{"id":7874,"date":"2024-09-18T07:00:36","date_gmt":"2024-09-18T07:00:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7874"},"modified":"2024-09-20T04:46:24","modified_gmt":"2024-09-20T04:46:24","slug":"data-silos-in-banking","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/data-silos-in-banking\/","title":{"rendered":"How To Remove Data Silos: A 5-Step Checklist for Financial Services"},"content":{"rendered":"\n<p>It\u2019s easy to get swept up in the hype of <a href=\"https:\/\/www.salesforce.com\/ap\/artificial-intelligence\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence (AI)<\/a> and all the amazing things it can do. But is your organisation ready to tap into its capabilities?<\/p>\n\n\n\n<p>You\u2019ve heard AI can create personalised customer experiences that speak directly to their individual financial needs, but that\u2019s hard to do when there isn&#8217;t a unified customer record and the customer\u2019s name shows up as \u201cJohn Doe\u201d in one system and \u201cJ. Doe\u201d in another. The complexity only increases if John Doe is nested within a household or as a beneficiary of a trust.<\/p>\n\n\n\n<p>You want to be there in moments that matter, proactively addressing your policyholders\u2019 sensitive life events with empathy and trust, but that\u2019s tough when you\u2019re distracted by having to manually look up information in too many places.<\/p>\n\n\n\n<p>As a fiduciary, you want to act in the best interest of your client and offer the most suitable advice to engender confidence in your services. Your clients look to you to help them create a plan for generational wealth, but that\u2019s nearly impossible if you don\u2019t even have access to their goals and plans.&nbsp;<\/p>\n\n\n\n<p>As you can see, data is at the root of it all.<\/p>\n\n\n\n<p>Before you can really take advantage of all the goodness AI has to offer, you need to have your data house in order. So let\u2019s discuss data as the foundation for AI and the challenges presented by data for <a href=\"https:\/\/www.salesforce.com\/ap\/financial-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial services institutions (FSIs)<\/a>.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll cover data challenges like inaccuracy, access issues, and separation that prevents departments or employees from collaboration and information sharing \u2014 a.k.a, the dreaded term known as \u201csilos.\u201d Then, you can use our checklist to evaluate the state of your data to get you started on the path to becoming an AI enterprise.<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">The Connected Financial Services Report<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Over 6,000 customers around the world share why they switch financial services providers, what they look for in digital and in-person experiences, and how they feel about technologies like artificial intelligence.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/financial-services-report\/?d=7013y000002P1bGAAS&#038;nc=7013y000002P1b6AAC&#038;oth=blog-connectedfinsrpt&#038;utm_source=blog&#038;utm_medium=review_sites&#038;utm_campaign=ASIA-Multi-connectedfinsrpt&#038;utm_content=All-rego-7013y000002P1bGAAS\">Explore the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-included-in-this-blog\">Included in this blog: <\/h3>\n\n\n\n<p><a href=\"#h-data-the-foundation-of-the-ai-enterprise\">Data: The foundation of the AI enterprise<\/a><br><a href=\"#h-the-challenge-of-data-silos-in-financial-services\">The challenge of data silos in financial services<\/a><br><a href=\"#h-five-step-checklist-to-gauge-data-maturity-in-financial-services\">Five-step checklist to gauge data maturity in financial services<\/a><br><a href=\"#h-embracing-a-data-driven-future-in-financial-services\">Embracing a data-driven future in financial services<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-the-foundation-of-the-ai-enterprise\">Data: The foundation of the AI enterprise<\/h2>\n\n\n\n<p>The path to becoming an AI enterprise starts with data. The journey begins by understanding the current state of your data, including your client data. Is it accurate? Is it consistent? Is it accessible?<\/p>\n\n\n\n<p>AI uses your data to train and learn \u2014 if you\u2019re feeding it inconsistent, outdated or inaccurate data, the output will reflect that. We refer to this as \u201cgarbage in, garbage out.\u201d Data fidelity is paramount.<\/p>\n\n\n\n<p>Let\u2019s take it to the next level. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is your data secure?<\/li>\n\n\n\n<li>Are you following industry regulatory standards with how you handle and use data?&nbsp;<\/li>\n\n\n\n<li>Are there legal implications you need to keep in mind?<\/li>\n<\/ul>\n\n\n\n<p>Then, the big questions become: Do you know where your data is? Does each team within your organisation have access to all the data they need, or do you struggle to find everything you need to do your job? With 72% of IT leaders saying their <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark\/?d=701ed000004YCquAAG&amp;nc=701ed000004YkAzAAK&amp;oth=FINs-blog-Connectivity-Report&amp;utm_source=FINs-blog&amp;utm_medium=review_sites&amp;utm_campaign=ASIA-Mktg-Connectivity-Report&amp;utm_content=All-rego-701ed000004YCquAAG\" target=\"_blank\" rel=\"noreferrer noopener\">company&#8217;s applications are disconnected<\/a>, we\u2019d argue it\u2019s the latter.&nbsp;<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Learn why data is key to benefiting from AI in financial services<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">This guide outlines five essential steps to achieve AI success in financial services. The journey to AI begins with a trusted data foundation.