{"id":11130,"date":"2026-01-16T00:19:55","date_gmt":"2026-01-15T16:19:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11130"},"modified":"2026-01-18T00:25:20","modified_gmt":"2026-01-17T16:25:20","slug":"free-resources-for-small-business","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/free-resources-for-small-business\/","title":{"rendered":"27 Free Resources for Small Businesses and Startups"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>This article contains over 30 free resources on sales, marketing, service, commerce, productivity, AI, and business strategy.<\/li>\n\n\n\n<li>From reports on SMB tends to webinars on AI agents, these resources range from business strategy to technology innovations. <\/li>\n\n\n\n<li>Free resources like this are helping businesses meet customer expectations 65% better than previous years. <\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>As a <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-an-smb\/\" target=\"_blank\" rel=\"noreferrer noopener\">small and medium business (SMB)<\/a> owner, you&#8217;re the CEO, social media manager, sales rep, and customer service representative all in one. If there&#8217;s one thing that can help you navigate these many roles, it&#8217;s knowledge. Always be learning, as the saying goes.&nbsp;<\/p>\n\n\n\n<p>Well, we&#8217;ve done the heavy lifting for you and compiled 30 free resources across all business teams \u2014 sales, marketing, service, and commerce \u2014 all with the added bonuses of productivity and <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence (AI)<\/a>. These valuable resources come from the experts, leaders, and innovators at Salesforce (along with some of our esteemed partners) built on trust, data, and all things AI. Let\u2019s jump right in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-resources-on-sales-and-growth\">Free resources on sales and growth<\/h2>\n\n\n\n<p>Learning how to sell your products is the toughest and the most rewarding skill. These resources will equip you with information and tips on sales and business growth:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-small-and-medium-business-trends-report\">1. Small and Medium Business Trends Report<\/h3>\n\n\n\n<p>Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Small and Medium Business Trends Report<\/a> is a go-to resource for global SMBs and <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-a-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\">startups<\/a> for one reason: know what other founders are prioritising. We spent over a year digging deep into this free report to help SMBs optimise their business for <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/sustainable-business-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainable growth<\/a>. Get insights into <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-tools-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI tools for SMBs<\/a>, top challenges, and tips to navigate them. And learn how <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-agent-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> can improve your business operations. Here are some takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritise customer experiences: Focus on improving <a href=\"https:\/\/www.salesforce.com\/ap\/cx\/what-is-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer experiences<\/a> and <a href=\"https:\/\/www.salesforce.com\/ap\/service\/digital-customer-engagement-platform\/customer-retention-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer retention<\/a>.<\/li>\n\n\n\n<li>Increased tech investments: Busting <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-myths-debunked\/\" target=\"_blank\" rel=\"noreferrer noopener\">common myths<\/a>, SMBs are investing in tech to compete with their peers and enterprises.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/smb-trends\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"794\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_a7ec21.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11120\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_a7ec21.png 1228w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_a7ec21.png?w=300&amp;h=194 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_a7ec21.png?w=768&amp;h=497 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_a7ec21.png?w=1024&amp;h=662 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_a7ec21.png?w=150&amp;h=97 150w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Source: <\/em><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Small and Medium Business Trends Report<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Sales for Small Business Trail<\/h3>\n\n\n\n<p>Want to learn how to manage your <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/pipeline\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales pipeline<\/a> or use <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-automate-your-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">automation<\/a> in your sales journey? <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/sales-for-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">Sales for Small Business<\/a>, a course on <a href=\"https:\/\/trailhead.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a>, Salesforce\u2019s free online learning platform, is your best bet. This short Trail requires only 30 minutes and introduces you to \u200c<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer relationship management (CRM)<\/a> for small teams.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tSection Title\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agentic-ai-use-cases-for-startups\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Agentic-AI-SMB-1.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Agentic-AI-SMB-1.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Agentic-AI-SMB-1.jpg?w=300&amp;h=164 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Agentic-AI-SMB-1.jpg?w=768&amp;h=419 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Agentic-AI-SMB-1.jpg?w=1024&amp;h=558 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/Agentic-AI-SMB-1.jpg?w=150&amp;h=82 150w\" alt=\"Illustration of a small business owner using agentic AI in their CRM.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t10 Agentic AI Use Cases for Your Startup\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-agent-for-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png?w=150&amp;h=84 150w\" alt=\"A small business owner using a laptop with an AI assistant displayed on the screen.