{"id":1646,"date":"2023-01-10T19:51:00","date_gmt":"2023-06-06T19:51:35","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1646"},"modified":"2023-07-11T04:21:11","modified_gmt":"2023-07-11T04:21:11","slug":"ppis-builds-stronger-communities","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/ppis-builds-stronger-communities\/","title":{"rendered":"How PPIS Is Using Salesforce To Build Stronger Communities in Singapore"},"content":{"rendered":"\n<p>Persatuan Pemudi Islam Singapura (PPIS), or the Singapore Muslim Women\u2019s Association, (PPIS) has been empowering women, children, and families since 1952. The non-profit organisation is striving to build stronger, more supportive communities with a range of services including childcare support, early childhood education, after-school care and enrichment, family casework and counselling, and fostering.&nbsp;<\/p>\n\n\n\n<p>That\u2019s an ambitious mission, and PPIS has embraced digital transformation to achieve it. The organisation is using Salesforce to optimise and automate donation, volunteer and event management workflows to increase productivity, boost efficiency, and get the most value out of its resources.<\/p>\n\n\n\n<p>Transitioning from manual paper-based workflows to digital processes has required an organisation-wide shift across a network of 17 PPIS centres spread throughout Singapore. It\u2019s a project that Thariq Aziz, Senior Manager IT &amp; Facilities Department at PPIS, says needed to start with basic digitisation.<\/p>\n\n\n\n<p>\u201cWhen I joined PPIS in 2019, the workflows were very manual and paper-based,\u201d he explains. \u201cIt required lots of filling out physical forms and signing off with wet ink. There was no such thing as digital signatures, and no Zoom. Donations, volunteers, and counselling were managed in Excel spreadsheets.\u201d<\/p>\n\n\n\n<p> <a href=\"\/ap\/customer-success-stories\/#!page=1\/?d=rr2-customers-customerstories\"><\/a> <img decoding=\"async\" data-src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/sg\/2023\/Quote%20Card%201.png\" src=\"\/\/www.salesforce.com\/etc\/clientlibs\/sfdc-aem-master\/clientlibs_base\/imgs\/spacer.gif\" alt=\"\"> <img decoding=\"async\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/ppis-builds-stronger-communities-quote20card-1.png\" alt=\"Quote from Farique De Silva, Project Manager CRM, PPIS describing how Salesforce automation saves them 12 work days per year.\"> <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"the-transformation-journey-begins\"> <span> The transformation journey begins <\/span> <\/h2>\n\n\n\n<p>For the organisation\u2019s digital transformation to be effective, Aziz knew processes need to come before tools. So he took a step back and put time into researching departmental workflows and identifying where and how digital tools could add value.<\/p>\n\n\n\n<p>His first stop was the Human Resources (HR) department. Digitising forms and signoffs with web-based applications achieved early success transitioning away from manual, paper-based workflows. But that was only the tip of the iceberg.&nbsp;<\/p>\n\n\n\n<p>\u201cThat early digitisation led us to Salesforce\u2019s Nonprofit Success Pack (NPSP),\u201d Aziz says. \u201cOur first deployment was a client management system (CMS) for SYM Academy that\u2019s responsible for all our family counselling and therapy services. Prior to Salesforce, clients were tracked in Excel and session notes were recorded in Word. Salesforce enabled us to bring this all onto a single CMS platform.\u201d&nbsp;<\/p>\n\n\n\n<p>The new Salesforce-based CMS gave Aziz the proof of concept he needed to expand the organisation\u2019s digital transformation. So he hired Farique De Silva, Project Manager CRM at PPIS, to lead the next major Salesforce deployment. That came in the form of a new customer relationship management (CRM) platform for the donations department.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5b9245f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5b9245f0\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/ppis-builds-stronger-communities-quote20card-2.png\" alt=\"Thariq Aziz, Senior Manager IT &amp; Facilities Department, PPIS describing how Salesforce consolidated and tracked clients' sessions on one single CMS platform. \"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"a-single-source-of-donor-interaction\"> <span> A single source of donor interaction <\/span> <\/h2>\n\n\n\n<p>Farique explains that donation volume is seasonal, so PPIS needed a CRM that could effectively manage bulk donation periods. Salesforce replaced the organisation&#8217;s existing government-provided tool for donation management, and De Silva and his team spent two months migrating the data into the new CRM.&nbsp;<\/p>\n\n\n\n<p>\u201cContact 360 now provides a single source of donor interaction across the organisation,\u201d he explains. \u201cThis helps the fundraising team engage with the most active donors. We then deployed the Opportunities module for end-to-end donation management. So if a donor submits a donation via our website, they are now interacting with Salesforce end-to-end.