{"id":10820,"date":"2025-12-13T17:59:12","date_gmt":"2025-12-13T09:59:12","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10820"},"modified":"2025-12-13T17:59:14","modified_gmt":"2025-12-13T09:59:14","slug":"make-events-accessible","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/make-events-accessible\/","title":{"rendered":"Want to Reach More People? Make Your Events Accessible"},"content":{"rendered":"\n<p>Whether it\u2019s a global conference, community gathering, or workplace meeting, events are meant to bring people together. They\u2019re meant to inform, inspire, and ignite action. But too often, accessibility is treated as an afterthought rather than a foundational element of event planning. When spaces \u2014 physical, digital, or hybrid \u2014 aren\u2019t designed with everyone in mind, they send a clear message about who is welcome and who is not.<\/p>\n\n\n\n<p>Accessible events make room for the abilities of everyone. Because when events are accessible, they don\u2019t just meet the needs of people with disabilities, they become more innovative and impactful for everyone involved. Ensuring events are accessible isn\u2019t just a matter of compliance, it\u2019s a business imperative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accessibility-expands-reach-and-engagement\"><strong>Accessibility expands reach and engagement<\/strong><\/h2>\n\n\n\n<p>Providing features such as sign language interpretation, captioning, assistive technology, screen reader compatibility, quiet spaces, and accessible physical spaces help ensure people of all abilities can fully participate. When accessibility is prioritised, event attendance, engagement, and satisfaction <a href=\"https:\/\/www.deloitte.com\/global\/en\/issues\/work\/content\/disability-inclusion-at-work.html\">increase<\/a> across the board.<\/p>\n\n\n\n<p>In the United States, <a href=\"https:\/\/www.cdc.gov\/disability-and-health\/articles-documents\/disability-impacts-all-of-us-infographic.html#:~:text=More%20than%201%20in%204,and%20people%20with%20no%20disability.\" target=\"_blank\" rel=\"noreferrer noopener\">more than 1 in 4 adults<\/a> have a disability, and according to the World Health Organization (WHO), an estimated <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/disability-and-health\" target=\"_blank\" rel=\"noreferrer noopener\">1.3 billion people<\/a> worldwide have disabilities. This represents 16% of the global population, or 1 in 6 of us. So it\u2019s no surprise that this demographic holds a significant amount of global spending power \u2014 approximately <a href=\"https:\/\/www.air.org\/resource\/report\/hidden-market-purchasing-power-working-age-adults-disabilities\" target=\"_blank\" rel=\"noreferrer noopener\">$490 billion<\/a> in the U.S. alone, and <a href=\"https:\/\/www.thevaluable500.com\/press-release\/inclusive-representation-white-paper-launched-by-valuable-500-at-the-world-economic-forum\" target=\"_blank\" rel=\"noreferrer noopener\">$13 trillion<\/a> globally. Keeping these numbers in mind, ensuring that events are accessible isn\u2019t just the right thing to do from an ethical and legal standpoint, it\u2019s also a smart business decision.\u00a0<\/p>\n\n\n\n<p>\u201cAs a leader in human capital management, Workday understands that accessible events are fundamental to creating an environment where everyone feels included and has a positive experience,\u201d said Workday Director of Disability Inclusion Stacey Romero. \u201cWhen our customers trust us with their people and their money, they expect us to get this right; to make sure our events are for everyone.\u201d<\/p>\n\n\n\n<p>Disability inclusion leads to higher satisfaction, stronger brand reputation, and increased business opportunities. According to a research <a href=\"https:\/\/newsroom.accenture.com\/news\/2023\/companies-that-lead-in-disability-inclusion-outperform-peers-financially-reveals-new-research-from-accenture\" target=\"_blank\" rel=\"noreferrer noopener\">report by Accenture<\/a>, businesses that prioritise accessibility outperform their peers in terms of market share and customer loyalty. Specifically, companies that have led on key disability inclusion criteria saw 1.6 times more revenue, 2.6 times more net income, and two times more economic profit compared to their competitors.<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout layout-customer-relationships\" >\n\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-newsletter-signup__title\">\n\t\t\tGet articles selected just for you, in your inbox\t\t<\/h2>\n\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/ap\/form\/other\/blog-newsletter\/?d=blog-btn-footersubscribe\" class=\"wp-block-salesforce-blog-newsletter-signup__cta btn btn-lg btn-primary\" target=\"_blank\">\n\t\t\tSign up now\t\t<\/a>\n\t<\/div>\n\n\n\n<p>By prioritising accessibility, event organisers can expand their audience and ultimately boost their bottom line. Whether it&#8217;s conferences, concerts, festivals, or corporate gatherings, creating events that welcome everyone benefits not only people with disabilities but also businesses and society as a whole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-employees-want-accessible-workplaces\"><strong>Employees want accessible workplaces<\/strong><\/h2>\n\n\n\n<p>Companies that have disability accommodations have <a href=\"https:\/\/nod.org\/wp-content\/uploads\/2024\/01\/Disability-in-the-Workplace-2023-Insights-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">higher levels<\/a> of employee retention. Events are an extension of workplace culture, and accessible events signal to current and prospective employees that accessibility is an organisational priority \u2014 making these organisations more appealing to top talent. &#8220;When accessibility is part of your culture, not just your compliance, it shows and people feel it,&#8221; said <a href=\"https:\/\/careers.salesforce.com\/en\/salesforce-stories\/career-growth\/how-one-employee-is-innovating-inclusivity-at-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amy Wood<\/a>, manager of accessible events and real estate\/travel at Salesforce.