{"id":11768,"date":"2026-04-17T22:41:12","date_gmt":"2026-04-17T14:41:12","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11768"},"modified":"2026-04-17T22:41:13","modified_gmt":"2026-04-17T14:41:13","slug":"ai-audience-targeting","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/ai-audience-targeting\/","title":{"rendered":"How AI Audience Targeting Is Supercharging SMBs"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>AI audience targeting shifts marketing from &#8220;spaghetti campaigns&#8221; to highly personalised with hyper-accurate customer segments.<\/li>\n\n\n\n<li>AI targeting enhances the entire customer journey, leading to improved sales forecasting, deeper personalisation across service and commerce channels, and increased productivity by automating complex segmentation tasks.<\/li>\n\n\n\n<li>To effectively use AI audience targeting, small businesses need a unified platform like Salesforce to aggregate all customer data (website behaviour, sales, service) and power the AI&#8217;s predictive capabilities.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Have you heard of \u201cspaghetti marketing\u201d? Throwing marketing dollars at the metaphorical wall and hoping for the best? Or maybe you&#8217;ve heard of \u201cweb marketing\u201d, where you just toss a really big marketing campaign net out there and hope to catch a few leads? There\u2019s a better way to market your business. Now, <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/\">artificial intelligence (AI)<\/a> is here to help you stand out \u2014\u00a0with data, not hopes and nets.<\/p>\n\n\n\n<p>This is the art of AI audience targeting. With AI you don\u2019t just know who your customer is; you can predict what action they\u2019re going to take <em>next<\/em>, allowing you to serve the right recommendation to the right person at precisely the right moment. Targeting your audience with AI is the start of focusing on the customers who truly matter. Ready to learn about AI audience targeting for your small team? It\u2019s not complicated, we promise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-ai-audience-targeting\">What is AI audience targeting?<\/h2>\n\n\n\n<p>AI audience targeting is an advanced marketing technique that uses <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/what-is-machine-learning\/\">machine learning<\/a> to identify, segment, and reach the most valuable potential customers for your business.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/target-audience\/\">Traditional audience targeting<\/a> relies on <a href=\"https:\/\/www.salesforce.com\/ap\/data\/what-is-structured-data\/\">structured data<\/a>, that is, tabulated data on spreadsheets and in other sources. AI takes targeting to the next level by processing vast amounts of both structured <em>and<\/em> unstructured data \u2014 from tabulated customer and third-party data to <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-marketing\/\">real-time trend reports<\/a> written in natural language \u2014 to create incredibly precise, dynamic customer profiles.<\/p>\n\n\n\n<p>And that\u2019s not all. Instead of defining an audience as &#8220;women aged 25 &#8211; 35 interested in fitness,&#8221; AI takes this a step further by making grounded predictions about what a customer might do next. Using both structured and unstructured data, it can identify individuals who have, for example, visited a specific product page three times this week, abandoned a cart containing a certain item, and engaged with a competitor&#8217;s ad on Instagram within the last 24 hours. It can then relay this information back to you in natural language, so you don\u2019t have to guess what the data might mean.<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tSection Title\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agentforce-for-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/01\/TSK-39419_What_Is_Agentforce_For_SMB_v3-1.jpg?w=150&amp;h=84 150w\" alt=\"Illustration showcasing Agentforce for small business by Salesforce\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat is Agentforce for Small Business?\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agentforce-in-salesforce-suites\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/image_11f6a3.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/image_11f6a3.png 1600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/image_11f6a3.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/image_11f6a3.png?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/image_11f6a3.png?w=1024&amp;h=573 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/image_11f6a3.png?w=1536&amp;h=860 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/image_11f6a3.png?w=150&amp;h=84 150w\" alt=\"Illustration of Astro and Agentforce for Salesforce Suites with AI on a purple background.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tAgentforce for Small Business is Now Built Into Salesforce Suites\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/employee-agents-are-helping-smbs\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/Employee-Agent-SMB.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/Employee-Agent-SMB.jpg 724w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/Employee-Agent-SMB.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/03\/Employee-Agent-SMB.jpg?w=150&amp;h=100 150w\" alt=\"AI globe on blue background with Automation and Big data Cyber Secure, Biotech and Engineering Tools icons\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t8 Ways Employee Agents Are Helping Small Businesses\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-literacy-for-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png 1920w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/AI-Literacy-SMB-1.png?w=150&amp;h=84 150w\" alt=\"Illustration of AI literacy showing icons and computers with AI on a purple background.