{"id":1406,"date":"2022-09-16T19:48:00","date_gmt":"2023-06-06T19:48:35","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1406"},"modified":"2023-06-29T01:06:22","modified_gmt":"2023-06-29T01:06:22","slug":"smbs-customer-lifetime-value","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/","title":{"rendered":"How To Improve Customer Lifetime Value With Connected Sales &#038; Service"},"content":{"rendered":"\n<p>Running and growing a business requires your focus on a lot of different things. You have to hire the right people, make sure you\u2019re managing cash in and cash out, and ensuring you\u2019re providing the right product or service to your customers.<\/p>\n\n\n\n<p>The problem with this is that we tend to forget the one thing that drives growth is customers. Without customers, there is no business.<\/p>\n\n\n\n<p>So, for small and medium-sized businesses (SMBs) to succeed today, leadership must be laser-focused on transforming the customer\u2019s experience for the better.&nbsp;<\/p>\n\n\n\n<p>But our world has changed. We are dealing with new channels, skills, regulations, stakeholders, and expectations. This is making it harder than ever to connect with our customers.<\/p>\n\n\n\n<p>This isn\u2019t just a new chapter for business. It requires a whole new playbook built around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhancing sales productivity throughout the pipeline to drive faster sales. <\/li>\n\n\n\n<li>Retaining customers and building loyalty with end-to-end visibility.<\/li>\n\n\n\n<li>Enabling seamless collaboration across your entire business.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"cross-team-alignment-delivers-connected-customer-experiences\"><span>Cross-team alignment delivers connected customer experiences <\/span> <\/h2>\n\n\n\n<p>To achieve those three critical goals, SMBs need better cross-team connections to deliver more personalised customer experiences. A truly connected experience requires you to break down the walls between sales, service, and marketing.<\/p>\n\n\n\n<p>When departments work together, it creates a circle of success that delivers the connected experiences that drive customer lifetime value, satisfaction, and retention. It also improves process efficiency, and boosts sales and service productivity to increase cost effectiveness.<\/p>\n\n\n\n<p>To make that possible, you need one customer command centre that connects departments with shared access to a 360-degree customer view on a single, scalable platform.&nbsp;<\/p>\n\n\n\n<p>This allows the marketing team to leverage service data to find and focus on more high-value customers. They will also know of a customer\u2019s recent service enquiries, so they will not reach out with promotions while a customer is experiencing technical issues.&nbsp;<\/p>\n\n\n\n<p>At the same time, your sales team will also be aware of recent purchases on your commerce platform and can tailor their outreach accordingly. And your customer support team can use sales-related data to assist customers in their pre-sales journey, and provide personalised service to drive better conversion and retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"increasing-customer-lifetime-value-with-customer-360\"><span>Increasing customer lifetime value with Customer 360 <\/span> <\/h2>\n\n\n\n<p>If you want to increase customer lifetime value, you need to better deliver the connected, personalised experiences customers crave. According to the fifth edition of the Salesforce<a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noopener\"> State of the Connected Customer <\/a>report, 56% of customers expect all offers to be personalised, and 85% expect consistent interactions across departments.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/solutions\/small-business-solutions\/overview\/\" target=\"_blank\" rel=\"noopener\">Customer 360<\/a> empowers companies to use a data-driven process to deliver personalised customer experiences. It helps businesses to better understand customers\u2019 individual needs, and therefore level-up personalisation strategies to increase customer lifetime value.<\/p>\n\n\n\n<p>It achieves this by creating a single source of truth for connected customer experiences \u2014 across sales, service, marketing, and commerce. So whether customers are meeting you in-person, answering your emails, or chatting on the phone, you have one platform connecting every touchpoint.<\/p>\n\n\n\n<p>That\u2019s how you drive personalisation and deliver consistent customer experiences that are connected across your organisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"connection-is-the-secret-to-customer-loyalty\"><span>Connection is the secret to customer loyalty <\/span> <\/h2>\n\n\n\n<p>Singapore-based smile cosmetics company, Zenyum, is putting this concept into practice. Zenyum\u2019s success is based largely on the company\u2019s ability to connect with tech-savvy millennials and deliver connected customer experiences that combine digital convenience with deep data-driven personalisation. This has been made possible through Sales Cloud, Service Cloud, and Experience Cloud.<\/p>\n\n\n\n<p>&#8220;Having the right information in the right stages is key,&#8221; says Chief Product Officer at Zenyum, Anupama Hoon. &#8220;Now we follow a <a href=\"https:\/\/www.salesforce.com\/ap\/products\/sales-cloud\/features\/analytics-reporting\/\" target=\"_blank\" rel=\"noopener\">single sales dashboard<\/a> to track the metrics for the company. We have a clear overview of the <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2020\/06\/what-is-a-sales-funnel\" target=\"_blank\" rel=\"noopener\">sales funnel<\/a>, and the data is available in real-time.&#8221;<\/p>\n\n\n\n<p>Data-driven selling has a strong competitive advantage over intuitive selling. <a href=\"https:\/\/www.tableau.com\/about\/blog\/2022\/2\/tableau-powering-smarter-experiences-and-deeper-insights-salesforce-customer-360\" target=\"_blank\" rel=\"noopener\">Data-driven organisations are 23 times more likely to acquire customers compared to their competition, and nine times more likely to surpass them in customer loyalty<\/a>.<\/p>\n\n\n\n<p>Zenyum\u2019s success underlines the point that disconnected systems lead to unreliable data, reduced productivity and unknown customer needs. But with the use of technology, SMBs can adapt to evolving customer needs, build meaningful connections, and accelerate growth.\u00a0<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Want to learn more? <\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Watch the on-demand webinar about increasing sales productivity and creating connected customer experiences.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/ap\/form\/events\/webinars\/form-rss\/3819949\/?d=7013y000000ZyLdAAK&#038;nc=7013y0000029xAQ&#038;oth=blog-SalesService&#038;utm_source=blog&#038;utm_medium=review_sites&#038;utm_campaign=ASIA-Multi-SalesService&#038;utm_content=ESMB-rego-7013y000000ZyLdAAK\">Watch Now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMBs need better cross-team connections to deliver more personalised, connected customer experiences. To deliver truly connected experiences, you must break down the walls between sales and service.