{"id":4819,"date":"2025-04-11T17:45:55","date_gmt":"2025-04-11T09:45:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4819"},"modified":"2025-04-11T17:45:56","modified_gmt":"2025-04-11T09:45:56","slug":"data-centric-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/data-centric-ai\/","title":{"rendered":"The One Factor That Defines AI Agent Success"},"content":{"rendered":"\n<p>What is one of the most important actions you can take to successfully implement&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a>? If you said \u2018managing data,\u2019 give yourself a pat on the back.&nbsp;<\/p>\n\n\n\n<p>Need proof? Consider the airline forced to reimburse a traveler after a bot gave them incorrect information about its bereavement policy. Or the AI that insisted a star NBA player went on a spree vandalising homes.&nbsp;<\/p>\n\n\n\n<p>What went wrong in those examples? It could be poor oversight or lack of proper guardrails. Or, more likely, something went wrong with the data. Bad or mislabeled data, data from unknown sources, or data that\u2019s trapped or scattered over multiple systems \u2014 these scenarios represent a common culprit that could doom&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Recent&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-for-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a>&nbsp;highlights this reality. Nearly 6 in 10 AI users say it\u2019s difficult to get what they want out of AI right now, with over half claiming they don\u2019t trust the data used to train today\u2019s AI systems. This lack of trust in data could put a serious crimp in AI adoption, and hinder your ability to compete.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-are-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a>&nbsp;promise to completely reshape how work gets done, and how customer relationships are managed, but it requires data that is accurate, updated, accessible, and complete. This is called data-centric AI, and is predicated on the notion that AI systems are developed using only quality data.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-your-company-can-do-now\">What your company can do now<\/h2>\n\n\n\n<p>Here are two key steps your business can take now to get your data house in order:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/ap\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect your data sources<\/a>\u00a0\u2014 marketing, sales, service, commerce \u2013 into a single record, updated in real time, so an AI agent can execute tasks accurately and with the full breadth of data at its disposal.\u00a0<\/li>\n\n\n\n<li>Ensure the quality of your data. Remove duplicates, outliers, errors, and other things that can negatively affect AI outputs.<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s break down each.<\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Discover the power of AI agents<\/h2>\n\t\t\t<p>Learn how AI and agents can transform your jobs, and how an Agentforce agent can increase productivity. Then, launch your very first agent! Discover how on Trailhead, our free online learning platform.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/get-ready-for-agentforce?_ga=2.142879222.2127777072.1744348265-771332445.1743153607\" target=\"_blank\" rel=\"noreferrer noopener\">Start learning<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+1500 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\"><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/get-ready-for-agentforce\" target=\"_blank\" rel=\"noreferrer noopener\">Get Ready for Agentforce<\/a><\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connect-all-your-enterprise-data\">Connect all your enterprise data<\/h2>\n\n\n\n<p>Real-time access to quality data, across the organisation, is the bedrock of successful AI. But many companies struggle. Data lives in silos, in different formats, all over the place. In fact, businesses say a lack of data harmonisation is the second biggest barrier to extracting value from their data.&nbsp;<\/p>\n\n\n\n<p>Platforms like Salesforce&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>&nbsp;connect all data sources, both structured and unstructured, regardless of data type, into one unified, integrated platform.&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/09\/17\/data-cloud-unstructured-data-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recent additions<\/a>&nbsp;to the platform include support for native processing of audio and video, including webinars and calls, and a semantic data model that helps AI agents and humans interpret and use data consistently.&nbsp;<\/p>\n\n\n\n<p>All of this data grounds&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, Salesforce\u2019s suite of AI agent tools, and makes agents contextually aware and knowledgeable. For example, an<strong>&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/service\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service Agent<\/a>&nbsp;<\/strong>has access to past emails, support tickets, voicemails, and any other sources defined by the organisation, to better understand the customer\u2019s needs. This data guides the AI agent with next-best steps, like automating a follow-up email or sharing a chat summary to a human rep.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lay-the-groundwork-for-data-centric-ai-agents\">Lay the groundwork for data-centric AI agents<\/h2>\n\n\n\n<p>Your data doesn\u2019t need to be perfect to build an effective AI agent program, but it needs to be clean. That means free of errors, incorrect formats, duplicates, or mislabelings.