{"id":10884,"date":"2025-12-19T14:47:10","date_gmt":"2025-12-19T06:47:10","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10884"},"modified":"2025-12-19T14:47:11","modified_gmt":"2025-12-19T06:47:11","slug":"mine-gold-out-of-customer-testimonials","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/mine-gold-out-of-customer-testimonials\/","title":{"rendered":"Customer Testimonials: 10 Ways to Maximise Their Impact"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>This article covers customer testimonials \u2014 statements from a satisfied consumer that endorses your brand \u2014 and how to get them.<\/li>\n\n\n\n<li>Testimonials give you the social proof people look for, but the real work happens on the marketing campaign behind it.<\/li>\n\n\n\n<li>Learn top ways to maximise your testimonials with videos, influencer campaigns, and sharable content (spoiler alert: AI helps).<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Ever notice how customer testimonials often sit quietly on a website, like a trophy on a dusty shelf? They\u2019re supposed to impress visitors, but most of the time they\u2019re just sitting there. The problem is, companies collect testimonials but never use them to their full potential. They display a few on their website, maybe sprinkle one into a case study, and then move on. Testimonials can yield much more power with the right strategy.<\/p>\n\n\n\n<p>Customer testimonials, when used well, can completely change how people see your <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-an-smb\/\">small and medium-sized business (SMB)<\/a> or startup. They add credibility in places where marketing alone can\u2019t. They make your content feel less like a <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/pitch-examples\/\">sales pitch<\/a> and more like a recommendation from someone you\u2019d actually trust. This article will walk you through practical ways to put customer testimonials to work, in ways that help you grow.<\/p>\n\n\n\n<p><strong>What you\u2019ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-what-are-customer-testimonials-and-why-does-your-startup-need-them\">What are customer testimonials and why does your startup need them?<\/a><\/li>\n\n\n\n<li><a href=\"#h-what-are-the-benefits-of-customer-testimonials\">What are the benefits of customer testimonials?<\/a><\/li>\n\n\n\n<li><a href=\"#h-10-ways-to-mine-more-gold-out-of-customer-testimonials\">10 ways to mine more gold out of customer testimonials<\/a><\/li>\n\n\n\n<li><a href=\"#h-turn-customer-testimonials-into-a-growth-engine\">Turn customer testimonials into a growth engine<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-customer-testimonials-and-why-does-your-startup-need-them\">What are customer testimonials and why does your startup need them?<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.salesforce.com\/ap\/customer-success-stories\/#!page=1\">customer testimonial<\/a> is a statement from a satisfied consumer that endorses your product or service. Think about the last time you bought something online. Did you scroll down to see what other people were saying before hitting \u201cbuy\u201d? That short review from a real customer is what you\u2019d call a testimonial. It\u2019s proof that someone has already tried what you\u2019re considering, and it carries more weight than any marketing claim ever could.<\/p>\n\n\n\n<p>Customer feedback comes in many forms, but two of the most powerful are reviews and testimonials. Reviews are usually informal notes left on platforms like <a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yelp <\/a>or <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a>, where shoppers quickly share their experience. Testimonials, on the other hand, are more formal endorsements.<\/p>\n\n\n\n<p>Both are incredibly influential. In fact, according to a survey commissioned by Yelp, nearly <a href=\"https:\/\/blog.yelp.com\/news\/yelp-publishes-index-of-consumer-alerts-recipients-releases-survey-findings\/\" target=\"_blank\" rel=\"noreferrer noopener\">9 out of 10 shoppers trust reviews and testimonials<\/a> as much as personal recommendations. And another survey from BrightLocal found that <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">74% of consumers read at least two review sites before making decisions<\/a>.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tSection Title\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-prompts-for-small-business-marketing\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=150&amp;h=84 150w\" alt=\"Illustration of ai prompts for small business marketing\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t6 AI Prompts for Small Business Marketing\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/types-of-ai-agents-to-grow-your-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png 512w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=300&amp;h=160 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=150&amp;h=80 150w\" alt=\"Illustration showcasing AI agents used for small business productivity.