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat Is an AI Agent For Small Business?\u00a0\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agentforce-for-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=150&amp;h=84 150w\" alt=\"Illustration showcasing Agentforce for small business by Salesforce\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat is Agentforce for Small Business?\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/tdx-future-of-ai-asean\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/agentforce-is-powering-the-future-of-ai-blog.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/agentforce-is-powering-the-future-of-ai-blog.jpg 1200w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/agentforce-is-powering-the-future-of-ai-blog.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/agentforce-is-powering-the-future-of-ai-blog.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/agentforce-is-powering-the-future-of-ai-blog.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/agentforce-is-powering-the-future-of-ai-blog.jpg?w=150&amp;h=100 150w\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tHow Agentforce is Powering the Future of AI in ASEAN\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<p>Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better lead management: A <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/crm-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM for small business<\/a> like <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/starter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a> helps you <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/what-is-lead-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">manage your leads<\/a>, and focus on hot leads that will likely convert.&nbsp;<\/li>\n\n\n\n<li>Automation enhances productivity: <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pro Suite<\/a> can automate multiple tasks and boost your workflows and productivity.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Find More Leads &amp; Win More Deals with Salesforce Starter Suite | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/o8NBN4L9xyk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. State of Sales Report<\/h3>\n\n\n\n<p>Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Sales Report<\/a> draws insights from 5,500+ sales professionals, covering everything from AI adoption in sales to revenue-generating methods like <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-upselling\/\" target=\"_blank\" rel=\"noreferrer noopener\">upselling<\/a>, and <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/cross-selling\/\" target=\"_blank\" rel=\"noreferrer noopener\">cross-selling<\/a>. Learn about the top challenges that sales teams are facing, and how to address them. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Employee retention matters: Improve your team happiness and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/productivity-hacks-smb\/\" target=\"_blank\" rel=\"noreferrer noopener\">productivity<\/a> through regular coaching and <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/enablement\/what-is-sales-enablement\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales enablement<\/a> on new tools, and AI.&nbsp;<\/li>\n\n\n\n<li>Good data matters: Sales teams rely on data for tasks like <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/analytics\/sales-forecasting-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales forecasting<\/a>, setting targets, and quotas.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-sales\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1482\" height=\"708\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_07a987.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11121\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_07a987.png 1482w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_07a987.png?w=300&amp;h=143 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_07a987.png?w=768&amp;h=367 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_07a987.png?w=1024&amp;h=489 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_07a987.png?w=150&amp;h=72 150w\" sizes=\"auto, (max-width: 1482px) 100vw, 1482px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Source: <\/em><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>State of Sales Report<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Salesforce for Small Business Trail<\/h3>\n\n\n\n<p><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-essentials-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce for Small Business<\/a> is a Trailhead module on the <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/benefits-of-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of a CRM<\/a> for small and growing teams. In just 10 minutes, get an overview of SMBs\u2019 impact on the economy and how Starter Suite equips them for the future.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM benefits: CRMs offer a 360-degree view of your sales and service operations, helping you make informed decisions.<\/li>\n\n\n\n<li>Starter Suite\u2019s scalability: Starter Suite grows as you scale, helping you seamlessly manage leads, contacts, and overall growth.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. SMB Sales: A Complete Guide<\/h3>\n\n\n\n<p>Some say selling is an art, but we say it can be learned. The <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/sales\/smb-sales-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMB Sales: A Complete Guide<\/a> is a comprehensive resource on how to go after your prospects. It dives deep into the psychology of running an SMB, showing the factors that influence owners\u2019 purchasing decisions.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose scalable solutions: Invest in technology that scales as you grow instead of upfront investments.<\/li>\n\n\n\n<li>Ease of use: Highlight your solutions as easy to learn and implement \u2014 even without any technical skills.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Boost sales with a CRM made for growing businesses<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Try Starter Suite for free to close more deals and win more customers, today. <\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/sales\/\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Small Business Administration (SBA) Business Guide<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.sba.