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/ap\/resources\/financial-services\/financial-services-ai-data-maturity-playbook\/?d=701ed000004TrwJAAS&#038;nc=7013y000002P1U6AAK&#038;oth=FINs-blog-Data-Maturity-ebook&#038;utm_source=FINs-blog&#038;utm_medium=review_sites&#038;utm_campaign=ASIA-Mktg-Data-Maturity-ebook&#038;utm_content=All-rego-701ed000004TrwJAAS\">Get the eBook<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>For AI to be successful within your organisation, you need to be able to answer \u201cyes\u201d to all these questions. You should be confident in not only the data itself, but also where it resides and how to access it. This is where data silos in banking, insurance, and wealth and asset management create a barrier.<\/p>\n\n\n\n<p>(<a href=\"#h-included-in-this-blog\">Back to top.<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ponce Bank Enhances Experiences With a 360-Degree View of Customers | Salesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ifs7om9TubA?list=PLnobS_RgN7JZ1Schmo8cO4gqaDpTSOW0L\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Watch how Ponce Bank enhances experiences with a 360-degree view of customers.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-of-data-silos-in-financial-services\">The challenge of data silos in financial services<\/h2>\n\n\n\n<p>The Mulesoft Connectivity Benchmark reports that 81% of IT leaders in the financial services industry think that <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/connectivity-benchmark\/?d=701ed000004YCquAAG&amp;nc=701ed000004YkAzAAK&amp;oth=FINs-blog-Connectivity-Report&amp;utm_source=FINs-blog&amp;utm_medium=review_sites&amp;utm_campaign=ASIA-Mktg-Connectivity-Report&amp;utm_content=All-rego-701ed000004YCquAAG\" target=\"_blank\" rel=\"noreferrer noopener\">data silos are hindering their digital transformation efforts<\/a>.&nbsp;<\/p>\n\n\n\n<p>Disconnected data spread across multiple systems seems to be the norm, with banks alone having more than 500 applications. With so many sources for data, you might find yourself having to move between systems to find the right data at the right time. Clicking through different windows to help answer a customer&#8217;s question isn&#8217;t an effective use of your time.<\/p>\n\n\n\n<p>It doesn\u2019t have to be this way. Think of how much better you could help your clients if you had a complete view of all your client data, all in one single pane \u2014 no more swivel chairs or clicking to various screens.<\/p>\n\n\n\n<p>You can see everything from previous financial transactions and service interactions to individual financial goals and plans. This allows you to easily support service requests ranging from account onboarding to transaction disputes from end customers or chargeback disputes from merchants. You can simplify underwriting processes and tailor policies for each client\u2019s unique situation.<\/p>\n\n\n\n<p>Blending transactional data with behavioural data (think website traffic, content consumption, and sentiment analysis, among other data points) creates a more three-dimensional customer view. This allows you to deliver even more <a href=\"https:\/\/www.salesforce.com\/ap\/financial-services\/personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalised experiences<\/a> that your clients and policyholders expect.<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">62% of customers<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">would switch FSIs if they felt treated like a number, not a person. Read more in The Connected Financial Services Report.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/financial-services-report\/?d=7013y000002P1bGAAS&#038;nc=7013y000002P1b6AAC&#038;oth=blog-connectedfinsrpt&#038;utm_source=blog&#038;utm_medium=review_sites&#038;utm_campaign=ASIA-Multi-connectedfinsrpt&#038;utm_content=All-rego-7013y000002P1bGAAS\">Download the free report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<p>With a single source for all your customer data, AI can really shine. It can use data to offer recommendations and alerts to meet your client\u2019s specific financial needs. It can also help you do your job better because you\u2019ll have all the information you need to answer support questions or handle issues faster.&nbsp;&nbsp;<\/p>\n\n\n\n<p>(<a href=\"#h-included-in-this-blog\">Back to top.<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-five-step-checklist-to-gauge-data-maturity-in-financial-services\">Five-step checklist to gauge data maturity in financial services<\/h2>\n\n\n\n<p>Data maturity is the foundation for any AI enterprise, and removing data silos is just one piece of that. Is your data in a state that puts your organisation on track to successfully use AI? Go through this checklist to see where you stand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-organisation-has-clearly-defined-goals\">\u2751 Your organisation has clearly defined goals.<\/h3>\n\n\n\n<p>Your FSI knows what you want to achieve. You have clear objectives that are specific, measurable, achievable, relevant, and time-bound (<a href=\"https:\/\/www.salesforce.com\/blog\/sales-goals\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMART goals<\/a>) to your firm, agency, or brokerage business and customer service needs. These goals align with your organisation&#8217;s strategic objectives around data maturity and AI implementation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2751 Your technology stack is simple and automated.&nbsp;<\/h3>\n\n\n\n<p>You\u2019re able to check this box if you have already identified and eliminated manual processes that rely on multiple disconnected data sources. Your organisation uses <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/what-is-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">automation<\/a> and <a href=\"https:\/\/www.salesforce.com\/analytics\/data-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">integration<\/a> solutions to simplify data collection and processing for claim or transaction disputes. You have a single source of truth for all client or member data. You don\u2019t need to remove data silos because you don\u2019t have any.