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tAI Literacy For Startups and Small Businesses: Applications + Tips\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How does AI audience targeting work?&nbsp;<\/h2>\n\n\n\n<p>AI audience targeting works on a continuous cycle of data collection, analysis, and execution. It starts by gathering a huge amount of customer data from every source. Here are just a few:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>website clicks and heatmaps&nbsp;<\/li>\n\n\n\n<li>purchase history<\/li>\n\n\n\n<li>email engagement metrics&nbsp;<\/li>\n\n\n\n<li>service interactions<\/li>\n\n\n\n<li>social media behaviour<\/li>\n\n\n\n<li>market trends<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/what-is-machine-learning\/\">Machine learning<\/a> algorithms analyse this data, finding complex patterns that human analysts miss. These patterns are used to segment your audience much more precisely than simple demographics, creating specific groups based on predicted behaviour, like &#8220;likely to buy product X soon&#8221; or &#8220;might stop being a customer after a service issue.&#8221;<\/p>\n\n\n\n<p>The next phase is activation. The AI platform automatically pushes these dynamic segments to your various marketing channels like ad networks, email platforms, or websites. For instance, a customer identified as a &#8220;high-intent browser&#8221; might instantly see a targeted ad on social media and a personalised product recommendation on your homepage.\u00a0<\/p>\n\n\n\n<p>The system doesn&#8217;t stop there \u2014 it continuously monitors the performance of these targeted campaigns, using the results (conversions, clicks, email opens) as feedback. This real-time feedback loop allows the AI to self-optimise, constantly refining its audience segments and targeting strategies to improve <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-roi\/\">return on investment (ROI)<\/a> without constant manual intervention from your team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can you integrate this into your business?&nbsp;<\/h3>\n\n\n\n<p>To put this into action, businesses rely on a <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\">customer relationship management (CRM)<\/a> system. A CRM like Salesforce is important because it acts as the centralised data hub, aggregating all the disparate customer information. For example, a <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/ai-crm\/\">CRM&#8217;s AI capabilities<\/a> can take service case data, combine it with recent website activity, and automatically flag a customer who&#8217;s both frustrated and exploring a competitor\u2019s product.\u00a0<\/p>\n\n\n\n<p>This allows the system to trigger a targeted, personalised retention email or alert a sales rep with a proactive offer. Without a centralised, unified CRM, executing this level of integrated, precise targeting across the customer journey would be nearly impossible for a small team.<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">5 Steps to Implementing AI Agents for Small Businesses<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how to get your AI agent up and running in no time with this free e-book.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/smbs-implement-agentforce\/\">Get the free ebook<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What does it mean for small businesses?<\/h2>\n\n\n\n<p>For <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/what-is-an-smb\/\">small and medium businesses (SMBs)<\/a>, AI audience targeting levels the playing field against larger competitors with massive marketing budgets. Historically, advanced targeting was cost-prohibitive or too complex for an SMB to manage. Now, integrated AI features in modern CRM platforms put this power directly into the hands of small business owners.<\/p>\n\n\n\n<p>It means moving from spray-and-pray marketing to surgical precision. With limited resources, every <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/how-to-create-marketing-budget\/\">marketing dollar<\/a> counts. AI ensures your ads, emails, and promotions are seen by the people most likely to convert, maximising your ROI. It allows a small team to manage complex segmentation and personalisation that would be impossible manually.<\/p>\n\n\n\n<p>AI audience targeting enables small businesses to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus ad spend:<\/strong> Stop wasting money on uninterested audiences.<\/li>\n\n\n\n<li><strong>Personalise experiences:<\/strong> Deliver messages and offers that feel unique and relevant to the individual customer.<\/li>\n\n\n\n<li><strong>Predict future needs:<\/strong> Anticipate what customers want before they even know it, aiding in inventory, service, and product development.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_99f890.png?w=1024\" alt=\"\" class=\"wp-image-11798\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_99f890.png 1536w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_99f890.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_99f890.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_99f890.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_99f890.