{"id":1378,"date":"2022-09-06T19:48:00","date_gmt":"2023-06-06T19:48:14","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1378"},"modified":"2023-06-29T04:05:10","modified_gmt":"2023-06-29T04:05:10","slug":"customer-experience-trends","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/","title":{"rendered":"Rethink Your Customer Experience Strategy With These 4 Emerging Trends"},"content":{"rendered":"\n<p>The world we live in looks decidedly different than it was three years ago. Back then, some businesses still considered digital a \u2018nice to have\u2019 and the majority of customers preferred to communicate with companies in-person.&nbsp;<\/p>\n\n\n\n<p>The pandemic has turned things upside down. It\u2019s a digital-first world and customers expect a <a href=\"https:\/\/www.salesforce.com\/ap\/form\/events\/webinars\/form-rss\/3813694\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">digital-first experience<\/a>. And as customers spend more time online, they are presented with a world of choices that put brand loyalty to the test. It\u2019s not enough for companies to just deliver a great product or service, or simply provide efficient customer support \u2014 today\u2019s customers expect companies to meet them where they are.&nbsp;<\/p>\n\n\n\n<p>So to keep your customers close and happy, it\u2019s important to pay close attention to their needs and know how you can help them. Here are four customer experience trends to help put your business on the right path.&nbsp;<\/p>\n\n\n\n<p>Trends are based on a survey of over 13,000 consumers and nearly 4,000 business buyers across 29 countries for our study, the <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-the-connected-customer\/?d=7013y000002UtqyAAC&amp;nc=7013y000002UtqtAAC\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">State of the Connected Customer<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-center\"> <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-the-connected-customer\/?d=7013y000002UtqyAAC&amp;nc=7013y000002UtqtAAC\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" alt=\"State of Connected Customer Infographic\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends-infographic.jpg\"> <\/a> <a href=\"https:\/\/www.salesforce.com\/content\/blogs\/sg\/en\/assets\/infographics\/customer-experience-trends.html\" target=\"_blank\" rel=\"noopener\">For details on this infographic, please click here.<\/a> &nbsp; <a href=\"\/ap\/form\/pdf\/state-of-marketing\/?d=rr1-form-marketingstate\" target=\"_blank\" rel=\"noopener\"><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>See what matters most to customers in our infographic highlighting the latest customer experience trends.<\/p>\n","protected":false},"author":1,"featured_media":1376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"e7a9c189a3cf412bb9a23efc6b0658ca","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,28,1],"sf_content_type":[],"coauthors":[3],"class_list":["post-1378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-customer-experience","sf_topic-infographics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Customer Experience Trends You Need To Know Right Now - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethink Your Customer Experience Strategy With These 4 Emerging Trends\" \/>\n<meta property=\"og:description\" content=\"See what matters most to customers in our infographic highlighting the latest customer experience trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T19:48:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T04:05:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1\"}],\"headline\":\"Rethink Your Customer Experience Strategy With These 4 Emerging Trends\",\"datePublished\":\"2023-06-06T19:48:14+00:00\",\"dateModified\":\"2023-06-29T04:05:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/\"},\"wordCount\":192,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/\",\"name\":\"4 Customer Experience Trends You Need To Know Right Now - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png\",\"datePublished\":\"2023-06-06T19:48:14+00:00\",\"dateModified\":\"2023-06-29T04:05:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png\",\"width\":500,\"height\":281,\"caption\":\"Infographic: Rethink Your Customer Experience Strategy With These 4 Emerging Trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ap\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rethink Your Customer Experience Strategy With These 4 Emerging Trends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1\",\"name\":\"Salesforce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/e6bed802dbc774e7364f59f5f076fd2a\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce\"},\"description\":\"Salesforce is the #1 AI CRM, bringing companies and customers together in the digital age. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it\u2019s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 Customer Experience Trends You Need To Know Right Now - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/","og_type":"article","og_title":"Rethink Your Customer Experience Strategy With These 4 Emerging Trends","og_description":"See what matters most to customers in our infographic highlighting the latest customer experience trends.","og_url":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T19:48:14+00:00","article_modified_time":"2023-06-29T04:05:10+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png","type":"image\/png"}],"author":"Salesforce","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1"}],"headline":"Rethink Your Customer Experience Strategy With These 4 Emerging Trends","datePublished":"2023-06-06T19:48:14+00:00","dateModified":"2023-06-29T04:05:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/"},"wordCount":192,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png","inLanguage":"en-SG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/","url":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/","name":"4 Customer Experience Trends You Need To Know Right Now - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png","datePublished":"2023-06-06T19:48:14+00:00","dateModified":"2023-06-29T04:05:10+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#primaryimage","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png","width":500,"height":281,"caption":"Infographic: Rethink Your Customer Experience Strategy With These 4 Emerging Trends"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ap\/blog\/"},{"@type":"ListItem","position":2,"name":"Rethink Your Customer Experience Strategy With These 4 Emerging Trends"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website","url":"https:\/\/www.salesforce.com\/ap\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1","name":"Salesforce","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/e6bed802dbc774e7364f59f5f076fd2a","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce"},"description":"Salesforce is the #1 AI CRM, bringing companies and customers together in the digital age. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it\u2019s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.","url":"https:\/\/www.salesforce.com\/ap\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-experience-trends.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ap\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/1378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/comments?post=1378"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/1378\/revisions"}],"predecessor-version":[{"id":3201,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/1378\/revisions\/3201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media\/1376"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media?parent=1378"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_topic?post=1378"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_content_type?post=1378"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/coauthors?post=1378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}