{"id":1534,"date":"2022-12-14T19:50:00","date_gmt":"2023-06-06T19:50:01","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1534"},"modified":"2023-06-15T04:19:16","modified_gmt":"2023-06-15T04:19:16","slug":"salesforce-live-asia-customer-magic","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/salesforce-live-asia-customer-magic\/","title":{"rendered":"Salesforce Live: Asia \u2014 It\u2019s a New Day for Customer Magic"},"content":{"rendered":"\n<p><i>It\u2019s been a year of change for Salesforce, and for our customers, but now it\u2019s a new day. We have an opportunity to reflect on how we\u2019ve been doing and also look to the future.<\/i><\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/videos\/customermagic\/?d=7013y000002NxcCAAS&amp;nc=7013y000001zXRkAAM\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Salesforce Live: Asia<\/a>&nbsp;brought the best of Dreamforce right to you. It\u2019s your chance to hear from Trailblazers from all over the region, learn from industry experts, and find out the latest product innovations that we have for you.&nbsp;<\/p>\n\n\n\n<p>We&#8217;ve brought together the whole Salesforce family \u2014 including Slack, MuleSoft, and Tableau \u2014 to help you grow your business. You\u2019ll discover exciting new ways to build a more resilient business by increasing efficiency and productivity \u2014 all with the power of <a href=\"https:\/\/www.salesforce.com\/ap\/products\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Salesforce Customer 360<\/a>.&nbsp;<\/p>\n\n\n\n<p><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ap\/resources\/videos\/customermagic\/?d=7013y000002NxcCAAS&amp;nc=7013y000001zXRkAAM\" target=\"_blank\" rel=\"noopener\">Watch Salesforce Live: Asia on demand<\/a> for our amazing showcase. Together, we\u2019ll learn, be inspired, and discover new ways of working.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Deliver success now<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how the right technology investments help you increase efficiency, improve results, and lower costs.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/campaign\/successnow\/\">Start now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"deliver-success-now\"><span>What\u2019s happening at Salesforce Live: Asia? <\/span> <\/h3>\n\n\n\n<p>Dreamforce 2022 was a celebration of learning, connection, and change. We\u2019ve collected together the highlights, including inspiring customer stories and product demonstrations. By the end of the show, you\u2019ll know how you can combine data, innovation, and a digital HQ to take the next step toward delivering customer magic.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a quick list of what you can expect to see:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"magical-innovation-with-genie-and-customer-360\"><span>Magical innovation with Genie and Customer 360 <\/span> <\/h3>\n\n\n\n<p>Introducing <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2022\/09\/what-is-salesforce-genie.html\" target=\"_blank\" rel=\"noopener\">Salesforce Genie<\/a> \u2014 the real-time platform for customer magic.<\/p>\n\n\n\n<p>Salesforce Genie is a gamechanger for Customer 360. We\u2019ll show you how it can bring real-time data to your CRM, providing the most up-to-date picture of your customers, across every single Cloud in the Customer 360 platform.<\/p>\n\n\n\n<p>There will be demonstrations of how Genie can transform how you provide personalised sales experiences for your customers, segment your marketing data for even better campaigns, and revolutionise your reporting in Tableau.&nbsp;<\/p>\n\n\n\n<p>You&#8217;ll also see how Customer 360 powers everyday business in several customer demos, including Singtel, Aureus Group, and Starbucks.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59f29defce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59f29defce\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/salesforce-live-asia-customer-magic-on-demand-banner-3.jpg\" alt=\"Find out more about Salesforce Genie and Customer 360. Watch Salesforce Live: Asia on demand.\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/videos\/customermagic\/?d=7013y000002NxcCAAS&amp;nc=7013y000001zXRkAAM?d=btn-bodybanner1-genie\" target=\"_blank\" rel=\"noopener\">  <\/a> <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"inspiring-trailblazer-stories\"><span>Inspiring Trailblazer stories <\/span> <\/h3>\n\n\n\n<p>We\u2019ll be sharing inspirational stories from Trailblazers who are helping others to learn, connect, and give back.