{"id":466,"date":"2020-10-07T19:37:00","date_gmt":"2023-06-06T19:37:38","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=466"},"modified":"2023-06-15T10:55:43","modified_gmt":"2023-06-15T10:55:43","slug":"using-data-to-boost-growth-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/using-data-to-boost-growth-marketing\/","title":{"rendered":"How To Use Data To Boost Growth Marketing"},"content":{"rendered":"\n

The remit of marketing<\/a> has expanded beyond branding to encompass business growth.<\/p>\n\n\n\n

Therefore, marketers have to adapt to new metrics and decision-making frameworks. Data integration and analytics to measure impact are the new essentials.<\/p>\n\n\n\n

Datorama<\/a> is a Salesforce company that provides a AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Recently, Datorama and researchers from The Leading Edge conducted qualitative and quantitative research with more than 1,000 marketers in Singapore, Thailand, the Philippines, India, Australia, New Zealand, and Hong Kong.<\/p>\n\n\n\n

The results show how marketers in the Asia-Pacific (APAC) region are responding to the new growth mandate. This research also uncovers the challenges marketers face with data integration and analysis, and their solutions. <\/p>\n\n\n\n

Here are four highlights from the Marketing Intelligence Report:<\/p>\n\n\n\n

1. Growth marketing is the new focus<\/b><\/h2>\n\n\n\n

The vast majority of marketers \u2013 91% \u2013 recognise the major role marketing plays in driving revenue.<\/p>\n\n\n\n

This growth mandate is also reflected in marketers\u2019 priorities. About 94% of respondents say that their priorities have changed to focus on marketing-led growth.<\/p>\n\n\n

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Growth marketing will become the most important thing in Thailand. Big companies are now not so much focused on branding… they want to drive revenue, especially now with COVID-19…so this will become more and more important. Everyone will move to a growth marketing approach.<\/p>\nMedia Agency, Thailand<\/cite><\/blockquote>\n\n