{"id":773,"date":"2021-07-14T19:41:00","date_gmt":"2023-06-06T19:41:25","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=773"},"modified":"2023-06-15T08:09:46","modified_gmt":"2023-06-15T08:09:46","slug":"social-selling-for-sales","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/social-selling-for-sales\/","title":{"rendered":"How Salespeople Can up Their Social Selling Game"},"content":{"rendered":"\n

Social selling is a modern way to engage and sell to customers online through social media. It goes beyond just posting about a product online. Instead, it is led by salespeople who create conversations and build communities<\/a>. They do this by providing personalised and helpful advice on social media platforms to carefully identified sales leads. <\/p>\n\n\n\n

Companies are increasing their focus on social selling, and it is growing as part of the overall sales and marketing mix. After all, selling in this way makes good business sense. According to the Digital 2021: Global Overview Report<\/a>, more than half the people on Earth now actively use social media.<\/p>\n\n\n\n

Social selling improves sales performance<\/b><\/h2>\n\n\n\n

Our Global Growth Evangelist at Salesforce, Tiffani Bova, has been keeping an eye on the uptake of social selling around the world. She recommends that companies use social selling as their default way to connect and engage with customers<\/a>.<\/p>\n\n\n

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Social sellers are 51% more likely to achieve sales quotas and 78% more likely to outsell peers that don\u2019t use social selling<\/p>\nLinkedIn Social Selling Index ><\/a><\/cite><\/blockquote>\n\n