{"id":5081,"date":"2023-10-13T13:20:37","date_gmt":"2023-10-13T20:20:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5081"},"modified":"2024-01-22T03:22:39","modified_gmt":"2024-01-22T03:22:39","slug":"benefits-of-generative-ai-for-data-analytics","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/benefits-of-generative-ai-for-data-analytics\/","title":{"rendered":"Top 3 Benefits of Generative AI for Data Analytics"},"content":{"rendered":"\n

The numbers don’t lie. Data is the new currency: 58% of companies that use data to make decisions are more likely to exceed their revenue targets<\/a> than those that don\u2019t. <\/p>\n\n\n\n

Yet, despite the abundance of data available, 41% of business leaders<\/a> say they can\u2019t understand their data because it\u2019s too complex or hard to access, while another one in three can’t generate insights from it. The introduction of generative AI technology changes all of this.<\/p>\n\n\n\n

Generative AI for data analytics allows users to speed up their time to insight and explore their data in seconds. Let\u2019s dive deeper into three specific benefits of generative AI<\/a> for data analytics and explore some use cases that highlight its value.<\/p>\n\n\n\n

\n\n\t\"\"\n\n\t\n\t\"\"\n\n\t
\n\t\t
\n\t\t\t\n<\/svg>\n\t\t\t

Back to AI Basics<\/h2>\n\t\t\t

Dig into the capabilities of generative AI and the technology that powers it. Discover how on Trailhead, the free online learning platform from Salesforce<\/p>\n\t\t\t\n\n

Start exploring<\/a><\/div>\n\n\t\t<\/div>\n\t\t
\n\t\t\t
+200 points<\/div>\n\t\t\t
Module<\/div>\n\t\t\t

Generative AI Basics<\/p>\n\t\t\t

<\/p>\n\t\t\t

\n\t\t\t\t
\n<\/svg>\n<\/div>\n\t\t\t\t
\n<\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\"\"\n\t\"\"\n\n<\/div>\n\n\n\n

1. Automate and accelerate your data analytics<\/h2>\n\n\n\n

When paired with a data analytics platform<\/a>, generative AI brings automated analytics to the surface. Users of all skill levels can interact with the data through text-based questions and commands called prompts<\/a>. They explore and gather useful insights to better understand business performance and support decision-making. <\/p>\n\n\n\n

It\u2019s as simple as asking the AI, \u201cWhat are the top five customer preference trends for the previous quarter?\u201d Based on your company\u2019s data, it then summarizes the most relevant and up-to-date information using natural language processing (NLP)<\/a> or plain language. <\/p>\n\n\n\n

Together, generative AI and the analytics platform can recognize patterns, identify inconsistencies, pinpoint hidden trends, and highlight the underlying causes of business challenges.<\/p>\n\n\n\n