{"id":1174,"date":"2022-04-05T19:45:00","date_gmt":"2023-06-06T19:45:52","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1174"},"modified":"2023-06-16T09:27:17","modified_gmt":"2023-06-16T09:27:17","slug":"acquire-retain-best-talent","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/acquire-retain-best-talent\/","title":{"rendered":"5 Ways To Acquire and Retain the Best Talent"},"content":{"rendered":"\n<p>The Great Resignation: it\u2019s a concept plaguing organisations globally, and the ASEAN region is no exception. In Singapore, for example, a <a href=\"https:\/\/www.todayonline.com\/singapore\/nearly-quarter-spore-workers-intend-quit-their-jobs-first-half-2022-survey-1775126\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">survey by jobs portal Indeed <\/a>revealed that 24% of workers intend to leave their current employer in the first half of 2022. Forty-nine percent are unsure if they will stay in their positions for the next six months.&nbsp;<\/p>\n\n\n\n<p>So, what\u2019s driving this instability?&nbsp;<\/p>\n\n\n\n<p>There are a few factors at play. For one, many employees are re-evaluating what they want from their careers in the wake of the pandemic. Another contributing factor is around retention. Securing a great employee is all well and good. However, if you\u2019re not working to keep them engaged, you risk losing them.&nbsp;<\/p>\n\n\n\n<p>In fact, outstanding employee experience (EX) has become the competitive edge no business can afford to ignore. Why? Because highly engaged employees improve customer satisfaction and revenue. Now more than ever, a large number of the workforce is considering ditching their employer for a better offer.<\/p>\n\n\n\n<p>Having been recognised as one of the <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/12\/salesforce-singapore-best-workplaces-2021.html\" target=\"_blank\" rel=\"noopener\">Best Workplaces in Asia<\/a> for the fifth year in a row, we\u2019ve collected a few tips to help you attract the best talent and keep them engaged.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><b>1. Embrace new ways of working<\/b><\/h2>\n\n\n\n<p>Having a flexible work environment is no longer optional. According to the <a href=\"https:\/\/www.ey.com\/en_sg\/news\/2021\/07\/majority-of-surveyed-southeast-asia-sea-employees-prefer-not-to-return\" target=\"_blank\" rel=\"noopener\">EY 2021 Work Reimagined Employee Survey<\/a>, six in 10 respondents in Singapore, Malaysia, Indonesian and the Philippines said they would quit their jobs if not provided post-pandemic flexibility. However, 60% of Singaporean respondents to the <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/employee-experience-report\/?d=7013y000002lconAAA&amp;nc=7013y000002lcoiAAA\" target=\"_blank\" rel=\"noopener\">Salesforce APAC Employee Engagement Report<\/a> said their employers have limited or no technology to support flexible work.<\/p>\n\n\n\n<p>This disconnect will be a big driver in employee turnover, as flexible work practices become the norm, not the exception. In a tightening labour market, the most competitive talent will demand flexibility. If your business cannot fully support remote work, it will put you at a disadvantage.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span>\u201c<\/span>From speaking to the market, we hear that most employees want to have the optionality of flexibility. They have also been telling us that many employers are trying to offer this, but when it comes to executing and turning it into a reality, most employers fall short.\u201d<\/p>\n<cite>Clarissa Wang<\/cite><\/blockquote>\n<span class=\"citation-role\">Senior Recruiting Manager, Salesforce<br><br><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Facquire-retain-best-talent%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=%E2%80%9CFrom%20speaking%20to%20the%20market%2C%20we%20hear%20that%20most%20employees%20want%20to%20have%20the%20optionality%20of%20flexibility.%20They%20have%20also%20been%20telling%20us%20that%20many%20employers%20are%20trying%20to%20offer%20this%2C%20but%20when%20it%20comes%20to%20executing%20and%20turning%20it%20into%20a%20reality%2C%20most%20employers%20fall%20short.%E2%80%9D\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=%E2%80%9CFrom%20speaking%20to%20the%20market%2C%20we%20hear%20that%20most%20employees%20want%20to%20have%20the%20optionality%20of%20flexibility.%20They%20have%20also%20been%20telling%20us%20that%20many%20employers%20are%20trying%20to%20offer%20this%2C%20but%20when%20it%20comes%20to%20executing%20and%20turning%20it%20into%20a%20reality%2C%20most%20employers%20fall%20short.