{"id":10767,"date":"2025-12-05T17:42:01","date_gmt":"2025-12-05T09:42:01","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10767"},"modified":"2025-12-05T18:34:24","modified_gmt":"2025-12-05T10:34:24","slug":"vibe-marketing-for-startups","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/vibe-marketing-for-startups\/","title":{"rendered":"What is Vibe Marketing? The Complete Guide to Grow Your Startup"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>This article reviews the term vibe marketing, a strategy that focuses on creating an emotion around brand messaging. <\/li>\n\n\n\n<li>There are 5 types of vibe marketing ranging from emotional to aesthetic. <\/li>\n\n\n\n<li>Learn the benefits and tools to get started with vibe marketing, including Salesforce Starter Suite.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>What if the secret to the growth of your <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-an-smb\/\">small and medium business (SMB)<\/a> isn&#8217;t <em>only<\/em> in your product roadmap or marketing budget but in how you make people feel? Enter vibe marketing, which is all about creating that &#8220;you get me&#8221; feeling. It makes your brand that cool friend people want to hang out with \u2014 not the pushy salesperson.<\/p>\n\n\n\n<p>For SMBs and <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-a-startup\/\">startups<\/a>, this marketing strategy is gold. Even with a limited budget, you can win hearts and grow big by being authentic, relatable, and genuinely engaging. This quick guide has everything you need to get started with vibe marketing for your startup.<\/p>\n\n\n\n<p><strong>What you&#8217;ll learn<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-what-is-vibe-marketing\">What is vibe marketing?<\/a><\/li>\n\n\n\n<li><a href=\"#h-types-of-vibe-marketing\">Types of vibe marketing<\/a><\/li>\n\n\n\n<li><a href=\"#h-how-vibe-marketing-differs-from-traditional-marketing\">How vibe marketing differs from traditional marketing&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#h-benefits-of-vibe-marketing-for-startups\">Benefits of vibe marketing for startups<\/a><\/li>\n\n\n\n<li><a href=\"#h-tools-to-help-you-get-started-with-vibe-marketing\">Tools to help you get started with vibe marketing<\/a><\/li>\n\n\n\n<li><a href=\"#h-common-vibe-marketing-challenges-and-solutions\">Common vibe marketing challenges and solutions<\/a><\/li>\n\n\n\n<li><a href=\"#h-set-up-your-vibe-marketing-campaign-in-6-steps\">Set up your vibe marketing campaign in 6 steps<\/a><\/li>\n\n\n\n<li><a href=\"#h-vibe-marketing-done-right-with-salesforce\">Vibe marketing done right with Salesforce<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-vibe-marketing\">What is vibe marketing?<\/h2>\n\n\n\n<p>Vibe marketing is a <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/smb-marketing-strategy\/\">strategy<\/a> that focuses on creating an emotion around a brand rather than explicitly promoting specific products or features. This term emerged as a spinoff from &#8220;<a href=\"https:\/\/cloud.google.com\/discover\/what-is-vibe-coding\" target=\"_blank\" rel=\"noreferrer noopener\">vibe coding<\/a>,&#8221; coined by Andrej Karpathy, Co-Founder of OpenAI. Vibe coding is a programming approach where developers use <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/\">artificial intelligence (AI)<\/a> to generate code through <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/natural-language-processing-basics\" target=\"_blank\" rel=\"noreferrer noopener\">natural language<\/a> rather than manually writing it out line by line.&nbsp;<\/p>\n\n\n\n<p>The core concept of vibe marketing lies in the same principle: coding through conversational &#8220;vibes&#8221; rather than technical syntax. Likewise, vibe marketing prioritises creating a strong emotion around your product features, making your brand memorable.<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tSection Title\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/dreamforce-insights-for-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg 1600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/unnamed_f3f162.jpg?w=150&amp;h=113 150w\" alt=\"Four presenters on Salesforce Live pose for a shot during Dreamforce &#039;25.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tFrom Dreamforce To Your Door: 3 AI Takeaways For SMBs\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/types-of-ai-agents-to-grow-your-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png 512w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=300&amp;h=160 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=150&amp;h=80 150w\" alt=\"Illustration showcasing AI agents used for small business productivity.