{"id":11319,"date":"2026-03-03T15:46:20","date_gmt":"2026-03-03T07:46:20","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11319"},"modified":"2026-03-11T13:24:38","modified_gmt":"2026-03-11T05:24:38","slug":"improve-business-performance-with-salesforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/improve-business-performance-with-salesforce\/","title":{"rendered":"6 Easy Ways to Boost Business Performance With Salesforce"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Salesforce unifies customer data, automates repetitive tasks, and centralises workflows, allowing small businesses to focus on growth instead of administrative work.<\/li>\n\n\n\n<li>By providing a complete view of customers and an organised sales pipeline, it helps teams build stronger relationships and has been shown to increase sales and forecast accuracy.<\/li>\n\n\n\n<li>The platform breaks down team silos using collaboration tools like Slack, resulting in faster, more personalised customer service and a significant increase in overall productivity and efficiency.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Imagine it\u2019s Monday morning, and you\u2019re already drowning in customer emails, chasing sales leads, managing inventory, and trying to keep your team on track. All good problems to have. Yet, every task feels urgent, and you\u2019re running from one fire to the next. Without a clear system in place, it\u2019s easy to lose sight of what matters most: your customers, your growth, and your future. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-an-smb\/\">Small or medium business (SMB)<\/a> owners like you don\u2019t have time to get stuck in repetitive tasks or disconnected tools that slow you down. That\u2019s where Salesforce comes in. It\u2019s more than a <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\">customer relationship management (CRM)<\/a> tool \u2014 it\u2019s a platform that helps you unify data, simplify daily workflows, connect your teams, and gain <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/\">artificial intelligence (AI)<\/a> insights that guide growth. With Salesforce, you spend less time on busywork and more time building your business with confidence. Let\u2019s dig into how this CRM is helping businesses with overall performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-use-customer-centric-dashboards\">1. Use customer-centric dashboards<\/h2>\n\n\n\n<p><strong>The problem:<\/strong> Startups and growing businesses like yourself need a home for information (or <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/data\/what-is-a-customer-data-platform\/\">data<\/a>). Without clear information about who their customers are, what they\u2019ve asked for, how they prefer to communicate, and even what they purchased, every interaction feels like a guessing game.<\/p>\n\n\n\n<p><strong>The Salesforce solution:<\/strong> With a CRM like Salesforce, you\u2019re able to bring all of that customer information \u2014 nay, data \u2014 into one place. You\u2019ll have access to accounts, contact history, purchase records, customer preferences, and service interactions \u2014 all updated in real time. This means you can treat every customer like your most important one, with <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/service\">personalised service<\/a> that makes them feel seen and heard.&nbsp;<\/p>\n\n\n\n<p>In fact, according to State of the Al Connected Customer, <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">73% of customers expect faster service when they share their data<\/a>. By giving you a clear, unified picture of each customer, Salesforce helps you respond faster and build stronger relationships that last.<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tSection Title\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/predictions-asean-businesses-2026\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg 1200w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg?w=300&amp;h=164 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg?w=768&amp;h=419 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg?w=1024&amp;h=559 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg?w=150&amp;h=82 150w\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t2026 Predictions: Six Trends Shaping the Future of ASEAN Businesses\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/interview-with-svp-boon-lai\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/05\/Boon-Lai-SVP-Interview-SMB.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/05\/Boon-Lai-SVP-Interview-SMB.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/05\/Boon-Lai-SVP-Interview-SMB.jpg?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/05\/Boon-Lai-SVP-Interview-SMB.jpg?w=768&amp;h=429 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/05\/Boon-Lai-SVP-Interview-SMB.jpg?w=1024&amp;h=572 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/05\/Boon-Lai-SVP-Interview-SMB.jpg?w=150&amp;h=84 150w\" alt=\"Bon Lai SVP interview headshot and Astro for SMB\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tAI CRM and the Future of Small Business: An Exclusive Interview with SVP Boon Lai\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-become-an-ai-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Agentforce-in-Suites-3.