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2751 You have solid governance and due diligence policies in place.<\/h3>\n\n\n\n<p>You have strong data governance policies and procedures to keep your data accurate, secure, and compliant with industry regulations like the <a href=\"https:\/\/sarbanes-oxley-act.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarbanes-Oxley Act (SOX)<\/a> and <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">General Data Protection Regulation (GDPR)<\/a>. Your organisation regularly checks data quality and validates processes to maintain the integrity of your data. You conduct regular audits to assess and monitor your data management practices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-organisation-uses-intelligent-insights-to-inform-the-business\">\u2751 Your organisation uses intelligent insights to inform the business.<\/h3>\n\n\n\n<p>Your organisation has <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-data-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">data analytics<\/a> and <a href=\"https:\/\/www.salesforce.com\/ap\/analytics\/business-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">business intelligence<\/a> tools in place to gain valuable insights from your data. Then, you use these insights to identify trends, patterns, and opportunities for improvement. Internally, the insights can show how to reduce time-to-market for new financial products and how to enhance customer experience during account onboarding. For clients, you can use these insights to improve loan approval rates or predict future market trends and customer behaviour. Your leaders use these insights to make better, more informed decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2751 You use data insights to lead digital transformation.<\/h3>\n\n\n\n<p>Your firm is far down the path of <a href=\"https:\/\/www.salesforce.com\/products\/platform\/what-is-digital-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation<\/a>. Employees use data to improve your products, processes, and services, like claims processing in <a href=\"https:\/\/www.salesforce.com\/ap\/financial-services\/life-insurance-management-software\/\">insurance<\/a>, risk management in <a href=\"https:\/\/www.salesforce.com\/ap\/financial-services\/banking-software\/\">banking<\/a>, or personalised financial planning in <a href=\"https:\/\/www.salesforce.com\/ap\/financial-services\/wealth-management-software\/\">wealth management<\/a>. You thrive on a data-driven culture that helps you stay ahead of the curve.<\/p>\n\n\n\n<p>(<a href=\"#h-included-in-this-blog\">Back to top.<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-embracing-a-data-driven-future-in-financial-services\">Embracing a data-driven future in financial services<\/h2>\n\n\n\n<p>If you weren\u2019t able to check each box above, we understand. And, we\u2019re here to help.&nbsp;<\/p>\n\n\n\n<p>Getting AI right is a massive undertaking, and it can seem overwhelming. That\u2019s why it\u2019s important to take a step back and evaluate the key components of data maturity that will help you, your team, and your entire organisation achieve AI success.<\/p>\n\n\n\n<p>At the same time, there are actions you can take now to increase productivity and revenue. There are jobs to be done where you can start small with AI with the data you already have. For example, you can use AI to transcribe notes from a wealth advisor and her client, then send a follow-up communication with action items from the call. Or you can simplify first notice of loss (FNOL) with auto-fill based on first and third-party data to better triage insurance claims and facilitate straight-through processing, increasing productivity and lowering cost to serve.<\/p>\n\n\n\n<p>When you remove data silos and have a single source of truth for all your client data, you&#8217;ll be in a better place to take advantage of all the benefits of AI.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Is your FSI ready to take a data-centric approach to thrive and succeed in the newest digital age? Get your copy of <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/financial-services\/financial-services-ai-data-maturity-playbook\/?d=701ed000004TrwJAAS&amp;nc=7013y000002P1U6AAK&amp;oth=FINs-blog-Data-Maturity-ebook&amp;utm_source=FINs-blog&amp;utm_medium=review_sites&amp;utm_campaign=ASIA-Mktg-Data-Maturity-ebook&amp;utm_content=All-rego-701ed000004TrwJAAS\" target=\"_blank\" rel=\"noreferrer noopener\">The Financial Services Playbook for Effective Data Maturity<\/a> to get started on the path to becoming an AI enterprise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the steps to become an AI enterprise for your financial services organisation.<\/p>\n","protected":false},"author":483,"featured_media":7873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"5d90168322a04ee299848ddeedc7eb56","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[17],"sf_content_type":[],"coauthors":[619],"class_list":["post-7874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-financial-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Removing Data Silos to Achieve Data Maturity | Salesforce<\/title>\n<meta name=\"description\" content=\"Learn how to remove data silos, achieve data maturity, and successfully implement AI in financial services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/data-silos-in-banking\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Remove Data Silos: A 5-Step Checklist for Financial Services\" \/>\n<meta property=\"og:description\" content=\"Learn how to remove data silos, achieve data maturity, and successfully implement AI in financial services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/data-silos-in-banking\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-18T07:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-20T04:46:24+00:00\" \/>\n<meta property=\"og:image\" 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