{"id":3490,"date":"2023-06-30T22:13:00","date_gmt":"2023-06-30T22:13:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3490"},"modified":"2023-12-07T04:30:32","modified_gmt":"2023-12-07T04:30:32","slug":"outreach-marketing-use-cases-generative-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/outreach-marketing-use-cases-generative-ai\/","title":{"rendered":"3 Ways Generative AI Will Help Marketers Connect With Customers"},"content":{"rendered":"\n

Generative AI has raised considerable buzz lately<\/a>, but with this hype comes a lot of misconceptions and confusion on how it can help marketers<\/a>. With customer expectations rising and personalisation now an expectation, marketers can use generative AI to help maintain customer loyalty and gain insights in a post-cookie world.  <\/p>\n\n\n\n

We\u2019ve already seen how AI can help marketers<\/a>, commerce teams, salespeople, and more make informed decisions. This merely scratches the surface on how brands can use AI in their marketing<\/a> to become more efficient and productive.<\/p>\n\n\n\n

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Explore generative AI basics<\/h2>\n\t\t\t

Discover how generative AI is transforming the future of work \u2014 helping your teams work more efficiently and create better customer experiences. This Trail is a helpful learning module that breaks it all down clearly.<\/p>\n\t\t\t\n\n

Start this Trail<\/a><\/div>\n\n\t\t<\/div>\n\t\t
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Einstein GPT: Quick Look<\/p>\n\t\t\t

Get started with Einstein GPT<\/p>\n\t\t\t

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We recently asked marketers<\/a> how this technology will help, with 60% saying it will transform their role. More than half (51%) are already experimenting with generative AI or using it at work already.<\/p>\n\n\n\n

In our survey, marketers estimated that generative AI could save them 5 hours per week \u2014 that adds up to over one month a year. Imagine how much more you could do with that time back.<\/p>\n\n\n\n

Though generative AI<\/a> is still in its early stages, here are three ways marketers can use it today to better connect with customers.<\/p>\n\n\n\n

What generative AI for marketing could look like<\/h2>\n\n\n\n

Generative AI can help with drafting marketing materials or providing quick answers to customer responses<\/a>. But that\u2019s just the start of what businesses can do with this technology. <\/p>\n\n\n\n

Combining generative AI with an intuitive customer data platform can arm companies with the tools to take action on real-time insights<\/a>. This can help you deliver personalisation at scale<\/a>, such as product recommendations, tailored to individual customers based on their browsing and purchase history. <\/p>\n\n\n\n

Consumers also expect brands to use their data to offer more relevant services. We found that over 60% of customers expect that companies<\/a> instantly react with the most up-to-date information when transferring across departments. Generative AI can satisfy this customer need by giving agents suggested responses generated right in the moment, based on real-time data. <\/p>\n\n\n\n

The next step for brands? Education. In our latest research, 54% of marketers told us that generative AI training programs are essential to them successfully using this technology. And 72% expect that their employers will provide them with the opportunities to learn how to use generative AI.<\/p>\n\n\n\n

The last mile of personalisation<\/h2>\n\n\n\n

Today\u2019s customers expect personalisation at every step. Recently, we found 65% of customers<\/a> say they will stay loyal if the company offers a more tailored experience. <\/p>\n\n\n\n

Combining the power of generative AI with your CRM data gives marketers the ability to create those kinds of digital experiences for their customers. Altogether, this results in more efficient marketing journeys that are better tailored to their audience across content generation, design, and targeting.<\/p>\n\n\n\n