%E2%80%9D&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Facquire-retain-best-talent%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Facquire-retain-best-talent%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"\u201cFrom speaking to the market, we hear that most employees want to have the optionality of flexibility. They have also been telling us that many employers are trying to offer this, but when it comes to executing and turning it into a reality, most employers fall short.\u201d\" https:\/\/www.salesforce.com\/ap\/blog\/acquire-retain-best-talent\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Here at Salesforce, we\u2019ve adopted a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/creating-a-best-workplace-from-anywhere\/\" target=\"_blank\" rel=\"noopener\">\u201csuccess from anywhere\u201d mentality<\/a>, <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/07\/slack-basics-work-anywhere.html\" target=\"_blank\" rel=\"noopener\">reimagining the physical office as a digital one<\/a>. Our employees can cut down on time-consuming commutes, while introducing more flexibility to their work and home lives.<\/p>\n\n\n\n<p>\u201cFrom speaking to the market, we hear that most employees want to have the optionality of flexibility,\u201d explained Clarissa Wang, Senior Recruiting Manager, Salesforce. \u201cThey have also been telling us that many employers are trying to offer this, but when it comes to executing and turning it into a reality, most employers fall short. We find that this is a great opportunity to share how Salesforce has frameworks, programs, and trainings to ensure flexible working is scalable and sustainable, and how the &#8220;flex team agreements&#8221; are critical in boosting psychological safety in a flex setting.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><b>2. Workplace branding is critical<\/b><\/h2>\n\n\n\n<p>Your employee-focused branding needs to be as strong and unique as your customer-focused branding. Just as you attract, engage, and retain customers, you need to do the same for employees.<\/p>\n\n\n\n<p>An \u2018Employee Value Proposition\u2019 (EVP) is a useful way to define what makes your organisation special to employees. Gartner defines <a href=\"https:\/\/www.gartner.com\/en\/human-resources\/insights\/employee-engagement-performance\/employee-value-proposition\" target=\"_blank\" rel=\"noopener\">EVP<\/a> as having five key attributes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Opportunity<\/b>: for career growth and development<\/li>\n\n\n\n<li><b>People<\/b>: quality of managers and coworkers, senior leader reputation<\/li>\n\n\n\n<li><b>Organisation<\/b>: market position and social responsibility<\/li>\n\n\n\n<li><b>Work<\/b>: high interest in job and work\/life balance<\/li>\n\n\n\n<li><b>Rewards<\/b>: compensation, benefits, and leave allowance<\/li>\n<\/ul>\n\n\n\n<p>If you can list meaningful responses to these, then you\u2019re close to defining a clear and differentiated message around your employee brand.&nbsp;<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.asean.mercer.com\/newsroom\/key-drivers-of-employee-turnover-in-asean.html\" target=\"_blank\" rel=\"noopener\">Mercer COVID-19 pulse survey<\/a>, 68% of employers in Indonesia, Malaysia, Thailand, and the Philippines said having a reputation as a \u2018great place to work\u2019 helps attract talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><b>3. Mixing your secret sauce: there\u2019s no such thing as readymade business culture<\/b><\/h2>\n\n\n\n<p>Much like the sourdough starter you fed during lockdown, your business\u2019s culture isn\u2019t something that will just happen. It\u2019s alive, ongoing, and develops with intention.&nbsp;<\/p>\n\n\n\n<p>Culture comes from actions and is driven by leaders. Sure, you can take all the pieces of culture you\u2019d like your business to have. However, like a bad jigsaw, it doesn\u2019t mean all the pieces will fit together. To acquire and retain employees, culture needs to be differentiated, authentic and, ideally, built on a purpose beyond profit. It\u2019s worth getting this right. More than three-quarters of employers who responded to the <a href=\"https:\/\/www.asean.mercer.com\/newsroom\/key-drivers-of-employee-turnover-in-asean.html\" target=\"_blank\" rel=\"noopener\">Mercer survey<\/a> agreed that an organisation\u2019s culture helps to retain talent.&nbsp;<\/p>\n\n\n\n<p>Culture can cover many aspects of working life. These include <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/08\/afdigital-employee-wellbeing.html\" target=\"_blank\" rel=\"noopener\">wellness policies<\/a>, aligning with employees\u2019 values, and fostering development opportunities. Looking after your employees is also good for business.