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Agentforce-in-Suites-3.png 1920w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Agentforce-in-Suites-3.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Agentforce-in-Suites-3.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Agentforce-in-Suites-3.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Agentforce-in-Suites-3.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/12\/Agentforce-in-Suites-3.png?w=150&amp;h=84 150w\" alt=\"Illustration of a computer with AI cloud on screen, in purple and dark theme.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tHow to Become an AI Business\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agentforce-for-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=150&amp;h=84 150w\" alt=\"Illustration showcasing Agentforce for small business by Salesforce\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat is Agentforce for Small Business?\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-centralise-and-automate-your-routines\">2. Centralise and automate your routines<\/h2>\n\n\n\n<p><strong>The problem:<\/strong> Every day, you\u2019re juggling a long list of tasks: responding to customer questions, updating contact records, following up on sales leads, <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/order-management\/inventory-management-guide\/\">managing inventory<\/a>, and coordinating your team\u2019s work. Without a clear system, it\u2019s easy to feel scattered or let valuable opportunities slip away.<\/p>\n\n\n\n<p><strong>The Salesforce solution<\/strong>: With an automated CRM like Salesforce, you take control by centralising calendars, task lists, sales activities, and service schedules into <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/crm-for-small-business\/\">one easy-to-use platform<\/a>. Prioritise your most urgent tasks, automate routine follow-ups, set reminders for key deadlines, and schedule customer appointments without the back-and-forth. This reduces scheduling conflicts and cuts down on repetitive work, helping your team stay organised and focused.<\/p>\n\n\n\n<p>As a result, your team spends more time on high-impact activities like <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-driven-relationships\/\">building customer relationships<\/a> and growing the business, instead of getting buried in admin work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-build-a-more-organised-sales-pipeline\">3. Build a more organised sales pipeline<\/h2>\n\n\n\n<p><strong>The problem:<\/strong> As your business grows, <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/what-is-lead-management\/\">managing leads<\/a> becomes harder. Without the right tools, it\u2019s easy to lose track of prospects, miss important follow-ups, misunderstand what customers really need, and spend too much time on manual tasks. Disorganised pipelines lead to missed opportunities, longer <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/what-is-a-sales-cycle\/\">sales cycles<\/a>, and frustrated customers.<\/p>\n\n\n\n<p><strong>The Salesforce solution:<\/strong> Small businesses are using Salesforce to simplify and scale their sales pipelines without adding more manual work. With one dashboard, they can track <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/lead-generation-guide\/\">lead status<\/a>, record customer pain points, log communication history, and plan the next steps. Tools like automated follow-ups, task assignments, prioritised lead scoring, and real-time updates give teams clarity and confidence.<\/p>\n\n\n\n<p>According to the State of Sales report, <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">businesses using Salesforce see sales increase by up to 29%<\/a>, because their teams spend less time on repetitive work, fewer hours searching for information, less energy chasing updates, and more time building meaningful customer relationships.<\/p>\n\n\n\n<div class=\"layout-nine wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Boost sales with a CRM made for growing businesses<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Try Starter Suite for free to close more deals and win more customers, today.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/sales\/\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-nine.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-improve-collaboration-across-your-teams\">4. Improve collaboration across your teams<\/h2>\n\n\n\n<p><strong>The problem: <\/strong>When your marketing, sales, service, and IT teams work in silos, communication breaks down. Customer information gets lost and priorities become unclear. Misaligned teams also deal with duplicated work, wasted effort, rising frustration, and missed opportunities. Responses slow down, which leaves customers with inconsistent experiences.&nbsp;<\/p>\n\n\n\n<p><strong>The Salesforce solution: <\/strong>Salesforce helps small businesses break down silos with cloud-based collaboration tools that keep teams connected. With <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Slack<\/a>, part of the Salesforce family, you can bring people, information, tools, and conversations together in one place. Teams share customer history, sales opportunities, service cases, and marketing insights across unlimited channels. This setup reduces context switching, centralises conversations, creates instant visibility, and keeps everyone aligned.