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Small Business Administration (SBA)<\/a> offers the <a href=\"https:\/\/www.sba.gov\/business-guide\" target=\"_blank\" rel=\"noreferrer noopener\">SBA Business Guide<\/a> as a free resource on their website. This guide is designed to help you at every stage of your business journey. Learn fundamental topics like financing, legal requirements, and marketing.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step-by-step roadmap: Get guidance on everything from planning and <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/how-to-start-a-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">starting a business<\/a> to managing daily operations and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/smb-make-enterprise-level-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth strategies<\/a>.&nbsp;<\/li>\n\n\n\n<li>Targeted support: Targeted programs for underserved groups, including women, veterans, and businesses in <a href=\"https:\/\/www.sba.gov\/federal-contracting\/contracting-assistance-programs\/hubzone-program\" target=\"_blank\" rel=\"noreferrer noopener\">HUBZones<\/a> or rural areas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Service Corps of Retired Executives (SCORE) Business Mentorship<\/h3>\n\n\n\n<p>Service Corps of Retired Executives (SCORE)\u2019s <a href=\"https:\/\/www.score.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Mentorship<\/a> program provides free guidance to aspiring and existing <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-become-an-entrepreneur\/\" target=\"_blank\" rel=\"noreferrer noopener\">entrepreneurs<\/a> through a nationwide network of volunteers and mentors. These experienced professionals offer advice and support across all stages of the business lifecycle, from initial planning to growth. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transparent mentorship: Be clear about your expectations and setbacks, as it helps your mentors offer accurate guidance and direction.<\/li>\n\n\n\n<li>Free templates: Quickly create a <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">business plan<\/a>, manage balance sheets, and conduct a <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/swot-analysis-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strengths, Weaknesses, Opportunities, and Threats (SWOT)<\/a> analysis.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Never Give Up on Your Dreams with Anna Szabo\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5tz1br0exTCSrjkztdJ5R7?si=khJ-DK62Q1SrISRoXxFswQ&amp;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-resources-on-marketing\">Free resources on marketing<\/h2>\n\n\n\n<p>According to the latest State of Marketing Report, <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketers use at least eight different tools and technologies in their business journey<\/a>. Learning to market your products and the value they offer to your customers \u2014 all while being consistent across channels \u2014 is important. These free resources can get you there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. State of Marketing Report<\/h3>\n\n\n\n<p>Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Marketing Report<\/a> is a survey of 5,000+ global marketers, who share insights about <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI in marketing<\/a>, personalisation, and <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/analytics\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">analytics<\/a>. It covers various concepts, making it a useful playbook for navigating the modern marketing landscape. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep innovating: Learn and continuously innovate using AI to stand out in the market.<\/li>\n\n\n\n<li>Strong marketing ROI: Monitor sales pipeline and revenue to learn which campaigns are generating <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/analytics\/sales-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversions<\/a> and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer acquisition<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. How Marketers Make Meaningful Moments Happen Guide<\/h3>\n\n\n\n<p>Learn how to make moments magical with the web resource <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/guides\/marketers-make-meaningful-moments\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Marketers Make Meaningful Moments Happen<\/a> by Salesforce. This is a mix of demos, <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/category\/small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">articles<\/a>, webinars, podcasts, and <a href=\"https:\/\/www.salesforce.com\/customer-stories\/ap\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a> that\u2019ll guide you throughout your marketing journey. Bookmark this page for more learning. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Foster loyalty: Build brand advocates and prioritise <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/service\/digital-customer-engagement-platform\/customer-retention-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer retention<\/a> by maintaining strong engagement with them.<\/li>\n\n\n\n<li>Personalise everything: Customers today expect highly-tailored and relevant experiences as it makes them feel heard and valued.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What can you do with a CRM built to reach more prospects?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Automate your marketing campaigns with a CRM built to grow. It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">Find out for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">10. Digital Marketing Roadmap Development Trail<\/h3>\n\n\n\n<p><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/digital-marketing-roadmap-development\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing Roadmap Development<\/a> is a Trailhead module that helps you assess your current <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/small-business\/marketing\/smb-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategy<\/a> and how to change it as you grow. Snack on this 25-minute course through topics like customer communication lifecycle and setting up <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/blog\/sales-goals\/\" target=\"_blank\" rel=\"noreferrer noopener\">specific, measurable, achievable, relevant, and time-bound (SMART)<\/a> metrics.