{"id":1264,"date":"2022-06-30T19:47:00","date_gmt":"2023-06-06T19:46:59","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1264"},"modified":"2023-06-16T03:30:28","modified_gmt":"2023-06-16T03:30:28","slug":"six-strategies-for-salesforce-success","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/six-strategies-for-salesforce-success\/","title":{"rendered":"Top 6 Strategies To Grow Your Business With Salesforce"},"content":{"rendered":"\n

The rapid growth of technology has transformed customer behaviour in recent years. Customers are up to date with digital trends and demand a more connected and personalised experience. Modern businesses need to use the right tactics and tools to stay attuned to this change.<\/p>\n\n\n\n

The most recent State of the Connected Customer<\/a> report states that 88% of customers say the experience a company provides is as important as its product or services.<\/p>\n\n\n\n

As customers switch to digital first solutions, businesses will need to stay connected to their customers across every channel. For example, 78% of customers have used multiple channels to start and complete a transaction, according to the State of the Connected Customer<\/a>.<\/p>\n\n\n\n

So how do businesses stay connected with their customers? The answer lies in the efficient management of customer data across channels. Salesforce offers a suite of powerful and easy-to-use tools for businesses to manage their customer data more efficiently.<\/p>\n\n\n\n

To explore how data drives your business and helps you connect with your customers, let\u2019s look at six strategies to increase efficiency, streamline communications, and manage large volumes of data.<\/p>\n\n\n\n

Stay connected with your customer on every channel <\/span> <\/h2>\n\n\n\n

The first strategy for success is to stay connected with your customer.<\/p>\n\n\n\n

State of the Connected Customer<\/a> report states, 73% of customers expect companies to understand their unique needs and expectations. More importantly, 83% of customers say they’re more loyal to companies that provide consistency across departments.<\/p>\n\n\n\n

Great service begins with an integrated view of customer data. Customers expect a smooth experience across all touch points, and are willing to stick with the brands that remember them. With Customer 360<\/a>, your team can have a comprehensive view of customers\u2019 preferences. This single source of truth allows employees to work together to build lasting, trusted relationships and deliver tailored experiences to match the customers\u2019 needs.<\/p>\n\n\n\n

\"Learn<\/a><\/figure>\n\n\n\n

<\/a> <\/p>\n\n\n\n

Unlock value for business with Slack as your Digital HQ <\/span> <\/h2>\n\n\n\n

In business right now<\/a>, you want up to the minute conversation with your teammates, stakeholders, and customers. The place where you can collaborate anytime and anywhere is Slack, your digital headquarters.<\/p>\n\n\n\n

Slack<\/a> is where all conversations come together. Integrate your team’s favourite apps into Slack for seamless collaboration. It encourages knowledge sharing across the organisation and among teams. Everyone has direct and instant involvement in discussion and exchanging of ideas.<\/p>\n\n\n\n

With Slack, collaboration is the beginning. Not only does it offer smooth integration across your business, Slack also integrates with Customer 360 to give you full visibility of your customer.<\/p>\n\n\n\n

Together Slack and Customer 360 unlock limitless potential for custom integrations, automated workflows, and solutions. In short, Slack and Customer 360 is how the future works.<\/p>\n\n\n\n

\"Learn<\/a><\/figure>\n\n\n\n

<\/a> <\/p>\n\n\n\n

Connect your systems together with MuleSoft <\/span> <\/h2>\n\n\n\n

Customers want integrated experiences. They don’t want to get caught in the information gaps in your organisation. This is the domain of MuleSoft<\/a>, which helps to bring complex systems and data together.<\/p>\n\n\n\n

Businesses are balancing many competing demands to stay ahead. One of them is the accelerating speed of digital transformation. The 2021 Connectivity Benchmark report<\/a> states IT project requests have increased by 30% to meet this demand. All while customers call for fast, digital, and on-demand experiences, or they will take their business elsewhere.<\/p>\n\n\n\n

The central pillar to solve this huge challenge is to understand how integration drives digital transformation.<\/p>\n\n\n\n

MuleSoft can connect any system, application, data, and device to unleash the power of Customer 360<\/a>. The combined power of MuleSoft and Salesforce, enables customers to accelerate digital transformation.<\/p>\n\n\n\n

\"Integrate<\/a><\/figure>\n\n\n\n

<\/a> <\/p>\n\n\n\n

Salesforce Administrators are vital to your business success <\/span> <\/h2>\n\n\n\n

One of the key team members for success is a Salesforce Administrator. But what exactly do they do?<\/p>\n\n\n\n

A Salesforce Administrator<\/a> best understands how to make the platform work for their company\u2019s goals. They build, configure, and automate technology solutions to deliver business value. <\/p>\n\n\n\n

The colleagues of a Salesforce Administrator can rely on them to:<\/p>\n\n\n\n