{"id":859,"date":"2021-09-09T19:42:00","date_gmt":"2023-06-06T19:42:25","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=859"},"modified":"2023-06-15T07:15:30","modified_gmt":"2023-06-15T07:15:30","slug":"state-of-marketing-asean","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/state-of-marketing-asean\/","title":{"rendered":"5 Ways Marketing Is Changing in ASEAN Countries"},"content":{"rendered":"\n<p>Marketers are coming to terms with major changes like <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2021\/08\/future-of-marketing-strategy.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">evolving customer expectations, advances in technology and tools, and new ways of working<\/a>.&nbsp;<\/p>\n\n\n\n<p>How is the profession adapting to face future challenges and seize opportunities?&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/state-of-marketing\/?d=7013y000000ZlRPAA0&amp;nc=7013y000000ZlRUAA0\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">the latest edition of our State of Marketing report<\/a>, marketers are now focused on a future of innovation and real-time engagement. We surveyed over 8,200 marketing leaders from all over the world for this report. More than 1,700 participants came from Southeast Asia.&nbsp;<\/p>\n\n\n\n<p>We have pulled out the insights specific to marketers in ASEAN countries. Some might be a surprise, and some are a call to action. Others show how marketing professionals in this region are staying ahead of the curve.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Read the infographic below to learn more:<br> <a href=\"\/ap\/form\/pdf\/3rd-marketing-intelligence-report\/?d=rr2-form-marketingintelligence\"><\/a> <a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/state-of-marketing\/?d=7013y000000ZlRPAA0&amp;nc=7013y000000ZlRUAA0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/salesforce-news-blog-develop.go-vip.net\/wp-content\/uploads\/sites\/8\/2023\/06\/state-of-marketing-asean-infographic.jpg\" alt=\"\"> <\/a> <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/assets\/infographics\/state-of-marketing-asean.html\" target=\"_blank\" rel=\"noreferrer noopener\">For details on this infographic, please click here.<\/a> <span id=\"authorRoot\" path=\"\/content\/blogs\/sg\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the biggest trends in marketing this year? Here\u2019s what the latest State of Marketing research said was top of mind in ASEAN.<\/p>\n","protected":false},"author":1,"featured_media":857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"25dcb42146d34414843ce9da1f5d46c9","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,18,1,54,43],"sf_content_type":[],"coauthors":[3],"class_list":["post-859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-digital-transformation","sf_topic-infographics","sf_topic-research","sf_topic-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Ways Marketing Is Changing in ASEAN Countries - Salesforce<\/title>\n<meta name=\"description\" content=\"What are the biggest trends in marketing this year? Here\u2019s what the latest State of Marketing research said was top of mind in ASEAN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/state-of-marketing-asean\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways Marketing Is Changing in ASEAN Countries\" \/>\n<meta property=\"og:description\" content=\"What are the biggest trends in marketing this year? 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