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set key metrics: Whether your focus is on <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/marketing\/email\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> or <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/small-business\/marketing\/social-media-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a>, identify the <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/blog\/top-kpis-for-email-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">key performance indicators (KPIs)<\/a>.&nbsp;<\/li>\n\n\n\n<li>Data quality matters: Your marketing performance is only as good as your data. Have the right and secure tools for <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/analytics\/data-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">data management<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">11. Salesforce Admins Podcast<\/h3>\n\n\n\n<p>Want to check out a podcast? Tune in to <a href=\"https:\/\/open.spotify.com\/show\/3FflM7vGoXLqueUPsawmXL\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Admins Podcast<\/a> for insights from industry leaders and experts. From tips on building your business to understanding which technologies can fuel your growth, this podcast features real-life stories and examples from Salesforce users and customers. Learn about problem-solving and delve into the \u201cwhy\u201d behind certain tools and processes. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evolve with the times: Learn about emerging trends in marketing, from AI to changing customer behaviours, to adapt and grow.<\/li>\n\n\n\n<li>Data-driven engagement&nbsp; Use data and technology to create personalised and meaningful customer engagement.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Why Small Businesses Benefit from Agentforce Right Now\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/53ly8WChnrRU4kN69TLfkI?si=5GhYcvoERYuo6pQ6zuhcGg&amp;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">12. AI for Marketers Course<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/marketing\/ai\/ai-marketing-course\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI for Marketers<\/a> is a collection of free online courses and resources from Salesforce. This includes a range of <a href=\"https:\/\/trailhead.salesforce.com\/en\/credentials\/marketingoverview\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing certifications<\/a> that\u2019ll equip you with the skills to thrive in this AI-driven world. You\u2019ll also get acquainted with <a href=\"https:\/\/www.salesforce.com\/ap\/customer-stories\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing <\/a> and how it\u2019s useful for creating <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/marketing\/how-to-create-landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing pages<\/a> and running <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/marketing\/personalization\/cross-channel-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">multichannel campaigns<\/a>.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email marketing practices: Understand how to set metrics like <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/blog\/email-open-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">open rates<\/a> and engagement rates for your email marketing campaigns.&nbsp;<\/li>\n\n\n\n<li>Community learning: Join <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94S000000GyJUSA0?_ga=2.5011572.695905399.1753063604-1026338060.1752218077&amp;tab=discussion\" target=\"_blank\" rel=\"noreferrer noopener\">Moment Marketer<\/a>, a Trailblazer Community to interact with other marketers and stay up-to-date on marketing learnings from Salesforce.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-resources-on-service\">Free resources on service<\/h2>\n\n\n\n<p>At least <a href=\"https:\/\/www.salesforce.com\/ap\/customer-stories\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">63% of SMB leaders believe they meet customer expectations in comparison to large enterprises<\/a>. Deliver consistent and prompt service to improve your <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/service\/digital-customer-engagement-platform\/how-to-measure-customer-satisfaction\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer satisfaction rates<\/a>. These free resources provide best practices and insights into keeping your customers happy with great service.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"5 AI Tips to Level Up Your Service for SMBs | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/R1TjgoX1VxU?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">13. State of the AI Connected Customer Report<\/h3>\n\n\n\n<p>Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of the AI Connected Customer Report<\/a> offers advice from 16,000 consumers and business owners on how <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/artificial-intelligence\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI (Gen AI)<\/a> is transforming customer experiences. This all-encompassing guide covers both perspectives, giving you deeper insights into both business and consumer behaviour.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build trust: With an increase in AI usage, having <a href=\"https:\/\/www.salesforce.com\/news\/stories\/developing-ethical-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">ethical AI<\/a> practices in place will improve customers\u2019 trust in your business. This increases <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/blog\/product-adoption-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">product adoption<\/a>, too.&nbsp;<\/li>\n\n\n\n<li>Human involvement wins: Whether you\u2019re using chatbots or <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/agentforce\/ai-agents\/autonomous-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">autonomous AI agents<\/a> with <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360<\/a>, human supervision is highly important.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1472\" height=\"718\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_fa03db.