\u201d<\/p>\n\n\n\n<p>Stripe and PayPal are also integrated with Salesforce for transaction management, and customised automations are used to create, update, and cross-check donor records. \u201cAll those steps used to be manual,\u201d De Silva explains. \u201cIf a donor had made donations a year apart, it would have depended on the memory of the team. Now all that is managed in Salesforce.\u201d<\/p>\n\n\n\n<p>The Salesforce CRM is also significantly boosting efficiency for the finance team. Before Salesforce, every month a member of the finance team would spend a whole work day reconciling donation receipts for annual submission to the tax authority. That process is now completely automated with Salesforce.<\/p>\n\n\n\n<p>\u201cA customised report is generated in Salesforce to submit to the tax authority, and the finance team looks at it at the end of 12 months,\u201d De Silva says. \u201cJust automating that one process with Salesforce has saved us 12 work days per year. And in 2021, we only had to manually tweak two records out of more than 7,000.\u201d<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5b924ecc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5b924ecc\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/ppis-builds-stronger-communities-quote20card-3.png\" alt=\"Farique De Silva, Project Manager CRM, PPIS describing how Contact 360 helps with donor interaction across the organisation.\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"increased-productivity-with-automated-workflows\"> <span> Increased productivity with automated workflows <\/span> <\/h2>\n\n\n\n<p>PPIS now also runs volunteer and events management through Salesforce. De Silva explains that automated volunteer applications through Salesforce enables a single volunteer manager to oversee more than 800 volunteers.&nbsp;<\/p>\n\n\n\n<p>\u201cTo work with children, our volunteers need to go through additional screening, so the application process is not simple,\u201d he says. \u201cNew applicant records are automatically created and cross-checked in Salesforce, then tagged as volunteer applicants. Then our volunteer manager can simply search for volunteer applicants with the relevant interest or skill set for a particular campaign or event.\u201d<\/p>\n\n\n\n<p>At that point, the volunteer manager interviews selected volunteer applicants, and only successful candidates are updated to volunteer status.&nbsp;<\/p>\n\n\n\n<p>\u201cThat means the organisation doesn\u2019t have to immediately take on the workload of processing and interviewing every volunteer applicant,\u201d De Silva adds. \u201cThat process only occurs when a volunteer is assigned to a campaign or event, which is a significant time saving for us.<\/p>\n\n\n\n<p>\u201cThe idea is that we no longer run a collection of individual systems. Donations, volunteers, and events are all integrated into a single CRM and Salesforce is the backbone of it.\u201d<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5b92559e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5b92559e\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/ppis-builds-stronger-communities-quote20card-4.png\" alt=\"Callout box - Salesforce enables a single volunteer manager to oversee more than 800 volunteers.\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"supporting-people-with-technology\"> <span> Supporting people with technology <\/span> <\/h2>\n\n\n\n<p>The organisation\u2019s Salesforce transformation won\u2019t end there. Next up, says Aziz, will be improvements to the CRM, and a new knowledge management system. He also envisions an integrated front-end platform to provide a simplified user experience for PPIS clients.<\/p>\n\n\n\n<p>\u201cOur main goal is to help people. That\u2019s the bottom line,\u201d Aziz explains. \u201cWe want to build a front-end platform that supports our clients\u2019 progress through the PPIS lifecycle.<\/p>\n\n\n\n<p>\u201cWe want to use technology to help our clients navigate many different issues and connect them with the support they need. I know we can achieve that with Salesforce.\u201d<\/p>\n\n\n\n<p> <i>Learn how Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/form\/sfdo\/ngo\/watch-demo-npsp\/?nc=7013y000002QjAhAAK&amp;d=7013y000002QlAXAA0&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=ANZ_NGOAW_NB_Nonprofit-Cloud_Exact&amp;utm_content=Nonprofit%20Success%20Pack_g&amp;utm_term=e_nonprofit%20success%20pack&amp;gclid=CjwKCAjwv4SaBhBPEiwA9YzZvK4SYzuXfFxuNyT1s-HanEynJhMWg1yhjW20Iimvu6NrDvyqEsxY8BoC1BYQAvD_BwE\" target=\"_blank\" rel=\"noopener\">Nonprofit Success Pack (NPSP)<\/a> can help your organisation do more good.<\/i> &nbsp; <\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PPIS kickstarts its digital transformation with Salesforce to build stronger and more supportive communities.<\/p>\n","protected":false},"author":1,"featured_media":1641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ea5886683bad402babd564116d0012a7","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[47,122,18,196],"sf_content_type":[],"coauthors":[97],"class_list":["post-1646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-business-as-a-platform-for-change","sf_topic-customer-story","sf_topic-digital-transformation","sf_topic-not-for-profit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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