{"id":11891,"date":"2026-05-01T06:00:00","date_gmt":"2026-05-01T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11891"},"modified":"2026-05-18T18:07:53","modified_gmt":"2026-05-18T10:07:53","slug":"linkedin-strategies-to-grow-business","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/linkedin-strategies-to-grow-business\/","title":{"rendered":"7 LinkedIn Connection Strategies For Small and Medium Enterprises"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Having a small business LinkedIn strategy can help build meaningful connections and grow your community faster.&nbsp;<\/li>\n\n\n\n<li>Try connecting your LinkedIn strategy with your business tools, like a CRM.&nbsp;<\/li>\n\n\n\n<li>Learn tips on optimising your LinkedIn profile, engaging with connections and sharing industry content to nurture relationships over time.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Did you know that small businesses on LinkedIn currently see organic engagement rates between 4% and 8%, according to our <a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/resources\/state-of-marketing-report\/\">research<\/a>? In fact, personal profiles generate 5x more engagement than company pages, making individual connections the primary engine for brand awareness. Consequently, 73% of small business leaders now rank professional networking as their biggest growth driver, leading to a network expansion rate that is 17% faster than that of their enterprise-level counterparts.<\/p>\n\n\n\n<p>So, are you ready to get connected? We&#8217;ll show you how to use LinkedIn to build a thriving network, generate leads and position your company as an industry expert, supporting your efforts across sales, marketing and service. Let\u2019s get started.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-craft-an-intentional-linkedin-connection-strategy-for-growth\">Craft an intentional LinkedIn connection strategy for growth<\/h2>\n\n\n\n<p>To effectively use LinkedIn for small business, you can&#8217;t just send random invitations and hope for the best. A strategic approach is important and we\u2019ve got some tips:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-optimise-your-business-page-or-profile\">1. Optimise your business page or profile<\/h3>\n\n\n\n<p>Let\u2019s start with your <a href=\"https:\/\/www.linkedin.com\/\">LinkedIn profile<\/a>. Your company page serves as the professional face of your small business. Your business page or profile should represent your brand&#8217;s expertise and value proposition clearly. This means using a professional photo or your business logo and writing a summary that speaks directly to the needs of your prospective connections and customers.&nbsp;<\/p>\n\n\n\n<p>Ensure that it features compelling visuals, a clear <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/how-to-write-a-mission-statement\/\">mission statement<\/a> and up to date information about your offerings. Post regularly, sharing industry insights, company news and customer success stories. A well-maintained <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-about-us-page\/\">company page<\/a> provides social proof and makes connections feel confident when accepting your request. It&#8217;s a key part of your overall marketing efforts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0b34a2d8fe3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0b34a2d8fe3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1446\" height=\"839\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_a77ab4.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11905\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_a77ab4.png 1446w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_a77ab4.png?w=300&amp;h=174 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_a77ab4.png?w=768&amp;h=446 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_a77ab4.png?w=1024&amp;h=594 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/04\/image_a77ab4.png?w=150&amp;h=87 150w\" sizes=\"auto, (max-width: 1446px) 100vw, 1446px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>(Source: <a href=\"https:\/\/www.linkedin.com\/showcase\/salesforce-for-small-business\/posts\/?feedView=all\">LinkedIn Salesforce for Small Business Page<\/a>)<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-identify-high-value-connections\">2. Identify high-value connections<\/h3>\n\n\n\n<p>Next, let\u2019s talk about connections. A powerful LinkedIn strategy for a growing business involves targeting specific individuals who match your <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/ideal-customer-profile\/\">ideal customer profile<\/a> or are influential within your industry. Instead of the default message, try personalising your connection request. Mention something specific about their work, a shared connection or a piece of content they created.\u00a0<\/p>\n\n\n\n<p>Finding the right people doesn\u2019t have to be complicated. Start by searching for job titles, company names or industry keywords that relate to your product or service. Look for second-degree connections first &#8211; those who share a connection with you&#8217;re more likely to accept your request. Focus on quality over quantity; connecting with 50 relevant people is far more valuable than connecting with 500 random ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nurture-connections-and-build-thought-leadership\">Nurture connections and build thought leadership<\/h2>\n\n\n\n<p>After successfully connecting, the work of relationship building begins. Simply having a large number of connections won&#8217;t help your business unless you actively nurture those relationships. Consistency is key here. Think of your LinkedIn feed as a space for genuine engagement, not just self-promotion. By consistently providing value, you build trust and establish your small business as a credible source in the field.<\/p>\n\n\n\n<p>One of the most effective LinkedIn strategies<strong> <\/strong>is to engage with content posted by your new connections. Like, comment thoughtfully and share posts that you find relevant. This keeps you visible in their feed and shows that you&#8217;re interested in their work, not just your own. Meaningful interactions like these pave the way for future business conversations.