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11122\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_fa03db.png 1472w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_fa03db.png?w=300&amp;h=146 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_fa03db.png?w=768&amp;h=375 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_fa03db.png?w=1024&amp;h=499 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_fa03db.png?w=150&amp;h=73 150w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Source: <\/em><a href=\"https:\/\/www.salesforce.com\/rhttps:\/\/www.salesforce.com\/ap\/customer-stories\/esources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>State of the AI Connected Customer Report<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">14. The Modern Customer Podcast<\/h3>\n\n\n\n<p><a href=\"https:\/\/open.spotify.com\/show\/32p4Rb2B6XvEvwTU1gcpeB\" target=\"_blank\" rel=\"noreferrer noopener\">The Modern Customer Podcast<\/a>, hosted by Forbes contributor and customer experience strategist Blake Morgan, spills the secrets of the world&#8217;s most customer-centric companies. Each weekly episode features experts and their advice on AI and leadership.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritise customer experiences: Advanced AI like <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/artificial-intelligence\/what-is-machine-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\">machine learning (ML)<\/a> and <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/natural-language-processing-basics\" target=\"_blank\" rel=\"noreferrer noopener\">natural language processing (NLP)<\/a> can help you understand customers better and automate mundane tasks.<\/li>\n\n\n\n<li>Customer-focused leadership: Effective customer experience starts from the top, requiring leaders to be deeply involved.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">15. How to Use Slack and Salesforce to Win New Deals and Deliver Better Customer Service Webinar<\/h3>\n\n\n\n<p>Everything begins with <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/blog\/10-communication-skills-for-business-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective communication<\/a>. And that\u2019s what you\u2019ll learn from the webinar, <a href=\"https:\/\/www.salesforce.com\/ap\/form\/events\/webinars\/form-rss\/5068581\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use Slack and Salesforce to Win New Deals and Deliver Better Customer Service<\/a>. Learn how to use <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/small-business\/collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a> and Starter Suite together to improve your productivity and deliver better customer service.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communication consistency: Starter Suite is integrated with Slack and provides a unified view of your customers, letting your team communicate effectively about next steps in the sales process.<\/li>\n\n\n\n<li>Simplified operations: When Slack and Starter Suite work together, tasks like <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/blog\/project-management-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">project management<\/a> and daily operations are more organised.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/ap\/form\/events\/webinars\/form-rss\/5068581\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_8a50ae.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11123\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_8a50ae.png 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_8a50ae.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_8a50ae.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Webinar: <\/em><a href=\"https:\/\/www.salesforce.com\/ap\/form\/events\/webinars\/form-rss\/5068581\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to use Slack &amp; Salesforce to Win New Deals and Deliver Better Customer Service<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-resources-on-commerce\">Free resources on commerce<\/h2>\n\n\n\n<p>When you\u2019re not busy selling, you\u2019re probably busy shopping. And that\u2019s why <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/ap\/customer-stories\/commerce\/what-is-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce<\/a> is having its moment. With these free resources, grow your commerce business and compete with big brands.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. State of Commerce Report<\/h3>\n\n\n\n<p>Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/ap\/form\/commerce\/conf\/state-of-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">State of Commerce Report<\/a> offers insights from 2,700 commerce leaders and 1.5 billion customers. From <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/ecommerce-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce trends<\/a> to <a href=\"https:\/\/www.salesforce.com\/commerce\/online-payment-solution\/\">digital payments<\/a>, customer needs are evolving. Learn all about these shifts and refine your strategies using this guide. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital wallets are here: About <a href=\"https:\/\/www.salesforce.com\/ap\/form\/commerce\/conf\/state-of-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">62% of consumers prefer using digital wallets like Apple Pay, Amazon Pay, and Google Pay to buy online<\/a>. Offer diverse payment options to make shopping more convenient.<\/li>\n\n\n\n<li>Social commerce roars: Consumers today shop from brands through <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/best-social-media-platforms-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media platforms<\/a>. Engage them where they are.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Start selling online with Starter Suite<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Set up your digital storefront, engage customers, and sell more using a commerce-ready platform with integrated tools for every sale.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/commerce\/\">Check it out<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-17-sell-everywhere-with-agentforce-commerce-trail\">17. Sell Everywhere With Agentforce Commerce Trail<\/h3>\n\n\n\n<p><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/cc-overview\" target=\"_blank\" rel=\"noreferrer noopener\">Sell Everywhere With Agentforce Commerce<\/a> is a comprehensive Trailhead module that covers all the basics of Salesforce <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Commerce <\/a>. Get acquainted with its key features and plan your <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/unified-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">unified commerce<\/a> strategy and marketing efforts. You\u2019ll need over three hours to complete this course. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unified customer experiences: Deliver consistent, personalised shopping experiences wherever your customers are engaging \u2014 on mobile, social media, in-store, or through chat.