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll be talking to <a href=\"https:\/\/www.salesforce.com\/content\/blogs\/sg\/en\/2021\/05\/meet-trailblazer-joanna-teo.html\" target=\"_blank\" rel=\"noopener\">Joanna Teo<\/a>, Managing Director of Attribute Data, who will share her journey as a Trailblazer, including advice for Trailblazers who are just joining the community.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll also talk to three customers as part of our panel on Innovation as a Growth Strategy:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jessica Noble, GM &amp; IT Business Partner, International SOS<\/li>\n\n\n\n<li>Wan Irfan Wan Ismail, Head of Corporate Platform Services, PETRONAS&nbsp;<\/li>\n\n\n\n<li>Umesh Ramakrishnan, Data Manager, Traveloka&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Innovation is often seen as a critical strategy in driving growth, but it can be difficult to find the time and focus needed to make it happen. Our guest Trailblazers will describe how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their organisations have embraced innovation as a growth strategy<\/li>\n\n\n\n<li>Data has played a role alongside innovation<\/li>\n\n\n\n<li>They keep innovation on the agenda in a world of competing priorities<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"help-the-planet-with-net-zero-marketplace\"><span>Help the planet with Net Zero Marketplace <\/span> <\/h3>\n\n\n\n<p>Sustainability is at the heart of what we do at Salesforce. We need to take action now to ensure that we can tackle climate change together. We can\u2019t do everything, but together, as Trailblazers, we can combine our efforts to help our planet.&nbsp;<\/p>\n\n\n\n<p>Sujith Abraham will describe how <a href=\"https:\/\/www.salesforce.com\/ap\/products\/net-zero-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Net Zero Cloud<\/a> can help your business go carbon neutral faster with state of the art data tracking. He\u2019ll also introduce <a href=\"https:\/\/www.salesforce.com\/products\/net-zero-cloud\/marketplace\/\" target=\"_blank\" rel=\"noopener\">Net Zero Marketplace<\/a> \u2014 a new way for organisations to trade carbon credits.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59f29dfd2f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59f29dfd2f\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/salesforce-live-asia-customer-magic-on-demand-banner-1.jpg\" alt=\"Find out more about Net Zero Marketplace. Watch Salesforce Live: Asia on demand.\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/videos\/customermagic\/?d=7013y000002NxcCAAS&amp;nc=7013y000001zXRkAAM?d=btn-bodybanner2-netzero\" target=\"_blank\" rel=\"noopener\">  <\/a> <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"a-new-approach-to-teamwork-with-slack-digital-hq\"><span>A new approach to teamwork with Slack Digital HQ <\/span> <\/h3>\n\n\n\n<p>In a recent <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-08-16\/singapore-workers-spurn-jobs-offers-not-offering-hybrid-work\" target=\"_blank\" rel=\"noopener\">Bloomberg poll<\/a>, more than 40% of respondents in Singapore said that they would turn down a job offer if it didn\u2019t include the chance to work from home.&nbsp;<\/p>\n\n\n\n<p>This new way of thinking about how we work requires a new approach to team collaboration. As individuals, we\u2019ve changed the way we approach our work, and it\u2019s time for organisations to change the way they think too.&nbsp;<\/p>\n\n\n\n<p>The answer? A Digital HQ, powered by <a href=\"https:\/\/www.salesforce.com\/ap\/products\/slack\/overview\/\" target=\"_blank\" rel=\"noopener\">Slack<\/a>. We\u2019ll reveal new integrations and functionality that is making Slack simpler, more productive, and more enjoyable to use.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll also show you exactly how these new capabilities will fit into your Digital HQ with a full demonstration from Slack\u2019s Lead Solution Engineer, Shankar Krishnamurthy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"make-data-driven-decisions-with-mulesoft-and-tableau\"><span>Make data-driven decisions with MuleSoft and Tableau <\/span> <\/h3>\n\n\n\n<p>More than 80% of CEOs have told us that they want their organisations to be more data-driven. But only around 30% of employees think that their company is using data to inform decision making.