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t5 Types of AI Agents To Grow Your Business\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-prompts-for-small-business-marketing\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=150&amp;h=84 150w\" alt=\"Illustration of ai prompts for small business marketing\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t6 AI Prompts for Small Business Marketing\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-trends\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png 2544w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=300&amp;h=159 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=768&amp;h=408 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=1024&amp;h=544 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=1536&amp;h=816 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=2048&amp;h=1088 2048w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=150&amp;h=80 150w\" alt=\"Illustration of trends report\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tTop Small Business Trends For 2026: Smart Tech You Need to Know\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-vibe-marketing\">Types of vibe marketing<\/h2>\n\n\n\n<p>Let\u2019s add &#8220;vibes&#8221; to your <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-marketing-strategies-for-startups\/\">startup marketing strategy<\/a> with these key elements:<\/p>\n\n\n\n<p><strong>Emotional resonance:<\/strong> Vibe marketing prioritises creating content and experiences that trigger emotional responses, such as joy, nostalgia, inspiration, or humour.&nbsp;<\/p>\n\n\n\n<p>For instance, let\u2019s look at the following image? What emotions does it stir in you? Take a moment to describe its &#8220;vibe.&#8221; Understanding whether it feels relaxing, inviting, or warm directly connects to your desired brand identity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"897\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_ddd860.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-10761\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ddd860.png 1600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ddd860.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ddd860.png?w=768&amp;h=431 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ddd860.png?w=1024&amp;h=574 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ddd860.png?w=1536&amp;h=861 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ddd860.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>(Source: <\/em><a href=\"https:\/\/stock.adobe.com\/images\/summer-vibes-with-a-hammock-between-two-palm-trees-at-the-beach\/644067133\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Adobe | The PNG of Everythin<\/em><\/a><em>, \u201cSummer vibes with hammock\u201d)<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Cultural relevance:<\/strong> Align your brand&#8217;s message and aesthetic with trends, subcultures, and values that are important to the <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/target-audience\/\">target audience<\/a>.<br><br>Notice the branding tactic in the image: it&#8217;s all about lavender hues, crafting a distinct future-forward, almost AI-like vibe. This strategy is cleverly designed to appeal to younger, digitally-native crowds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"897\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_40eb06.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-10762\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_40eb06.png 1600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_40eb06.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_40eb06.png?w=768&amp;h=431 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_40eb06.png?w=1024&amp;h=574 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_40eb06.png?w=1536&amp;h=861 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_40eb06.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>(Source: <\/em><a href=\"https:\/\/stock.adobe.com\/images\/lavender-laptop-headphones-plant-minimalist-background-website-mockup\/1207427966\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Adobe | by Fenny<\/em><\/a>, <em>\u201cLavender Laptop Mockup\u201d)<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Authenticity<\/strong>: Presenting your brand in a genuine and transparent way that feels real and relatable. Avoid overly polished or artificial messaging.<\/p>\n\n\n\n<p>For instance, think of a vegetable vendor at a farmer\u2019s market. What vibe do they give off? Is it a fresh, authentic, and community-oriented vibe, or a wholesome, friendly, and vibrant?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_9a7a10.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-10763\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_9a7a10.png 1600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_9a7a10.png?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_9a7a10.png?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_9a7a10.png?w=1024&amp;h=682 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_9a7a10.png?w=1536&amp;h=1023 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_9a7a10.png?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>(Source: <\/em><a href=\"https:\/\/stock.adobe.com\/images\/happy-latin-american-farmer-selling-organic-strawberries-to-a-client-at-a-farmer-s-market-small-business-concepts\/1216131426\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Adobe | alisaaa<\/em><\/a><em>, \u201cLocal farmer and customer.