<\/li>\n\n\n\n<li>Simplify operations: Whether it\u2019s <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/order-management\/inventory-management-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">inventory management<\/a> or running promotions, use a CRM that centralises all your business and customer information.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Boosting Small Business with Salesforce Foundations: The VEV Story<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Find out how Foundations resolved service cases 40% faster for VEV Romerike.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/customer-stories\/foundations-boosts-vev-small-business\/\">Read the story<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-18-social-commerce-strategies-trail\">18. Social Commerce Strategies Trail<\/h3>\n\n\n\n<p>Can <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/social\/\" target=\"_blank\" rel=\"noreferrer noopener\">social commerce<\/a> generate sales? Absolutely. And that\u2019s what you\u2019ll learn in <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/social-commerce-strategies\" target=\"_blank\" rel=\"noreferrer noopener\">Social Commerce Strategies<\/a>. This Trailhead module teaches you about <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/shoppable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">shoppable content<\/a> and building a <a href=\"https:\/\/www.salesforce.com\/ap\/service\/contact-center\/customer-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">feedback loop<\/a> for your social commerce strategy. You\u2019ll need only 15 minutes to complete this course. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engaging shoppable content: Create content that resonates with your audience on social media and embed product links for shopping.<\/li>\n\n\n\n<li>Improve with feedback: Use <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/social-media-monitoring-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media monitoring<\/a> to know how people are speaking about your business online.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-19-proven-tips-to-make-every-season-your-peak-holiday-season-guide\">19. Proven Tips to Make Every Season Your Peak Holiday Season Guide<\/h3>\n\n\n\n<p>If you\u2019ve been wondering how to prep for the holiday season, this quick guide will come in handy. <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/guides\/proven-tips-for-season-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Proven Tips to Make Every Season Your Peak Holiday Season<\/a> is a free resource from Salesforce with top three tips to help you succeed during the holiday season. Learn how to deliver highly personalised shopping experiences using Agentforce 360, taking a cue from <a href=\"https:\/\/www.salesforce.com\/ap\/customer-stories\/saks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saks Global<\/a>. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ecommerce site testing: Holiday site crashes cost sales \u2013 and your reputation. Test and optimise your ecommerce site for peak performance.<\/li>\n\n\n\n<li>Establish AI guardrails: This is the cornerstone of <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=ai.copilot_trust.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">ethical and trusted operations<\/a> as it prevents unintended biases or harmful outcomes.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Get Salesforce. FREE for small businesses.<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Connect sales, service, and analytics on one platform. Save time, stay\u00a0organised, and fuel growth with the CRM that scales for small teams.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/free-crm\/?d=pb\">Get free CRM<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-resources-on-productivity\">Free resources on productivity<\/h2>\n\n\n\n<p>Switching between tools and distractions are common culprits that impact productivity: <a href=\"https:\/\/www.salesforce.com\/news\/stories\/small-business-productivity-trends-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMB owners typically juggle four different tools, apps, or programs every workday<\/a>. Get on track with these free resources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-20-how-to-maximise-your-crm-productivity-e-book\">20. How to Maximise Your CRM Productivity E-book<\/h3>\n\n\n\n<p>Salesforce&#8217;s free e-book <a href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/maximize-crm-productivity\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Maximise Your CRM Productivity<\/a> helps you stay productive and scale fast with the right tools. It shares strategies to save time through automation, and boost employee efficiency.&nbsp;<\/p>\n\n\n\n<p>The guide also covers how a well-integrated CRM reduces costs and simplifies various business processes, from managing <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/what-is-a-sales-cycle\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales cycles<\/a> to <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing segmentation<\/a>. And that\u2019s why <a href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/maximize-crm-productivity\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce CRM is increasing sales productivity by 30% and employee productivity by 31%<\/a>. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enable self-service: <a href=\"https:\/\/www.salesforce.com\/ap\/service\/customer-self-service\/portals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online portals<\/a> with answers to common concerns allow customers to troubleshoot issues, and manage their accounts independently.&nbsp;<\/li>\n\n\n\n<li>Train your team: Create custom learning paths or access free training on Trailhead to upskill your team.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/maximize-crm-productivity\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"629\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_364019.