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of AI audience targeting<\/h2>\n\n\n\n<p>Harnessing AI for audience targeting delivers tangible advantages across your entire business portfolio: <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/sales\/\">sales<\/a>, <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/marketing\/smb-marketing-guide\/\">marketing<\/a>, <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/service\/\">service<\/a>, <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/commerce\/\">commerce<\/a>, and <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/collaboration\/\">productivity<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increased-marketing-efficiency-and-roi\"><strong>Increased marketing efficiency and ROI<\/strong><\/h3>\n\n\n\n<p>AI automatically identifies the optimal channels, times, and content for reaching different segments, significantly improving <a href=\"https:\/\/www.salesforce.com\/ap\/products\/marketing-cloud\/best-practices\/marketing-campaign-optimization\/\">campaign performance<\/a>. By predicting the likelihood of a customer purchasing or unsubscribing, AI helps allocate budget where it will have the <a href=\"https:\/\/www.salesforce.com\/ap\/products\/marketing-cloud\/best-practices\/marketing-budget-allocation\/\">greatest impact<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-deeper-customer-understanding\"><strong>Deeper customer understanding<\/strong><\/h3>\n\n\n\n<p>AI analyses interactions across all touchpoints, building a <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-exactly-is-salesforce-customer-360\/\">360-degree view of your customer<\/a> that is far richer than static profiles. This deep insight allows for <a href=\"https:\/\/www.salesforce.com\/ap\/products\/marketing-cloud\/best-practices\/customer-segmentation\/\">micro-segmentation<\/a>, creating small, highly relevant groups based on behavioural cues and intent, not just demographics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhanced-personalisation-and-customer-experience-cx\"><strong>Enhanced personalisation and customer experience (CX)<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/personalization\/guide\/\">Personalisation<\/a> goes beyond addressing a customer by name. AI allows you to personalise the <em>entire<\/em> journey:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing:<\/strong> Dynamic content in emails or ads based on browsing history.<\/li>\n\n\n\n<li><strong>Commerce:<\/strong> Personalised product recommendations on your online store.<\/li>\n\n\n\n<li><strong>Service:<\/strong> Routing <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-lifetime-value\/\">high-value customers<\/a> to priority support agents.<\/li>\n\n\n\n<li><strong>Sales:<\/strong> Providing sales teams with AI-driven next-best-action recommendations.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Wherever you are \u2014 just get started.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">No matter where you are on your journey as a business owner, you can get started with Starter Suite for free \u2014 the CRM made for growth.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/signup\/freetrial-salesforce-starter\/\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"280\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/free-starter-suite.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/free-starter-suite.webp 448w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/free-starter-suite.webp?w=300&amp;h=188 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/free-starter-suite.webp?w=150&amp;h=94 150w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Improved sales forecasting and productivity<\/h3>\n\n\n\n<p>By identifying high-potential leads, AI improves the quality of your <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/pipeline\/\">sales pipeline<\/a>. This means your sales team spends less time chasing dead-ends and more time closing deals. For productivity, AI automates the segmentation and targeting process, freeing up your team to focus on strategy and creativity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tools to try for your own targeting campaign<\/h2>\n\n\n\n<p>To effectively use AI audience targeting, you need a CRM that can collect and process all your customer data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Salesforce AI CRM<\/h3>\n\n\n\n<p>For small businesses, Salesforce provides integrated CRM and AI capabilities designed to scale with your growth. With built-in AI features, you can use your existing customer data to perform complex segmentation and prediction tasks automatically. With <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/starter\/\">Starter Suite<\/a> or <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">Pro Suite<\/a> you can:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>CRM FEATURE<\/strong><\/th><th>AI AUDIENCE TARGETING CAPABILITY<\/th><\/tr><\/thead><tbody><tr><td>Predictive lead scoring<\/td><td>Ranks leads based on their conversion likelihood, helping prioritise sales<\/td><\/tr><tr><td>Customer journey mapping<\/td><td>Uses AI insights to identify customer touch points and automate interventions in action.<\/td><\/tr><tr><td>Personalised Commerce recommendations<\/td><td>Delivers customised suggestions across commerce and marketing channels, including ecommerce stores.<\/td><\/tr><tr><td>Automated marketing segmentation<\/td><td>Creates audience segments dynamically based on real-time behaviour (like cart abandonment).<\/td><\/tr><tr><td>Integrated Slack and collaboration tools<\/td><td>Boost productivity and team communication with Slack integration. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Agentforce Marketing Quick Guide<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Get the free guide and start targeting smarter with Agentforce Marketing today.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/marketing\/get-started-with-mceplus\/\">Download the guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Expert tips for getting started<\/h2>\n\n\n\n<p><strong>Start small with lookalike audiences:<\/strong> If you have a small list of your absolute best customers, use AI tools to generate &#8220;lookalike&#8221; audiences, or new, potential customers who share key characteristics and behaviours with your existing successful customers.