\u201d)<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Shared values<\/strong>: Highlight common beliefs and principles between the brand and your audience. This fosters a sense of community and mutual understanding.<\/p>\n\n\n\n<p>What are your first thoughts when you see the following image? Does the vibe resonate with you? If you deeply care about sustainability and social responsibility, you\u2019d probably be intrigued to know more about this brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"914\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_712137.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-10764\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_712137.png 1600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_712137.png?w=300&amp;h=171 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_712137.png?w=768&amp;h=439 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_712137.png?w=1024&amp;h=585 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_712137.png?w=1536&amp;h=877 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_712137.png?w=150&amp;h=86 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>(Source: <\/em><a href=\"https:\/\/stock.adobe.com\/images\/green-recycle-symbol-featured-on-living-wall-in-office-space-blurred-background-shows-team-meeting-emphasizes-eco-friendly-company-culture-and-waste-management-practices-promoting-sustainability\/1567606105\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Adobe | pete<\/em><\/a><em>, \u201cGreen recycle work.\u201d)<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Aesthetic consistency:<\/strong> Have a consistent &#8220;vibe&#8221; across your <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/best-social-media-platforms-for-small-business\/\">social media<\/a> channels, packaging, and customer service interactions. This unified approach helps build stronger brand recognition and emotional connections with audiences.<\/p>\n\n\n\n<p>Let\u2019s look at the following image that has \u200cuniform branding across its packaging. This approach builds \u200cbrand recall value, helping customers connect with and recognise your brand instantly. This consistent visual language fosters trust, making your offerings more memorable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_69ad31.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-10765\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_69ad31.png 1600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_69ad31.png?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_69ad31.png?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_69ad31.png?w=1024&amp;h=682 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_69ad31.png?w=1536&amp;h=1023 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_69ad31.png?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>(Source: <\/em><a href=\"https:\/\/stock.adobe.com\/images\/colorful-branding-mockup-tote-bag-cup-sleeve-and-usb-drive-against-pink-background-ideal-for-marketing\/1187938257\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Adobe | ade<\/em><\/a><em>, \u201cColourful branding mockup.\u201d)<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-vibe-marketing-differs-from-traditional-marketing-nbsp\">How vibe marketing differs from traditional marketing&nbsp;<\/h2>\n\n\n\n<p>Unlike traditional marketing&#8217;s broad reach and slower campaign cycles, vibe marketing aims for deep connections and real-time adaptation.&nbsp;<\/p>\n\n\n\n<p>For example, in traditional marketing, an <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/what-is-ecommerce\/\">ecommerce<\/a> skincare brand would spend 3-4 weeks with separate teams conducting <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/how-to-conduct-market-research\/\">market research<\/a>, writing product-focused copy about &#8220;clinically proven ingredients&#8221; and &#8220;dermatologist-tested formulas,&#8221; and then measure success primarily through <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/conversion-rate-optimization\/\">conversion rates<\/a> and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-acquisition\/\">cost-per-acquisition (CAC)<\/a>.&nbsp;<\/p>\n\n\n\n<p>In vibe marketing, AI tools can rapidly create and test content that captures &#8220;self-care skin-care routine&#8221; or &#8220;skin-care morning routine&#8221; within 48 hours. It\u2019ll track deeper engagement metrics like time spent with content, social sentiment, and brand affinity along with the conventional <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/metrics\/\">ecommerce metrics<\/a>.&nbsp;<\/p>\n\n\n\n<p>The following explains the differences between traditional and vibe marketing:&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d52733c40ee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d52733c40ee\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"1118\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/Screenshot-2025-09-15-at-10.06.20\u202fAM.