{"id":6905,"date":"2024-05-27T09:24:51","date_gmt":"2024-05-27T09:24:51","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6905"},"modified":"2024-05-27T09:24:53","modified_gmt":"2024-05-27T09:24:53","slug":"small-business-departments","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/","title":{"rendered":"The Most Crucial Small Business Departments You Need To Succeed"},"content":{"rendered":"\n<p>Connecting small business departments is one of the best ways to leverage expertise and get the most out of the workforce. A lack of data sharing between departments can lead to inefficiencies. Team members may lack the understanding of how exactly their work fits into the bigger picture.<\/p>\n\n\n\n<p>Just as importantly, businesses that haven\u2019t empowered departments to share information do not give those departments a complete view of the business or the customer. This makes it more difficult to <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">deliver exceptional service<\/a> and relevant offers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/plus\/experience\/world_tour_london_2024\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/wt-london-fy25-Blog-CTA-Sales-970x250-1.png?w=970\" alt=\"\" class=\"wp-image-10283\"\/><\/a><\/figure>\n\n\n\n<p>Compartmentalisation may have been the norm not long ago. But now, in an era of massive <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-digital-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation<\/a>, small businesses are smashing silos, cross-skilling workforces and getting connected. Traditional departments like <a href=\"https:\/\/www.salesforce.com\/ap\/products\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales<\/a> are targeting a range of new channels and touchpoints \u2013 becoming much more data-driven. Other departments like marketing are leveraging <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI to automate<\/a> mundane tasks, freeing up their reps to focus on the customer.<\/p>\n\n\n\n<p>As small business departments change, roles in those departments are changing as well. New training platforms make it easier for businesses to empower team members to work across functions and roles. And while the most popular organisational structure still prioritises grouping departments by expertise, it\u2019s becoming more and more important to create flexibility and agility.<\/p>\n\n\n\n<p>Let\u2019s look at which small business departments are the most important and how those departments can be organised.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-six-central-functional-units-of-a-business\"><b>What are the six central functional units of a business?<\/b><\/h2>\n\n\n\n<p>The six central functional units are production, research and development, sales, marketing, human resources, and accounting\/finance.<\/p>\n\n\n\n<p>Some businesses, especially those with smaller teams, will combine these functions, requiring team members to take on multiple roles. Larger companies may have dedicated departments beyond the six functional business units, such as technology and equipment, business strategy, and purchasing.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Deliver success now <\/span> <\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how the right technology investments help you increase efficiency, improve results, and lower costs.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/campaign\/successnow\/\">Start Now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/success-now-general-login.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/success-now-general-login.png 1216w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/success-now-general-login.png?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/success-now-general-login.png?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/success-now-general-login.png?w=1024&amp;h=682 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/success-now-general-login.png?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-small-business-departments-are-needed\"><b>What small business departments are needed?<\/b><\/h2>\n\n\n\n<p><b>Some small business departments include:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Administration\/operations<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Research and development<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Marketing and sales<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Human resources <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Customer service<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Accounting and finance <\/span> <\/li>\n<\/ul>\n\n\n\n<p>Some small businesses may combine these departments, for instance, by making HR and customer service part of operations. Other companies may require additional departments, such as a dedicated IT unit. Others still may have just a small number of people handling all of these functions, especially if a business is starting.<\/p>\n\n\n\n<p>Businesses with smaller teams can implement technologies to streamline processes and work smarter. For example, a business without an IT department can use cloud-based technologies that rely on off-site infrastructure and then utilise Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/ap\/products\/platform\/lightning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lightning Platform<\/a> to create apps with no coding knowledge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-structure-of-a-small-business\"><b>What is the structure of a small business?<\/b><\/h2>\n\n\n\n<p>Most small businesses use a functional organisational structure. This type of structure has both benefits and drawbacks. In a functional organisational structure, departments are separated by skill sets. This means that while team members are uniquely qualified to excel within their dedicated silos, they have limited insights into the business as a whole. Without a holistic view of the business, it\u2019s difficult for these team members to support other functions and departments, even if their expertise could be helpful elsewhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-best-organisational-structure-for-a-small-business\"><b>What is the best organisational structure for a small business?<\/b><\/h2>\n\n\n\n<p>The best organisational structure for a small business is one that helps its workforce realise its full potential. How this is done depends on the nature of the company and its unique needs and objectives, but there are several things to consider.