68fa5ec1a2fd9ba52d3fa36bAP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,23,473,665,776],"sf_content_type":[707],"coauthors":[269],"class_list":["post-10685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-artificial-intelligence","sf_topic-cmo","sf_topic-agentforce","sf_topic-agentic-ai","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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