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-10766\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Screenshot-2025-09-15-at-10.06.20\u202fAM.png 1296w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Screenshot-2025-09-15-at-10.06.20\u202fAM.png?w=300&amp;h=259 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Screenshot-2025-09-15-at-10.06.20\u202fAM.png?w=768&amp;h=663 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Screenshot-2025-09-15-at-10.06.20\u202fAM.png?w=1024&amp;h=883 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Screenshot-2025-09-15-at-10.06.20\u202fAM.png?w=150&amp;h=129 150w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-vibe-marketing-for-startups\">Benefits of vibe marketing for startups<\/h2>\n\n\n\n<p>Vibe marketing offers a powerful approach for startups to cut through the noise and build genuine connections. Here are some key benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operate as a lean, productive machine: <\/strong>Save hours on repetitive tasks with an affordable CRM like <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/starter\/\">Starter Suite<\/a>.<\/li>\n\n\n\n<li><strong>You\u2019ll be the customer connection catalyst<\/strong>: Go beyond transactional relationships and tailor emotion-based content. An AI CRM can analyse your customers&#8217; needs to generate content and product recommendations that genuinely resonate with them.<\/li>\n\n\n\n<li><strong>Create never-ending stories for your blog:<\/strong> With <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce 360<\/a>, you can build agents that can concept and run end-to-end <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/digital-marketing\/\">digital marketing<\/a> campaigns, and test which content best resonates with your audience.<\/li>\n\n\n\n<li><strong>See your marketing results in real-time<\/strong>: AI CRMs with unified dashboards gather data from all your marketing channels (social media, website, and advertisements) to provide insights into engagement, <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=xcloud.sdp_template_sentiment_analysis.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment analysis<\/a>, and brand mentions.<\/li>\n\n\n\n<li><strong>Attract and retain customers like never before<\/strong>: When your target audience feels more engaged with your business, they turn into your brand advocates. Tapping into customers&#8217; feelings and values significantly improve your <a href=\"https:\/\/www.salesforce.com\/ap\/service\/digital-customer-engagement-platform\/customer-retention-rate\/\">customer retention<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Fuel your fanbase with community engagement<\/strong>: Vibe marketing positions your business like a <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-a-digital-creator\/\">digital creator<\/a>. Authentic two-way conversations make followers feel valued and heard. Salesforce\u2019s very own <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/so-what-is-a-trailblazer\/\">Trailblazer<\/a> community is a great example. It\u2019s home to thousands of groups and forums and you\u2019ll get to network with likeminded <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-become-an-entrepreneur\/\">entrepreneurs<\/a> and marketers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Get Salesforce CRM for Free <\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Grow your small business  with Salesforce Free Suite, the free way to get sales, service, marketing and Slack on one, simple platform.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/free-crm\/\">Start now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"646\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Free-GA-Launch-Email-DSE-1-Compact-Offer-496x323@2x.png\" class=\"attachment-full size-full\" alt=\"Salesforce free suite\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Free-GA-Launch-Email-DSE-1-Compact-Offer-496x323@2x.png 992w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Free-GA-Launch-Email-DSE-1-Compact-Offer-496x323@2x.png?w=300&amp;h=195 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Free-GA-Launch-Email-DSE-1-Compact-Offer-496x323@2x.png?w=768&amp;h=500 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Free-GA-Launch-Email-DSE-1-Compact-Offer-496x323@2x.png?w=150&amp;h=98 150w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tools-to-help-you-get-started-with-vibe-marketing\">Tools to help you get started with vibe marketing<\/h2>\n\n\n\n<p>The good news is that tools like <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\">customer relationship management (CRM)<\/a> can help you get started. CRMs support your vibe marketing campaigns with the tools necessary to understand and connect with users on an emotional level.&nbsp;<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/ai-crm\/\">AI CRMs<\/a>, you can get deeper insights into your marketing strategies and campaigns. These smart tools help you use vibe marketing to reach your target audience more effectively and create emotional resonance \u2014 all while staying productive.