{"id":11557,"date":"2026-03-20T15:08:31","date_gmt":"2026-03-20T07:08:31","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11557"},"modified":"2026-03-20T15:09:24","modified_gmt":"2026-03-20T07:09:24","slug":"types-of-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/types-of-marketing\/","title":{"rendered":"16+ Marketing Types Explained: From Billboard to Blog"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>There are more than 16 marketing types to learn for your growing business.&nbsp;<\/li>\n\n\n\n<li>Learn the difference between traditional and digital marketing to offer a mix of both for maximum impact.<\/li>\n\n\n\n<li>A CRM like Salesforce helps teams plan, prioritise, track, and align all tactics in one place for maximum impact.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>When was the last time a brand caught your attention? Was it a clever Instagram reel, or maybe a billboard on your commute? Or it could have been a recommendation from someone you trust? However it happened, that moment was marketing in action<strong>.<\/strong><\/p>\n\n\n\n<p>Great marketing doesn\u2019t just sell: It builds connections, earns trust, and keeps customers coming back for more. It\u2019s the engine behind brand loyalty, product launches, and business growth. No matter if you&#8217;re a <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-an-smb\/\">small and medium-sized businesses (SMBs)<\/a> or a startup, you can get in on the action too. Here\u2019s what you need to know about the different types of marketing, and how they can work for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-basics-for-smaller-teams\">Marketing basics for smaller teams<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/what-is-marketing\/\">Marketing<\/a> is the process of creating, communicating, and delivering messaging about the products and offerings your business sells. It\u2019s a comprehensive practice, stretching from research to retention. Because businesses, audiences, and communication channels vary so much, marketing efforts are typically categorised into specific approaches or &#8220;types of marketing.&#8221;<\/p>\n\n\n\n<p>And, most importantly, marketing is done through a series of business tools, often starting with a <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/crm-systems\/\">customer relationship management (CRM)<\/a> platform, to help create campaigns that speak to your whole customer journey. This includes integrations and tools like email marketing, social media amplification, personalised marketing agents, and team planning. Now that we are caught up, let\u2019s review the different types of marketing and how they work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tthe-two-big-marketing-families\">TThe two big marketing families<\/h2>\n\n\n\n<p>Think of all the ways a business tries to get your attention as two big families: the analog, traditional marketing family, and the newer, always-evolving digital marketing family. You see both of them every single day, and campaigns often use a mix of tactics from both.<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tMarket your SMB with Salesforce AI\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-prompts-for-small-business-marketing\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=150&amp;h=84 150w\" alt=\"Illustration of ai prompts for small business marketing\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t6 AI Prompts for Small Business Marketing\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-marketing-team-deliver-big-results-2\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=150&amp;h=84 150w\" alt=\"person working at a desk with a tablet computer surrounded by jars and shelves of herbs and tinctures\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t5 Small Business Marketing Tools To Generate More Leads\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/types-of-ai-agents-to-grow-your-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png 512w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=300&amp;h=160 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=150&amp;h=80 150w\" alt=\"Illustration showcasing AI agents used for small business productivity.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t5 Types of AI Agents To Grow Your Business\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agentic-ai-for-marketing\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/AdobeStock_1012696984.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/AdobeStock_1012696984.jpg 5824w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/AdobeStock_1012696984.jpg?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/AdobeStock_1012696984.jpg?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/AdobeStock_1012696984.jpg?w=1024&amp;h=574 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/AdobeStock_1012696984.jpg?w=1536&amp;h=861 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/AdobeStock_1012696984.jpg?w=2048&amp;h=1148 2048w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/03\/AdobeStock_1012696984.jpg?w=150&amp;h=84 150w\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t5 Reasons Why You Should Believe in Agentic AI for Marketing\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>Traditional marketing<\/strong> uses offline channels to get your attention: a billboard on the highway, an ad on the radio during your commute, a flyer in your mailbox, or a commercial break on TV.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/digital-marketing\/\"><strong>Digital marketing<\/strong><\/a>, on the other hand, is marketing that happens online: scrolling through social networks, getting a personalised email offer, seeing a video ad, or finding an answer on search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Two types of marketing approaches<\/h2>\n\n\n\n<p>Most marketing strategies fall into one of the two categories, depending on the target audience, and those are <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/b2b-vs-b2c-ecommerce-difference-2\/\">business-to-business (B2B) or business-to-consumer (B2C)<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2B marketing: Building trust and value for businesses<\/h3>\n\n\n\n<p>With <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/b2b-automation\/b2b-marketing-guide\/\">business to business marketing (B2B)<\/a>, you\u2019re selling to other companies. The goal of B2B marketing is to generate qualified leads from business teams and turn them into long-term customers. The typical messaging focus is on problem-solving, efficiency, and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-roi\/\">return on investment (ROI)<\/a>. Buyers are often teams evaluating long-term partnerships, so messaging needs to be clear, data-backed, and tailored to their needs.