<\/p>\n\n\n\n<p>According to the State of Service report, <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">64% of SMB service professionals say all departments use the same CRM software to work together more effectively<\/a>. Slack integrates with Salesforce and more than 2,600 apps. This makes it easier to automate workflows, centralise updates, improve decision-making, and free up more time for customer focus.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Boost team productivity with Slack<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Bring together your team, your customers, and your tools to help take your business to the next level with Slack \u2014 it\u2019s where business gets done.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/08\/image_fdc573.png\" class=\"attachment-full size-full\" alt=\"Pop-out Slack message on a purple background featuring a woman&#039;s avatar asking &quot;Wait...what is Slack?&quot;\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/08\/image_fdc573.png 1256w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/08\/image_fdc573.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/08\/image_fdc573.png?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/08\/image_fdc573.png?w=768&amp;h=768 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/08\/image_fdc573.png?w=1024&amp;h=1024 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-deliver-faster-smarter-customer-service\">5. Deliver faster, smarter customer service<\/h2>\n\n\n\n<p><strong>The problem: <\/strong>Great <a href=\"https:\/\/www.salesforce.com\/ap\/service\/customer-support\/\">customer support<\/a> builds trust and keeps people coming back. But many small businesses don\u2019t have the right tools to keep up. Support teams end up reacting to issues instead of solving them quickly. Requests come in from email, phone, social media, and chat, but without one place to manage them, the work feels scattered. Teams also spend too much time on repetitive tasks, leaving less energy for solving unique customer problems.<\/p>\n\n\n\n<p><strong>The Salesforce solution: <\/strong>Salesforce gives small businesses one platform to manage customer support across email, phone, social media, and online chat. A shared customer record helps every team member see the full history of interactions, so responses are faster and more personal. <a href=\"https:\/\/www.salesforce.com\/ap\/mulesoft\/workflow-automation\/\">Workflows can automate routine tasks<\/a>, assign cases to the right person, and suggest the next best steps. This means fewer delays, less manual effort, better consistency, and happier customers.<\/p>\n\n\n\n<p>In fact, according to the latest State of Service report, <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-service\/\">more than two-thirds of small business service teams already use tools<\/a> like automation, digital transcription, chatbots, and AI to improve service delivery. These tools help shorten response times, resolve cases more efficiently, support employees more effectively, and focus on what matters most \u2014 helping customers feel valued.<\/p>\n\n\n\n<div class=\"layout-eleven wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Build a loyal customer base with smarter, faster service solutions<\/strong>.<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/service\/\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-eleven.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration-left\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-left-layout-eleven.png\" alt=\"\">\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-have-the-data-work-for-you\">6. Have the data work for you <\/h2>\n\n\n\n<p><strong>The problem: <\/strong>Disconnected teams, scaling volume, and disrupted data make it harder to keep up with customer needs. Every hour spent on repetitive work is an hour not spent strengthening customer relationships. Over time, these inefficiencies build up and leave teams feeling overwhelmed.<\/p>\n\n\n\n<p><strong>The Salesforce solution: <\/strong>Salesforce helps small businesses <a href=\"https:\/\/www.salesforce.com\/ap\/slack\/improve-team-efficiency-productivity\/\">work smarter<\/a> by automating time-consuming tasks, centralising customer data, providing actionable insights, and reducing the need for <a href=\"https:\/\/en.wikipedia.org\/wiki\/Micromanagement\" target=\"_blank\" rel=\"noreferrer noopener\">micromanagement<\/a>. Teams can set up <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=platform.creating_workflow_flow_actions.htm&amp;language=en_US&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">workflow triggers<\/a> for follow-ups, automatically capture customer interactions, track key performance metrics in real time, and receive intelligent recommendations for next steps.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How an AI CRM Scales With You | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N2z5swelQTM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>And, according to the latest State of Sales report, <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">businesses that adopt Salesforce see a 34% increase in sales productivity<\/a>. That means less time spent on manual work, fewer errors to fix, reduced tool switching, and more time engaging customers where it matters most. Can\u2019t beat these numbers.