<\/p>\n\n\n\n<p>According to a study by <a href=\"https:\/\/www.deloitte.com\/global\/en\/issues\/work\/content\/disability-inclusion-at-work.html\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte<\/a>, six in 10 people have been unable to attend some kind of work event due to accessibility challenges. One-third of people have been unable to attend a work event at their workplace because of venue inaccessibility, and nearly four in 10 (38%) were unable to attend a work event outside of the workplace for the same reason. These numbers underscore the real consequences of inaccessibility: disengagement and missed opportunities for connection. On the flip side, accessible events help organisations live their values and create a culture where everyone, regardless of ability, can participate and belong.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-driving-innovation\"><strong>Driving innovation<\/strong><\/h2>\n\n\n\n<p>Many accessible solutions benefit everyone, not just people with disabilities. Captions help attendees in noisy environments or those who are non-native speakers. Clear visual design and accessible language improve understanding for everyone. These \u201ccurb-cut effects\u201d \u2014 named after sidewalk ramps that benefit both wheelchair users and people pushing strollers or carts \u2014 show how accessibility often leads to better overall design and user experience.<\/p>\n\n\n\n<p>Additionally, building accessible events often pushes companies to adopt cutting-edge technology, train staff more thoroughly, and think creatively. All of which can enhance innovation and operational excellence. &#8220;Accessibility unlocks potential for attendees, companies, and the future of events. It\u2019s not just an accommodation, it\u2019s an advantage,&#8221; said Wood.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-value-of-collaboration\">The value of collaboration<\/h2>\n\n\n\n<p>From creating open lines of communication with people with disabilities to ensure their needs are met, to learning from peers and partners in the industry, ensuring accessibility at events isn\u2019t a task that can be addressed in isolation \u2014 it requires collaboration.&nbsp;<\/p>\n\n\n\n<p>For example, Salesforce and Workday have collaborated for more accessible events. Inspired by the accessibility of Salesforce events like <a href=\"https:\/\/www.salesforce.com\/ap\/dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce<\/a>, World Tour, and Connections, Romero reached out to Wood, who consults across teams at Salesforce to ensure event accessibility.\u00a0(Wood&#8217;s team created an <a href=\"https:\/\/www.salesforce.com\/dreamforce\/accessibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">accessible guide to Dreamforce 2025<\/a> that covers what to expect at the event.)<\/p>\n\n\n\n<p>\u201cI reached out to Amy on LinkedIn because I&#8217;d seen articles and resources that she&#8217;d shared and a webinar she had done with a few other people from Salesforce for Disability:IN,\u201d said Romero. <\/p>\n\n\n\n<p>This outreach led to a valuable knowledge exchange, with Wood sharing best practices, checklists, and insights that helped inform Workday\u2019s accessibility strategy. Workday Rising, which hosted <a href=\"https:\/\/blog.workday.com\/en-us\/issue-1-workday-rising-daily-2024.html\" target=\"_blank\" rel=\"noreferrer noopener\">more than 20,000<\/a> attendees in Las Vegas last year, introduced a Disability Help Desk modeled after Salesforce\u2019s approach and refined its accommodation request process, ensuring proactive support for ASL interpretation and other accessibility needs.<\/p>\n\n\n\n<p>Creating accessible events isn\u2019t a one-time task. It\u2019s an ongoing process that requires continuous learning, feedback, and evolution. Leaders in the accessibility space understand that needs vary and technologies shift, so staying informed and adaptable is essential.<\/p>\n\n\n\n<p>\u201cAccessibility requires more than a static approach; it demands an ongoing commitment to growth and progress,\u201d said Romero. \u201cAs long as people see us moving forward and actively finding ways to help, I think they will understand and appreciate the effort.\u201d<\/p>\n\n\n\n<p>Companies that invest in empowering their teams to lead with accessibility \u2014 through training, resources, and design practices \u2014 are better positioned to anticipate barriers, respond with innovation, and ultimately create more accessible experiences. By fostering a culture of learning and accountability around accessibility, these organisations not only meet today\u2019s standards but also stay ahead of the curve as expectations and best practices evolve.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">The Accessible Guide to Dreamforce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">We\u2019re committed to creating an accessible and welcoming experience for all guests at at Dreamforce, the biggest AI event of the year.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/dreamforce\/accessibility\/\">Learn more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By fostering a culture of learning and accountability around accessibility, organisations stay ahead of the curve as expectations and best practices evolve.<\/p>\n","protected":false},"author":66,"featured_media":10819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"4c23ed7262c74c23aa9d5a3aAP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[59,67,99,31,43,8,539,473,594],"sf_content_type":[707],"coauthors":[817],"class_list":["post-10820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-company","sf_topic-leading-through-change","sf_topic-equality","sf_topic-leadership","sf_topic-thought-leadership","sf_topic-customer-relationships","sf_topic-employee-experience","sf_topic-cmo","sf_topic-human-resources","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Want to Reach More People? 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