<\/p>\n\n\n\n<p>B2B marketing tactics commonly include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Case studies and white papers<\/li>\n\n\n\n<li>Email campaigns and webinars<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and professional network advertising<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/automation\/tools\/\">CRM and marketing automation tools<\/a><\/li>\n<\/ul>\n\n\n\n<p>Small businesses succeed in B2B marketing by focusing onspecialised strategies that build trust and authority. For instance, an accounting firm can use industry-specific content, like offering a compliance guide for local finance branches, which builds authority with the community, boosting referrals.\u00a0<\/p>\n\n\n\n<p>Local partnerships are also effective; for example, an IT consultant can offer a risk assessment to local law firms. Just by simply being an expert in their corner, you can build authority. This is where creating resources and a <a href=\"https:\/\/www.salesforce.com\/ap\/service\/knowledge-base\/\">knowledge base<\/a> will help your B2B marketing efforts.\u00a0<\/p>\n\n\n\n<div class=\"layout-eight wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Boost sales with a CRM made for growing businesses<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/sales\/\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-eight.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration-left\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-left-layout-eight.png\" alt=\"\">\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b2c-marketing-speaking-the-customer-s-language\">B2C marketing: Speaking the customer\u2019s language<\/h2>\n\n\n\n<p>In <a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/b2c-ecommerce\/\">business to consumer (B2C) marketing<\/a>, brands sell directly to the customer. As a result, it is more emotionally driven, faster-paced, and built for scale. The goal here is to capture prospect\u2019s attention quickly and turn that interest into action with your marketing campaigns.\u00a0<\/p>\n\n\n\n<p>Popular B2C marketing tactics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media and <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/influencer-marketing\/\">influencer marketing<\/a><\/li>\n\n\n\n<li>Seasonal campaigns and promotions<\/li>\n\n\n\n<li>Storytelling through video and interactive content<\/li>\n\n\n\n<li>Personalised email and SMS campaigns<\/li>\n\n\n\n<li>Billboards and digital marketing<\/li>\n<\/ul>\n\n\n\n<p>Where B2B marketing focuses on logic, B2C leans into experience. The messaging is designed to resonate with everyday moments and personal motivations.&nbsp;<\/p>\n\n\n\n<p>With a <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/\">marketing CRM tool<\/a>, you can personalise marketing messages and track which tactics\u200c \u2014 \u200cfrom email campaigns to social media interactions\u200c \u2014 \u200care most effective for sales. By maintaining a single, unified view of the customer, a CRM ensures all marketing efforts are timely, relevant, and aligned to nurture long-term relationships and increase retention.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What can you do with a CRM built to reach more prospects?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Automate your marketing campaigns with a CRM built to grow. It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/?d=bcta\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The differences between B2B and B2C marketing<\/h3>\n\n\n\n<p>While both B2B and B2C marketing aim to fuel sales, their approaches, target audiences, and messaging strategies differ. The table below breaks down the key differences between B2B and B2C marketing across five dimensions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8083c8ab3c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8083c8ab3c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/10\/image_8fe468.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11555\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_8fe468.png 1276w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_8fe468.png?w=300&amp;h=136 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_8fe468.png?w=768&amp;h=349 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_8fe468.png?w=1024&amp;h=465 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/10\/image_8fe468.png?w=150&amp;h=68 150w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Digital marketing strategies and tactics for growing teams<\/h2>\n\n\n\n<p>As a small business owner, you need to know which marketing tactics to prioritise. These <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/digital-marketing\/\">digital marketing tactics<\/a> are listed here for brand visibility, customer acquisition, and integrations with CRM. Let\u2019s get into it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Social media marketing (SMM)&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/social-media-marketing-guide\/\">Social media<\/a> is arguably the most common platform for small business marketing in the U.S., using platforms like Facebook, <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/instagram-marketing-for-small-business\/\">Instagram<\/a>, and TikTok to connect with the customer base daily. Small businesses use it to build brand awareness, engage with their community, provide customer service, and, increasingly, to impact direct sales through social commerce features.