{"id":11662,"date":"2026-04-07T16:12:48","date_gmt":"2026-04-07T08:12:48","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11662"},"modified":"2026-04-07T16:12:49","modified_gmt":"2026-04-07T08:12:49","slug":"top-tools-for-content-creators-the-ultimate-list","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/top-tools-for-content-creators-the-ultimate-list\/","title":{"rendered":"Top Tools For Content Creators: The Ultimate List"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>The best content creation tools for growing businesses are often low-cost or free, offering high-impact features for visual design, writing, and distribution.<\/li>\n\n\n\n<li>A diversified content arsenal requires tools across multiple categories: Visual content and design, writing an organisation, and distribution and analytics.<\/li>\n\n\n\n<li>As your business and marketing needs grow, an integrated CRM like Salesforce provides the necessary foundation to unify sales, service, and marketing data for better campaigns.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>For rapidly growing teams, content is (still) king. Always has been, and always will be, is our guess. If you\u2019re not creating content, you\u2019re most likely not marketing your business. Luckily, all you need are some good tools and a good strategy to get started.&nbsp;<\/p>\n\n\n\n<p>This list of content tools has been curated to focus on powerful, low-cost creation systems proven to deliver professional-grade, high-impact results. These resources were chosen for their impressive features, intuitive user interfaces, and accessibility, ensuring that even <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-an-smb\/\">small and medium-sized (SMB)<\/a> teams can execute a big <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/content-strategy\/\">content strategy<\/a>. Get ready, you may just want each and every one of them.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-content-strategy-and-creation-for-smaller-businesses\">Content strategy and creation for smaller businesses<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/content-strategy\/\">Content creation<\/a> in the current digital age extends far beyond simple blog posts or sharing a Facebook update. It&#8217;s the strategic process of producing and distributing valuable, relevant, and consistent content \u2014 \u200cincluding short-form <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-video-marketing\/\">video<\/a>, interactive graphics, high-impact visuals, and helpful guides \u2014 \u200c \u200cto attract and retain a clearly defined audience. Here\u2019s a quick list of content creations:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social posts and blogs<\/li>\n\n\n\n<li>Short-form video (Shorts, Reels)<\/li>\n\n\n\n<li>Interactive graphics and quizzes<\/li>\n\n\n\n<li>High-impact visual ads and banners<\/li>\n\n\n\n<li>Podcasts and audio content<\/li>\n\n\n\n<li>Long-form guides and ebooks<\/li>\n\n\n\n<li>Live streams and webinars<\/li>\n\n\n\n<li>User-generated content campaigns<\/li>\n\n\n\n<li>Personalised email sequences<\/li>\n<\/ul>\n\n\n\n<p>For a growing business, this shift means content is no longer a marketing luxury but a core business function. It serves as the primary driver for building brand authority, connecting with customers, and fueling the entire <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/sales-funnel\/\">sales funnel<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tSection Title\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-prompts-for-small-business-marketing\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?w=150&amp;h=84 150w\" alt=\"Illustration of ai prompts for small business marketing\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t6 AI Prompts for Small Business Marketing\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/types-of-ai-agents-to-grow-your-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png 512w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=300&amp;h=160 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/Stage-1-1.png?w=150&amp;h=80 150w\" alt=\"Illustration showcasing AI agents used for small business productivity.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t5 Types of AI Agents To Grow Your Business\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-marketing-automation\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/ai-marketing-automation-blog.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/ai-marketing-automation-blog.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/ai-marketing-automation-blog.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/ai-marketing-automation-blog.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/ai-marketing-automation-blog.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/11\/ai-marketing-automation-blog.jpg?w=150&amp;h=84 150w\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat is AI Marketing &#8211; A Complete Guide\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-agent-for-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/TSK-38042_What_is_an_AI_Assistant_For_SMB.png?w=150&amp;h=84 150w\" alt=\"A small business owner using a laptop with an AI assistant displayed on the screen.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat Is an AI Agent For Small Business?\u00a0\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits for your small business<\/h2>\n\n\n\n<p>High-quality, consistent content rapidly builds accelerated <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to\/build-brand-trust\/\">brand trust<\/a> by positioning your business as a thought leader in its niche, offering credibility faster than traditional advertising. And, content creation is a cost-effective <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/what-is-lead-management\/how-to-generate-leads\/\">lead generation strategy<\/a>; by offering value upfront, this highly scalable, inbound approach attracts qualified leads at a significantly lower cost than paid outbound campaigns.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What can you do with a CRM built to reach more prospects?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Automate your marketing campaigns with a CRM built to grow. It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/\">Find out for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/marketing-smb.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Business marketing CRM tools<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\">customer relationship management (CRM)<\/a> system is a centralised technology platform that helps businesses manage and analyse customer interactions and data throughout the entire customer lifecycle. While standalone content tools focus on <em>production<\/em>, a CRM like Salesforce focuses on <em>impact<\/em>\u2014specifically, how the content you create drives leads, supports sales, and nurtures customer loyalty.