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t5 Types of AI Agents To Grow Your Business\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-trends\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png 2544w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=300&amp;h=159 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=768&amp;h=408 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=1024&amp;h=544 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=1536&amp;h=816 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=2048&amp;h=1088 2048w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/Screenshot-2025-06-11-at-12.27.13\u202fPM.png?w=150&amp;h=80 150w\" alt=\"Illustration of trends report\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tTop Small Business Trends For 2026: Smart Tech You Need to Know\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/best-apps-for-startups\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/Apps-for-Startups-SMB.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/Apps-for-Startups-SMB.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/Apps-for-Startups-SMB.jpg?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/Apps-for-Startups-SMB.jpg?w=768&amp;h=431 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/Apps-for-Startups-SMB.jpg?w=1024&amp;h=574 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/Apps-for-Startups-SMB.jpg?w=150&amp;h=84 150w\" alt=\"Illustration showcasing applications in a digital space for SMBs to choose from in neon colors.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t14 Apps for Startups and Small Businesses to Scale Fast\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<p>These small snippets of feedback have become a natural checkpoint in the buying process, shaping how people perceive a <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-build-a-brand\/\">brand<\/a> before they ever interact with it directly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-customer-testimonials\">What are the benefits of customer testimonials?<\/h2>\n\n\n\n<p>Customer testimonials \u2014 especially for growing businesses \u2014 help <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/prospecting\/\">potential buyers<\/a> cut through uncertainty and get closer to a purchasing decision. Here\u2019s why they hold so much influence for startups and SMBs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proof that your product or service delivers what it promises<\/li>\n\n\n\n<li>Builds trust in a way no paid messaging can match<\/li>\n\n\n\n<li>Reduces hesitation for prospects unsure about taking the first step<\/li>\n\n\n\n<li>Highlights real experiences that are relatable and credible<\/li>\n\n\n\n<li>Positions your business as reliable in a <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/market-penetration-guide\/\">crowded market<\/a><\/li>\n<\/ul>\n\n\n\n<p>Testimonials give you the social proof people look for, but the real work happens long before you share them. To build those stories, you need a way to track customer interactions and capture feedback along the way. A <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\">customer relationship management (CRM)<\/a> tool makes that easier by organising relationships and turning everyday moments with customers into proof points you can confidently share. We\u2019ll dig into how that works a little later.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What can you do with a CRM built to reach more prospects?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Automate your marketing campaigns with a CRM built to grow. It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">Find out for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-ways-to-mine-more-gold-out-of-customer-testimonials\">10 ways to mine more gold out of customer testimonials<\/h2>\n\n\n\n<p>Customer testimonials on their own are useful, but the real value shows up when you start weaving them into different parts of your <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">small business marketing<\/a>. Here are ten ways you can use testimonials, refining and reusing them across multiple formats and channels:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-feature-customer-voices-in-your-blog-content\">1. Feature customer voices in your blog content<\/h3>\n\n\n\n<p>If you have a blog, adding customer voices can make your content feel more grounded. A well-placed customer testimonial can guide the story, and show readers that someone else has been in their shoes. Here are a few practical ways to do it:<\/p>\n\n\n\n<p><strong>Use testimonials as story anchors:<\/strong> If you\u2019re writing about a solution to a common challenge, open or close a section with a customer quote that highlights how they solved it with your product.<\/p>\n\n\n\n<p><strong>Highlight specific outcomes:<\/strong> Look for testimonials that mention numbers or clear results. Even small details like \u201csaved me two hours each week\u201d make your content more believable.<\/p>\n\n\n\n<p><strong>Let customers explain in their own words:<\/strong> Resist the urge to polish testimonials until they sound like marketing copy. The raw, imperfect phrasing of their experience will feel more relatable and genuine to readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-share-testimonials-as-engaging-social-media-content\">2. Share testimonials as engaging social media content<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/social-media-marketing-guide\/\">Social media<\/a> thrives on quick, relatable moments, and testimonials fit right in. A single line from a <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/keeping-customers-happy\/\">happy customer<\/a> can be turned into a punchy post that grabs attention as people scroll. Pair the quote with a simple graphic and clean text, and you\u2019ve got something that\u2019s authentic and worth stopping for.