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Search engine marketing (SEM)&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Search engine marketing (SEM) ensures the brand is visible when customers are actively searching, which includes both paid search advertisements and free <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/seo-best-practices\/\">search engine optimisation (SEO)<\/a>. For small businesses, local SEO is critical, which involves optimising their <a href=\"https:\/\/business.google.com\/en-all\/business-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Business Profile<\/a> and website for \u201cnear me\u201d searches, ensuring they rank high when local customers are ready to buy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Email marketing<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/email\/\">Email marketing<\/a> still delivers one of the highest returns for growing businesses. It allows for personalised, direct communication with customers on a platform that\u2019s owned by your business, not an algorithm, meaning you have more control over your content getting seen. SMBs and startups use it to send targeted offers, automated welcome series, and re-engagement campaigns, nurturing leads and retaining current customers.<\/p>\n\n\n\n<p>Pro Tip: Try Salesforce for some of these marketing campaigns: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Einstein Conversation Insights (ECI) <\/strong>automatically pulls in call transcripts and meeting summaries \u2014 enabling faster deal preparation and ensuring important details are captured in one place. <\/li>\n\n\n\n<li><strong>Email Builder Lite <\/strong>is for branded email content creation with ready-to-use layouts, custom templates, email previews, and a streamlined authoring experience \u2014 making it easier for SMBs and generalists to launch campaigns without complexity.<\/li>\n\n\n\n<li><strong>Marketing App in Free Suite<\/strong> includes access to email marketing to engage leads from day one \u2014 with simple single-email campaigns, up to 100 marketing email sends per month, and expanded capabilities unlocked upon upgrade.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Content marketing<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-for-small-business-content-strategy\/\">Content marketing<\/a> involves creating valuable, educational, and engaging materials, such as blogs, guides, and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-video-marketing\/\">short-form videos<\/a> (perfect for Instagram Reels or TikTok). This positions you, the business leader, as the expert, builds authority, and serves as the fuel for both SEO and social media campaigns.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Inbound marketing<\/h3>\n\n\n\n<p>Rather than interrupting customers with ads and messaging (<a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/outbound\/\">outbound marketing<\/a>), <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/b2b-automation\/inbound-marketing-guide\/\">inbound marketing<\/a> attracts customers by creating content that solves their problems. This strategy is highly popular for small businesses because it builds trust and generates high-quality leads that are actively looking for your solution.<\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Trailhead:\u00a0<strong>Salesforce for Small Business<\/strong><\/h2>\n\t\t\t<p>Learn how your business can benefit from this out-of-the-box CRM.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-essentials-small-business\/?d=bcta&amp;_ga=2.131045007.1830815844.1773988616-1398229160.1766134359\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Trail<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+200 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\"><strong>Salesforce for Small Business<\/strong><\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key traditional marketing tactics to know&nbsp;<\/h2>\n\n\n\n<p>While digital marketing dominates, certain traditional tactics remain highly popular, especially for local and <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-a-service-business\/\">service-based small businesses<\/a>. Here are three worth exploring for small businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-word-of-mouth-referral-marketing\">6. Word of mouth (referral marketing)<\/h3>\n\n\n\n<p>Word of mouth marketing is often cited by small business owners as their single best source for new customer acquisition. It&#8217;s the organic endorsement that comes from a friend or colleague, carrying immense credibility. Small businesses actively encourage this through excellent customer service and implementing simple, cost-effective <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/referral-program-ideas-to-grow-your-business\/\">referral program<\/a>s. You can also use <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/mine-gold-out-of-customer-testimonials\/\">customer testimonials<\/a> in your marketing campaigns to show your brand in action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-partner-marketing\">7. Partner marketing<\/h3>\n\n\n\n<p>For local businesses, partnering with (non-competing) businesses is a common way to combine customer lists and gain access to a new, trusted audience without a huge budget. This <a href=\"https:\/\/partners.salesforce.com\/pdx\/s\/?language=en_US\" target=\"_blank\" rel=\"noreferrer noopener\">partnership collaboration<\/a> often happens through joint promotions or co-hosted local events. If you can\u2019t meet them in real life, you can at least collaborate with them online if you\u2019re values sync up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-personalised-multichannel-marketing\">8. Personalised, multichannel marketing<\/h3>\n\n\n\n<p>While the large-scale print or direct mail portion is less popular, the personalised, human-touch elements remain highly effective for small businesses. This includes handwritten thank-you notes, personalised local delivery experiences, and focused, in-person <a href=\"https:\/\/www.salesforce.com\/ap\/service\/what-is-customer-service\/\">customer service<\/a> that larger brands can&#8217;t replicate. This helps to build strong, local customer loyalty and long-term success.\u00a0<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong> Try AI to help personalise your marketing with AI agents.