<\/p>\n\n\n\n<p>The connection between content tools and a CRM is essential for scaling businesses. Your content creation tools (like Canva, CapCut, and ChatGPT) generate the assets, but your CRM determines their strategy and success. A strong CRM provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience insights:<\/strong> Content is only effective if it reaches the right person. A CRM stores all customer data, allowing content creators to understand pain points, preferences, and journey stage, ensuring every piece of content is highly targeted and personalised.<\/li>\n\n\n\n<li><strong>Workflow integration:<\/strong> Content must move from creation to distribution and back to analysis. A CRM unifies your content calendar, distribution channels (email, social), and sales follow-up, ensuring no lead falls through the cracks after engaging with your content.<\/li>\n\n\n\n<li><strong>Content ROI measurement:<\/strong> The CRM tracks key metrics that standalone tools cannot, such as which blog post led to a sales opportunity, which email campaign generated the most sign-ups, and the ultimate revenue generated by specific content pieces.<\/li>\n<\/ul>\n\n\n\n<p>For growing SMBs, integrating content creation with a CRM is the critical step to move from simply creating content to creating revenue-generating content. Salesforce stands out as the best-in-class solution, offering suites specifically designed to scale with your business, ensuring your marketing, sales, and service efforts are perfectly aligned.<\/p>\n\n\n\n<p>Salesforce offers suites designed for scaling teams. These suites unify sales, service, and marketing data, providing a single view of the customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-starter-suite\">1. Starter Suite<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/starter\/\">Starter Suite<\/a> is a simple, all-in-one CRM built specifically for small businesses, to manage contacts, leads, and basic email marketing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Businesses ready to move beyond spreadsheets and connect their first marketing, sales, and service efforts.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Lead, Contact, and Opportunity Management, dynamic email marketing and analytics, built-in sales flows, secure payment links.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: $25 per user per month (Billed annually; transaction fees apply).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-pro-suite\">2. Pro Suite<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">Pro Suite<\/a> is the next step up from Starter, and offers a flexible, customisable CRM with greater automation for sales, service, and enhanced marketing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Growing teams that need more customisation, automation, and advanced forecasting across departments.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Everything in Starter plus enhanced real-time chat, sales quoting and forecasting, greater customisation and automation (through flows), and <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a> access.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: $100 per user per month (Billed annually; transaction fees apply).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Visual content and design tools<\/h2>\n\n\n\n<p>Visual content and design tools allow businesses to create compelling graphics, videos, and presentations without needing advanced design skills or a large budget. For SMBs, these tools democratise professional visual communication, boosting engagement across all digital channels, from social media to <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/engagement\/email-marketing\/\">email marketing<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-canva\">3. Canva<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> is a graphic design platform, available as a mobile app and on desktop, for creating all kinds of images, from social posts and banners to presentations and simple videos. You can upload photos and edit them, or choose from already-available stock photos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Everyone, especially non-designers and marketing teams.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Drag-and-drop photo editor, massive template library, millions of free stock photos and graphics, and easy one-click resizing (paid).<\/li>\n\n\n\n<li><strong>Cost<\/strong>: Free plan available. Pro plan is typically around $12.99 per month (or less with annual billing) per person.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-unsplash\">4. Unsplash<\/h3>\n\n\n\n<p><a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash<\/a> is an image library of over 5 million high-resolution, royalty-free stock photography. When it comes to sourcing stunning visuals without breaking the bank, Unsplash is a must-have for content creators.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Content creators needing high-quality, free imagery.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Unlimited free image downloads, photos released under the Unsplash licence (free to use, no attribution required).<\/li>\n\n\n\n<li><strong>Cost<\/strong>: Free<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-capcut\">5. CapCut<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.capcut.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CapCut<\/a> is a powerful, user-friendly mobile and desktop video editing application. If you\u2019re focused on making amazing Instagram Reels or TikTok videos (or both), CapCut is key.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Creators focused on social media video content.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Text-to-speech, auto-captioning, extensive effects and filters, and a vast music library.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: Free plan available. Pro plan starts at around $7.99 per month.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-adobe-express\">6. Adobe Express<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adobe.com\/express\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Express<\/a> lets creators make social graphics, flyers, logos, and short videos using templates and Adobe assets.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Users needing quick, on-brand visual content and simple video edits.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Access to <a href=\"https:\/\/stock.adobe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Stock<\/a> free collection, basic photo and video editing, AI assistant to help create imagery, and background removal feature.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: Free plan available. Premium plan starts around $9.99 per month.