{"id":724,"date":"2021-06-15T19:40:00","date_gmt":"2023-06-06T19:40:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=724"},"modified":"2023-06-21T05:35:48","modified_gmt":"2023-06-21T05:35:48","slug":"salesforce-live-asia-marketing-episode","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/salesforce-live-asia-marketing-episode\/","title":{"rendered":"Seth Godin Looks to the Future of Marketing at Salesforce Live: Asia"},"content":{"rendered":"\n<p>Seth Godin, bestselling author, entrepreneur, and teacher, is coming to <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ap\/events\/sflive21\/asia\/overview\/?=7013y0000029oMTAAY\" target=\"_blank\" rel=\"noopener\">Salesforce Live: Asia<\/a> this week for our Marketing Trailblazers episode. Sharing his vision on the future of marketing, Seth will outline strategies, tools, and skills that marketing teams of the future will need to have. This episode is a must-see for marketers.&nbsp;<\/p>\n\n\n\n<p>Seth regularly speaks at TED Talks and advises brands to be more human in the way they interact with customers. He is also an avid blogger and podcaster, with a significant following online who tune in to hear his insights on marketing.&nbsp;<\/p>\n\n\n\n<p>Many companies have made <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/02\/accelerate-digital-transformation.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">giant steps forward with their digital transformation projects<\/a>. This episode is a timely reminder for marketing Trailblazers to always keep an eye out for what comes next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-what-today-s-customers-expect-from-companies\"><b>What today\u2019s customers expect from companies<\/b><\/h2>\n\n\n\n<p>We know that the new normal for marketing is customer engagement that starts with digital. Our <a href=\"https:\/\/www.salesforce.com\/news\/stories\/a-year-of-change-10-salesforce-research-stats-to-sum-up-2020\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">State of the Connected Customer research<\/a> shows that 60% of all customer interactions now happen online. Companies are becoming more sophisticated in how they market to customers, with the use of artificial intelligence up by 186% in 2020.&nbsp;<\/p>\n\n\n\n<p>Customers are changing the way they think about companies and now expect them to play a greater role in society than ever before. Around 60% of customers say that last year they stopped buying products or services from a company whose values didn\u2019t agree with theirs. They also actively switched to a company with values that were more closely aligned.&nbsp;<\/p>\n\n\n\n<p>What you say as a brand and when and how you say it are critical for marketing success in this digital age. At Salesforce Live: Asia, we\u2019ll talk about how to stay ahead of changing customer expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-how-sephora-personalises-beauty-through-marketing-technology\"><b>How Sephora personalises beauty through marketing technology<\/b><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/customer-success-stories\/sephora\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Sephora<\/a>, the global leader in beauty and marketing innovation, will also be joining us at Salesforce Live: Asia.<\/p>\n\n\n\n<p>We will hear from Amrita Balaji, Senior Manager of Marketing Technology at Sephora in Southeast Asia. Her team helps the business grow by building scalable and automated marketing solutions using Salesforce <a href=\"https:\/\/www.salesforce.com\/ap\/products\/marketing-cloud\/overview\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Marketing Cloud<\/a>. Their mission is to keep the customer experience at the forefront of everything they build.&nbsp;<\/p>\n\n\n\n<p>Prior to 2020, Sephora had many customers that had only visited their retail stores to buy their beauty products. The brand is well known for being bold, vibrant, and colourful, and provides a highly engaging and personalised experience in-store. The marketing technology team wanted to help these customers make a smoother transition to ecommerce.&nbsp;<\/p>\n\n\n\n<p>Join this episode to hear how Sephora used <a href=\"https:\/\/www.salesforce.com\/ap\/products\/marketing-cloud\/journey-management\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Journey Builder<\/a> to develop personalised customer journeys as part of their ecommerce onboarding experience. These online journeys guide customers in the same way that an in-store Beauty Advisor would do, creating a familiar experience for customers.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2020\/07\/personalisation-in-2020-3-ts.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Personalised marketing<\/a> to the right people at the right time in the right way is the future of modern marketing. We hope stories from Trailblazers like Sephora will inspire you to continue finding ways to become closer to your customers.<\/p>\n\n\n\n<p><i>To hear from Seth Godin, Sephora, and other leaders in marketing, register and tune in on 17 June for Episode 5 of <a href=\"https:\/\/www.salesforce.com\/ap\/events\/sflive21\/asia\/overview\/?=7013y0000029oMTAAY\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Salesforce Live: Asia<\/a><\/i>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dafa28065de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dafa28065de\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/salesforce-live-asia-registration-button.png\" alt=\"Click to register for Salesforce Live: Asia.\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p> <a href=\"https:\/\/salesforce.jomablue.com\/reg\/store\/sflive21-asia?=7013y0000029oI2AAI\" target=\"_blank\" rel=\"noopener\">  <\/a> <span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about innovation in marketing and the best tools for customer engagement. Join us at Salesforce Live: Asia.<\/p>\n","protected":false},"author":1,"featured_media":723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,24,39],"sf_content_type":[],"coauthors":[3],"class_list":["post-724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-future-of-work","sf_topic-trailblazer-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Seth Godin on the Future of Marketing at Salesforce Live: Asia - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/salesforce-live-asia-marketing-episode\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seth Godin Looks to the Future of Marketing at Salesforce Live: Asia\" \/>\n<meta property=\"og:description\" content=\"Learn more about innovation in marketing and the best tools for customer engagement. 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