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong><strong><strong>Salesforce Startup Program<\/strong><\/strong><\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Gain access to the dynamic Salesforce ecosystem, including AI-powered products, mentorship programs, joint go-to-market opportunities, and a strong founder community to build, grow, and scale with confidence.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/startups.my.site.com\/s\/?d=7KXtneWpgGexkBeKh10Iw\">Apply now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boost-business-performance-with-salesforce\">Boost business performance with Salesforce<\/h2>\n\n\n\n<p>You\u2019ve seen how Salesforce helps your business performance, now it&#8217;s time to try it yourself. The right technology doesn\u2019t just keep you afloat \u2014 it helps you move forward with confidence. Take the next step toward lasting growth by exploring how Salesforce can help your business improve performance and serve your customers better.<\/p>\n\n\n\n<p>Start your journey with the&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/free-crm\/\">Free<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Starter Suite<\/a>&nbsp;today. Looking for more customisation? Explore&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">Pro Suite<\/a>. Already a Salesforce customer? Activate&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Foundations<\/a>&nbsp;to try out&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/platform\/agentforce-platform\/\">Agentforce 360<\/a>&nbsp;today.<\/p>\n\n\n\n<p><em>AI supported the writers and editors who created this article.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\">Frequently Asked Questions (FAQs)<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">What is Salesforce, and how can it help improve my small business performance?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/products\/what-is-salesforce\/\">Salesforce is a CRM platform<\/a> designed to help small businesses manage customer relationships, automate team tasks, track sales and marketing pipelines, as well as gain real-time insights.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">Can Salesforce help me manage my time better as a small business owner?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Salesforce centralises calendars, task lists, customer records, and service schedules, helping you stay organised without manual effort. It automates routine follow-ups, tracks important deadlines, assigns tasks automatically, and sends reminders, so you can prioritise your most urgent work.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">How does Salesforce improve collaboration between sales, marketing, and service teams?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Salesforce connects your teams by giving everyone access to the same customer <a href=\"https:\/\/www.salesforce.com\/ap\/data\">data<\/a>. It improves communication, automates key workflows, aligns goals across departments, and makes <a href=\"https:\/\/admin.salesforce.com\/blog\/2024\/how-agentforce-transforms-customer-interactions-at-salesforce-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">customer interactions<\/a> visible in real time.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">Is Salesforce suitable for small businesses with limited budgets?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Salesforce offers solutions designed specifically for small businesses that combine powerful features with competitive pricing. You don\u2019t need a large <a href=\"https:\/\/www.salesforce.com\/ap\/platform\/\">IT<\/a> team to get started. Salesforce offers easy setup, ready-to-use integrations, simple automation, and an interface anyone can use \u2014 bringing <a href=\"https:\/\/www.forbes.com\/sites\/benkepes\/2013\/12\/18\/what-does-enterprise-grade-really-mean\/\" target=\"_blank\" rel=\"noreferrer noopener\">enterprise-grade technology<\/a> to small businesses without high costs.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">How quickly can I expect to see improvements in my business performance by using Salesforce?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Many small businesses report improvements in efficiency and performance within a few months of using Salesforce. With automated workflows, real-time insights, connected teams, and intelligent recommendations, you\u2019ll see measurable results sooner than you might expect.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Take control of your business growth with these practical steps to improve performance.<\/p>\n","protected":false},"author":695,"featured_media":11318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68bae8f9fe6e93e72061f07bAP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[57,214,26],"sf_content_type":[],"coauthors":[307],"class_list":["post-11319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-crm","sf_topic-startups","sf_topic-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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