&nbsp;<\/p>\n\n\n\n<p>In fact, Salesforce\u2019s latest Small and Medium Business Trends report states that <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">90% of SMBs say they\u2019re more efficient when using AI<\/a>. Startups with limited resources or lean marketing teams can use AI to execute vibe marketing. Automating tasks like <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/analytics\/guide\/\">marketing analytics<\/a> and <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/audience-segmentation\" target=\"_blank\" rel=\"noreferrer noopener\">audience segmentation<\/a> allows you to focus on <a href=\"https:\/\/www.salesforce.com\/ap\/service\/digital-customer-engagement-platform\/what-is-customer-engagement\/\">customer engagement<\/a>.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re getting excited to get going, here\u2019s a strategic tech stack that combines <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/what-is-automation\/\">automation<\/a>, personalisation, and creativity. Inside this CRM, you\u2019ll have these tools that support vibe marketing:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content marketing tools<\/strong>: <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce 360<\/a> can help you build marketing agents that generate <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/marketing-content-creation\" target=\"_blank\" rel=\"noreferrer noopener\">marketing content<\/a> and social media captions, and test your audience&#8217;s reactions.<\/li>\n\n\n\n<li><strong>Analytics tools<\/strong>: <a href=\"https:\/\/www.salesforce.com\/ap\/analytics\/crm\/\">CRM analytics<\/a> and <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/google-analytics-basics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> help you measure audience growth, website traffic, and engagement. Make quick changes to your campaigns to improve engagement instead of waiting for the campaigns to end.<\/li>\n\n\n\n<li><strong>Sales management: <\/strong>Are your vibes converting to sales? Use a CRM to track your <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/pipeline\/\">sales pipeline<\/a> and identify which campaigns are generating revenue.&nbsp;<\/li>\n\n\n\n<li><strong>Daily operations<\/strong>: You\u2019ll need tools for <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/10-communication-skills-for-business-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective communication<\/a> and better <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/project-management-guide\/\">project management<\/a> like <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Slack<\/a> to bring your team and stakeholders together, while improving your collaboration<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Do more with Salesforce \u2013 for free\u00a0<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Save time and get organised with Salesforce\u2019s Free Suite, designed to help your small business grow.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/free-crm\/\">Learn more about Salesforce Free Suite<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-vibe-marketing-challenges-and-solutions\">Common vibe marketing challenges and solutions<\/h2>\n\n\n\n<p>Vibe marketing, while powerful, comes with its own set of challenges. Here\u2019s how you can overcome them:<\/p>\n\n\n\n<p><strong>Challenge<\/strong>: Measuring accurate <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-roi\/\">return on investment (ROI)<\/a>. Traditional <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/analytics\/roi-guide\/\">marketing ROI<\/a> metrics often fail to capture the emotional impact and long-term value creation that vibe marketing generates. This makes it difficult to justify investments to stakeholders.&nbsp;<br><strong>Solution<\/strong>: Integrate your data with a <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">marketing CRM<\/a> to get a holistic view of your campaigns and performance. Track <a href=\"https:\/\/www.salesforce.com\/ap\/products\/marketing-cloud\/best-practices\/customer-journeys\/\">customer journey<\/a> touchpoints \u2014 from brand discovery to sentiment analysis \u2014 to know what\u2019s generating conversions. This data integration between your CRM and marketing efforts can help you calculate your ROI weekly, monthly, and annually. It provides a complete picture of how your campaigns influence <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-lifetime-value\/\">customer lifetime value (CLV)<\/a>, brand loyalty, and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/referral-program-ideas-to-grow-your-business\/\">referrals<\/a>.<\/p>\n\n\n\n<p><strong><br>Challenge<\/strong>: Offering uniform, consistent experiences across all touchpoints. With vibe marketing, you\u2019re a one-person army doing everything, so staying consistent across your <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/omnichannel-marketing\/\">omni-channel marketing<\/a> strategy is tricky. Also, when marketing doesn&#8217;t align with your product features, customers feel misled and confused. So, maintaining a consistent brand vibe across multiple channels, and customer interactions becomes increasingly complex as you scale.