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11125\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_364019.png 1600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_364019.png?w=300&amp;h=118 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_364019.png?w=768&amp;h=302 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_364019.png?w=1024&amp;h=403 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_364019.png?w=1536&amp;h=604 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_364019.png?w=150&amp;h=59 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Source: <\/em><a href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/maximize-crm-productivity\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Maximise Your CRM Productivity Guide<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-21-personal-productivity-trail\">21. Personal Productivity Trail<\/h3>\n\n\n\n<p><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/personal-productivity\">Personal Productivity<\/a> is a Trailhead module on how to manage your time like a pro. Learn how to do your routine tasks in a new way and make your calendar work for you. Also, get tips on time blocking to work on high-priority tasks. You\u2019ll need only 15 minutes to learn these skills. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do deep work: Turn off notifications, close down distractions, and give yourself the solid, unbroken time you need to\u200c finish those big, important tasks.<\/li>\n\n\n\n<li>Set clear agendas: Set clear agendas for your meetings, and provide read-ahead documents to respect everyone\u2019s time.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-22-drive-productivity-with-salesforce-ai-trail\">22. Drive Productivity With Salesforce AI Trail<\/h3>\n\n\n\n<p><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/drive-productivity-with-einstein-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Drive Productivity With Salesforce AI<\/a> is a Trailhead module that covers everything from prompts to using out-of-the-box Salesforce AI products. Learn the basics of <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/prompt-fundamentals\" target=\"_blank\" rel=\"noreferrer noopener\">prompt fundamentals<\/a> and how they can enhance operations across your business. Set up Agentforce 360 for your SMB and get all the required information on <a href=\"https:\/\/trailhead.salesforce.com\/credentials\/agentforcespecialist\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Specialist Certification<\/a>.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prompts simplify operations: Whether you\u2019re using <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-prompts-for-small-business-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI prompts for sales<\/a> or to <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-prompts-for-small-business-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve customer service<\/a>, prompts guide AI to generate relevant and helpful responses.<\/li>\n\n\n\n<li>Save more time: Agentforce 360 helps you build AI agents to simplify operations by handling repetitive tasks and providing agents with the right information at the right time.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-resources-on-ai\">Free resources on AI<\/h2>\n\n\n\n<p>A whopping <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">87% of SMB leaders believe AI will equip them for the future<\/a>. Keeping up with AI trends and learning is crucial for every SMB founder. The following resources will keep you updated with the latest and the best in AI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-23-grow-your-business-with-ai-agents-e-book\">23. Grow Your Business With AI Agents E-book<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/smbs-grow-with-agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grow Your Business With AI Agents<\/a> is a free e-book from Salesforce that highlights the key use cases of AI agents in an SMB. This covers the key components and types of AI agents that growing businesses often use. As most SMBs operate with lean resources, AI agents help them manage their growing business needs without increasing the headcount. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Train your AI: Your AI agents are only as good as the data you train them with. So, keep training them on clean, updated data for data-driven decisions.<\/li>\n\n\n\n<li>Round-the-clock service: Unlike humans, AI agents don\u2019t sleep and can deliver 24\/7 service \u2014 no matter where, how, or when your customers contact you.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Grow Your Small Business With AI Agents<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how autonomous AI can scale your small business for efficient growth in our free e-book.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/smbs-grow-with-agentforce\/\">Get it now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"432\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp\" class=\"attachment-full size-full\" alt=\"grow your small business with ai agents\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp 621w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp?w=300&amp;h=209 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/grow-your-small-business-with-ai-agents.webp?w=150&amp;h=104 150w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-24-explore-generative-ai-tools-trail\">24. Explore Generative AI Tools Trail<\/h3>\n\n\n\n<p>Prefer to start with the fundamentals? In <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/explore-generative-ai-tools\" target=\"_blank\" rel=\"noreferrer noopener\">Explore Generative AI Tools<\/a>, learn the basics of <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/what-are-large-language-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">large language models (LLMs)<\/a> and <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/ai-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI models<\/a>. This Trailhead module covers AI capabilities and how it can understand \u200chuman conversational language. Today, <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/chatbot\/what-is-an-ai-chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI chatbots<\/a> use this as the foundation to deliver contextual and accurate customer service.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fine-tune your model: Based on your business needs and evolving goals, model fine-tuning enhances AI performance and accuracy.&nbsp;<\/li>\n\n\n\n<li>Fewer communication gaps: NLP helps computers understand and create<strong> <\/strong>human language, making communication between people and machines more natural and effective.