{"id":40,"date":"2022-04-13T19:33:00","date_gmt":"2023-06-06T19:33:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=40"},"modified":"2023-10-02T15:22:07","modified_gmt":"2023-10-02T15:22:07","slug":"build-data-culture","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/build-data-culture\/","title":{"rendered":"How To Build a Data Culture: What Leaders Need To Know"},"content":{"rendered":"\n

Your company accumulates mass quantities of data every day. You collect information from marketing, sales, service, and more. There are mission-critical insights<\/a> locked inside. The question is, what trends are you missing? Can you surface them to make smarter, more strategic decisions<\/a>? If so, how?<\/p>\n\n\n\n

Building a data culture<\/a> is the only way to unearth these buried insights. That\u2019s a formidable task for the 83% of CEOs<\/a> who want their organisations to be more data-driven. Yet, companies that embrace this approach to decision-making are more successful. In fact, leading data-driven companies to reallocate talent and capital four times faster<\/a> than their peers. Furthermore, the 58% of companies that make decisions based on data are more likely to beat revenue targets<\/a> than those that don\u2019t.<\/p>\n\n\n\n

So, what\u2019s next for leaders ready to build a data culture? See how CEOs can overcome challenges and empower their employees to make smarter decisions faster.<\/p>\n\n\n\n

CEOs face countless decisions about where to start when building a data culture. Overcome analysis paralysis by starting small<\/a> with a use case that proves the value of your new data culture. Promote the payoff with skeptics: McKinsey research shows data-driven companies<\/a> accomplish goals faster and that their initiatives contribute at least 20% to earnings before income taxes.<\/p>\n\n\n\n

Here\u2019s why this works:<\/p>\n\n\n\n

Data analysis surfaces actionable trends<\/h2>\n\n\n\n

Data analysis surfaces patterns that unearth value<\/a> and enable companies to take advantage of market opportunities faster. That drives growth, nurtures innovation, and strengthens differentiation from competitors.<\/p>\n\n\n

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Companies that still rely on institutional knowledge and gut feelings to guide decision-making are leaving money on the table.<\/p>\n<\/blockquote>\n\n