{"id":902,"date":"2021-09-07T19:42:00","date_gmt":"2023-06-06T19:42:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=902"},"modified":"2023-06-22T03:30:06","modified_gmt":"2023-06-22T03:30:06","slug":"data-integration-connected-customer-experiences","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/data-integration-connected-customer-experiences\/","title":{"rendered":"Customers Want Connected Experiences. Data Integration Does Just That"},"content":{"rendered":"\n

It can take up to 35 pieces of data to create one personalised customer experience, according to MuleSoft. Yet, customers crave connected experiences<\/a>. Customers volunteer information such as what they buy, where they buy it (online or at a store), if they contacted customer service, if they use a coupon, if they read your marketing emails, and on and on. Your customers never stop giving you valuable information about their preferences. <\/p>\n\n\n\n

Now, customers want you to remember these interactions. For your brand to connect with them, now and in the future, with these preferences in mind. They want you to see them as individuals. They want you to provide them with the personalised experiences they prefer. According to the 4th Edition of the State of the Connected Customer report<\/a>, 80% of customers say the experience a company provides is as important as its products and services. Customers feel so strongly about this, one in three would abandon a brand after only one negative experience.<\/p>\n\n\n\n

Customer data increases exponentially<\/b><\/h2>\n\n\n\n

The amount of data organisations must connect, analyse, and act on continues to explode. Yet, only one-third<\/a> of the average 900 applications enterprise organisations have is connected. It is no wonder nine in 10 IT leaders<\/a> believe these data silos create unaddressed business challenges.<\/p>\n\n\n\n

So, it\u2019s time to ask: What if you could connect all those data points to power all aspects of your business?<\/b><\/p>\n\n\n\n

This question is creating massive hurdles for many companies across every industry. But this isn\u2019t something IT leaders can ignore if they want to stay competitive and meet evolving customer needs. Instead, a data-driven business should be a priority now \u2014 if it wasn\u2019t before 2020. Seventy-two percent of those surveyed in a recent report<\/a> say experimentation with and investment in digital technologies have played a key role in helping them navigate the crisis. Sixty-seven percent of those same respondents invested more than industry peers in digital-related capital expenditures.<\/p>\n\n\n\n

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You know there is a better way. Whether it is for your salespeople that spend two-thirds<\/a> of their time not selling, or for your IT team who spends time on projects<\/a> that aren\u2019t business-critical. Maybe it is for the customer service<\/a> people who spend time answering the same questions over and over again. Whomever it is for in your organisation, you know productivity and morale improvements are necessary. That data<\/a> is the key. <\/p>\n\n\n

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\u201c<\/span>MuleSoft\u2019s Anypoint Platform\u2019s API capabilities enabled us to implement automated scheduling and course bookings \u2014 improving the efficiency and productivity of our staff. Now, they can focus on higher value tasks instead of manual work.\u201d<\/p>\n\n\n\n