{"id":11483,"date":"2026-03-10T18:15:56","date_gmt":"2026-03-10T10:15:56","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11483"},"modified":"2026-03-10T18:15:57","modified_gmt":"2026-03-10T10:15:57","slug":"the-four-ps-of-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/the-four-ps-of-marketing\/","title":{"rendered":"The 4 P&#8217;s of the Marketing Mix Framework"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>The marketing mix is a strategic framework relying on the quality of the product, the competitiveness of its price, where it is and how its promoted.<\/li>\n\n\n\n<li>Learn the four p&#8217;s of marketing from product, to price, to place and promotion. <\/li>\n\n\n\n<li>Salesforce helps master the marketing mix by centralising customer data to inform and provide data-driven tools for executing promotional campaigns.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>The truth is, even the best products don&#8217;t sell themselves. They need a strategy. For nearly a&nbsp;century, that strategy has been distilled into four deceptively simple concepts: The four P\u2019s of the marketing mix.<\/p>\n\n\n\n<p>The four P&#8217;s\u200c \u200c\u2014 \u200c<strong>product, price, place, and promotion\u200c<\/strong> \u2014 \u200care the fundamental building blocks of a business that doesn&#8217;t just survive, but truly scales. They are the difference between shouting into the void and speaking directly to the customers who are ready to buy.<\/p>\n\n\n\n<p>So, are you ready to stop guessing and start strategising? Let&#8217;s tap into the marketing mix mastery that will finally connect your business&#8217;s value to the customers who need it most. Here are the four P\u2019s of marketing and how Salesforce can help you with each one.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-4-p-s-of-the-marketing-mix-nbsp\">The 4 P\u2019s of the \u2018Marketing Mix\u2019&nbsp;<\/h2>\n\n\n\n<p>To successfully launch any offering, businesses must master the strategic &#8220;marketing mix,&#8221; famously known as the four p&#8217;s: <strong>product, price, place, and promotion<\/strong>. <\/p>\n\n\n\n<p>First proposed by Harvard professor of advertising <a href=\"https:\/\/archives.iima.ac.in\/faculty\/Neil-H-Borden--Marketing-.html\" target=\"_blank\" rel=\"noreferrer noopener\">Neil Borden<\/a> in the 1950s, these four interconnected pillars still serve as the foundational framework that guides every decision to bring a product or service to market. The success of any promotional campaign hinges on the harmony and strategic alignment of all four elements, not just the &#8220;promotion&#8221; component.<\/p>\n\n\n\n<p>Let&#8217;s break down each of the four P&#8217;s and explore how Salesforce can help you master each element and amplify your promotions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-product-the-core-of-your-offering\">1. Product: The core of your offering<\/h2>\n\n\n\n<p><strong>What it is:<\/strong> The actual <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/best-small-business-ideas\/\">good or service<\/a> you are selling. This includes its features, design, quality, packaging, branding, and its ability to meet a customer&#8217;s needs. Your promotion is only as strong as the product it advertises.<\/p>\n\n\n\n<p><strong>Key consideration for product:<\/strong> Does your promotional message accurately reflect the unique value, quality, and benefits of your product?<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tSection Title\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-prompts-for-small-business-marketing\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=150&amp;h=84 150w\" alt=\"Illustration of ai prompts for small business marketing\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t6 AI Prompts for Small Business Marketing\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-marketing-team-deliver-big-results-2\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=150&amp;h=84 150w\" alt=\"person working at a desk with a tablet computer surrounded by jars and shelves of herbs and tinctures\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t5 Small Business Marketing Tools To Generate More Leads\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/types-of-ai-agents-to-grow-your-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png 512w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=300&amp;h=160 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=150&amp;h=80 150w\" alt=\"Illustration showcasing AI agents used for small business productivity.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t5 Types of AI Agents To Grow Your Business\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/predictions-asean-businesses-2026\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg 1200w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg?w=300&amp;h=164 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg?w=768&amp;h=419 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg?w=1024&amp;h=559 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-predictions-six-trends-shaping-the-future-of-asean-businesses.jpg?w=150&amp;h=82 150w\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t2026 Predictions: Six Trends Shaping the Future of ASEAN Businesses\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How Salesforce helps with product<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/\">Salesforce Suites<\/a> capabilities help you understand how your product is perceived and valued by the customer, which is critical for crafting compelling promotions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Starter and Pro Suite:<\/strong> Use Account, Contact, Lead, and Opportunity Management to track <a href=\"https:\/\/www.salesforce.com\/ap\/service\/contact-center\/customer-feedback\/\">customer feedback<\/a>, sales notes, and service cases related to specific products. This qualitative data informs your promotional messaging, ensuring it addresses real customer pain points and highlights valued features.