<\/p>\n\n\n\n<p><strong>Focus on intent data:<\/strong> Pay attention to customer actions that signal intent, like price-page visits, white paper downloads, or frequently asked questions (FAQs). Target these users with specific, timely <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-a-call-to-action\/\">calls to action (CTAs)<\/a>.<br><br><strong>Test AI-driven subject lines:<\/strong> Use AI to generate and test email subject lines and ad copy. AI can quickly determine which language resonates best with different <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/segmentation\/\">audience segments<\/a>, optimising your open and click-through rates.<br><br><strong>Embrace service data:<\/strong> The data from your service interactions (case resolution time, frequently reported issues) is gold. Use AI to segment customers who may be at risk of churn based on their service history and proactively offer retention campaigns.<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Get your data ready for AI with Salesforce Foundations\u00a0<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Easily activate Foundations in your existing CRM to add key features in Agentforce 360, Sales, Service, Marketing, Commerce, and Data \u2014 all for free.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Try out Foundations<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to target smarter? Here are your next steps<\/h2>\n\n\n\n<p>AI audience targeting is no longer a luxury for companies; it is a key strategy for small businesses looking to maximise their marketing, personalise their customer experiences, and grow fast. By using the power of AI targeting, you move past guesswork and start communicating directly with \u200ccustomers ready to buy. The future of marketing is targeted. Are you ready?<\/p>\n\n\n\n<p>Start your journey with the\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/free-crm\/\">Free<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/free-trial\/starter-suite-v2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a>\u00a0today. Looking for more customisation? Explore\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/pro-suite\/\">Pro Suite<\/a>. Already a Salesforce customer? Activate\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/\">Foundations<\/a>\u00a0to try\u00a0<a href=\"https:\/\/www.salesforce.com\/ap\/platform\/agentforce-platform\/\">Agentforce 360<\/a>\u00a0today. <\/p>\n\n\n\n<p><em>AI supported the writers and editors who created this article.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\">Frequently Asked Questions (FAQs)<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">What is the main difference between traditional and AI audience targeting?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Traditional targeting relies on broad demographics and historical data to create static segments. AI audience targeting uses machine learning to process massive, real-time data points (like website clicks, purchase intent, and service interactions) to create dynamic, hyper-precise customer segments based on <em>predicted<\/em> behaviour, not just past actions.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">Is AI audience targeting only for large companies?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>No. While historically complex, modern, integrated CRM platforms like Salesforce Starter Suite have made AI audience targeting accessible and affordable for SMBs. It maximises the impact of every marketing dollar by eliminating wasted ad spend on uninterested audiences.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">What kind of data does AI use for targeting?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>AI uses a wide variety of data, including first-party data (website behaviour, purchase history, email engagement, service logs) and third-party data (social media activity, external market trends). The key is centralising this data in a <a href=\"https:\/\/www.salesforce.com\/ap\/\">CRM system<\/a>, which allows the AI to build a comprehensive, 360-degree view of the customer.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">How does AI audience targeting help with sales and service, not just marketing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>AI enhances the entire business portfolio. For sales, it improves forecasting by accurately scoring leads and prioritising those with the highest conversion likelihood. For service, it identifies customers at risk of churning based on service history and proactively flags them, allowing your team to launch personalised retention efforts or prioritise support.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">How do I get started with AI audience targeting for my small business?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>The essential first step is adopting a unified, data-centric platform, such as a CRM like Salesforce Starter Suite or Pro Suite. This system centralises your customer data, which is the fuel for the AI&#8217;s predictive models.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>AI is changing how small teams connect with customers \u2014 and AI audience targeting is up first in the spotlight.<\/p>\n","protected":false},"author":695,"featured_media":11767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6924f70e86c6e2a251f900c6AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[23,5,26,214],"sf_content_type":[707],"coauthors":[699],"class_list":["post-11768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-artificial-intelligence","sf_topic-marketing","sf_topic-small-business","sf_topic-startups","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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