{"id":878,"date":"2021-08-25T19:42:00","date_gmt":"2023-06-06T19:42:38","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=878"},"modified":"2023-06-15T04:54:33","modified_gmt":"2023-06-15T04:54:33","slug":"customer-service-new-sales-engine","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/customer-service-new-sales-engine\/","title":{"rendered":"Why Customer Service Is the New Sales Engine"},"content":{"rendered":"\n

Sales and service experts share how these two teams can work together to deliver great customer experiences and build brand loyalty<\/i>. <\/p>\n\n\n\n

The global pandemic has changed the sales landscape forever. Sales teams that were used to meeting face-to-face have had to rapidly switch to virtual selling. Consumers started engaging with businesses online in record numbers, with some shopping online for the first time. <\/p>\n\n\n\n

Alongside this shift in buying habits, customers\u2019 ideas about how organisations should behave have changed. More than ever, they expect the businesses they deal with to have values that extend beyond the traditional pursuit of profit<\/a>. Eighty-nine percent of customers expect companies to clearly state their values, and 90% expect them to clearly demonstrate those values.<\/p>\n\n\n\n

Customer experience is also more important than ever. Eighty percent of customers<\/a> say the experience a company provides is just as important as its product or services.<\/p>\n\n\n\n

The role of customer service teams is evolving to help meet these growing expectations. Service has changed from a \u2018repair and recovery\u2019 function to become a trusted advisor and custodian of customer care. <\/p>\n\n\n\n

The influence of service departments on the sales process is growing, too. By sharing data between departments, service teams can contribute to better sales experiences and improve sales performance. Read the infographic to find out how.<\/p>\n\n\n\n

\"\"<\/a> <\/a> For details on this infographic, please click here.<\/a> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how collaboration between sales and service can contribute to better customer experiences and improve sales performance.<\/p>\n","protected":false},"author":1,"featured_media":876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"1f4b7f6193a0401fb2fc412fc4a731c9","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1,15,9,8],"sf_content_type":[],"coauthors":[3],"class_list":["post-878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-infographics","sf_topic-sales","sf_topic-service","sf_topic-customer-relationships"],"yoast_head":"\nWhy Customer Service Is the New Sales Engine - Salesforce<\/title>\n<meta name=\"description\" content=\"Learn how collaboration between sales and service can contribute to better customer experiences and improve sales performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-service-new-sales-engine\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Customer Service Is the New Sales Engine\" \/>\n<meta property=\"og:description\" content=\"Learn how collaboration between sales and service can contribute to better customer experiences and improve sales performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-service-new-sales-engine\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T19:42:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-15T04:54:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/sales-and-customer-service.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-service-new-sales-engine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-service-new-sales-engine\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/2ae386e5431d87a4765b35117b6738e1\"}],\"headline\":\"Why Customer Service Is the New Sales Engine\",\"datePublished\":\"2023-06-06T19:42:38+00:00\",\"dateModified\":\"2023-06-15T04:54:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-service-new-sales-engine\/\"},\"wordCount\":233,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-service-new-sales-engine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/sales-and-customer-service.jpg\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/customer-service-new-sales-engine\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-service-new-sales-engine\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/customer-service-new-sales-engine\/\",\"name\":\"Why Customer Service Is the New Sales Engine - 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