{"id":532,"date":"2021-01-07T19:38:00","date_gmt":"2023-06-06T19:38:38","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=532"},"modified":"2023-06-15T07:00:00","modified_gmt":"2023-06-15T07:00:00","slug":"what-customer-connection-means-now","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/what-customer-connection-means-now\/","title":{"rendered":"Infographic: What Customer Connection Means Now"},"content":{"rendered":"\n<p>The COVID-19 crisis has shifted customer expectations radically, rapidly, and permanently. Digital capabilities have become imperative, and offer an opportunity to build a precious resource: trust.<\/p>\n\n\n\n<p>We spoke to more than 15,000 consumers and business buyers about <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/2020\/11\/salesforce-2020-customer-engagement-research.html\" target=\"_blank\" rel=\"noopener\">the unprecedented shifts in customer expectations and behaviour<\/a>. This infographic sums up what they told us about trust, data, and their expectations for customer experience and post-COVID-19 digital initiatives:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-the-connected-customer\/?d=7013y0000029ku0AAA&amp;nc=7013y0000029ku5AAA\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/SoCC_Animated_infographic.gif\" alt=\"Good service and transparency about the use of personal data help companies to build trust with their customers.\"\/><\/a><\/figure>\n\n\n\n<p><i>This post originally appeared on the A.U.-version of the <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2020\/12\/infographic--what-customer-connection-means-now.html\" target=\"_blank\" rel=\"noopener\">Salesforce blog<\/a><\/i>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/salesforce.jomablue.com\/reg\/store\/sflive21-asia?=7013y0000029oI2AAI\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/salesforce-live-asia-registration-button.png\" alt=\"Click to register for Salesforce Live: Asia\"\/><\/a><\/figure>\n\n\n\n<p><span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More customers believe a company\u2019s trustworthiness matters more now than a year ago. Here&#8217;s what companies can do to build trust with customers.<\/p>\n","protected":false},"author":1,"featured_media":530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"1a29817dee0f40c8b479237d203be842","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[28,1,54,8],"sf_content_type":[],"coauthors":[3],"class_list":["post-532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-experience","sf_topic-infographics","sf_topic-research","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infographic: What Customer Connection Means Now - Salesforce<\/title>\n<meta name=\"description\" content=\"More customers believe a company\u2019s trustworthiness matters more now than a year ago. 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