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Wherever you are \u2014 just get started.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">No matter where you are on your journey as a business owner, you can get started with Starter Suite for free \u2014 the CRM made for growth.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/free-trial\/starter-suite-v2\/\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"280\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/starter-cta.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/starter-cta.webp 448w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/starter-cta.webp?w=300&amp;h=188 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/06\/starter-cta.webp?w=150&amp;h=94 150w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-writing-ai-and-organisation-tools\">Writing, AI and organisation tools<\/h2>\n\n\n\n<p>Writing, <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/\">artificial intelligence (AI)<\/a>, and organisation tools form the backbone of an efficient content workflow, moving ideas from concept to finished product. These platforms simplify tasks like drafting copy, automating research, and managing content calendars, which is critical for maintaining consistency and output. For growing businesses, using these tools is key to scale production without increasing staff, ensuring that content strategy remains aligned with business goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-slack\">7. Slack<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/slack\/\">Slack<\/a> is a channel-based messaging platform that centralises communication, collaboration, and information sharing for teams. For content creators, <a href=\"https:\/\/www.salesforce.com\/ap\/products\/integrations\/slack\/\">Slack<\/a> integrates with many other tools (like <a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trello<\/a> and <a href=\"https:\/\/workspace.google.com\/products\/drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Drive<\/a>) to streamline content workflows, facilitate quick approvals, and keep all stakeholders aligned on deadlines and strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Any team or professional needing real-time communication with internal and external stakeholders, and integration with other apps.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Real-time messaging, file sharing, integration with hundreds of third-party applications, and dedicated channels for organisation.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: Free plan for small teams with limited message history. Pro plan starts at around $8.75 per user per month.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-chatgpt\">8. ChatGPT<\/h3>\n\n\n\n<p><a href=\"https:\/\/chatgpt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a> is a <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/what-are-large-language-models\/\">large language model (LLM)<\/a> that generates text content, brainstorms ideas, creates images, summarises information, and drafts copy based on prompts from the user.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Content writers, marketers, and anyone needing a brainstorming assistant.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Generates any type of content, from social media captions to blog outlines to email copy, and helps with market research.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: Free access to the GPT-3.5 model. Plus plan (for GPT-4 and advanced features) is around $20 per month.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-google-workspace\">9. Google Workspace<\/h3>\n\n\n\n<p><a href=\"https:\/\/workspace.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Workspace<\/a> is a cloud-based suite of tools that make collaboration easier and more unified. It includes email (Gmail), word processing (Docs), spreadsheets (Sheets), presentation software (Slides), shared drive (Drive), and video conferencing (Meet), keeping everyone in the same ecosystem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Solo professionals, teams, and enterprises needing a comprehensive set of productivity and collaboration tools.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Real-time collaboration, integrated communication tools (Gmail, Chat, Meet), enterprise-grade security, and custom domain email.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: Various plans available, starting with Business Starter (around $6 per user per month) up to Enterprise offerings.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-trello\">10. Trello<\/h3>\n\n\n\n<p><a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trello<\/a> is a visual project management and collaboration tool that uses boards, lists, and cards (sometimes called <a href=\"https:\/\/asana.com\/resources\/what-is-kanban\" target=\"_blank\" rel=\"noreferrer noopener\">Kanban<\/a>) to organise projects. It can connect to your Gmail inbox and create to-do\u2019s directly from there, making deadlines and follow-ups a breeze.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Content teams and solo creators managing content pipelines.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Content calendar view, task assignment, due dates, and customisable workflows.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: Free plan is robust for individuals and small teams. Standard plan starts at around $5 per user per month.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Boost team productivity with Slack<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Bring together your team, your customers, and your tools to help take your business to the next level with Slack \u2014 it\u2019s where business gets done.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/09\/slack-marquee-2.webp?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Distribution and analytics tools<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/content-strategy\/\">Content distribution<\/a> and analytics tools are essential for maximising the reach and impact of your content, ensuring your creations reach the right audience at the optimal time. These platforms help the process of scheduling posts across various channels and provide critical data on performance, engagement, and audience behaviour. For startups and growing businesses, using these tools is vital for proving content <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-roi\/\">return on investment (ROI)<\/a>, making data-driven strategy adjustments, and efficiently scaling your digital presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-buffer\">11. Buffer<\/h3>\n\n\n\n<p><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buffer<\/a> is a social media management platform that helps you not only schedule posts, but also analyse performance across platforms.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Small teams managing social media presence efficiently.