{"id":10698,"date":"2025-11-27T15:47:02","date_gmt":"2025-11-27T07:47:02","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10698"},"modified":"2025-12-08T15:56:17","modified_gmt":"2025-12-08T07:56:17","slug":"salesforce-on-salesforce-unlocking-transformative-growth-and-roi-with-data-360-and-agentforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/salesforce-on-salesforce-unlocking-transformative-growth-and-roi-with-data-360-and-agentforce\/","title":{"rendered":"How We Unlock Transformative Growth and ROI With Data 360 and Agentforce"},"content":{"rendered":"\n

Every business leader today grapples with the same challenge: how to truly understand your customers and empower your teams when critical data is trapped across disparate systems, preventing a complete, real-time view. You know the frustration \u2013 customer insights are fragmented, sales forecasts feel like guesswork. Marketing efforts miss the mark, and your service representatives are constantly hunting for information. This isn’t just an IT problem; it directly impacts your bottom line and the experience you deliver.<\/p>\n\n\n\n

At Salesforce, we faced this exact reality. With decades of growth and numerous acquisitions, our own customer data was spread across various systems. We recognised that to truly deliver on the promise of AI and serve our customers effectively, we first had to solve this fundamental challenge for ourselves. We became our own “Customer Zero,” demonstrating firsthand the power of our solutions by building a unified data foundation with Salesforce Data 360.<\/p>\n\n\n\n

The payoff has been undeniable, driving significant ROI across our business:<\/p>\n\n\n\n