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Wherever you are \u2014 just get started.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">No matter where you are on your journey as a business owner, you can get started with Starter Suite for free \u2014 the CRM made for growth.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"280\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/free-starter-suite.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/free-starter-suite.webp 448w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/free-starter-suite.webp?w=300&amp;h=188 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/free-starter-suite.webp?w=150&amp;h=94 150w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Price: Establishing value<\/h2>\n\n\n\n<p><strong>What it is:<\/strong> The monetary value your customer exchanges for your product. This includes your list price, discounts, allowances, payment terms, and financing options. The price point must align with the perceived value established in your promotional content.<\/p>\n\n\n\n<p><strong>Key consideration for price:<\/strong> How do sales, discounts, or special pricing models factor into your communication? Promotions often involve a temporary change in price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Salesforce helps with price<\/h3>\n\n\n\n<p>Salesforce helps you manage your pricing structure and integrate it seamlessly with your promotions and sales efforts.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Starter and Pro Suite:<\/strong> Both Suites include Products and Price Books. This allows you to define standard pricing and special pricing variations, which are essential when running price-based promotions. They also both include Direct Payment Links and a Payment Portal for transactions of any price-based promotion (for example, a limited-time discount code sent via email).<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Ready to go Pro?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Level up your CRM with the top-rated Pro Suite \u2014 the customer platform that scales with you.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-prosuite\/\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/prosuite-features-campaign-templates-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/prosuite-features-campaign-templates-1.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/prosuite-features-campaign-templates-1.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/prosuite-features-campaign-templates-1.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Place: Where and how you sell<\/h2>\n\n\n\n<p><strong>What it is:<\/strong> The channels, locations, and methods of distribution you use to make your product available to the customer. This covers retail stores, <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-create-an-online-store\/\">online stores<\/a>, direct sales, distributors, logistics, and <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/order-management\/inventory-management-guide\/\">inventory<\/a>. Your promotion needs to guide customers to the right &#8216;Place&#8217; for purchase.<\/p>\n\n\n\n<p><strong>Key consideration for place:<\/strong> Is your promotional message directing the customer to the easiest, most accessible place to buy?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Salesforce helps with place<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/commerce\/\">Salesforce commerce for small business<\/a> features enables you to manage your distribution and commerce channels, linking your promotional efforts directly to the point of sale.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Starter and Pro Suite:<\/strong> Both suites include storefront website design and product and category workspace for setting up an online store. This directly supports the &#8220;Place&#8221; element for ecommerce, ensuring your promotional messages can lead customers directly to a point of purchase.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Start selling online with Starter Suite<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Set up your digital storefront, engage customers, and sell more using a commerce-ready platform with integrated tools for every sale.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/commerce\/\">Check it out<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Promotion: Communicating your value<\/h2>\n\n\n\n<p><strong>What it is:<\/strong> All the activities you undertake to communicate the merits of your product and persuade <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/target-audience\/\">target customers<\/a> to buy. This is where your campaigns \u2014 advertising, public relations, email, social media, and sales \u2014 live. Promotion is the visible link between your product, price, and place, and your customer.<\/p>\n\n\n\n<p><strong>Key consideration for promotion:<\/strong> Are you targeting the right audience with the right message at the right time?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Salesforce excels with promotion<\/h3>\n\n\n\n<p>This is where <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">Salesforce\u2019s marketing CRM for small business<\/a> truly shine, offering small businesses the tools to execute modern, data-driven promotional campaigns.<\/p>\n\n\n\n<p><strong>Starter and Pro Suite:<\/strong> Both suites offer core marketing capabilities like Email Campaigns, Smart Segmentation (to target specific customer groups), and the ability to track campaign performance, which are essential for executing and measuring promotional efforts.