<\/p>\n\n\n\n<p>The fun part is experimenting with formats. Try sharing with an image carousel that highlights customer wins, or a spotlight of a single quote. Post a short video clip of someone sharing their experience with your brand, or mix them up and see what sparks the most engagement. When people see real people in your feed, they\u2019re more likely to engage because it feels like a <a href=\"https:\/\/www.salesforce.com\/ap\/communities\/\">community<\/a> conversation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-create-video-testimonials\">3. Create video testimonials<\/h3>\n\n\n\n<p>If a picture is worth a thousand words, then a video is worth a million. A great video testimonial captures authentic stories. Ask customers simple, open-ended questions and let them share their experience in their own words. Keep it short, ideally around a minute, and highlight one clear point. You don\u2019t need fancy equipment either: A phone camera and good lighting are often enough to make it feel natural and easy for your customer to shine.<\/p>\n\n\n\n<p>Once you have the content, put it to work. Share these videos on your website, <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/social-media-marketing\/\">share them on social<\/a>, or drop them into <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/sales-presentation\/\">sales presentations<\/a>. People trust what they can see and hear, and these bite-sized stories bring credibility to life.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Volkswagen Group Personalizes Every Mile of the Customer Journey\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HHxB-UZtH18?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-highlight-customer-quotes-with-eye-catching-visuals\">4. Highlight customer quotes with eye-catching visuals<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.canva.com\/create\/infographics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infographics<\/a> and visuals make testimonials pop, and they\u2019re easier to share across social channels. The best part is you don\u2019t need to be a designer, you just need a clean layout, a customer\u2019s name, and a strong pull quote to stand out. Here are a few simple ways to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create square graphics for <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> with customer quotes front and centre<\/li>\n\n\n\n<li>Design carousel posts on <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> that tell a mini story (one testimonial per slide)<\/li>\n\n\n\n<li>Add testimonial callouts in blog banners or email signatures<\/li>\n\n\n\n<li>Use free tools like <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> to create templates for brand consistency<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-make-your-emails-stand-out-with-customer-testimonials\">5. Make your emails stand out with customer testimonials<\/h3>\n\n\n\n<p>The beauty of <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/email-marketing-guide\/\">email<\/a> marketing is that you can drop testimonials into different parts of the <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/buyer-journey\/\">buyer\u2019s journey<\/a>, from first touch to <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/smb-email-nurture-journeys\/\">long-term nurture<\/a>. One thing to keep in mind: choose testimonials that are specific to the results or challenges solved. Here are a few easy ways to add them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subject lines:<\/strong> A short quote like \u201cSaved me hours every week\u201d to instantly grab attention.<\/li>\n\n\n\n<li><strong>Body copy:<\/strong> Match the testimonial to your message. If you\u2019re writing about <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">productivity<\/a>, use a quote that shows how you helped someone get more done.<\/li>\n\n\n\n<li><strong>Nurture emails<\/strong>: Sprinkle testimonials throughout <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/automation-guide\/\">automated email series<\/a> so prospects see proof at each step.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-bring-testimonials-to-life-through-audio-and-podcasts\">6. Bring testimonials to life through audio and podcasts<\/h3>\n\n\n\n<p>A quick voice note from a customer or a short audio clip edited into a <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/podcasts-for-small-business-owners\/\">podcast<\/a> episode is more than enough to make your brand feel human. Audio has a way of capturing tone that text never can. A written line like \u201cthis product changed the way I work\u201d is nice, but hearing the excitement in someone\u2019s voice makes it ten times better.\u00a0<\/p>\n\n\n\n<p>You can drop these clips into your own podcast, add them as intros, or even create mini audio snippets for social media. It\u2019s easy and it\u2019s fun. And it helps people <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/brand-strategy\/\">connect with your brand<\/a> on a more personal level. After all, hearing real humans talk beats staring at another block of text any day.