{"id":3450,"date":"2023-08-14T18:15:00","date_gmt":"2023-08-14T18:15:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3450"},"modified":"2024-02-15T00:44:43","modified_gmt":"2024-02-15T00:44:43","slug":"smb-automation-benefits-of-generative-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/smb-automation-benefits-of-generative-ai\/","title":{"rendered":"3 Ways Generative AI Will Help Small Businesses Sell Smarter"},"content":{"rendered":"\n

The emergence of generative artificial intelligence (AI)<\/a> isn\u2019t just a boon for big companies. It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company\u2019s resources.<\/p>\n\n\n\n

In the very near future, I imagine a world in which SMBs use generative AI through\u00a0Sales Cloud<\/a>\u00a0to streamline the sales process and close more deals faster and with fewer resources. Capabilities like automated, AI-generated proposals and customer communications, along with predictive sales modeling, will give SMBs even more powerful tools to help them provide great customer experiences, manage operating expenses, and achieve sustainable growth.<\/p>\n\n\n\n

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Hot off the press: the freshest trends in generative AI for sales<\/h2>\n\t\t\t\t\t\t\t

Discover how 1,000+ sellers are using generative AI at work, and learn the areas of focus for closing the trust gap that remains.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tGet the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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What is generative AI, and how can it help SMBs?<\/h2>\n\n\n\n

Generative AI is technology built on pre-trained, large-language models that help users create unique text, images, and other content from text-based prompts. Although it has the potential to transform sales, it will face several hurdles before it can become mainstream. That\u2019s why Salesforce recently published five guidelines for trusted generative AI development<\/a>, and explained the potential for generative AI in enterprise tech<\/a> \u2014 and how to balance this transformative tech with the reality and risks.<\/p>\n\n\n\n

Here are three ways that generative AI could empower SMB sales teams.<\/p>\n\n\n\n

1. Generative AI could give every sales rep a virtual assistant<\/h2>\n\n\n\n

Generative AI will automate more time-intensive sales tasks like composing emails, scheduling meetings, and preparing notes for the next interaction. By using generative AI to summarise past customer interactions, sales teams will be better informed for important conversations and will be able to identify and close upsell opportunities without jeopardising customer relationships.<\/p>\n\n\n\n

2. It could replace web-to-lead forms with personalised engagements<\/h2>\n\n\n\n

Generative AI can produce fast, personalised customer communications<\/a> based on historical data and customer interactions. The technology could also help you qualify leads and answer common customer questions more quickly. This customer-centric shift will help SMBs deepen existing relationships and fuel new customer acquisitions through frictionless buying experiences.<\/p>\n\n\n\n

3. It could automate the prospecting process<\/h2>\n\n\n\n

Generative AI can help boost pipeline growth by crafting personalised emails to engage with the most promising prospects. When combined with predictive modeling that can forecast customer behaviour \u2014 such as which products customers are likely to purchase \u2014 generative AI can transform prospecting efforts from tedious and time-consuming to optimised and autonomous.<\/p>\n\n\n\n

Another step forward<\/h2>\n\n\n\n

Sales Cloud Einstein<\/a> launched in 2016 with AI capabilities to help all companies \u2014 but especially SMBs with fewer resources \u2014 focus on their most promising leads and automate time-consuming sales tasks like data entry.<\/p>\n\n\n\n

Salesforce has continued to evolve the technology, and today, Einstein generates nearly 200 billion predictions each day. This, paired with simple data management in a single CRM makes it possible for SMBs to stay ahead of the latest trends and scale quickly.<\/p>\n\n\n\n

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Unleash the power of generative AI with EinsteinGPT + Sales Cloud<\/h2>\n\t\t\t\t\t\t\t

Use all of our predictive and generative AI functionality today with Sales Cloud UE. Deploy EinsteinGPT to conduct customer research, create engaging prospecting emails, and get intelligent insights on deals, all with a few clicks.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tSell smarter with AI<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.<\/p>\n","protected":false},"author":1,"featured_media":3452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[15,23],"sf_content_type":[],"coauthors":[267],"class_list":["post-3450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales","sf_topic-artificial-intelligence"],"yoast_head":"\n3 Ways Generative AI Will Help Small Businesses Sell Smarter - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/smb-automation-benefits-of-generative-ai\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Generative AI Will Help Small Businesses Sell Smarter\" \/>\n<meta property=\"og:description\" content=\"How will this emerging technology empower sales teams in small- and medium-sized businesses? 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