The shift to digital is happening quickly and it is clear that a one size fits all approach no longer works as a sales technique. But without truly knowing your customer, it\u2019s impossible for sales leaders and their teams to fully understand their clients\u2019 needs and ensure interactions are individually tailored.<\/p>\n\n\n\n
Customer relationship management (CRM)<\/a> is the art of creating seamless and personalised customer experiences at every step of the sales process. Here we explore the basics of CRM and look at how cloud-based CRM technology has become a crucial tool for sales teams.<\/p>\n\n\n\n CRM technology allows businesses to collect and store customer information, activity, phone numbers, and addresses all in one place. But it is much more than just a glorified phone book! A technological suite of CRM tools<\/a> analyses and unlocks client data to create a complete 360-degree view of your customer.<\/p>\n\n\n\n The advantage is simple. By having all of this information in one place, you can better manage your company\u2019s relationships and interactions with customers, prospects, and stakeholders.<\/p>\n\n\n\n For example, core technologies like mobile, AI, workflow, app builder, communities, voice, and the highest levels of security are built into every app on Salesforce\u2019s completely digital-first Customer 360<\/a> CRM platform. With every email, every phone call, and every meeting in one place, teams can work collaboratively to ensure tailored and informed interactions with customers every single time.<\/p>\n\n\n\nWhat is CRM?<\/b><\/h2>\n\n\n\n