{"id":834,"date":"2021-08-12T19:42:00","date_gmt":"2023-06-06T19:42:08","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=834"},"modified":"2023-06-06T20:03:43","modified_gmt":"2023-06-06T20:03:43","slug":"toys-r-us-online-experience","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/","title":{"rendered":"6 Ways Toys\u201cR\u201dUs Is Bringing the Magic of Its Stores to Online Shoppers"},"content":{"rendered":"\n

The shift from physical to digital commerce<\/a> has been enormous in the past year, with the pandemic driving both businesses and consumers online. For retailers like Toys”R”Us with a large physical presence, this presents a unique challenge. It wanted to provide an experience that offers customers the best of both worlds.<\/p>\n

Tim Halaska, Regional General Manager of Digital Strategy for Toys”R”Us Asia, shared how the retailer has responded to this challenge and is fuelling imagination in Asia<\/a>.\u00a0<\/p>\n

As Asia\u2019s leading retailer of toys, education, and baby products, Toys”R”Us is a well-loved destination for kids of all ages. Here are six ways it’s capturing the magic of its in-store experience and taking it online.\u00a0<\/p>\n

\u00a0<\/p>\n

1. Creating efficiencies in digital commerce<\/b><\/h2>\n

As a first step in its online transformation, Toys”R”Us partnered with eWAVE<\/a>, a global commerce services specialist, to\u00a0 centralise ecommerce with Commerce Cloud<\/a>. Launched across seven markets in Asia, Commerce Cloud provides Toys\u201dR\u201dUs with a single platform to power more seamless and personalised shopping experiences for its customers.\u00a0<\/p>\n

Commerce Cloud also provides economies of scale so that Toys”R”Us can provide equally compelling experiences to each market, no matter its size.<\/p>\n

\u00a0<\/p>\n

2. Tailoring sites to local needs<\/b><\/h2>\n

One of the benefits of Commerce Cloud is that it simplifies merchandising across multiple sites, multiple languages, and multiple currencies. It also supports localisation of sites. Working with eWave, Toys”R”Us has integrated Commerce Cloud with local payment options and enabled shoppers to log in from social media sites popular in their markets.<\/p>\n

Toys”R”Us has also used Commerce Cloud to centralise activities like site maintenance. This frees up local teams to focus on driving sales locally.\u00a0 For example, they can spend time identifying what products or offers are most popular in their markets and promote these online and in-store.\u00a0<\/p>\n

\u00a0<\/p>\n

3. Creating mobile-first experiences<\/b><\/h2>\n

Toys”R”Us has launched new websites in seven markets across Asia in the past twelve months. Commerce Cloud\u2019s Storefront Reference Architecture<\/a> provided a blueprint to speed up site development and embed mobile design best practices to help convert today\u2019s mobile shoppers. These include a seamless checkout flow with as few taps as possible.<\/p>\n

\u00a0<\/p>\n

\"\"<\/img> <\/p>\n

\u00a0<\/p>\n

4. Delivering consistency across channels<\/b><\/h2>\n

In transforming the shopper experience, Toys”R”Us has ensured that whether a customer shops online or in-store, they can find the same products and enjoy the same deals.<\/p>\n

\u201cOne of the things we\u2019ve really focused on is the customer journey and creating alignment between the online and offline experience. So now when an email goes out about a promotion in-store, the customer can also purchase that product online straight away,\u201d said Halaska.\u00a0<\/p>\n

\u00a0<\/p>\n

5. Personalising product recommendations<\/b><\/h2>\n

Personalisation provides retailers with the chance to turn every interaction into a positive customer experience<\/a>. It can also lead to increased conversion and cart size.\u00a0<\/p>\n

Toys”R”Us is reaping these benefits by using Einstein<\/a> to provide customers with product recommendations based on their browsing and purchase histories.\u00a0<\/p>\n

\u00a0<\/p>\n

6. Rewarding shopper loyalty<\/b><\/h2>\n

Now, when customers make purchases on a Toys”R”Us website, they are instantly enrolled into the retailer\u2019s\u00a0 Star Card Loyalty Program. The program allows customers to earn points in-store and online and provides them with access to exclusive offers and events. In exchange, Toys”R”Us\u00a0 is able to track and understand its customers\u2019 behaviour and provide more personalised experiences.\u00a0<\/p>\n

\u201cWe can now see the customer\u2019s journey from in-store to online. We\u2019re excited to delve into that further and use those insights to connect with customers in new ways,\u201d said Halaska.\u00a0<\/p>\n