<br><strong>Solution<\/strong>: Centralise marketing with a <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">CRM for small business<\/a>&nbsp; \u2014 your hub for storing <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-write-brand-guidelines-in-5-steps-or-less\/\">brand guidelines<\/a>, content templates, and <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/ux-personas-for-salesforce\/get_started_with_personas\" target=\"_blank\" rel=\"noreferrer noopener\">user personas<\/a>. Customise the out-of-the-box features and built-in templates to meet your business goals and save time on creating things from the scratch. This way, you\u2019ll stay consistent and maintain vibe integrity \u2014 whether customers interact through social media, email, or phone.<\/p>\n\n\n\n<p><strong>Challenge<\/strong>: Staying relevant with marketing trends. The rapid evolution of AI tools, social media algorithms, and consumer behaviour makes it challenging to keep up with best practices and emerging opportunities. But, vibe marketing is all about staying updated with the <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-trends\/\">latest trends<\/a> and pop culture to attract your tribe. The only way out is through continuous learning.<br><strong>Solution<\/strong>: Get industry insights and trends from trusted research and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business\/\">blogs<\/a>. Salesforce offers a wealth of <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/\">resources<\/a> and guides to keep you informed. Use these resources to learn the latest marketing trends and deliver solutions your customers will come back for. Here are a few free resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/smb-trends\/\">Small and Medium Business Trends Report, 6th Edition<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-marketing\/\">State of Marketing Report<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-trailhead\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead for Small Business<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Grow Your Small Business With AI Agents<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how autonomous AI can scale your small business for efficient growth in our free e-book.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/smbs-grow-with-agentforce\/\">Get it now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"432\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp\" class=\"attachment-full size-full\" alt=\"grow your small business with ai agents\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp 621w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp?w=300&amp;h=209 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp?w=150&amp;h=104 150w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-set-up-your-vibe-marketing-campaign-in-6-steps\">Set up your vibe marketing campaign in 6 steps<\/h2>\n\n\n\n<p>All set to get started? Let\u2019s go. Here are six steps for implementing vibe marketing:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1. Define your core vibe marketing strategy<\/h3>\n\n\n\n<p>Define the specific emotions, values, and personality your brand will evoke. Focus on how customers should feel when interacting with your business, not just what you sell. This foundation will guide your <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/content-marketing\/\">content marketing<\/a>, and visual decisions.&nbsp;<\/p>\n\n\n\n<p>For instance, you\u2019ll see Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/ap\/company\/our-values\/\">values<\/a> and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/meet-trailhead-characters-blog\/\">mascots<\/a> across all our communication channels, building a strong brand recall value. These mascots are a direct representation of Salesforce&#8217;s core values and various aspects of our platform and community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2. Audit your current brand vibe<\/h3>\n\n\n\n<p>Evaluate how your brand is currently perceived across all communication channels \u2014 website, social media, phone calls \u2014 and compare this to your desired vibe or theme. Use AI tools to analyse competitor positioning, messaging, and <a href=\"https:\/\/www.salesforce.com\/ap\/media\/fan-audience-engagement-platform\/guide\/\">audience engagement<\/a> strategies to identify market gaps and opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Humanizing Marketing: Episode 4 - Humanizing &amp;apos;AI in Marketing&amp;apos;\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2EnfXAQpe1ROfgBpcorsHd?si=3J4p5XUIQSmMVw8IEJDcYw&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-create-and-develop-your-personalised-vibe-strategy\">Step 3. Create and develop your personalised vibe strategy<\/h3>\n\n\n\n<p>Your vibe marketing may include long-form or bite-sized content. Think of fun <a href=\"https:\/\/www.salesforce.com\/small-business\/ap\/marketing\/social-media-marketing-guide\/\">social media marketing<\/a>,&nbsp; or <a href=\"https:\/\/sproutsocial.com\/insights\/user-generated-content-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">user-generated content (UGC)<\/a> to attract more eyeballs.