{"id":502,"date":"2020-12-14T19:38:00","date_gmt":"2023-06-06T19:38:14","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=502"},"modified":"2023-06-15T06:41:35","modified_gmt":"2023-06-15T06:41:35","slug":"why-saas-marketplaces-are-gaining-in-popularity","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/why-saas-marketplaces-are-gaining-in-popularity\/","title":{"rendered":"Why SaaS Marketplaces Are Gaining in Popularity"},"content":{"rendered":"\n

One of the most exciting aspects of the software-as-a-service (SaaS)<\/a> market is the growing number of applications that businesses can readily plug into as new needs emerge. Businesses took advantage of this flexibility during the pandemic, resulting in a surge of adoption<\/a> of cloud-based solutions. These included solutions for remote working as well as applications for more specific use cases like online learning. <\/p>\n\n\n\n

The agility offered by SaaS and the ease of access to applications is clear. At the same time, business users tend to purchase these solutions at will. As a result, businesses find themselves with dozens, if not hundreds, of disconnected applications. This issue is known as SaaS sprawl and it can lead to siloed data, increased risk, and a range of other adverse consequences. <\/p>\n\n\n\n

Global research firm Forrester highlights the issue of SaaS sprawl in a new report, The Forrester New Wave\u2122: SaaS Marketplaces, Q2 2020<\/a>. The report evaluates top SaaS marketplaces that can help to alleviate SaaS sprawl and bring everything back into line.<\/p>\n\n\n\n

Here, we look at the advantages of SaaS marketplaces and break down the findings of the report.<\/p>\n\n\n\n

How SaaS marketplaces provide a better buying experience<\/b><\/h2>\n\n\n\n

SaaS marketplaces help to tame SaaS sprawl by providing a centralised approach to finding, purchasing, and managing cloud-based applications. For example, they help businesses to find relevant or \u2018add-on\u2019 applications that are pre-vetted and peer reviewed. They also offer features like centralised management consoles to help reduce IT complexity.<\/p>\n\n\n\n

The Salesforce AppExchange<\/a> is one such marketplace. It features 6,000 solutions that allow businesses to extend the functionality of Salesforce across every department and industry. These include low-code and no-code solutions for nearly every business challenge. What\u2019s more, solutions can be integrated with Salesforce and can be installed with just a few clicks.<\/p>\n\n\n\n

What this means is that customers can benefit from all of the leading cloud solutions provided by Salesforce Customer 360<\/a>, and layer on new capabilities from the AppExchange to create connected customer experiences. <\/p>\n\n\n\n

Eighty-six percent <\/a>of Salesforce users have installed one or more solutions from the AppExchange.  Roojai.com is one of those. The online insurance provider was quick to pivot<\/a> in response to the pandemic and used Salesforce and SightCall from the AppExchange to offer customers a video claims service. <\/p>\n\n\n\n

Roojai.com has also built its own apps<\/a> that it hopes to package and sell to other insurance companies through the AppExchange.<\/p>\n\n\n\n

What sets the AppExchange apart from other marketplaces<\/b><\/h2>\n\n\n\n

While SaaS marketplaces are not new, Forrester\u2019s report reveals that they\u2019re gaining more attention these days. They\u2019re also being enhanced with chatbots and other new features to support the buying experience.<\/p>\n\n\n\n

The Forrester report evaluates a total of eight SaaS marketplaces against criteria such as availability of applications and buyer interface. <\/p>\n\n\n\n

We\u2019re delighted to share that the report says Salesforce \u201cleads the pack with a mature marketplace with scale and breadth of SaaS solutions.\u201d<\/p>\n\n\n\n

The Forrester report states that the Salesforce AppExchange \u201cwill generally appeal to anyone in the Salesforce ecosystem.” It also specifically notes that \u201cSalesforce has thousands of applications in its marketplace in a range of categories.\u201d <\/p>\n\n\n\n

Salesforce received the highest possible score of \u2018differentiated\u2019 in seven criteria \u2013 the most of any vendor evaluated. These include: <\/p>\n\n\n\n

    \n
  1. Availability of applications<\/li>\n\n\n\n
  2. Buyer interface<\/li>\n\n\n\n
  3. Due diligence and assurance<\/li>\n\n\n\n
  4. Management console<\/li>\n\n\n\n
  5. AI and automation<\/li>\n\n\n\n
  6. Roadmap, and<\/li>\n\n\n\n
  7. Market approach<\/li>\n<\/ol>\n\n\n\n

    In conclusion, the Forrester report acknowledges that, \u201cDespite this being an overall newer market, Salesforce has a long history of running the Salesforce AppExchange and offers features such as private marketplaces and advanced search.\u201d<\/p>\n\n\n\n

    To learn more, download The Forrester New Wave\u2122: SaaS Marketplaces, Q2 2020 report<\/a><\/i>.<\/p>\n\n\n\n

    Visit the AppExchange to find applications and partners<\/a> to support your business needs<\/i>.<\/p>\n\n\n\n

    <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Find out how SaaS marketplaces can help you take advantage of the cloud while keeping application sprawl in check.<\/p>\n","protected":false},"author":1,"featured_media":501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6a38466ae71b44b8b744e6ed1b66b10d","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[133,139,54],"sf_content_type":[],"coauthors":[3],"class_list":["post-502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-appexchange","sf_topic-apps","sf_topic-research"],"yoast_head":"\nWhy SaaS Marketplaces Are Gaining in Popularity - Salesforce<\/title>\n<meta name=\"description\" content=\"Find out how SaaS marketplaces can help you take advantage of the cloud while keeping application sprawl in check.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/why-saas-marketplaces-are-gaining-in-popularity\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why SaaS Marketplaces Are Gaining in Popularity\" \/>\n<meta property=\"og:description\" content=\"Find out how SaaS marketplaces can help you take advantage of the cloud while keeping application sprawl in check.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/why-saas-marketplaces-are-gaining-in-popularity\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T19:38:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-15T06:41:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/saas-marketplaces-are-becoming-popular.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/why-saas-marketplaces-are-gaining-in-popularity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/why-saas-marketplaces-are-gaining-in-popularity\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1\"}],\"headline\":\"Why SaaS Marketplaces Are Gaining in Popularity\",\"datePublished\":\"2023-06-06T19:38:14+00:00\",\"dateModified\":\"2023-06-15T06:41:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/why-saas-marketplaces-are-gaining-in-popularity\/\"},\"wordCount\":628,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/why-saas-marketplaces-are-gaining-in-popularity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/saas-marketplaces-are-becoming-popular.jpg\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/why-saas-marketplaces-are-gaining-in-popularity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/why-saas-marketplaces-are-gaining-in-popularity\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/why-saas-marketplaces-are-gaining-in-popularity\/\",\"name\":\"Why SaaS Marketplaces Are Gaining in Popularity - 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