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Pay-per-click (PPC)&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-pay-per-click-ppc\/\">Pay-per-click (PPC)<\/a> is a model of internet marketing and an auction-based strategy where advertisers bid on keywords, and only pay when a user clicks their advertisement. This makes it a cost-effective way to get targeted traffic quickly and appear at the top of search results for specific queries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Affiliate and influencer marketing<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/affiliate-marketing\/\">Affiliate marketing<\/a> involves enlisting brand champions to earn a commission by promoting your products. <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/influencer-marketing\/\">Influencer marketing<\/a> focuses on using key (popular) individuals to expand a brand&#8217;s message to the larger market.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Boost team productivity with Slack<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Bring together your team, your customers, and your tools to help take your business to the next level with Slack \u2014 it\u2019s where business gets done.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/?d=bcta\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">11. Mobile marketing (SMS and app-based)&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/engagement\/mobile-marketing\/sms-marketing-guide\/\">SMB-based marketing<\/a> is based on engagement conducted through mobile devices, like smartphones and tablets. This includes marketing through SMS text messages, mobile apps, and mobile-friendly websites. Marketing includes text discounts, community invites, and upselling opportunities through promotional challenges and interactive surveys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Account-based marketing (ABM)<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/account-based-marketing-guide\/\">Account-based marketing (ABM)<\/a> is a strategic approach where a brand treats individual high-value accounts as markets in their own right. ABM focuses resources on a set of target accounts within a market and applies personalised campaigns to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Social commerce (direct shopping via social apps)<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/commerce\/social\/\">Social commerce<\/a> is a strategy to sell directly through shopping and social apps online. The use of social networking websites to promote and sell products and services directly. This allows users to complete a purchase transaction without leaving the social media platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Outbound marketing (print, TV, events, and billboards)<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/experiential\/\">Event and experiential marketing<\/a> involves creating face-to-face engagements, like workshops, conferences, pop-up shops, or product demonstrations, designed to be memorable and interactive. This approach is highly effective for small businesses targeting local communities or niche industries because it builds direct personal relationships and strong brand recall.\u00a0<\/p>\n\n\n\n<p>By hosting or participating in events, smaller companies can showcase their unique value proposition and build trust immediately. Tools like <a href=\"https:\/\/www.salesforce.com\/ap\/platform\/\">Agentforce 360<\/a> can help manage attendee data, personalise follow-up communications, and track each event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. Direct mail marketing<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/direct-selling\/\">Direct mail marketing<\/a> involves sending physical materials like postcards, catalogues, and flyers directly to potential customers&#8217; mailboxes. This traditional channel is for any business looking to reach a specific geographic area or demographic that may not be active online. For smaller businesses, direct mail offers a unique benefit by cutting through the digital noise and creating a tangible, memorable presence in the local community. CRM tools can help segment recipient lists and track response rates for better targeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. Public relations (PR)<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-intro-to-pr\/\">Public relations (PR)<\/a> is the strategic process of managing a brand\u2019s public image to build positive relationships with the media and the community. It&#8217;s primarily for businesses of all sizes looking to shape public perception, whether they&#8217;re launching a new product, managing a crisis, or simply working to maintain a favourable reputation.\u00a0<\/p>\n\n\n\n<p>A marketing CRM is a helpful tool for tracking media contacts, managing outreach campaigns, and monitoring the impact of press mentions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI and modern marketing innovations<\/h2>\n\n\n\n<p>AI and immersive technologies now shape the modern marketing landscape, changing how brands connect with consumers. AI strategies are mandatory for optimising content and personalising user experiences.\u00a0<\/p>\n\n\n\n<p>This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generative engine optimisation (GEO):<\/strong> Makes content tailored for AI search engines like Perplexity or Gemini.<\/li>\n\n\n\n<li><strong>Hyper-personalised marketing:<\/strong> Uses <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/personalization\/hyper-personalization\/\">AI to customise marketing campaigns <\/a>like website layouts, emails, and offers in real-time for individual users.<\/li>\n\n\n\n<li><strong>Predictive analytics marketing:<\/strong> Uses machine learning to anticipate when customers might leave and what their lifetime value will be.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-17-ai-marketing-and-conversational-agents\">17. AI marketing and conversational agents<\/h3>\n\n\n\n<p>Automation and intelligent interaction are major trends. Programmatic advertising uses AI for automated buying and placement of ads in real-time auctions, ensuring efficient spending. <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/what-is-conversational-ai\/\">Conversational AI<\/a> marketing focuses on <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/chatbot\/what-is-an-ai-chatbot\/\">smart chatbots<\/a> and voice-search optimisation, allowing for immediate support.