{"id":1681,"date":"2023-03-15T19:52:00","date_gmt":"2023-06-06T19:52:06","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1681"},"modified":"2023-06-22T03:46:39","modified_gmt":"2023-06-22T03:46:39","slug":"hepmil-helps-brands-succeed","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/hepmil-helps-brands-succeed\/","title":{"rendered":"How HEPMIL Media Group Drives Efficient Growth With Real-Time Data"},"content":{"rendered":"\n

HEPMIL Media Group strives to engage millions in Southeast Asia through thought provoking and entertaining content. The network of technology-driven media companies boasts a weekly reach of more than 50 million people across multiple content platforms. It generates more than 3 billion monthly views via the HEPMIL Creator\u2019s Network (HCN).<\/p>\n\n\n\n

But that\u2019s only the beginning. HEPMIL has also helped leading global brands including McDonalds, Disney, and Starbucks connect with GenZs and Millennials in Southeast Asia through effective social media campaigns. <\/p>\n\n\n\n

It all started in 2012 when HEPMIL Co-founders Karl Mak and Adrian Ang turned a viral meme about the McDonald\u2019s curry sauce shortage into SGAG \u2014 an influential comedy platform in Singapore. The company replicated its success in Malaysia with the launch of MGAG in 2015 and in the Philippines with PGAG in 2018. <\/p>\n\n\n\n

Also in 2018, the company launched cross-platform tech channel SGEEK. It then expanded its regional presence in 2021 with HEPMIL Media Indonesia, HEPMIL Singapore, and HCN in Malaysia and the Philippines. <\/p>\n\n\n\n

Tackling the reliability challenge <\/span> <\/h2>\n\n\n\n

The company\u2019s revenue is predominantly generated through sponsored brand content and client campaigns on Facebook, Instagram, and TikTok. Michelle Tan, General Manager at HEPMIL Singapore, says customer engagement and building long-term client relationships has been critical to the company\u2019s rapid growth \u2014 particularly in the short-term world of social media. <\/p>\n\n\n\n

\u201cOur goal is always to be authentic and trustworthy partners to our clients, mainly because in the social media space there are so many creators and younger startups that are very focused on short-term goals,\u201d she explains. \u201cBut we strongly believe in building and maintaining long-term client relationships. To achieve that, we need to be reliable and transparent.\u201d <\/p>\n\n\n\n

That was a challenge in the early years of the company. Michelle says quick access to up-to-date client data is essential to building trust in customer relationships \u2014 and online spreadsheets were not a suitable tool.<\/p>\n\n\n\n

\u201cWe started with Google Sheets, and there were definitely instances where people didn\u2019t fill out mandatory fields, which led to missing client data. As the business grew, we also started to lose track of the master document, so updating Sheets was a problem. That meant up-to-date client data was often difficult to find or not available.\u201d <\/p>\n\n\n\n

Michelle says this lack of reliable, real-time data also made reporting to senior management and shareholders inefficient. \u201cWhenever a request came from senior management or shareholders, we\u2019d have to spend a lot of time crunching numbers and checking that the data had been updated. We needed intelligent automation software that would solve this.\u201d <\/p>\n\n\n\n

The power of data-driven decision making <\/span> <\/h2>\n\n\n\n

Sales Cloud<\/a> was the solution the HEPMIL team needed. Chiang Ling Yi, Regional Product Lead at HEPMIL Media Group, says the company is now using Sales Cloud to manage the entire client lifecycle \u2014 from leads to project closure.<\/p>\n\n\n\n

\u201cEnquiries submitted via all our brand websites now flow directly into Sales Cloud, and the Business Development Lead in each country assigns different team members to follow up,\u201d he explains. \u201cThen there\u2019s a customer discovery process, a proposal stage, and finally moves into an active project. This is all managed in Sales Cloud.\u201d<\/p>\n\n\n\n

Ling Yi says Sales Cloud has also transformed the company\u2019s reporting capabilities. His team has customised more than 10 Sales Cloud dashboards that enable real-time data reporting across departments.<\/p>\n\n\n

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\u201c<\/span>Whenever the business development team updates Sales Cloud, new information is automatically updated on our project management platform\u201d<\/p>\n\n\n\n