{"id":1548,"date":"2023-01-26T19:50:00","date_gmt":"2023-06-06T19:50:18","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1548"},"modified":"2023-12-26T07:20:33","modified_gmt":"2023-12-26T07:20:33","slug":"customer-engagement-strategies","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/","title":{"rendered":"Infographic: 3 Strategies That Will Engage And Wow Your Customers"},"content":{"rendered":"\n

In our latest State of Marketing<\/a> report, CMOs cite customer preferences and expectations as the #1 factor influencing their digital strategy. Customers are constantly changing how they interact with businesses, and the things they care about are also evolving. According to the report, 71% of marketers say that meeting customer expectations is more difficult today than it was a year ago. <\/p>\n\n\n\n

Keeping your customers engaged is an ongoing challenge for marketers, and we spend a lot of time and resources trying to keep our audiences loyal to our products. As shown in the State of the Connected Customer<\/a> report, from here on out, customer engagement is digital-first. It\u2019s estimated that more than 60% of customer interactions were online last year, up from 56% in 2020, and that trend is continuing.<\/p>\n\n\n\n

  <\/a> <\/p>\n\n\n\n

Engaging customers across the channel mix <\/span> <\/h2>\n\n\n\n

Your customers\u2019 preferred channels are likely to be a mix of the old and the new. Email is still the most popular method for getting your message across \u2014 the number of outbound emails increased by 15% last year, accounting for around 80% of all outbound messaging. However, It\u2019s not the channel that saw the fastest growth. Adoption of TV and over-the-top streaming platforms has grown by 27% since 2021, likely due to people spending more time at home in recent years. <\/p>\n\n\n\n

On average, consumers use nine different channels<\/a> to interact with businesses. Delivering engaging and relevant messages across all these channels is a challenge many marketers are facing now. Here are some ways you can boost customer engagement in old and new channels:<\/p>\n\n\n\n

Accessibility help: Read this content<\/a><\/i> <\/a>\"State<\/a> <\/a> \u00a0 <\/p>\n\n\n\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Drive efficient growth by wowing your customers. These engagement strategies will put the customer at the heart of everything you do.<\/p>\n","protected":false},"author":1,"featured_media":1546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"9d77919144f340a0b06ca7e4389eccc4","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,1],"sf_content_type":[],"coauthors":[3],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-infographics"],"yoast_head":"\n3 Customer Engagement Strategies That Marketers Can't Ignore - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: 3 Strategies That Will Engage And Wow Your Customers\" \/>\n<meta property=\"og:description\" content=\"Drive efficient growth by wowing your customers. These engagement strategies will put the customer at the heart of everything you do.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T19:50:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-26T07:20:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1\"}],\"headline\":\"Infographic: 3 Strategies That Will Engage And Wow Your Customers\",\"datePublished\":\"2023-06-06T19:50:18+00:00\",\"dateModified\":\"2023-12-26T07:20:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/\"},\"wordCount\":269,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/\",\"name\":\"3 Customer Engagement Strategies That Marketers Can't Ignore - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg\",\"datePublished\":\"2023-06-06T19:50:18+00:00\",\"dateModified\":\"2023-12-26T07:20:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg\",\"width\":500,\"height\":281,\"caption\":\"3 Customer Engagement Strategies That Marketers Can't Ignore\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ap\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infographic: 3 Strategies That Will Engage And Wow Your Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1\",\"name\":\"Salesforce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/e6bed802dbc774e7364f59f5f076fd2a\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce\"},\"description\":\"Salesforce is the #1 AI CRM, bringing companies and customers together in the digital age. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it\u2019s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Customer Engagement Strategies That Marketers Can't Ignore - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/","og_type":"article","og_title":"Infographic: 3 Strategies That Will Engage And Wow Your Customers","og_description":"Drive efficient growth by wowing your customers. These engagement strategies will put the customer at the heart of everything you do.","og_url":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T19:50:18+00:00","article_modified_time":"2023-12-26T07:20:33+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg","type":"image\/jpeg"}],"author":"Salesforce","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1"}],"headline":"Infographic: 3 Strategies That Will Engage And Wow Your Customers","datePublished":"2023-06-06T19:50:18+00:00","dateModified":"2023-12-26T07:20:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/"},"wordCount":269,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg","inLanguage":"en-SG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/","url":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/","name":"3 Customer Engagement Strategies That Marketers Can't Ignore - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg","datePublished":"2023-06-06T19:50:18+00:00","dateModified":"2023-12-26T07:20:33+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#primaryimage","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg","width":500,"height":281,"caption":"3 Customer Engagement Strategies That Marketers Can't Ignore"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ap\/blog\/customer-engagement-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ap\/blog\/"},{"@type":"ListItem","position":2,"name":"Infographic: 3 Strategies That Will Engage And Wow Your Customers"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website","url":"https:\/\/www.salesforce.com\/ap\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1","name":"Salesforce","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/e6bed802dbc774e7364f59f5f076fd2a","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce"},"description":"Salesforce is the #1 AI CRM, bringing companies and customers together in the digital age. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it\u2019s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.","url":"https:\/\/www.salesforce.com\/ap\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/customer-engagement-strategies.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ap\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/1548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/comments?post=1548"}],"version-history":[{"count":5,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/1548\/revisions"}],"predecessor-version":[{"id":5570,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/1548\/revisions\/5570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media\/1546"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media?parent=1548"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_topic?post=1548"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_content_type?post=1548"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/coauthors?post=1548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}