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Einstein Conversation Insights (ECI) <\/strong>automatically pulls in call transcripts and meeting summaries \u2014 enabling faster deal preparation and ensuring important details are captured in one place. <\/li>\n\n\n\n<li><strong>Email Builder Lite <\/strong>is for branded email content creation with ready-to-use layouts, custom templates, email previews, and a streamlined authoring experience \u2014 making it easier for SMBs and generalists to launch campaigns without complexity.<\/li>\n\n\n\n<li><strong>Marketing App in Free Suite<\/strong> includes access to email marketing to engage leads from day one \u2014 with simple single-email campaigns, up to 100 marketing email sends per month, and expanded capabilities unlocked upon upgrade.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What can you do with a CRM built to reach more prospects?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Automate your marketing campaigns with a CRM built to grow. It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">Find out for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to start running smarter promotions for your SMB?&nbsp;<\/h2>\n\n\n\n<p>Mastery of the four P\u2019s isn&#8217;t about excelling at a single P, but about achieving cohesive, data-driven alignment across all four. A compelling promotion means nothing if the product is lacking, the price is out of sync with value, or the point of sale (place) is inconvenient.<\/p>\n\n\n\n<p>For modern small businesses, the key to mastering this mix lies in centralising customer data. Salesforce provides this connectivity, transforming the abstract concept of the 4 P&#8217;s into an actionable, unified strategy.<\/p>\n\n\n\n<p>Start your journey with the\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/free-crm\/\">Free<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Starter Suite<\/a>\u00a0today. Looking for more customisation? Explore\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">Pro Suite<\/a>. Already a Salesforce customer? Activate\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Foundations<\/a>\u00a0to try out\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/platform\/agentforce-platform\/\">Agentforce 360<\/a>\u00a0today.<\/p>\n\n\n\n<p><em>AI supported the writers and editors who created this article.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently Asked Questions<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">What is the &#8216;marketing mix&#8217;?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>The marketing mix is a foundational business tool that refers to the set of actions, or tactics, a company uses to promote its brand or product in the market. It is most commonly known as the four P&#8217;s: Product, Price, Place, and Promotion.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">How do the 4 P&#8217;s relate to small businesses?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>For small businesses, the 4 P&#8217;s are a critical <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/smb-marketing-strategy\/\">strategic framework<\/a>. They help allocate limited resources effectively by ensuring the product is right, the price is competitive, the distribution channels (Place) are efficient, and the promotional efforts are targeted and cohesive. Mastering this mix is essential for sustainable growth.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">Is Promotion the most important &#8216;P&#8217;?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>No. While Promotion is the most visible &#8216;P&#8217; and focuses on communicating value, it is not more important than the others. A brilliant promotion for a flawed product, an uncompetitive price, or a difficult-to-access place will fail. All four P&#8217;s must be aligned and optimised for success.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">How can a CRM, like Salesforce, help with the 4 P&#8217;s?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>A customer relationship management (CRM) platform connects the four elements. It centralises data on customer needs (informing Product), tracks sales and revenue (informing Price), manages customer interactions across sales channels (informing Place), and provides the tools for targeted outreach and campaign execution (Promotion).<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">What is the primary difference between Starter and Pro Suite regarding promotions?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Both suites offer essential features like email campaigns and smart segmentation. However, the Pro Suite provides access to the <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a>, which allows for integration with advanced third-party marketing and advertising tools, significantly expanding a growing business&#8217;s promotional capabilities beyond the core built-in features.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Learn product, price, place and promotion of the marketing mix. Let&#8217;s go.<\/p>\n","protected":false},"author":130,"featured_media":11482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6939b9dba524aa4d2ff13ab9AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,77,214,26],"sf_content_type":[707],"coauthors":[699,583],"class_list":["post-11483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-best-practices","sf_topic-startups","sf_topic-small-business","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 4 P\u2019s of Marketing: Everything You Need to Know - Salesforce<\/title>\n<meta name=\"description\" content=\"The 4 P\u2019s of marketing are key to promotional success. 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