\u00a0<\/p>\n

Learn more about how Toys”R”Us is using Commerce Cloud<\/a> to provide a unified retail experience<\/i>.<\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Find out how the leading toy retailer provides a unified commerce experience tailored to the needs of consumers across Asia.<\/p>\n","protected":false},"author":1,"featured_media":832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[50,18,82,51,39],"sf_content_type":[],"coauthors":[97],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce-cloud","sf_topic-digital-transformation","sf_topic-ecommerce","sf_topic-retail","sf_topic-trailblazer-story"],"yoast_head":"\n6 Ways Toys\u201cR\u201dUs Is Transforming the Shopper Experience in Asia - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways Toys\u201cR\u201dUs Is Bringing the Magic of Its Stores to Online Shoppers\" \/>\n<meta property=\"og:description\" content=\"Find out how the leading toy retailer provides a unified commerce experience tailored to the needs of consumers across Asia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T19:42:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T20:03:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nichola Palmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nichola Palmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2b78d9e74ee5199ccb22f4e50cdc1be9\"}],\"headline\":\"6 Ways Toys\u201cR\u201dUs Is Bringing the Magic of Its Stores to Online Shoppers\",\"datePublished\":\"2023-06-06T19:42:08+00:00\",\"dateModified\":\"2023-06-06T20:03:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/\"},\"wordCount\":626,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/\",\"name\":\"6 Ways Toys\u201cR\u201dUs Is Transforming the Shopper Experience in Asia - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg\",\"datePublished\":\"2023-06-06T19:42:08+00:00\",\"dateModified\":\"2023-06-06T20:03:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg\",\"width\":500,\"height\":281,\"caption\":\"6 Ways Toys\u201cR\u201dUs Is Bringing the Magic of Its Stores to Online Shoppers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ap\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Ways Toys\u201cR\u201dUs Is Bringing the Magic of Its Stores to Online Shoppers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2b78d9e74ee5199ccb22f4e50cdc1be9\",\"name\":\"Nichola Palmer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Nichola Palmer\"},\"description\":\"Nichola is based in Singapore, and leads Customer Marketing in Asia, and the Asia Blog at Salesforce.\u00a0 She is focused on bringing customer stories and content to life, and loves the opportunity\u00a0to collaborate with customers and spread the word about the innovation they're driving with Salesforce. Nichola is a champion for equality, and a member of the Salesforce Women's Network and Outforce employee groups. \u00a0 Follow Nichola on Twitter\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/author\/nichola-palmer\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"6 Ways Toys\u201cR\u201dUs Is Transforming the Shopper Experience in Asia - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/","og_type":"article","og_title":"6 Ways Toys\u201cR\u201dUs Is Bringing the Magic of Its Stores to Online Shoppers","og_description":"Find out how the leading toy retailer provides a unified commerce experience tailored to the needs of consumers across Asia.","og_url":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T19:42:08+00:00","article_modified_time":"2023-06-06T20:03:43+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg","type":"image\/jpeg"}],"author":"Nichola Palmer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nichola Palmer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2b78d9e74ee5199ccb22f4e50cdc1be9"}],"headline":"6 Ways Toys\u201cR\u201dUs Is Bringing the Magic of Its Stores to Online Shoppers","datePublished":"2023-06-06T19:42:08+00:00","dateModified":"2023-06-06T20:03:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/"},"wordCount":626,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg","inLanguage":"en-SG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/","url":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/","name":"6 Ways Toys\u201cR\u201dUs Is Transforming the Shopper Experience in Asia - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg","datePublished":"2023-06-06T19:42:08+00:00","dateModified":"2023-06-06T20:03:43+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#primaryimage","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg","width":500,"height":281,"caption":"6 Ways Toys\u201cR\u201dUs Is Bringing the Magic of Its Stores to Online Shoppers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ap\/blog\/toys-r-us-online-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ap\/blog\/"},{"@type":"ListItem","position":2,"name":"6 Ways Toys\u201cR\u201dUs Is Bringing the Magic of Its Stores to Online Shoppers"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website","url":"https:\/\/www.salesforce.com\/ap\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2b78d9e74ee5199ccb22f4e50cdc1be9","name":"Nichola Palmer","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Nichola Palmer"},"description":"Nichola is based in Singapore, and leads Customer Marketing in Asia, and the Asia Blog at Salesforce.\u00a0 She is focused on bringing customer stories and content to life, and loves the opportunity\u00a0to collaborate with customers and spread the word about the innovation they're driving with Salesforce. Nichola is a champion for equality, and a member of the Salesforce Women's Network and Outforce employee groups. \u00a0 Follow Nichola on Twitter","url":"https:\/\/www.salesforce.com\/ap\/blog\/author\/nichola-palmer\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/toys-r-us-salesforce.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ap\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/834\/revisions"}],"predecessor-version":[{"id":1988,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/834\/revisions\/1988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media\/832"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_topic?post=834"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_content_type?post=834"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/coauthors?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}