&nbsp;<\/p>\n\n\n\n<p>There is clearly a gap between ambition and execution. Data can be hard to access, and even harder to understand. <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2020\/05\/what-is-mulesoft.html\" target=\"_blank\" rel=\"noopener\">MuleSoft<\/a> and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/05\/salesforce-tableau-drive-success.html\" target=\"_blank\" rel=\"noopener\">Tableau<\/a> can help, first by connecting all your data sources with your single source of truth, and then empowering you to share insights in an easy-to-understand format.&nbsp;<\/p>\n\n\n\n<p>Tune in to learn more about how these tools can take your data-driven decision making to the next level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"small-business-showcase\"><span>Small Business Showcase <\/span> <\/h2>\n\n\n\n<p>Salesforce Live: Asia doesn\u2019t end there. We are excited to share our Small Business Showcase, with advice on how to find, win, keep, and grow customers.&nbsp;<\/p>\n\n\n\n<p>Salesforce expert Stoyan Licina will be on hand to show you how you can put customers at the heart of everything you do with <a href=\"https:\/\/www.salesforce.com\/ap\/products\/\" target=\"_blank\" rel=\"noopener\">Customer 360<\/a>.&nbsp;<\/p>\n\n\n\n<p>Licina will share how you can leverage marketing automation to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find more qualified sales leads with smarter lead generation&nbsp;<\/li>\n\n\n\n<li>Win more deals with an end-to-end customer view and make your sales teams more productive<\/li>\n\n\n\n<li>Keep your customers happy by providing exceptional customer service at every touchpoint on their journey<\/li>\n\n\n\n<li>Grow your customers with AI-data-driven decisions insights<\/li>\n<\/ul>\n\n\n\n<p><br> And to finish the day, Gerald Tjan, Manager Small and Medium Business at Salesforce, will sit down with Ying Da Teoh and Ivy Wu from <a href=\"https:\/\/www.salesforce.com\/ap\/customer-success-stories\/aureus-academy\/\" target=\"_blank\" rel=\"noopener\">Aureus Group<\/a>. They will talk about the power of technology to transform the way small and medium sized businesses can work. They\u2019ll also be sharing a demonstration of how they use Salesforce to offer exceptional experiences to their 18,000+ students.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"want-to-know-more\"><span>Want to know more? <\/span> <\/h2>\n\n\n\n<p>No matter where you are on your journey, Salesforce Live: Asia will show you how to \u2018wow\u2019 your teams with transformational ideas and be the changemaker who delivers success.&nbsp;<\/p>\n\n\n\n<p>Watch on demand:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/videos\/customermagic\/?d=7013y000002NxcCAAS&amp;nc=7013y000001zXRkAAM\" target=\"_blank\" rel=\"noopener\">Salesforce Live: Asia &#8211;&nbsp;It&#8217;s a New Day for Customer Magic (Main)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/videos\/smbshowcase\/?d=7013y000002NxcDAAS&amp;nc=7013y000001zXRkAAM\" target=\"_blank\" rel=\"noopener\">Salesforce Live: Asia &#8211;&nbsp;Small Business Showcase<\/a><br><br> <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/videos\/customermagic\/?d=7013y000002NxcCAAS&amp;nc=7013y000001zXRkAAM?d=btn-bodybanner3-customermagic\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/salesforce-live-asia-customer-magic-on-demand-banner-2.jpg\" alt=\"Watch Salesforce Live: Asia on demand.\"\/><\/a><\/figure>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/videos\/customermagic\/?d=7013y000002NxcCAAS&amp;nc=7013y000001zXRkAAM?d=btn-bodybanner3-customermagic\" target=\"_blank\" rel=\"noopener\">  <\/a> \u00a0  <span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce Live: Asia brought the best of Dreamforce right to you. Watch Salesforce Live: Asia on demand for our amazing showcase. Together, we\u2019ll learn, be inspired, and discover new ways of working.<\/p>\n","protected":false},"author":1,"featured_media":1530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"5683a263fbd64645befe93bdb5fe6ada","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[24,41],"sf_content_type":[],"coauthors":[3],"class_list":["post-1534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-future-of-work","sf_topic-salesforce-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Live: Asia \u2014 The Best Dreamforce Highlights - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/salesforce-live-asia-customer-magic\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Live: Asia \u2014 It\u2019s a New Day for Customer Magic\" \/>\n<meta property=\"og:description\" content=\"Salesforce Live: Asia brought the best of Dreamforce right to you. 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