&nbsp;<\/p>\n\n\n\n<p>Use <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-tools-for-small-business\/\">AI for small business tools<\/a> to turn your defined brand vibe into compelling marketing assets. Consistently train AI on your unique voice, style, and visual identity. This creates content and campaigns that authentically represent your brand while simplifying your workflows. The result? Your content production is faster and better even as you grow.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Use Agentforce to Create Marketing Email Campaigns | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FT_KXVGbXQw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4. Gather the right tools&nbsp;<\/h3>\n\n\n\n<p>Use a <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/\">marketing CRM<\/a> to track your analytics and <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/what-is-a-sales-cycle\/\">sales cycles<\/a>. It also supports content creation with features like AI agents and email creation templates to help you get started quickly. For social media management, tools like <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> or <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are great. You can schedule posts and manage interactions, ensuring your &#8220;vibe&#8221; is consistently delivered.<\/p>\n\n\n\n<p>As video content is important for conveying vibes, tools like <a href=\"https:\/\/apps.apple.com\/us\/app\/capcut-video-editor\/id1500855883\" target=\"_blank\" rel=\"noreferrer noopener\">CapCut<\/a>, or <a href=\"https:\/\/apps.apple.com\/us\/app\/davinci-resolve-for-ipad\/id1581363826\" target=\"_blank\" rel=\"noreferrer noopener\">DaVinci Resolve<\/a> help produce high-quality, branded video content. Staying productive and managing your projects like a pro is the cornerstone of vibe marketing. This is where <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Slack<\/a> comes in. Simplify your workflows, keep track of your tasks and to-do lists, and even collaborate with external stakeholders through <a href=\"https:\/\/slack.com\/intl\/en-us\/connect\" target=\"_blank\" rel=\"noreferrer noopener\">Slack Connect<\/a>.<br><br>Train your team on vibe marketing principles and AI tools, making sure human oversight remains central. This blend of tech, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/developing-ethical-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">ethical AI<\/a> guidelines, and human insight creates sustainable brand experiences.<\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 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65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Trailhead:\u00a0<strong>Salesforce for Small Business<\/strong><\/h2>\n\t\t\t<p>Learn how your business can benefit from this out-of-the-box CRM.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-essentials-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Trail<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+200 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\"><strong>Salesforce for Small Business<\/strong><\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-define-metrics-measure-and-optimise-to-scale-nbsp\">Step 5. Define metrics, measure, and optimise to scale&nbsp;<\/h3>\n\n\n\n<p>Move beyond traditional metrics, and establish <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/performance-management\/sales-kpis\/\">key performance indicators (KPIs)<\/a> that prioritise deep engagement (shares, saves, comments) and emotional connection. Measure sentiment analysis to understand the emotional tone of customer feedback across various platforms. Tools like <a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brandwatch<\/a> can help you with <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/social-media-monitoring-guide\/\">social media monitoring<\/a>, and identifying your top attention-grabbing content pieces.&nbsp; &nbsp;<\/p>\n\n\n\n<p>Use an AI CRM to continuously monitor these emotional and behavioural indicators, identifying what\u2019s building the authentic connection with your target audience. Test various content formats to analyse which patterns are contributing to successful vibe campaigns. <a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4 (GA4)<\/a> measures engagement metrics like engaged sessions and average engagement time, which are crucial for understanding content resonance on your website.<\/p>\n\n\n\n<p><strong>Pro tip<\/strong>: Set specific KPIs for your brand&#8217;s desired vibe, like positive sentiment scores and content share rates. Use your <a href=\"https:\/\/www.salesforce.com\/ap\/analytics\/crm\/\">CRM analytics<\/a> to spot top-performing content, then optimise your campaigns to consistently replicate and scale that winning vibe for significant growth. AI tools can also track how your marketing campaigns are impacting your product sales and conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6. Join communities and forums to vibe higher&nbsp;<\/h3>\n\n\n\n<p>Growing your community and being a part of relevant communities are key to vibe marketing. So, actively engage in online communities and forums where your target audience gathers to stay connected with cultural trends and evolving customer sentiments. This real-time engagement provides invaluable insights into what resonates with your market.