{"id":1196,"date":"2022-05-25T19:46:00","date_gmt":"2023-06-06T19:46:08","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1196"},"modified":"2023-06-15T04:57:40","modified_gmt":"2023-06-15T04:57:40","slug":"3-key-takeaways-from-our-new-ebook-unleashing-fintechs-potential","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/3-key-takeaways-from-our-new-ebook-unleashing-fintechs-potential\/","title":{"rendered":"3 Key Takeaways from Our New Ebook: Unleashing Fintech\u2019s Potential"},"content":{"rendered":"\n

The ASEAN financial services sector has been through a transformation \u2013 moving from the periphery into the mainstream over the last few years. And it\u2019s easy to see why \u2013 fintech has made managing finances easier and more accessible than ever.<\/p>\n\n\n\n

Funding for fintech firms across ASEAN has exploded \u2013 investments in the first nine months of 2021 topped more than three times<\/a> the total amount funded in 2020. The total amount invested is  more than US$3.5 million. <\/p>\n\n\n\n

The market opportunities are tremendous. To fully tap into them, fintech startups need more than just a great product or service idea. They also need platforms and technologies to help them win customers, accelerate business growth, and scale cost effectively.<\/p>\n\n\n\n

Our new e-book, Unleashing Fintech\u2019s Potential<\/a>, looks at how fintech companies use technologies like Salesforce to thrive. With real-life examples from ten innovative companies, the e-book is a definitive guide to Salesforce\u2019s capabilities for fintech.<\/p>\n\n\n\n

Here are three key takeaways:<\/p>\n\n\n\n

1. ASEAN is a hotbed of fintech innovation<\/b><\/h2>\n\n\n\n

Across ASEAN, around 290 million people remain unbanked, and only 18% of the population has access to credit<\/a>. But thanks to increasing penetration of the internet, the fintech sector is bringing financial services to people who have, until now, been underserved. The tide is changing \u2013 recent research shows that more than half of consumers in Southeast Asia prefer digital payments. <\/p>\n\n\n\n

While the competition from techfin companies like Google and Amazon is fierce, fintech companies aren\u2019t tackling it alone. Many are collaborating with other fintech firms, non-banking financial companies (NBFCs), traditional banks, and even consumer goods businesses. Together, they benefit from shared customer networks and scale, while delivering agility and innovation in return.<\/p>\n\n\n\n

To stay competitive, reach new customers, and engage with partners, fintech firms can look to tech solutions that let them connect and collaborate in a whole new way.<\/p>\n\n\n\n

<\/p>\n\n\n\n

2. Salesforce helps fintech firms connect with customers in a smarter, faster way<\/b><\/h2>\n\n\n\n

Our goal at Salesforce is to bring companies and customers together. Through our market-leading Customer 360 platform<\/a>, we help fintech firms engage with customers more meaningfully, deliver experiences that exceed expectations, and cultivate relationships that last a lifetime.<\/p>\n\n\n\n

With Salesforce, digital lenders are streamlining their entire loan lifecycle, and making credit more accessible to millions of those underserved in ASEAN. In the e-book, you can read case studies from LendingTree, RCBC, and Tandem Bank, describing how they: <\/p>\n\n\n\n