{"id":657,"date":"2021-05-05T19:40:00","date_gmt":"2023-06-06T19:40:06","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=657"},"modified":"2023-06-19T04:46:44","modified_gmt":"2023-06-19T04:46:44","slug":"salesforce-tableau-drive-success","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/salesforce-tableau-drive-success\/","title":{"rendered":"Salesforce + Tableau: A Potent Pairing for Data-Driven Success"},"content":{"rendered":"\n<p><i>Robert Wickham is Tableau\u2019s Vice President Strategy &amp; Growth, Asia Pacific &amp; Japan. He leads a team of specialists throughout the region that helps customers transform their business using the Customer Success Platform<\/i>.<\/p>\n\n\n\n<p>Right now in business, we\u2019re seeing a dramatic and growing performance divide between organisations that are data-driven and those that are not.<\/p>\n\n\n\n<p>Data-driven companies have a considerable competitive advantage. They\u2019re more likely to acquire and retain customers, uncover hidden opportunities, attract talented staff, and deliver seamless and connected experiences for their customers.<\/p>\n\n\n\n<p>This is supported by <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/01\/data-driven-companies-are-confident-and-resilient.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">research recently conducted in the Asia-Pacific region by Tableau and YouGov<\/a>. It revealed that 82% of data-driven organisations believe data gives them a critical advantage.<\/p>\n\n\n\n<p>The study confirmed that data allowed businesses to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make strategic decisions faster<\/li>\n\n\n\n<li>Communicate more effectively with stakeholders<\/li>\n\n\n\n<li>Be more agile<\/li>\n<\/ul>\n\n\n\n<p>These are all powerful advantages in a fast-changing environment. But it\u2019s not enough to have data. The data must be presented as actionable insights and the user must be motivated to have their decisions informed by the data. The business advantages of data only become a reality within an organisation that truly embraces a data culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-salesforce-tableau-better-together\"><b>Salesforce + Tableau: Better Together<\/b><\/h2>\n\n\n\n<p>In companies with good data culture, every employee has access to the data they require to do their best work. This is possible when all departments are connected around a single, shared view of customer data.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/products\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Salesforce Customer 360<\/a> makes this possible. Customer 360, the world\u2019s #1 CRM, offers best-in-class apps that unite every team \u2014 marketing, sales, commerce, service, and IT \u2014 around a single, shared view of customer data on an integrated platform. This enables teams to work together to build lasting, trusted relationships and deliver the personalised experiences their customers expect.<\/p>\n\n\n\n<p>The world\u2019s #1 CRM is truly supercharged when paired with <a href=\"https:\/\/www.salesforce.com\/ap\/products\/analytics\/overview\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Tableau<\/a>, the world\u2019s leading analytics platform. If data gives businesses a competitive edge, the combination of Salesforce and Tableau fuels high performance and drives impact.<\/p>\n\n\n\n<p>Why is this?<\/p>\n\n\n\n<p>Tableau brings analytics into the flow of business. It does this by unifying data from other sources as well as Salesforce into a single view. In doing so, it offers intelligent insights for informed business decisions. It allows people across the organisation to interact with and feel confident about the company\u2019s real-time data feed.&nbsp;<\/p>\n\n\n\n<p>Tableau\u2019s user-friendly platform gives each team member insight into exactly what they need to make excellent decisions, every time. Importantly, when combined with Salesforce Customer 360, it powers up a single view of the customer by connecting data across various functions, including sales, service and marketing, offering entirely new insights into customer success.<\/p>\n\n\n\n<p>Not only does Tableau help people see and understand data with its customisable, intuitive, and interactive dashboards, the AI function also reveals trends and patterns that were previously invisible.<\/p>\n\n\n\n<p>The confidence that comes from this user-friendly platform is a vital part of its success. The best data analytics in the world will come to nothing if staff can\u2019t, or don\u2019t want to, use the software. In a data culture, this is not a problem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-good-data-culture-means-great-customer-experience\"><b>Good data culture means great customer experience<\/b><\/h2>\n\n\n\n<p>To remain relevant and close to customers, and to deliver better outcomes for them, a business needs digital capabilities. The better its capabilities, including its data culture, the better the customer experience.<\/p>\n\n\n\n<p>An excellent example is <a href=\"https:\/\/www.salesforce.com\/ap\/customer-success-stories\/pldt\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">PLDT<\/a>, which transformed from traditional telco to digital disruptor.<\/p>\n\n\n\n<p>PLDT has dramatically boosted experience and engagement for its customers by transforming its internal operations through the use of Salesforce and Tableau.<\/p>\n\n\n\n<p>These platforms are essential for its workforce to manage, engage, and collaborate more effectively.<\/p>\n\n\n\n<p>Static spreadsheets are gone. In their place are rich, real-time data dashboards customised to the specific needs and workflows of individuals within the organisation. Historical reporting is exactly that \u2013 history. Teams have moved on to focus on future plans and strategy.<\/p>\n\n\n\n<p>Having real-time data at their fingertips and presented in an easily digestible format means every decision by every staff member is informed by real-time market intelligence. Staff know exactly what is going on within the organisation, around the business, in the market, and in their customers\u2019 individual journeys.<\/p>\n\n\n\n<p>It all adds up to better business, outstanding agility, improved insight, and exceptional customer experience. The returns are many, including growth in individual customer value and customer numbers, highly satisfied customers, greater brand loyalty, more engaged team members, and a high-tech workplace that attracts talent.<\/p>\n\n\n\n<p>When businesses adopt digital technology and use data to inform decisions, they develop a distinct competitive advantage. When businesses combine the power of Salesforce, the insight of Tableau, and a healthy data culture, there is no limit to their success.<\/p>\n\n\n\n<p><i><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ap\/form\/event\/webinar\/3086652\/\" target=\"_blank\" rel=\"noopener\">Watch our on-demand webinar<\/a> to learn more about how Salesforce and Tableau can supercharge growth for your business<\/i>.<span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When businesses combine the power of Salesforce, the insight of Tableau, and a healthy data culture, there is no limit to their success. Learn more.<\/p>\n","protected":false},"author":1,"featured_media":656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"5b5b44d87bca4023994470f84d4d9f7e","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[18,54,39],"sf_content_type":[],"coauthors":[154],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-research","sf_topic-trailblazer-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce + Tableau: A Potent Pairing for Data-Driven Success - Salesforce<\/title>\n<meta name=\"description\" content=\"When businesses combine the power of Salesforce, the insight of Tableau, and a healthy data culture, there is no limit to their success. 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Prior to joining Tableau, Robert held various positions at Salesforce with his most recent appointment being Chief of Staff, Asia Pacific. Prior to this role, Robert led Salesforce\u2019s Specialized teams for Platform &amp; Emerging Technologies across Asia Pacific \u2013 this includes Lightning Platform, Heroku, Einstein Analytics, Quip &amp; CPQ. Robert also directed Salesforce\u2019s regional program for start-ups . He is a highly sought after public speaker and media contributor. Previous appearances include Sky News, Bloomberg Radio Hong Kong, Boss Magazine, &amp; The Australian Institute for Company Directors. Robert was also a member of the Victorian Government Innovation Expert Panel. Prior to joining Salesforce, Robert led the Engineered Systems business at Oracle across Australia &amp; New Zealand. He joined Oracle through acquisition in 2008 and initially ran Oracle\u2019s System Management business in North America. 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