<br><br>Join Trailblazer Communities like <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94S000000GyJUSA0?tab=discussion&amp;sort=LAST_MODIFIED_DATE_DESC\" target=\"_blank\" rel=\"noreferrer noopener\">Moment Marketer<\/a> and <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94S000000H2U8SAK?tab=discussion&amp;sort=LAST_MODIFIED_DATE_DESC\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Starter and Pro Suites<\/a> to network and collaborate with startup founders and growing businesses like yours. Remember, these connections keep you ahead of emerging trends and tactics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vibe-marketing-done-right-with-salesforce\">Vibe marketing done right with Salesforce<\/h2>\n\n\n\n<p>Vibe marketing is the secret sauce to making some noise (<em>the good kind!<\/em>). And it isn\u2019t just about creating emotional connections \u2014 it&#8217;s about building lasting relationships that generate real business results. With Salesforce, you get all the required tools to create and monitor your efforts and brand experiences. And the best part? You can make your marketing memorable.&nbsp;<\/p>\n\n\n\n<p>Start your journey with a <a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/free-crm\/\">Free Suite <\/a> today. Looking for more customisation? <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">Explore Pro Suite<\/a>. Already a Salesforce customer? <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Activate Foundations<\/a> and try out Agentforce 360 today.&nbsp;<\/p>\n\n\n\n<p><em>AI supported the writers and editors who created this article.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\">Frequently Asked Questions (FAQs)<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">What is vibe marketing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Vibe marketing is a strategy that focuses on creating and maintaining a positive and engaging brand persona to attract and retain customers. It involves using emotional content, community building, and authentic interactions to build a loyal customer base.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">Why is vibe marketing important for startups?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Vibe marketing is important for startups because it creates a strong brand identity and emotional connection with customers. This leads to increased <a href=\"https:\/\/www.salesforce.com\/ap\/service\/customer-loyalty\/\">customer loyalty<\/a>, positive word-of-mouth marketing, and a more engaged community \u2014 all of which are essential for <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/sustainable-business-models\/\">sustainable growth<\/a>.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">What are some vibe marketing tactics for startups?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Effective vibe marketing tactics for startups include hosting events, creating user-generated content (UGC), and collaborating with influencers. Use <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/manage_the_sfdc_storytelling\" target=\"_blank\" rel=\"noreferrer noopener\">storytelling<\/a> to share your brand\u2019s mission and values. These tactics help build a strong emotional connection with the audience.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">How does vibe marketing differ from traditional marketing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Vibe marketing differs from traditional marketing by prioritising emotional and experiential connections over direct <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/pitch-examples\/\">sales pitches<\/a>. While traditional marketing emphasizes what you sell, vibe marketing focuses on how customers feel when they interact with your brand.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">What metrics should I track for vibe marketing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>You should track metrics like engagement rates (likes, shares, comments), community growth (followers, paid subscriptions), <a href=\"https:\/\/www.salesforce.com\/ap\/service\/digital-customer-engagement-platform\/how-to-measure-customer-satisfaction\/\">customer satisfaction scores<\/a>, and referral rates. These metrics can measure your vibe marketing efforts and offer insights into future strategies.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Learn what vibe marketing is and its role in growing your startup in this modern era.<\/p>\n","protected":false},"author":130,"featured_media":10760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68c825168388a1144d789f7aAP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,77,45,214,26,471,157],"sf_content_type":[707],"coauthors":[583,806],"class_list":["post-10767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-best-practices","sf_topic-digital-marketing","sf_topic-startups","sf_topic-small-business","sf_topic-content-marketing","sf_topic-social-media-marketing","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Vibe Marketing? 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