{"id":375,"date":"2020-07-14T19:36:00","date_gmt":"2023-06-06T19:36:39","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=375"},"modified":"2023-06-06T20:05:13","modified_gmt":"2023-06-06T20:05:13","slug":"ge-renewables-scaled-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/ge-renewables-scaled-b2b-ecommerce\/","title":{"rendered":"Tips From a Lightning-Fast Launch: How GE Renewable Energy Scaled a B2B Commerce Site in Weeks"},"content":{"rendered":"\n

In a recent survey of 350 B2B leaders, 94% expected their growth to come from ecommerce<\/a>. And with traditional sales channels at risk because of pandemic-related restrictions, it\u2019s absolutely critical to focus on selling online.\u00a0<\/p>\n

But launching or growing your ecommerce isn\u2019t easy. Even under normal market conditions, these deployments traditionally take months to execute. Today, you likely face a newly remote workforce, siloed systems, and uncertain economics. But GE Renewable Energy was able to build a B2B commerce site in 12 weeks. Here\u2019s what they learned.<\/p>\n

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The problem: An outdated system<\/b><\/h2>\n

GE Renewable Energy\u2019s products include wind (onshore and offshore), hydropower, and solar power solutions, and it had an outdated B2B ecommerce solution for its aftermarket Onshore Wind parts division. The company began to experience a decrease in online orders since their site wasn\u2019t user friendly and had performance issues.<\/p>\n

Although a majority of its commerce was still offline, GE Renewable Energy also had high hopes for their digital ordering portal. To make it successful, they needed to grow user adoption and activate a self-serve capability, so it could increase order values, make it easier for customers, and buy parts. This just wasn\u2019t possible with their current ecommerce solution.<\/p>\n

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The outcome: An unexpected use case<\/b><\/h2>\n

The GE Renewable Energy team reached out to Deloitte Digital to help them build a portal using Salesforce B2B Commerce \u2014 and were able to quickly deploy to market.<\/p>\n

Before they got started, GE Renewable Energy carried out market research to understand their customers\u2019 pain points, segment their market, and hone in on a minimum viable product (MVP) that would meet customer needs and help them grow sales. While they had big ideas for their transformation, GE Renewable Energy started with that MVP and has been scaling and building on that initial success.<\/p>\n

The team had a phased approach and defined what user stories would be prioritised based on the customer feedback. The project focused on the user experience for the first release and then scaled to the order processing and system integration in the next phases.<\/p>\n

The new website benefits include:<\/b><\/p>\n