{"id":135,"date":"2021-08-31T19:34:00","date_gmt":"2023-06-06T19:34:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=135"},"modified":"2023-06-15T04:52:29","modified_gmt":"2023-06-15T04:52:29","slug":"meet-brandy-the-marketer","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/meet-brandy-the-marketer\/","title":{"rendered":"Meet Brandy the Fox, the Newest Salesforce Character"},"content":{"rendered":"\n<p>We are in a new digital-first world. Customer expectations are changing. We\u2019re working from anywhere. With all of these complex challenges, what\u2019s a marketer to do?&nbsp;<\/p>\n\n\n\n<p>Call Brandy, the newest Salesforce character.<\/p>\n\n\n\n<p>Wherever you are in your marketing, Brandy is here to help monitor pipeline, cultivate campaigns, tell stories with personalisation, adapt to trends, and more.<\/p>\n\n\n\n<p>You\u2019ll see her start to appear alongside our other characters \u2014 Astro, Codey, Appy, and all our favorite friends \u2014 in the coming weeks and months.<\/p>\n\n\n\n<p>Here\u2019s a little more about Brandy the marketer and some insights behind her creation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-the-ideas-behind-our-characters\"><b>The ideas behind our characters<\/b><\/h2>\n\n\n\n<p>Let\u2019s back up. Why do we have&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/meet-trailhead-characters-blog\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">our Salesforce characters<\/a>, anyway? In 1999, Salesforce changed the mindset of what enterprise software could be \u2014 easier to purchase, simpler to use, and more democratic without difficulties of installation, maintenance, and constant upgrades.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f9f30e4c8a7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f9f30e4c8a7\" class=\"wp-block-image is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/brandy-marketer-salesforce-friends.png\" alt=\"Brandy and other Salesforce characters\" width=\"700\" height=\"394\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><em>Left to right: Appy, Einstein, Brandy, Astro, and Cloudy<\/em><\/p>\n\n\n\n<p>Our characters reflect this vision. While each of them has a specific job and purpose, every character shares our mission of making technology friendlier, more approachable, and accessible. They also embrace the fun side of our company and inspire our community to blaze new trails.<\/p>\n\n\n\n<p>Fast forward to today and our introduction to Brandy the Marketer. We began by asking ourselves, \u201cWhat inspires us about our Trailblazers?\u201d To answer the question, we made a list of their best qualities. Then, we went looking for the perfect way to put that into a character\u2019s personality, appearance, and places she\u2019ll show up.<\/p>\n\n\n\n<p>Marketers and foxes have more in common than you might think. Here are some details on Brandy, and why she\u2019s a fox.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adaptable:&nbsp;Foxes thrive in diverse habitats \u2014 from forests to grasslands, mountains, and deserts. They can scale hurdles and swim well. This makes Brandy a welcome companion to marketers navigating a unique landscape of their own \u2014 our all-digital, work-from-anywhere world.<\/li>\n\n\n\n<li>Analytical:&nbsp;Foxes scan the field for data. Like marketers today, they have an analytical approach to everything they do. They have an \u201cinternal compass\u201d to determine the distance to a goal, just like how marketers use their data to lead their strategy.<\/li>\n\n\n\n<li>Adventurous:&nbsp;Foxes can cover a lot of ground. They\u2019re excellent travelers, always headed toward the next horizon. That\u2019s why Brandy loves planning journeys. She finds the magic in every stop \u2014 or customer interaction \u2014 along the way.<\/li>\n\n\n\n<li>Approachable:&nbsp;Foxes are warm and friendly. Sometimes misunderstood or portrayed as mischievous, they\u2019re actually quite lovable. Meet any of our Trailblazers, and you\u2019ll walk away inspired and with a smile on your face.<\/li>\n\n\n\n<li>Moment maker:&nbsp;With her camera and watch, Brandy helps marketers deliver amazing customer moments at the right place, at the right time. Moment by moment, she helps marketers build customer relationships that last.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-a-fox-a-friend-a-field-guide\"><b>A fox. A friend. A field guide.<\/b><\/h2>\n\n\n\n<p>With her brilliant mind only matched by her blazing fur coat \u2014 perfectly matching Marketing Cloud\u2019s hallmark orange \u2014 Brandy truly is a natural fit to the Salesforce family.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f9f30e4cff6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f9f30e4cff6\" class=\"wp-block-image is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/brandy-marketer-on-scooter.png\" alt=\"Brandy on a scooter\" width=\"700\" height=\"394\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><em>Brandy is an on-the-go, work-from-anywhere marketer. She\u2019s just like you.<\/em><\/p>\n\n\n\n<p>But mainly, she\u2019s just like you: a marketer who delivers unforgettable moments for their customers. See how those moments are being built over by marketers everywhere at&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/digital-marketing-career-path\/\" target=\"_blank\" rel=\"noopener\">Marketer Career Path<\/a>&nbsp;on Trailhead.<\/p>\n\n\n\n<p>You\u2019ll be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skill up in your marketing role.&nbsp;From email marketing to analytics, data science, and more, learn new in-demand marketing skills specific to your current role.<\/li>\n\n\n\n<li>Network with fellow marketers.&nbsp;You don\u2019t have to go it alone. Join a thriving community of marketers and get expert tips, talk strategy, learn about customer trends, and more.<\/li>\n\n\n\n<li>Transform your career.&nbsp;Discover open positions, learn insights from industry leaders, and get inspired with stories of success from marketers just like you.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f9f30e4d4ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f9f30e4d4ea\" class=\"wp-block-image is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/brandy-fox-with-camera.png\" alt=\"Brandy with a camera\" width=\"700\" height=\"394\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><em>Grow your career, connect with fellow Trailblazers, and explore what\u2019s possible with marketing. <a href=\"https:\/\/trailhead.salesforce.com\/career-path\/marketer\" target=\"_blank\" rel=\"noopener\">Join the #MomentMarketer community<\/a>.<\/em><\/p>\n\n\n\n<p><em>This post orginally appeared on the U.S.-version of the <a href=\"https:\/\/www.salesforce.com\/blog\/meet-brandy-the-marketer\/\" target=\"_blank\" rel=\"noopener\">Salesforce blog<\/a>.<\/em><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get to know the latest member of the Salesforce family: Brandy the Marketer. Wherever you are in your marketing, Brandy is here to help.<\/p>\n","protected":false},"author":1,"featured_media":131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,59,41],"sf_content_type":[],"coauthors":[60],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-company","sf_topic-salesforce-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet Brandy the Fox, the Newest Salesforce Character - Salesforce<\/title>\n<meta name=\"description\" content=\"Get to know the latest member of the Salesforce family: Brandy the Marketer. 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