\u00a0<\/p>\n\n\n\n<p>As the digital and physical worlds merge, brands are using immersive marketing, which uses augmented reality (AR) and virtual reality (VR) to create digital &#8220;try-before-you-buy&#8221; experiences.<\/p>\n\n\n\n<p>These are some examples of autonomous systems of the future:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agentic marketing prepares brand data for <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/ai-agents\/\">AI agents<\/a> that shop on behalf of consumers.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/data\/synthetic-data\/\">Synthetic data<\/a> modeling (data generated by AI, not from real-world sources) allows brands to test entire marketing campaigns using AI-generated consumer profiles before launching to real audiences, offering a low-risk way to gain insights.<\/li>\n\n\n\n<li>AI CRM uses personalised content, optimises targeting, automates complex workflows, and tracks every customer interaction for a hyper-personalised journey.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8083c8eb17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8083c8eb17\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/02\/image_1549c9.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11577\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/02\/image_1549c9.png 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/02\/image_1549c9.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/02\/image_1549c9.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing all types of marketing together with Salesforce<\/h2>\n\n\n\n<p>Knowing the types of marketing is one thing \u2014 executing your campaigns consistently across teams, timelines, and tactics is another. We&#8217;re here to help. Salesforce brings your entire marketing ecosystem together with tools to build effective campaigns \u2014 all in one place. Whether you\u2019re just kicking off or running multichannel campaigns, a CRM helps teams stay aligned, efficient, and focused on what matters: <strong>impact<\/strong>.<\/p>\n\n\n\n<p>Start your journey with the\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/free-crm\/\">Free<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Starter Suite<\/a>\u00a0today. Looking for more customisation? Explore\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">Pro Suite<\/a>. Already a Salesforce customer? Activate\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Foundations<\/a>\u00a0to try out\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/platform\/agentforce-platform\/\">Agentforce 360<\/a>\u00a0today.<\/p>\n\n\n\n<p><em>AI supported the writers and editors who created this article.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\">Frequently Asked Questions (FAQs)<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">What is the difference between B2B and B2C marketing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>B2B (business-to-business) marketing targets other businesses and focuses on rational messaging, efficiency, and ROI, typically involving a longer, more complex sales cycle. B2C (business-to-consumer) marketing targets customers on an individual level and relies more on emotional, benefit-driven messaging with a shorter, often impulse-driven sales cycle.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">Which type of marketing provides the greatest ROI?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>While ROI can vary by industry and execution, email marketing consistently delivers one of the highest returns on investment for small businesses. It enables highly personalised, direct communication and allows businesses to own the channel, bypassing social media algorithms.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">What is inbound marketing and how is it different from outbound marketing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Inbound marketing attracts customers by creating valuable, problem-solving content (like blogs, guides, and SEO-optimised pages) that pulls leads toward the business when they are actively searching for a solution. Outbound marketing proactively pushes messages out to the masses through print ads, billboards, or cold calls.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">Why is it important for a small business to use a blend of traditional and digital marketing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>A blended approach maximises reach and impact. Digital marketing offers precision, trackability, and high-engagement channels, while traditional tactics build stronger local credibility and customer loyalty that digital channels alone cannot replicate.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">How can a business manage all its marketing channels effectively?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>To manage diverse <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/channels\/\">marketing channels<\/a> consistently and efficiently, a business should use a customer relationship management (CRM) platform. Salesforce offers the Starter Suite to bring the entire marketing ecosystem together, enabling teams to plan, prioritise, track progress, automate campaigns, and align all tactics in one place for maximum impact and a unified customer view.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>What are the different marketing types for growing businesses? See which style is right for your team.<\/p>\n","protected":false},"author":130,"featured_media":11556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6924f0360cd15cd4b74b4658AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,45,214,26,157],"sf_content_type":[707],"coauthors":[583,699],"class_list":["post-11557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-digital-marketing","sf_topic-startups","sf_topic-small-business","sf_topic-social-media-marketing","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Types Explained: A Quick Guide For Small Business<\/title>\n<meta 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