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: AI Is Transforming Marketing From Data to Personalization\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/69Vz3keNVx6GQ76ZIEiE8E?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-use-customer-feedback-to-spark-surveys-and-polls\">7. Use customer feedback to spark surveys and polls<\/h3>\n\n\n\n<p>Customer feedback is a springboard for deeper insights. If multiple customers mention <a href=\"https:\/\/www.salesforce.com\/ap\/service\/customer-support\/\">customer support<\/a>, for instance, turn that into a survey asking what <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/digital-customer-service-channels\/\">support channels<\/a> they prefer. Tools like <a href=\"https:\/\/www.salesforce.com\/ap\/crm\">CRM<\/a> make this easy by storing feedback in one place, so you can spot trends and send targeted surveys at the right time. When customers see that their input shapes your next move, they feel valued.\u00a0<\/p>\n\n\n\n<p>Put this into action: Share a quick LinkedIn poll inspired by a testimonial, and you\u2019ll be surprised how fast people jump in. Beyond <a href=\"https:\/\/www.salesforce.com\/ap\/data\/what-is-data-strategy\/\">getting more data<\/a>, you\u2019ll also show that you listen, which is often more powerful than any <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/free-advertising-ideas-for-small-business\/\">ad campaign<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-extend-testimonial-impact-in-sales-and-marketing-collateral\">8. Extend testimonial impact in sales and marketing collateral<\/h3>\n\n\n\n<p>Every testimonial can (and should) live multiple lives across your collateral. At the end of the day, testimonials can <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/what-is-a-sales-lead\/\">warm up cold leads<\/a> and make your brand feel more human. Here\u2019s how you can let them do the heavy lifting in your <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/guides\/smb-sales-marketing-alignment\/\">sales and marketing toolkit<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales decks:<\/strong> Add a punchy quote from a customer right where your pitch might feel too \u201csalesy.\u201d&nbsp;<\/li>\n\n\n\n<li><strong>Brochures:<\/strong> Break up the stats and product features with <a href=\"https:\/\/www.salesforce.com\/ap\/customer-success-stories\/\">customer stories<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Landing pages:<\/strong> Place testimonials next to <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-a-call-to-action\/\">call-to-actions (CTAs)<\/a> or pricing sections.<\/li>\n\n\n\n<li><strong>Sales snippets:<\/strong> Give your sales team a library of customer sound bites they can drop into conversations, proposals, or <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/the-modern-sales-follow-up-process-explained\/\">follow-ups<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Small Business Innovation from Dreamforce 2025<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Join us as we explore the latest and greatest tools and strategies straight from Dreamforce &#8211; all to empower your growth business today.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/events\/webinars\/form-rss\/5147222\">Register now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/5147222.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/5147222.jpg 960w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/5147222.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/5147222.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/5147222.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-optimise-testimonials-for-seo-and-accessibility\">9. Optimise testimonials for SEO and accessibility<\/h3>\n\n\n\n<p>Customer testimonials can actually pull their weight in search rankings if you treat them right. A customer\u2019s words often include natural phrases and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-do-keyword-research\/\">keywords<\/a> that your potential buyers are already searching for. But you need to give each testimonial a little <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/seo-for-startups\/\">search engine optimisation (SEO)<\/a> love. Here are a few tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use descriptive headers with keywords so your testimonials rank in search results.<\/li>\n\n\n\n<li>If you\u2019re using images or videos, write clear alt text so search engines (and screen readers) can understand the content.<\/li>\n\n\n\n<li>Choose readable fonts with strong text contrast, and make testimonials easy to navigate.<\/li>\n\n\n\n<li>Always provide transcripts for video testimonials so every visitor (and search engines) can access the content.<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/\">artificial intelligence (AI)<\/a> tools (like <a href=\"https:\/\/writer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Writer AI<\/a>) to analyse sentiment and suggest accessibility improvements for stronger impact.