<\/p>\n","protected":false},"author":1,"featured_media":1404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"13eb5300df49486a9a91764c384ece95","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[122,39,26],"sf_content_type":[],"coauthors":[120],"class_list":["post-1406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-story","sf_topic-trailblazer-story","sf_topic-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How SMBs Are Improving Customer Lifetime Value With Connected Sales and Service - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Improve Customer Lifetime Value With Connected Sales &amp; Service\" \/>\n<meta property=\"og:description\" content=\"SMBs need better cross-team connections to deliver more personalised, connected customer experiences. To deliver truly connected experiences, you must break down the walls between sales and service.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T19:48:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T01:06:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vijay Iyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vijay Iyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/13fb5bcdbc2933da547ea04d5cdab4e3\"}],\"headline\":\"How To Improve Customer Lifetime Value With Connected Sales &#038; Service\",\"datePublished\":\"2023-06-06T19:48:35+00:00\",\"dateModified\":\"2023-06-29T01:06:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/\"},\"wordCount\":694,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/\",\"name\":\"How SMBs Are Improving Customer Lifetime Value With Connected Sales and Service - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png\",\"datePublished\":\"2023-06-06T19:48:35+00:00\",\"dateModified\":\"2023-06-29T01:06:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png\",\"width\":500,\"height\":281,\"caption\":\"How SMBs Can Improve Customer Lifetime Value With Connected Sales and Service\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ap\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Improve Customer Lifetime Value With Connected Sales &#038; Service\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/13fb5bcdbc2933da547ea04d5cdab4e3\",\"name\":\"Vijay Iyer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/17bc48c0d494d775808836a624d0dae4\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/vijay-iyer.jpg?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/vijay-iyer.jpg?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Vijay Iyer\"},\"description\":\"Vijay Iyer leads a team of ninjas who help organisations bring down boundaries, create amazing experiences, and build lifelong relationships with their employees and customers. With more than 14 years in Cloud Computing technologies, Vijay believes delivering intelligent, personalised, and fast experiences is the secret to success. Vijay specialises in Financial Services, Retail, Automotive, Communications, and Healthcare industries. He has a Masters in Electrical Engineering from Arizona State University.\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/author\/vijay-iyer\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How SMBs Are Improving Customer Lifetime Value With Connected Sales and Service - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/","og_type":"article","og_title":"How To Improve Customer Lifetime Value With Connected Sales & Service","og_description":"SMBs need better cross-team connections to deliver more personalised, connected customer experiences. To deliver truly connected experiences, you must break down the walls between sales and service.","og_url":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T19:48:35+00:00","article_modified_time":"2023-06-29T01:06:22+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png","type":"image\/png"}],"author":"Vijay Iyer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vijay Iyer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/13fb5bcdbc2933da547ea04d5cdab4e3"}],"headline":"How To Improve Customer Lifetime Value With Connected Sales &#038; Service","datePublished":"2023-06-06T19:48:35+00:00","dateModified":"2023-06-29T01:06:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/"},"wordCount":694,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png","inLanguage":"en-SG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/","url":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/","name":"How SMBs Are Improving Customer Lifetime Value With Connected Sales and Service - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png","datePublished":"2023-06-06T19:48:35+00:00","dateModified":"2023-06-29T01:06:22+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#primaryimage","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png","width":500,"height":281,"caption":"How SMBs Can Improve Customer Lifetime Value With Connected Sales and Service"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ap\/blog\/smbs-customer-lifetime-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ap\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Improve Customer Lifetime Value With Connected Sales &#038; Service"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website","url":"https:\/\/www.salesforce.com\/ap\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/13fb5bcdbc2933da547ea04d5cdab4e3","name":"Vijay Iyer","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/17bc48c0d494d775808836a624d0dae4","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/vijay-iyer.jpg?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/vijay-iyer.jpg?w=150&h=150&crop=1","width":"150","height":"150","caption":"Vijay Iyer"},"description":"Vijay Iyer leads a team of ninjas who help organisations bring down boundaries, create amazing experiences, and build lifelong relationships with their employees and customers. With more than 14 years in Cloud Computing technologies, Vijay believes delivering intelligent, personalised, and fast experiences is the secret to success. Vijay specialises in Financial Services, Retail, Automotive, Communications, and Healthcare industries. He has a Masters in Electrical Engineering from Arizona State University.","url":"https:\/\/www.salesforce.com\/ap\/blog\/author\/vijay-iyer\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/smbs-customer-lifetime-value.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ap\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/1406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/comments?post=1406"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/1406\/revisions"}],"predecessor-version":[{"id":3138,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/1406\/revisions\/3138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media\/1404"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media?parent=1406"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_topic?post=1406"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_content_type?post=1406"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/coauthors?post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}