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalise every invite by mentioning a specific insight from their recent posts or a mutual challenge to increase acceptance rates.<\/li>\n\n\n\n<li>Engage before connecting by leaving thoughtful comments on a prospect&#8217;s content for a week to become a familiar face.<\/li>\n\n\n\n<li>Target second-degree connections to build mutual trust and make your outreach feel like a warm introduction.<\/li>\n\n\n\n<li>Participate in <a href=\"https:\/\/www.linkedin.com\/groups\/\">niche groups<\/a> by answering questions and providing free advice to position yourself as a helpful expert.<\/li>\n\n\n\n<li>Ditch the immediate pitch and instead ask a non-sales question after they accept to start a genuine conversation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-create-valuable-content\">3. Create valuable content<\/h3>\n\n\n\n<p>Small businesses can quickly become thought leaders by sharing insights or useful guides. This doesn&#8217;t require a large marketing team. Simple, short posts about a challenge you solved for a customer or a quick tip related to your expertise, can generate significant engagement.&nbsp;<\/p>\n\n\n\n<p>Here are a few examples to start valuable conversations:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post a short &#8220;whiteboard session&#8221; video of how you deliver your product or service to build human trust.<\/li>\n\n\n\n<li>Identify a common \u201cindustry myth&#8221; you disagree with and explain your perspective based on real-world data.<\/li>\n\n\n\n<li>Write a &#8220;lessons learnt&#8221; post about a business mistake and the specific system you created to ensure it never happens again.<\/li>\n\n\n\n<li>Create a simple &#8220;this or that&#8221; <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a522948\">poll<\/a> about a current industry trend to spark low-friction engagement and gather market research from your network.<\/li>\n\n\n\n<li>Spotlight a client\u2019s achievement or a milestone they reached to build community goodwill and social capital.<\/li>\n\n\n\n<li>Post a &#8220;day in the life&#8221; time-lapse of your workspace to humanise your brand and keep followers interested in your process.<\/li>\n\n\n\n<li>Curate a weekly &#8220;industry news&#8221; summary where you share relevant links and provide your own commentary on why they matter to your audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-activate-ai-for-engagement\">4. Activate AI for engagement<\/h3>\n\n\n\n<p>Tools powered by <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/\">artificial intelligence (AI)<\/a> can help to simplify content creation and engagement. AI can analyse trends in your industry and suggest topics that will resonate with your audience. For instance, AI could flag common questions your <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-a-target-market\/\">target market<\/a> is asking, allowing you to create a post that directly answers that pain point. While AI assists, always ensure the final content reflects your authentic brand voice.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Grow Your Business With AI Agents<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how autonomous AI can scale your small business for free in our latest e-book.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/ap\/form\/small-business\/smbs-grow-with-agentforce\/?d=bcta&#038;d=pb\">Get it now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"432\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/05\/Ebook-Cover.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/05\/Ebook-Cover.webp 621w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/05\/Ebook-Cover.webp?w=300&amp;h=209 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/05\/Ebook-Cover.webp?w=150&amp;h=104 150w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-convert-network-connections-into-business-opportunities\">Convert network connections into business opportunities<\/h2>\n\n\n\n<p>The ultimate goal of using LinkedIn for small business is to translate professional connections into tangible business results, whether that\u2019s new customers, strategic partnerships or talented hires. This requires moving the relationship from the LinkedIn platform to a more direct form of communication.&nbsp;<\/p>\n\n\n\n<p>Don&#8217;t be afraid to take the next logical step after a series of productive interactions. And a great way to do that is with a <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\">customer relationship management (CRM)<\/a> system \u2014 your everyday business tool that does just about everything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-create-convertible-opportunities-with-a-crm\">5. Create convertible opportunities with a CRM<\/h3>\n\n\n\n<p>Once a connection shows sustained interest in your content or has engaged with you multiple times, send a direct message suggesting a virtual coffee or call to discuss a specific mutual interest. Frame the call as a value exchange, not a hard pitch.&nbsp;<\/p>\n\n\n\n<p>For instance, &#8220;I saw on your latest post that you\u2019re looking to improve service response times and I couldn\u2019t help but keep in touch. I\u2019m happy to share how we&#8217;re helping small businesses like yours.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-connect-your-opportunities-to-your-business-processes-nbsp\">6. Connect your opportunities to your business processes&nbsp;<\/h3>\n\n\n\n<p>The final component of an effective LinkedIn strategy is integration with your existing business processes. Make sure new leads generated on LinkedIn are immediately logged into your CRM platform. This ensures no warm leads fall through the cracks and allows your sales and marketing teams to nurture them consistently.&nbsp;<\/p>\n\n\n\n<p>You could <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/sales-planning\/customer-segmentation\/\">create a segmented list<\/a> in your CRM called \u201cLinkedin prospects\u201d and every time you receive a response from a direct message, that gets prioritised into a lead. You can then move them through your sales pipeline with <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/automation\/\">CRM automation<\/a> and even personalise your interactions with AI.