{"id":1208,"date":"2022-06-02T19:46:00","date_gmt":"2023-06-06T19:46:15","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1208"},"modified":"2023-06-15T02:04:52","modified_gmt":"2023-06-15T02:04:52","slug":"v-key-trusted-advisor","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/v-key-trusted-advisor\/","title":{"rendered":"How V-Key Became a Trusted Advisor to Global Businesses"},"content":{"rendered":"\n

In the all-digital world, smartphones have become almost ubiquitous in our lives. They have changed the way that we work, transact, and access information and services. However, the convenience provided by smartphones and mobile apps must come with the right level of security.<\/p>\n\n\n\n

That\u2019s why V-Key exists. Founded in 2011, the Singapore-based cybersecurity company helps organisations secure their digital experiences. It has been recognised as one of Singapore’s fastest growing companies<\/a> and a trusted advisor to organisations worldwide. <\/p>\n\n\n\n

V-Key\u2019s ambitious journey from startup to a successful small business<\/a> with global reach, has been backed by venture capital and driven by constant innovation. <\/p>\n\n\n\n

Raymond Lee, Chief Operating Officer at V-Key, recently joined us to discuss the company\u2019s journey. Here are key takeaways and tips from Lee on how to fuel business growth. <\/p>\n\n\n\n


Listen to your customers and partners<\/b><\/h2>\n\n\n\n

At the core of V-Key\u2019s offering is a patented technology called V-OS that acts as a security foundation for mobile applications. Demand for the technology sparked initial growth for the company. However, its ongoing success came from listening to customers and meeting more of their needs.<\/p>\n\n\n\n

\u201cEngaging with our customers, we realised they needed more than what we initially offered and that\u2019s when we began to evolve our technology into the products and solutions we have today,\u201d said Lee.<\/p>\n\n\n\n

One of these solutions is a new Digital Trust Platform that is set to help customers in multiple industries stay ahead of the evolving threat landscape<\/a> and deliver fresh digital experiences<\/a>.<\/p>\n\n\n\n

Lee said that it\u2019s important to keep asking questions and listening to customers. Businesses should also seek input from partners who may own the customer relationship and can provide regional expertise.<\/p>\n\n\n\n

\u201cWhen you start to expand rapidly and move into new countries, you may not have the intimate relationships you had with your customers in the beginning. Then, you need to listen to your partners because they will have valuable feedback,\u201d said Lee.<\/p>\n\n\n\n


Take a macro and long term view<\/b><\/h2>\n\n\n\n

As a startup, winning new customers was everything to V-Key and it was easy in the beginning. The challenge was that it didn\u2019t anticipate what it would take to keep winning.<\/p>\n\n\n\n

\u201cThe pace of a startup is absolutely frantic. There are so many things you need to do and what you really want is to land new customers and expand to new countries. What you don\u2019t anticipate is the kind of detail required to keep winning and to keep customers happy,\u201d said Lee.<\/p>\n\n\n\n

For V-Key to scale, it needed a solution to help it stay on top of sales and marketing activities<\/a>. The company chose Salesforce and now uses both Sales Cloud<\/a> and Marketing Cloud Account Engagement<\/a>. The first provides an invaluable source of truth for V-Key and helps to inform its aggressive growth strategy, while the second is used to nurture complex customer relationships.<\/p>\n\n\n\n

\u201cExecuting tactically each quarter is one thing, but we also need to think about our plans for the next three years. Salesforce has helped us move from a micro view of what we need to do each week, to a macro view and helps us make better decisions,\u201d said Lee.<\/p>\n\n\n\n

The focus on long-term business goals instead of daily operational challenges also helps V-Key stay focused on what\u2019s most important and act as a trusted advisor to its customers.<\/p>\n\n\n\n

\"\"\/\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Foster the right culture<\/b><\/h2>\n\n\n\n

Transformation is innate in the cybersecurity space, and V-Key needs to stay on top of the threat landscape<\/a>, the competition, and customer demands. V-Key has learned that having an agile workforce that\u2019s ready to pivot and take on new challenges is critical. <\/p>\n\n\n\n

\u201cOur customers also have tremendous ambition and want to revolutionise the digital landscape in which they operate. There are no boundaries to the kinds of challenges they throw at us, which keeps us on our toes and makes sure we\u2019re not complacent,\u201d said Lee. <\/p>\n\n\n\n

Salesforce helps V-Key<\/a> foster the culture it needs to scale by connecting different departments on a single platform and helping them operate as one<\/a>. This is especially apparent in sales and marketing, where teams use Salesforce to collaborate on opportunities. <\/p>\n\n\n\n

“Salesforce reminds us on a daily basis that we’re all operating as one towards a common goal and that\u2019s a game-changer,\u201d said Lee. <\/p>\n\n\n\n

Get more insights from V-Key on how to drive growth and success in a fast-changing environment. Watch the webinar How to find, win, and keep your customers for future growth and success<\/a>.<\/i><\/p>\n\n\n\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cybersecurity company V-Key is one of Singapore\u2019s fastest-growing businesses. 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