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Scheduling for multiple channels, content calendar view, basic analytics, and landing page builder.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: Free plan for up to three social channels. Essentials plan starts around $6 per month per social channel (billed annually).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-tableau\">12. Tableau<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a> is an all-in-one data integration and analysis platform. You can connect <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-customer-data-management\/\">customer data<\/a> from all kinds of sources and visualise them into helpful dashboards, allowing you to see which content is performing well, like a blog post or a video.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Small businesses focused on understanding their email marketing and audience building efforts.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Powerful drag-and-drop data visualisation, interactive dashboards, and business intelligence capabilities that integrate with various data sources.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: $25 per month, offers a free trial.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-google-analytics\">13. Google Analytics<\/h3>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> is a free web analytics tool that tracks and reports website traffic, user behaviour, and marketing performance across web and app. This allows content creators to understand which content resonates most with their audience, where <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/seo-for-startups\/\">traffic<\/a> is originating from, which pages lead to conversions, and more.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who it&#8217;s for<\/strong>: Website owners and marketers needing data-driven insights.<\/li>\n\n\n\n<li><strong>Key features<\/strong>: Cross-platform tracking, conversion event tracking, and in-depth audience insights.<\/li>\n\n\n\n<li><strong>Cost<\/strong>: Free.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Ready to go Pro?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Level up your CRM with the top-rated Pro Suite \u2014 the customer platform that scales with you.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/free-trial\/prosuite\/\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Pro-suite.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Pro-suite.webp 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Pro-suite.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Pro-suite.webp?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/Pro-suite.webp?w=768&amp;h=768 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping up: Your content arsenal is ready<\/h2>\n\n\n\n<p>Your content arsenal isn&#8217;t defined by its cost, but by its effectiveness. Choose the tools that simplify your process, focus your time on creating great stories, and watch your business grow.<\/p>\n\n\n\n<p>Start your journey with the\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/free-crm\/\">Free<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Starter Suite<\/a>\u00a0today. Looking for more customisation? Explore\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">Pro Suite<\/a>. Already a Salesforce customer? Activate\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Foundations<\/a>\u00a0to try out\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/platform\/agentforce-platform\/\">Agentforce 360<\/a>\u00a0today.<\/p>\n\n\n\n<p><em>AI supported the writers and editors who created this article.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\"><strong>Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">What is the most essential tool for content creation for small businesses?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>The most essential tool for small businesses is often a design platform like Canva, which allows non-designers to quickly create professional-quality visuals and short videos necessary for <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/best-social-media-platforms-for-small-business\/\">social media<\/a> and blogs, all on a low-cost or free plan.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">How do I choose the right AI tool for content writing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>When choosing an AI tool, look for a large language model (LLM) like ChatGPT that can handle a wide range of tasks, from brainstorming and outlining long-form content to drafting social media captions and email copy. The best choice is one that integrates easily into your existing workflow for maximum efficiency.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">What is the difference between a content creation tool and a CRM?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Content creation tools focus on the production of assets, while a customer relationship management (CRM) system, like Salesforce, focuses on the impact and strategy. It stores customer data, measures content ROI by connecting engagement to sales revenue, and unifies marketing, sales, and service efforts for highly targeted campaigns.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">What types of content creation tools should a small business invest in first?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>A growing business should prioritise tools across three main categories: Visual content and design (Canva or CapCut), writing and organisation (Google Workspace or Trello), and distribution and analytics (Buffer or Google Analytics). This ensures a balanced approach to production, workflow management, and performance tracking.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">How can I track ROI of my content without a large budget?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>You can track content ROI by pairing a free web analytics tool (like Google Analytics) to monitor traffic and conversions with a free or low-cost CRM tier (like Salesforce Starter Suite) to track which pieces of content drive new leads and ultimately result in sales opportunities.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the ultimate list of low-cost, high-impact content creation platforms to help your growing business.<\/p>\n","protected":false},"author":695,"featured_media":11661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"694082b9ca0c2e2a49b8f601AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[471,5,26,157,214],"sf_content_type":[707],"coauthors":[699],"class_list":["post-11662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-content-marketing","sf_topic-marketing","sf_topic-small-business","sf_topic-social-media-marketing","sf_topic-startups","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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