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-25-ai-strategy-guide\">25. AI Strategy Guide<\/h3>\n\n\n\n<p>With the <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/ai-strategy-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Strategy Guide<\/a>, learn how to prepare your business for and with AI, and the importance of having a strategic roadmap for it. This guide covers the necessity of setting AI guardrails and how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gen AI guidelines<\/a> contribute to trustworthy AI development. From enabling your team \u200cto having a solid checklist ready, these tips will get you started with ease. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI literacy: Continuous AI learning will help you adapt and stay relevant in our ever-changing world. Look for trusted resources like <a href=\"https:\/\/www.salesforceairesearch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce AI Research<\/a> to build knowledge.<\/li>\n\n\n\n<li>Foster trust: Building trust in AI is crucial as it improves adoption and enables safe, ethical integration of its benefits.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-26-how-to-get-started-with-voice-ai-guide\">26. How to Get Started With Voice AI Guide<\/h3>\n\n\n\n<p>Voice AI agents are dramatically transforming customer experiences. In <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/guides\/voice-digital-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Get Started With Voice AI<\/a>, you\u2019ll find out how. This comprehensive guide covers why automated agents aren\u2019t enough for today\u2019s consumers \u2014 and why they require voice AI agents to be on par with human service.&nbsp;<\/p>\n\n\n\n<p>The biggest benefit of voice AI agents is their ability to conduct <a href=\"https:\/\/help.salesforce.com\/s\/articleView?language=en_US&amp;id=xcloud.sdp_template_sentiment_analysis.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment analysis<\/a> while on call with their customers. They can customise their service based on the customer tone, and quickly escalate the calls to the appropriate department.&nbsp;Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multilingual support: With voice AI agents, you can extend support in multiple languages, thus improving customer satisfaction.<\/li>\n\n\n\n<li>Better time management: Focus on high-priority and high-value tasks, since voice AI agents can seamlessly manage repetitive or low-value tasks.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/guides\/voice-digital-customer-service\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"440\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/09\/image_ac7059.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11128\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ac7059.png 1360w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ac7059.png?w=300&amp;h=97 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ac7059.png?w=768&amp;h=248 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ac7059.png?w=1024&amp;h=331 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/image_ac7059.png?w=150&amp;h=49 150w\" sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Source: <\/em><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/guides\/voice-digital-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Get Started With Voice AI Guide<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-27-grow-your-business-with-salesforce-foundations-trail\">27. Grow Your Business With Salesforce Foundations Trail<\/h3>\n\n\n\n<p>Everything you need to know about Salesforce Foundations is right inside <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/grow-your-business-with-salesforce-foundations\" target=\"_blank\" rel=\"noreferrer noopener\">Grow Your Business With Salesforce Foundations<\/a>. This all-encompassing Trailhead module introduces you to the various features packed inside Foundations. This includes sales, marketing, service, and commerce. You\u2019ll need about 14 hours to wrap up this course. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalised marketing campaigns: Foundations gives a 360-degree view of your customers across various touch points, optimising your <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rates<\/a>.<\/li>\n\n\n\n<li>Data 360&#8217;s impact: Learn about <a href=\"https:\/\/www.salesforce.com\/ap\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360 <\/a> and how it works across the entire AI ecosystem at Salesforce.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Get your data ready for AI with Salesforce Foundations\u00a0<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Easily activate Foundations in your existing CRM to add key features in Agentforce 360, Sales, Service, Marketing, Commerce, and Data 360 \u2014 all for free.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Try out foundations<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-more-resources-for-your-business-with-salesforce\">Access more resources for your business with Salesforce<\/h2>\n\n\n\n<p>Some of the best business resources on this planet are completely free \u2014 you just need to know where to find them. This is where Salesforce comes in. We\u2019re passionate about bringing you the latest trends and free tools designed to support your growth. Starter Suite is built for small and ambitious businesses like yours. Think of it as a launchpad, packed with friendly, built-in guidance and easy onboarding tutorials.&nbsp;<\/p>\n\n\n\n<p>Start your journey with the <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/free-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Free<\/a> or <a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a> today. Looking for more customisation? Explore <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pro Suite<\/a>. Already a Salesforce customer? Activate <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Foundations<\/a> to try out <a href=\"https:\/\/www.salesforce.com\/ap\/platform\/agentforce-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360<\/a> today.<\/p>\n\n\n\n<p><em>AI supported the writers and editors who created this article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tap into these free resources to grow fast \u2014 and not spend a dime.<\/p>\n","protected":false},"author":695,"featured_media":11129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"686d2159d7866a07cff6b47cAP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[77,214,26],"sf_content_type":[707],"coauthors":[307],"class_list":["post-11130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-best-practices","sf_topic-startups","sf_topic-small-business","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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