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-measure-the-effectiveness-of-your-testimonials\">10. Measure the effectiveness of your testimonials<\/h3>\n\n\n\n<p>You might already have the words that could double your conversions, but without data, they\u2019re just floating in the void. A <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/crm-for-small-business\/\">CRM for SMB<\/a> makes sure every customer story is tracked and maximised. That\u2019s the difference between having testimonials and having testimonials that sell.<\/p>\n\n\n\n<p>With a CRM, you can track performance across the entire <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/customer-journey\/\">customer journey<\/a>. Did a testimonial on your pricing page <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-increase-sales\/\">bring more sales<\/a>? Did the one you shared on LinkedIn boost clicks to your demo link? Did a case study testimonial <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/sales-acceleration\/\">close a deal faster<\/a>? A CRM ties those dots together so you can see what\u2019s converting admiration into action. And honestly, once you see that connection, you\u2019ll never look at testimonials the same way again.<\/p>\n\n\n\n<p>Here\u2019s how you can measure customer testimonial impact with a CRM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connect to pipeline:<\/strong> Link testimonials directly to deals closed or leads generated.<\/li>\n\n\n\n<li><strong>Spot patterns:<\/strong> Identify what type of testimonial (short quote, long case study, industry-specific) resonates with different <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/sales-planning\/customer-segmentation\/\">customer segments<\/a>.<\/li>\n\n\n\n<li><strong>Test and optimise:<\/strong> Use <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/what-is-ab-testing\/\">A\/B testing<\/a> to experiment with placement (homepage hero section vs. checkout page) and let data tell you what works best.<\/li>\n\n\n\n<li><strong>Forecast with confidence:<\/strong> With <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/ai-crm\/\">AI-powered CRM<\/a> insights, you can predict how future testimonials might influence buyer behaviour.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Kickstart your SMB with Starter Suite<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">See results from day one with a CRM designed for SMBs \u2014 the all-in-one suite for productivity. It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Salesforce-free-suite.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Salesforce-free-suite.png 1268w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Salesforce-free-suite.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Salesforce-free-suite.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Salesforce-free-suite.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Salesforce-free-suite.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turn-customer-testimonials-into-a-growth-engine\">Turn customer testimonials into a growth engine<\/h2>\n\n\n\n<p>Customer testimonials are proof that what you\u2019re building works. When shared at the right time, they build trust faster and encourage new buyers to take the leap. So, don\u2019t let those testimonials sit quietly. With <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/free-crm\/\">Salesforce<\/a>, you can capture these stories and turn everyday wins into powerful proof of impact. It all comes back to showing people that your product delivers and letting your customers\u2019 voices do the talking.<\/p>\n\n\n\n<p>Start your journey with the <a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a> today. Looking for more customisation? <a href=\"https:\/\/www.salesforce.com\/small-business\/pro-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore Pro Suite<\/a>. Already a Salesforce customer? <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Activate Foundations<\/a> and try out Agentforce 360 today.<\/p>\n\n\n\n<p><em>AI supported the writers and editors of this article.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out these customer testimonial strategies to boost your growing business.<\/p>\n","protected":false},"author":130,"featured_media":10883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68910e710b161927a409f995AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,214,26,8],"sf_content_type":[707],"coauthors":[583],"class_list":["post-10884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-startups","sf_topic-small-business","sf_topic-customer-relationships","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Testimonials: 10 Ways to Maximise Their Impact\u00a0- Salesforce<\/title>\n<meta name=\"description\" content=\"Learn how to make customer testimonials work harder for your business with these quick tips to share, optimise, and track them for growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/mine-gold-out-of-customer-testimonials\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Testimonials: 10 Ways to Maximise Their Impact\" \/>\n<meta property=\"og:description\" content=\"Learn how to make customer testimonials work harder for your business with these quick tips to share, optimise, and track them for growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/mine-gold-out-of-customer-testimonials\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T06:47:10+00:00\" \/>\n<meta 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