&nbsp;<\/p>\n\n\n\n<p>The data experts at Tableau offer a comprehensive&nbsp;<a href=\"https:\/\/www.tableau.com\/learn\/articles\/what-is-data-cleaning\" target=\"_blank\" rel=\"noreferrer noopener\">template to systematically clean<\/a>&nbsp;your data, a crucial first step in unifying datasets for AI projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-remove-duplicate-or-irrelevant-observations\">Remove duplicate or irrelevant observations<\/h3>\n\n\n\n<p>Duplication happens when you combine data sets from multiple places, and copies are created. Irrelevant observations happen when data (say, on elderly consumers) doesn\u2019t fit into a problem you\u2019re trying to\u00a0analyse\u00a0(say, millennial shopping habits). Removing these makes analysis more efficient, useful, and accurate for an AI system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fix-structural-errors\">Fix structural errors<\/h3>\n\n\n\n<p>Structural errors occur when data includes typos, incorrect capitalisation, or mislabelings. For example, \u201cN\/A\u201d and \u201cnot applicable\u201d mean the same thing, but aren\u2019t\u00a0analysed\u00a0the same way because they\u2019re rendered differently. The entries should be consistent to ensure accurate and complete analysis by the AI system.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-filter-unwanted-outliers\">Filter unwanted outliers<\/h3>\n\n\n\n<p>There are often one-off observations that don\u2019t align with the data you\u2019re\u00a0analysing. That might be the result of incorrect data entry (and should be removed), but sometimes the outlier helps prove a theory you\u2019re working on. In any case, analysis is needed to determine its validity.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-handle-missing-data\">Handle missing data<\/h3>\n\n\n\n<p>Missing or incomplete data is a very common problem in data sets, and can reduce the accuracy of AI models. There are a few ways to deal with this:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eliminate observations that include missing values; however, this will result in lost information.<\/li>\n\n\n\n<li>Input missing values based on other observations; however, you may lose data integrity because you\u2019re operating from assumptions and not actual observations.<\/li>\n\n\n\n<li>Change the way the data is used to effectively navigate the missing values.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-validate\">Validate<\/h3>\n\n\n\n<p>After cleaning the data, you should be able to answer these questions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does the data make sense?\u00a0<\/li>\n\n\n\n<li>Does the data follow the appropriate rules for its field?\u00a0<\/li>\n\n\n\n<li>Does it prove or disprove your theory, or surface any insight?<\/li>\n\n\n\n<li>Can you find trends that help inform the next theory? If not, is that because of continued data quality issues?\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-the-era-of-ai-data-is-precious\">In the era of AI, data is precious<\/h2>\n\n\n\n<p>Soon, data won\u2019t just support operations \u2014 it will be the backbone of systems, workflows, customer interactions, and automated processes. It\u2019ll be woven into everything, powering decisions and triggering actions in real-time, with human oversight ensuring accountability. The companies that thrive won\u2019t just collect data \u2014 they\u2019ll integrate it with technologies so they can take advantage of new capabilities and opportunities.&nbsp;<\/p>\n\n\n\n<p>This represents differentiation on a massive scale.&nbsp;<\/p>\n\n\n\n<p>As Rahul Auradkar, EVP and GM for Data Cloud at Salesforce said recently, \u201cIn this new era of AI and agents, customer data and metadata are the new gold for the enterprise.\u201d<\/p>\n\n\n\n<p>Data is so crucial to the success of&nbsp;<a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-is-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a>, it may be even more precious than gold.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Discover the power of AI agents with Agentforce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">We believe that business is the greatest platform You can equip Agentforce with any necessary business knowledge to execute tasks according to its specific role.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Find out more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI agents are about to change everything. But bad data is their junk food. Nourish them with clean, complete, connected data. Here&#8217;s how.<\/p>\n","protected":false},"author":112,"featured_media":4821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[211,540,14,23,665,649],"sf_content_type":[],"coauthors":[],"class_list":["post-4819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-data-culture","sf_topic-data","sf_topic-it","sf_topic-artificial-intelligence","sf_topic-agentforce","sf_topic-data-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The top priority for AI agents boils down to a four-letter word<\/title>\n<meta name=\"description\" content=\"AI agents are about to change everything. But bad data is their junk food. Nourish them with clean, complete, connected data. Here&#039;s how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/data-centric-ai\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The One Factor That Defines AI Agent Success\" \/>\n<meta property=\"og:description\" content=\"AI agents are about to change everything. But bad data is their junk food. Nourish them with clean, complete, connected data. 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