<\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong> AI tools like <a href=\"https:\/\/www.salesforce.com\/ap\/platform\/\">Agentforce 360<\/a>, autonomous <a href=\"https:\/\/www.salesforce.com\/ap\/news\/stories\/agentforce-security-ai-agents\/\">AI agents<\/a>, can connect your productivity tools with your marketing efforts, providing a 360-degree view of every customer interaction, regardless of where it started.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/?d=bcta\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/04\/agentforce_watchlist.webp?w=1024\" alt=\"Agentforce watchlist\" class=\"wp-image-17080\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-measure-success-beyond-connections\">7. Measure success beyond connections<\/h3>\n\n\n\n<p>It\u2019s easy to focus on the number of connections, but true success is measured by engagement, referrals and leads generated. Regularly review which posts are getting the most attention and which connections are leading to follow-up conversations. This data can inform and refine your content and targeting strategy. Use these metrics to continuously improve your approach and make your time on LinkedIn more productive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement rate by reach (ERR):<\/strong> This measures how many people who actually saw your post (not just your total followers) decided to interact. It is the best way to see if your content is effectively &#8220;stopping the scroll&#8221; for new prospects.<\/li>\n\n\n\n<li><strong>Follower growth rate:<\/strong> Rather than chasing a flat number, track the percentage increase. For small businesses, a healthy benchmark is 5-10% monthly growth, which confirms your networking and outreach efforts are consistently hitting fresh audiences.<\/li>\n\n\n\n<li><strong>Profile views<\/strong>: This tracks how many users took the next step of visiting your profile or clicking a link. High engagement is great, but these &#8220;intent&#8221; metrics tell you if your connections are moving from being casual observers to potential leads.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Try Salesforce for free.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">See how growing businesses are using Salesforce Suites to scale fast. No credit card required, no software to install.<br><br>It all starts with Starter Suite.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/ap\/small-business\/free-trial\/starter-suite-v2\/?d=pb\">Try for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/05\/260-form-free-crm-campaign-2x.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/05\/260-form-free-crm-campaign-2x.webp 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/05\/260-form-free-crm-campaign-2x.webp?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/05\/260-form-free-crm-campaign-2x.webp?w=768&amp;h=431 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2026\/05\/260-form-free-crm-campaign-2x.webp?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-time-to-get-linked-up\">Time to get &#8216;Linked&#8217; up<\/h2>\n\n\n\n<p>You are now LinkedIn-ready. With these quick tips, you can connect with the right people at the right time. And, we&#8217;re here to support your networking path with the right tools. Try out a marketing CRM to get the going.&nbsp;<\/p>\n\n\n\n<p>Get started with <a href=\"https:\/\/www.salesforce.com\/ap\/small-business\/free-trial\/starter-suite-v2\/?d=bcta\">Salesforce Suites<\/a> for free or activate <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/foundations\/?d=bcta\">Foundations<\/a> to try out <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/?d=bcta\">Agentforce 360<\/a> today.<\/p>\n\n\n\n<p><em>AI supported the writers and editors who created this article.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">Frequently Asked Questions (FAQs)\u00a0<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p><strong>What is the best time for a small business to post on LinkedIn?<\/strong><br>The optimal posting time can vary by industry and audience, but general best practices suggest posting during business hours, particularly Tuesdays through Thursdays. Test different times, like mid-morning or mid-afternoon, to see when your specific connections are most active.<\/p>\n\n\n\n<p><strong>How often should my small business post new content?<\/strong><br>For a small business, quality trumps quantity. Aim for consistency, even if it\u2019s just two to three thoughtful posts per week. Regular posting ensures your company page stays active and increases the chances of your content appearing in your connections&#8217; feeds.<\/p>\n\n\n\n<p><strong>Should I accept connection requests from people I don&#8217;t know?<\/strong><br>Yes, if they fit your ideal customer or partner profile. Use the connection request as an opportunity to screen. If they&#8217;re in your target industry or have an interesting role, accept the request and send a quick, personalised welcome message to start the conversation.<\/p>\n\n\n\n<p><strong>What should my small business do if a connection request is ignored?<\/strong><br>Don&#8217;t take it personally. Wait a couple of weeks and try sending a brief, non-intrusive follow-up message that references a piece of content they may find useful. If you don&#8217;t receive a response after two attempts, move on and focus your energy on engaging connections who are actively responsive.<\/p>\n\n\n\n<p><strong>Where can I find more resources on digital strategy for my small business?<\/strong><br>Salesforce offers a wealth of resources covering everything from improving sales processes to deploying effective marketing campaigns. You can find more practical guides and expert tips to support your digital strategy on the <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business\/\">Salesforce Small Business Blog<\/a>.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Building meaningful professional connections on LinkedIn can help your business achieve authentic growth.<\/p>\n","protected":false},"author":130,"featured_media":11906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"69d50e8824d24f951c815e52AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[],"sf_content_type":[],"coauthors":[583,806],"class_list":["post-11891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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