<\/p>\n\n\n\n<p>Using a functional organisational structure where departments are separated by expertise is an excellent way to keep the workforce focused. But by going a step further to smash silos and unite data, businesses can empower their teams to provide support across departments, thus getting the most out of their workforce\u2019s collective brainpower.<\/p>\n\n\n\n<p>Flexibility and agility are increasingly important in the new normal. By upskilling and cross-skilling their teams, businesses can take a more hybrid approach to organisational structure. Digital, on-demand tools such as <a href=\"https:\/\/www.salesforce.com\/ap\/products\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Trailhead<\/a> offer organisations a quick and easy way to cross-skill their workforce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-departments-are-needed-to-run-a-small-business\"><b>What departments are needed to run a small business?<\/b><\/h2>\n\n\n\n<p>Small businesses don\u2019t usually have the same resources or objectives as their larger counterparts and occasionally have to be creative with their departments. This means that a small team or even a single person is responsible for handling various duties. That said, there are three essential departments needed to run a small business \u2013 even if those departments consist of just the owner.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Sales and marketing:<\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> Sales are the lifeblood of small businesses, so every business will need to generate sales and build relationships. In a smaller company, this will often also include marketing and account management.<\/span> <\/li>\n\n\n\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Operations and production:<\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> While marketing and sales drive brand awareness and revenue, the operations department delivers on a business\u2019s promise. This means handling production, fulfilment and customer service.<\/span> <\/li>\n\n\n\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Finance and administration:<\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> A finance department will track revenues and expenses, provide balance sheets, handle payroll and file end-of-year taxes. Admin functions typically include management and hiring. <\/span> <\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creational-an-organisational-structure-for-your-small-business-departments\"><b>Creational an organisational structure for your small business departments<\/b><\/h2>\n\n\n\n<p>A small business may have fewer resources than a bigger company, but that doesn\u2019t mean it should lack structure. Having an organisational structure enables businesses to clarify roles and improve efficiency.<\/p>\n\n\n\n<p>Small businesses can start creating an effective organisational structure by focusing on the three essential elements highlighted above: Sales and marketing, operations and production, and administration and accounting. <\/p>\n\n\n\n<p>Look at what sub-roles these three small business departments might require. For example, sales and marketing may need a public relations executive, a copywriter or a digital marketing specialist. Operations may require an IT expert and service reps. Other functions, such as accounting and product development, might be handled by external contractors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-small-business-departments-is-flexibility\"><b>The future of small business departments is flexibility<\/b><\/h2>\n\n\n\n<p>A business should be able to transform its organisational structure to keep up with new objectives and needs, so maintaining flexibility is crucial. As technology and customer behaviour change, so will roles and responsibilities. And as businesses grow \u2013 or use technology to streamline their operations \u2013 their organisational structure should evolve along with them. With new customer-centric tools, on-demand training platforms, and innovative strategies that prioritise flexibility and agility, the sky is the limit for today\u2019s small business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating an organisational structure is critical for SME success. Here\u2019s how to get the most out of your small business departments.<\/p>\n","protected":false},"author":1,"featured_media":6904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[57,214,26],"sf_content_type":[],"coauthors":[307],"class_list":["post-6905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-crm","sf_topic-startups","sf_topic-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Most Crucial Small Business Departments You Need To Succeed - Salesforce Asia<\/title>\n<meta name=\"description\" content=\"Creating an organisational structure is critical for SME success. Here\u2019s how to get the most out of your small business departments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Crucial Small Business Departments You Need To Succeed\" \/>\n<meta property=\"og:description\" content=\"Creating an organisational structure is critical for SME success. Here\u2019s how to get the most out of your small business departments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-27T09:24:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-27T09:24:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2021\/09\/crucial-small-business-departments-need-to-succeed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/06fa0bccdbf9a256843c9bf5d694c153\"}],\"headline\":\"The Most Crucial Small Business Departments You Need To Succeed\",\"datePublished\":\"2024-05-27T09:24:51+00:00\",\"dateModified\":\"2024-05-27T09:24:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/\"},\"wordCount\":1031,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2021\/09\/crucial-small-business-departments-need-to-succeed.jpg\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/\",\"name\":\"The Most Crucial Small Business Departments You Need To Succeed - Salesforce Asia\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/small-business-departments\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2021\/09\/crucial-small-business-departments-need-to-succeed.jpg\",\"datePublished\":\"2024-05-27T09:24:51+00:00\",\"dateModified\":\"2024-05-27T09:24:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"Creating an organisational structure is critical for SME success. 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