{"id":455,"date":"2020-10-29T19:37:00","date_gmt":"2023-06-06T19:37:32","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=455"},"modified":"2023-06-19T04:35:55","modified_gmt":"2023-06-19T04:35:55","slug":"scaling-conversations-with-whatsapp","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/scaling-conversations-with-whatsapp\/","title":{"rendered":"Infographic: 5 Ways WhatsApp Can Help Scale Your Conversations"},"content":{"rendered":"\n<p>Meeting the needs of today&#8217;s ultra-connected customers means delivering service on their terms.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s about two-way conversations, consistent service, and being there at the right moment. It&#8217;s also about making customer service effortless. Your customers want to engage with you via the same messaging apps they use in everyday life. One of the most popular apps is WhatsApp.<\/p>\n\n\n\n<p>The mobile messaging app reached <a href=\"https:\/\/www.channelnewsasia.com\/news\/business\/facebook-owned-whatsapp-2-billion-users-12428440\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">2 billion users <\/a>in 2020 and has been embraced by businesses across Asia as a way to service their customers. These businesses range from <a href=\"https:\/\/techcrunch.com\/2020\/03\/13\/startup-founders-are-building-companies-on-whatsapp\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">early-stage startups<\/a> to companies like <a href=\"https:\/\/www.businesstraveller.com\/business-travel\/2020\/07\/29\/airasias-customer-service-chatbot-is-now-on-whatsapp\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">AirAsia<\/a>. AirAsia launched an artificial intelligence (AI)-powered chatbot that responds to simple enquiries in several different languages.&nbsp;<\/p>\n\n\n\n<p>So, how can you use WhatsApp to better engage with your customers?&nbsp;<\/p>\n\n\n\n<p>As a start, WhatsApp should be used alongside all your other channels to deliver a connected customer journey. Salesforce can support you with this by providing you with a <a href=\"https:\/\/www.salesforce.com\/ap\/products\/service-cloud\/overview\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">platform that allows you to manage all your channels and data in one place<\/a>. It also lets you manage multiple text conversations at once so that you can deliver faster service and boost productivity.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a look at how businesses are using WhatsApp and how it can help you to scale your conversations.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8a344ac310&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8a344ac310\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/how-whatsapp-can-help-scale-customer-conversations.jpg\" alt=\"Today's ultra-connected customers expect service delivered on their terms. This infographic shows how WhatsApp can help businesses be there for customers in their moments of need. \"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Learn how Salesforce and WhatsApp can help you have two-way conversations with customers at various points in their customer journeys. Join us for our on-demand webinar on <a href=\"https:\/\/www.salesforce.com\/au\/form\/events\/webinars\/form-rss\/2610848?utm_medium=email\" target=\"_blank\" rel=\"noopener\">how to leverage conversational platforms<\/a>. <span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s ultra-connected customers expect service delivered on their terms. Here\u2019s how WhatsApp can help businesses be there for customers in their moments of need.<\/p>\n","protected":false},"author":1,"featured_media":453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"35ef775bd7e64b51bc555328043071f1","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2,28,27,10,1,8],"sf_content_type":[],"coauthors":[3],"class_list":["post-455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-service-cloud","sf_topic-customer-experience","sf_topic-customer-satisfaction","sf_topic-customer-service","sf_topic-infographics","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infographic: 5 Ways WhatsApp Can Help Scale Your Conversations - Salesforce<\/title>\n<meta name=\"description\" content=\"Today&#039;s ultra-connected customers expect service delivered on their terms. 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