{"id":444,"date":"2020-10-27T19:37:00","date_gmt":"2023-06-06T19:37:25","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=444"},"modified":"2023-06-15T04:29:26","modified_gmt":"2023-06-15T04:29:26","slug":"how-to-build-a-strategy-framework-that-works","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/how-to-build-a-strategy-framework-that-works\/","title":{"rendered":"How To Build a Strategy Framework That Works"},"content":{"rendered":"\n

For her first blog in this Strategy series<\/a>, Lee-anne Knight explained what strategy is and why it\u2019s so fundamental in the success of a business. Now, Lee-anne shares how you can start building your own strategy. <\/i><\/p>\n\n\n\n

Did you know that 74% of executives are concerned that they have not translated their strategy into tangible actions<\/a>? Did you also know that only 35% of those executives believe their strategy is going to lead them to success?<\/p>\n\n\n\n

What\u2019s going on? <\/p>\n\n\n\n

While we know having a solid and inspiring strategic vision is great for rallying the troops and stakeholders, it\u2019s not what gets you to your destination. So, how can you create tangible actions and a plan to help you deliver on your strategy? <\/p>\n\n\n\n

The answer is with a robust planning framework. <\/p>\n\n\n\n

And there is no better framework to start with than Salesforce\u2019s V2MOM<\/a>, which stands for vision, values, methods, obstacles and measures.<\/p>\n\n\n\n

V2MOM: a robust planning framework<\/b><\/h2>\n\n\n\n

Before we discuss how you can utilise the V2MOM framework, let\u2019s take a look at how the V2MOM method works. To give you some context, V2MOM is the methodology that helped grow Salesforce from a four-person company to one with over 50,000 employees globally. As our Founder and CEO Marc Benioff said<\/a>: \u201cSuccess depends on constant communication and complete alignment \u2013 we\u2019ve been able to achieve this through V2MOM.\u201d <\/p>\n\n\n\n

Has this strange acronym piqued your interest yet?<\/p>\n\n\n\n

At Salesforce everyone creates a V2MOM, from Marc Benioff down. It provides transparency and alignment, which in a matrix organisation can be somewhat of a challenge! From an alignment perspective, the V2MOM method allows every employee to clearly communicate what they plan to achieve each year and how. Updated yearly, the V2MOM keeps us all connected as we conquer the year ahead. <\/p>\n\n\n\n

From a strategy perspective, the V2MOM framework is just as robust in building a strategic plan. The beauty of the framework is it can span multiple years, and can be an instructive reference and checkpoint to ensure you\u2019re holding your course. That doesn\u2019t mean things can\u2019t change along the way; important changes are discussed, agreed, and strategically referenced in the V2MOM.<\/p>\n\n\n\n

Building a strategic V2MOM<\/b><\/h2>\n\n\n\n

Now that you have a better understanding of how the V2MOM method works, let\u2019s dive into how you can use the V2MOM to build your own strategy framework that will lead to a successful delivery of your vision.<\/p>\n\n\n\n

Vision: What do you want to accomplish?<\/b><\/h3>\n\n\n\n

A clear vision is a great starting point for building your strategy \u2013 it\u2019s the encapsulation of the big hairy goal you\u2019re aiming to achieve. The vision should be bold, clear, inspiring and importantly, short! If I can\u2019t understand your vision without you explaining it, then go back to the drawing board. For more practical tips on creating a strategic vision, take a look at Gamestorming\u2019s Cover Story exercise<\/a> I mentioned in my first blog.<\/p>\n\n\n\n

Values: What are the principles that matter?<\/b><\/h3>\n\n\n\n

Let\u2019s be honest: How many of you have read a company\u2019s values and thought they were fluff? Company values are not just \u2018nice to have\u2019, they guide us in our everyday decision making and tradeoffs. Values<\/a> can be what keeps stakeholders engaged, just as they keep us all honest about the intent and impact of the work we\u2019re doing. It\u2019s why it\u2019s so important to be strategic when it comes to determining the values that will help build your strategy. Don\u2019t let them be fluff!<\/p>\n\n\n\n

Ask yourself these questions:<\/p>\n\n\n\n