{"id":635,"date":"2022-09-08T19:39:00","date_gmt":"2023-06-06T19:39:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=635"},"modified":"2024-12-20T00:49:49","modified_gmt":"2024-12-20T00:49:49","slug":"what-is-salesforce-customer-360","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/what-is-salesforce-customer-360\/","title":{"rendered":"What is Salesforce Customer 360?"},"content":{"rendered":"\n

According to our State of the Connected Customer report<\/a>, 85% of customers expect consistent interactions across departments. However, 60% say it generally feels like they\u2019re communicating with separate departments, not one company.<\/p>\n\n\n\n

Salesforce Customer 360<\/a> is an integrated CRM platform<\/a> that solves this challenge by connecting your departments and customer data. Everyone gets a single, shared view of your customers. Think of it as a circle of information about the customer, with the customer in the centre.<\/p>\n\n\n\n

Connect your teams on one platform<\/span><\/h2>\n\n\n\n

With Salesforce Customer 360, customer data from every step of their journey is captured in one place. This shared view enables teams to work together to deliver personalised experiences<\/a> and trusted relationships with customers.  <\/p>\n\n\n\n

Sales teams can be more efficient <\/span> <\/h3>\n\n\n\n

Make every customer interaction count, with a complete view of your leads. Sales Cloud<\/a> lets you control your whole sales pipeline, from prospecting to sale. You can also automate everyday tasks to allow your sales team to concentrate on selling. Customer 360 is also a truly mobile platform, allowing your teams to achieve success from anywhere. <\/p>\n\n\n\n

Marketing teams can be more cost-effective <\/span> <\/h3>\n\n\n\n

With Marketing Cloud<\/a>, you can treat your customers as if you\u2019ve known them for years. And with live campaign data, you can see which marketing assets customers are engaging with, and optimise your campaign budgets in real time. This saves you money, and makes your marketing more effective. <\/p>\n\n\n\n

Service teams can provide personalised service<\/span><\/h3>\n\n\n\n

If a customer calls your service team about a product issue, there\u2019s no need for service to ask the customer for their purchase details. With Service Cloud<\/a>, the agent can easily look up the information that the sales team captured when the customer made their purchase. They can then quickly respond to your customer’s needs.\"\"<\/a><\/p>\n\n\n\n

More than a CRM <\/span> <\/h2>\n\n\n\n

Customer 360 goes beyond just sales, service and marketing. It includes the full range of Salesforce technology \u2013 uniting commerce, IT, and analytics \u2013 in one connected system. Every employee has access to customer data, so they can make more informed decisions, respond faster to customer needs, and predict new opportunities.  <\/p>\n\n\n\n

Add more apps and the benefits multiply <\/span> <\/h3>\n\n\n\n

Customer 360 can be tailored to suit your specific business needs, with apps dedicated to different business functions and industries.<\/p>\n\n\n\n

Adding more than one app to your Customer 360 solution has measurable benefits:<\/p>\n\n\n\n