&nbsp; A <a href=\"https:\/\/www.hcamag.com\/asia\/white-papers\/quantifying-roi-on-employee-wellness\/160993\" target=\"_blank\" rel=\"noopener\">whitepaper by HDR Asia<\/a> found that a 1% increase in participation in employee wellness programs translates to a 5 to 10% increase in ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><b>4. Invest in the Employee Experience (EX)<\/b><\/h2>\n\n\n\n<p>Another important factor contributing to staff turnover is a failure to invest in a fulfilling <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/digital-trends-report\/\" target=\"_blank\" rel=\"noopener\">employee experience<\/a>.&nbsp;<\/p>\n\n\n\n<p>In a hybrid environment, you need to make technology work for you. Your business might be bending over backwards to make your Customer Experience (CX) as smooth as silk. However, outdated technology and clumsy processes will leave your employees floundering.&nbsp;<\/p>\n\n\n\n<p>More often than not, when a business introduces a technological solution for employees, it is selected and deployed based on the needs of the business. The employee\u2019s needs are neglected, and adoption is low. Smart use of tech can invigorate your staff, drive value into the business, increase innovation, and enable seamless flexible work environments.&nbsp;<\/p>\n\n\n\n<p>Frictionless productivity improves EX and benefits the business culture. Something as straightforward as <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2022\/01\/salesforce-slack-collaborate-connect.html\" target=\"_blank\" rel=\"noopener\">giving employees the power to communicate easily wherever they may be is vital in unifying your workforce<\/a> and building your employer brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><b>5. Make every day count for staff, not just the first one<\/b><\/h2>\n\n\n\n<p>Are you welcoming new staff into the fold? Congratulations! Hopefully, your business provides a stellar hiring and on-boarding experience that sees new employees leaping out of bed to start work.<\/p>\n\n\n\n<p>What happens after that? The first few days are just the beginning of the employee retention experience. It\u2019s the rest of the journey that really counts. Just as you map the customer life cycle, the employee life cycle needs similar attention. Managing and planning for the long-term is key to developing and enhancing the employee experience.&nbsp;<\/p>\n\n\n\n<p>An engaged employee has clarity about their role and how it contributes to the purpose of the business. Don\u2019t leave them guessing. Instead, show them every day how their actions help build your business success.&nbsp;<\/p>\n\n\n\n<p>Just as customers leverage the power of the connected world to explore their options and express their loyalty (or lack thereof), so do employees. The employee voice, when amplified through employer review sites like <a href=\"https:\/\/www.glassdoor.sg\/Reviews\/index.htm\" target=\"_blank\" rel=\"noopener\">Glassdoor<\/a>, is powerful.<\/p>\n\n\n\n<p>Smart organisations will nurture their staff and create advocates for their business.<\/p>\n\n\n\n<p>We spoke with more than 3,000 office workers and 75 IT leaders in Australia, India and Singapore about the relationship between technology and employee engagement. <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/employee-experience-report\/?d=7013y000002lconAAA&amp;nc=7013y000002lcoiAAA\" target=\"_blank\" rel=\"noopener\">Download the APAC Employee Engagement Report<\/a> to find out what we learned from them. <\/p>\n\n\n\n<p><i>This post was originally published on the A.U.-version of <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2022\/02\/acquire-retain-best-talent.html\" target=\"_blank\" rel=\"noopener\">the Salesforce blog<\/a><\/i>. <span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recruiting and retaining good talent is more important than ever. Here\u2019s how you can take a proactive approach to addressing staff turnover.<\/p>\n","protected":false},"author":1,"featured_media":1173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"c3863a89d4c4422e813b956f6e9cb00c","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[24,41],"sf_content_type":[],"coauthors":[3],"class_list":["post-1174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-future-of-work","sf_topic-salesforce-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Ways To Acquire and Retain the Best Talent - Salesforce<\/title>\n<meta name=\"description\" content=\"Recruiting and retaining good talent is more important than ever. 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